scholarly journals Factors Influence on Packaging Design in an Impulse Consumer Purchasing Behavior: A Case Study of Doritos Pack

2015 ◽  
Vol 7 (6) ◽  
pp. 92 ◽  
Author(s):  
Alaeddin Mohammad K. Ahmad ◽  
Qais Mohammad K. Ahmad
Keyword(s):  
Product Innovation ◽  
Product Information ◽  
Primary Data ◽  
Purchasing Behavior ◽  
Packaging Design ◽  
Face To Face ◽  
Manchester City ◽  
The Impact

<p>The conventional role of packaging in buyer products has been to save and protect the product. In fact these days, buyer and manufacture trends propose a progressively significant part for packaging as a tactical tool as well as a marketing strategy. This research aims to investigate the impact of factors influence on packaging design in an impulse purchasing circumstances as a case study of Doritos pack in Manchester city-UK. This research consists of the independent variables represented by visual components and informational components namely (pack graphics, layout, color, photography and illustration, typography, pack size and shape; product information, and package technology) and dependent variable which represented by impulse purchasing behavior. In order to explore the relationship between independent and dependent variables the qualitative method was used to collect primary data through a social media, online, and face to face interviews, which was administered with customers and experts in product innovation. The research sample in this research consists of 34 participants and an expert in product innovation. The results confirm that for most participants in the interviews, the factors which influence on the bad image of current Doritos chips bags in the marketplace are; protection, communication, and information. The research concludes that there are many functions to packaging design in order to ease and communicate with customers; increasingly, there is important role of packaging as a strategic tool to attract consumers’ attention and their perception on the product quality. Brand has important role in identify layout, graphics, color, and typeface. The new packaging design mostly uses the brand in products. Mainly, the packaging design includes all printed information such as made it, where it was made, when it was made, what it contains, how to use it. Moreover, the printed information is given in the brand and its value has to be showed while promoting the product in the market.</p>

scholarly journals The Role of Responsive Leadership in Meeting Customers' Needs during Crises

2022 ◽  
Vol 13 (1) ◽  
pp. 0-0
Keyword(s):  
Large Scale ◽  
Education Institution ◽  
Face To Face ◽  
Leadership Attributes ◽  
Leadership Support ◽  
The Face ◽  
Quantitative Results ◽  
The Impact

This case study conducted to investigate the impact of a responsive leadership approach in meeting customers' needs in a higher education institution in the UAE during the COVID-19 pandemic. For this purpose, a mixed-method model has been used. The data has been collected from a convenient sample working and studying at Al Qasimia University Language Center, in fall 2020. This result indicates that the provided responsive leadership support during COVID-19 was effective and helped in motivating learners and customers to keep learning and making progress greater than what was shown before COVID-19, during the face-to-face teaching and physical assessment. Although the qualitative and quantitative results in this case study revealed a significant impact of responsive leadership approach on customers’ progress, there is still a need to conduct other researches to develop and validate a responsive leadership inventory to facilitate measuring of responsive leadership attributes in a large scale sample and/or population.

scholarly journals Role Of Micro-Finance To The Empowerment of Women: A Case Study Of Karachi

2016 ◽  
Vol 3 (1) ◽  
pp. 15-35
Author(s):  
Nida Baig ◽  
Mohammad Rizwan-ul-Hassan ◽  
Shafiq ur Rehman
Keyword(s):  
Family Support ◽  
Research Area ◽  
Primary Data ◽  
Women Empowerment ◽  
Her Family ◽  
Explanatory Variables ◽  
Binary Dependent Variable ◽  
The Impact

This paper is an attempt to analyze the impact of micro financing to induce empowerment to those women who avail the facility of micro-credit in Pakistani society. The study examines the various business activities of women in Karachi who got capital through micro-financing and their socioeconomic status in family as well as society. The women empowerment as dependent variable has been used with three explanatory variables which are amount of micro-finance credit, age of the women and her family support to run her business. Logit Model is applied to assess the level of women empowerment because of binary dependent variable. Primary data has been collected through a questionnaire and in this way this is the first study in this research area using this methodology. Findings of the study indicates a positive correlation of all the variables to cause empowerment of women while family support to a woman has statistically significant impact to a woman. The study indicates the possibility of an improvement of society wellbeing and women empowerment if the direction of micro finance is focused towards women while the study is limited to Karachi region.

AN EMPIRICAL STUDY OF INDIAN INSURANCE INDUSTRY POST GLOBAL FINANCIAL CRISIS

2015 ◽  
Vol 6 (01-02) ◽  
Author(s):  
Anis Ur Rehman ◽  
Yasir Arafat Elahi ◽  
Sushma .
Keyword(s):  
Financial Crisis ◽  
Global Financial Crisis ◽  
Insurance Industry ◽  
Primary Data ◽  
Policy Recommendations ◽  
Insurance Sector ◽  
The World ◽  
The Impact ◽  
The New Deal

India has recently emerged as a major political and economic power in the world. The financial crisis that engulfed the world in 2008 needed developing countries like India to lead the rescue and recovery, instead of G7 westerns countries who dealt with such crisis in the past. Recently, discussions and negotiations are going amongst G20 countries regarding a new global financial architecture (G-20 Summit, 2008). The outcome will affect the relevant industries in India and hence it is a public interest issue for the actuarial profession in the country. Increased and more intrusive and costly regulations and red tapes are likely to be a part of the new deal (Economic Survey 2009-10). The objective of this paper is to study the perception of higher level authorities in Insurance sector regarding the role of regulator in minimizing the impact of global financial crisis. The primary data has been collected from 200 authorities in insurance industry. The data has been analyzed with statistical tools like MS-Excel. On the basis of the findings, various measures and policy recommendations for insurers have been suggested to minimize the impact of crisis.

An Analytical Approach to Cruise Tourism As an Option For Development: a Case Study of the Sultanate of Oman

2020 ◽  
Vol 15 (2) ◽  
pp. 95-109
Author(s):  
Heba Aziz ◽  
Osman El-Said ◽  
Marike Bontenbal
Keyword(s):  
Capital City ◽  
Sultanate Of Oman ◽  
Policy Makers ◽  
Cruise Tourism ◽  
The Impact ◽  
The Relationship ◽  
Average Expenditure ◽  
Return Intention

The objective of this study was to measure the level of cruise tourists' satisfaction as well as the relationship between satisfaction, recommendation, return intention, and expenditure. Also, the impact of factors such as nationality, length of the visit, and age on the level of expenditure was measured. An empirical approach for data collection was followed and a total of 152 questionnaires were collected from cruise tourists visiting the capital city of Oman, Muscat, as cruise liners anchor at Sultan Qaboos Port. Results of the regression analysis supported the existence of a causal relationship between satisfaction with destination attributes, overall satisfaction, recommendation, return intention, and expenditure. It was found that the average expenditure varies according to age and length of the visit. Recommendations for policy makers were suggested on how to increase the role of cruise tourism in strengthening the economy.

scholarly journals The Effect of Using Social Media in the Modern Marketing Communication on the Shaping an External Employer’s Image

Energies ◽  
2021 ◽  
Vol 14 (14) ◽  
pp. 4177
Author(s):  
Agnieszka Izabela Baruk ◽  
Grzegorz Wesołowski
Keyword(s):  
World Literature ◽  
Statistical Tests ◽  
Empirical Studies ◽  
Communication Channels ◽  
Primary Data ◽  
Survey Method ◽  
Marketing Communication ◽  
Chi Square ◽  
The Impact

The aim of this article was to determine the significance of modern marketing communication channels used in the process of shaping the external image of an enterprise as an employer. An analysis of the world literature on marketing, management, marketing communication and human resource management was used to prepare the theoretical part. The results of the analysis indicate a cognitive and research gap regarding the use of modern communication channels for building the external image of an enterprise in the role of an employer. In order to reduce the gap, empirical studies were conducted among young Polish potential employees, in which the survey method was used to gather primary data. The collected data were subjected to statistical analysis, during which the following methods and statistical tests were applied: the analysis of average values, exploratory factor analysis, Kruskal–Wallis test (KW), Pearson chi-square independence test and V-Cramer coefficient analysis. The results of the analyses conducted indicate, inter alia, that statistically significant diversity was identified in the case of non-professional media in terms of respondents’ opinions on whether the employer’s image created by modern media is better than the employer’s image created on the basis of classical marketing communication channels. In the case of professional and non-professional media, the age of the respondents was not a differentiating feature. Moreover, neither for professional media nor for non-professional media were statistically significant dependencies identified between respondents’ opinions on the impact of actions undertaken by enterprises on shaping their positive external image as an employer and respondents’ opinions on whether the employer’s image created on the basis of modern marketing communication channels is more beneficial than the employer’s image created on the basis of classical marketing communication channels. The results obtained on the basis of the research have a cognitive and applicability value, characterized by originality. Until now, the importance of using modern marketing communication channels in shaping the employer’s external image has not been analysed. This also applies to enterprises operating on the energy market.

scholarly journals A review of challenges and benefits of integration of CHP plant into the grid: a case study in Serbia

2021 ◽  
Author(s):  
Rade M. Ciric ◽  
Sasa N. Mandic
Keyword(s):  
Energy Efficiency ◽  
Negative Impact ◽  
Renewable Energy Sources ◽  
Increase Energy Efficiency ◽  
High Voltage Supply ◽  
The Republic ◽  
Technical Solutions ◽  
The Impact

AbstractThe Republic of Serbia must make significant efforts to promote and exploit renewable energy sources and increase energy efficiency in all energy sectors to ensure energy security and economic competitiveness, reduce the negative impact on the environment from energy production and use, and contribute to global efforts to reduce greenhouse gases. Within the paper several issues of integration of recently realized CHP plant are introduced and discussed. Firstly, the legal and energy policy issues in the Republic of Serbia regarding connecting CHP to the grid are presented. The challenges and technical solutions for CHP connection to the grid, as well as power quality issues and the role of the CHP plant during the restoration of power supply during the maintenance of the substation and unplanned loss of high voltage supply, are presented and discussed. Finally, the impact of prospective massive integration of CHP on the energy balance and CO2 emission reduction in the province of Vojvodina in Serbia is investigated and discussed. Since it is the first CHP plant realized in Serbia, it is crucial that experience be shared to all potential stakeholders in the future energy efficiency projects.

scholarly journals Alternative Friendships to Improve Men’s Health Status. The Impact of the New Alternative Masculinities’ Approach

2021 ◽  
Vol 18 (4) ◽  
pp. 2188
Author(s):  
Oriol Ríos-González ◽  
Mimar Ramis-Salas ◽  
Juan Carlos Peña-Axt ◽  
Sandra Racionero-Plaza
Keyword(s):  
Physical Health ◽  
Traffic Accidents ◽  
Well Being ◽  
Health Problems ◽  
Healthy Behaviors ◽  
Physical Health Problems ◽  
Alternative Masculinities ◽  
The Impact

Background: Men who develop behaviors connected with the model of hegemonic masculinity present several health problems. Previous research has shown the types of problems that men commonly suffer in this regard such as chronic diseases, dietary disorders, and traffic accidents. To combat and overcome this situation, several campaigns, policies and recommendations have been undertaken, and consequently, their influence has been analyzed. However, there have been few investigations into the role of men’s friendship in the reduction of these physical health problems. The findings presented in this article are focused on this issue, illustrating the impact of male friendship on the shaping of healthy behaviors. Methods: Drawing upon a qualitative-based methodology articulated in a case study of the Men in Dialogue association, located in Spain, the study has followed the premises of the communicative approach, a total of 15 structured online open-ended questionnaires have been performed and analyzed. The median age of the participants is 37.5 years. Results: The findings show how men involved in Men in Dialogue are promoting a kind of masculine friendship that is improving men’s emotional well-being and, consequently, their physical health.

Managing multichannel coordination in retail banking: the influence of customer participation

2006 ◽  
Vol 24 (5) ◽  
pp. 327-345 ◽  
Author(s):  
Loïc Plé
Keyword(s):  
Organizational Design ◽  
Retail Banking ◽  
Customer Participation ◽  
Content Type ◽  
Quantitative Studies ◽  
Retail Banks ◽  
The Impact ◽  
Depth Interviews

PurposeThe purpose of this research is to explore the combining of marketing and organizational literature. This paper seeks to evaluate the relationships between multichannel coordination and customer participation, as seen through the lens of potential customer opportunism. It aims at showing the impact of this opportunism on the organizational design of multiple channels structures.Design/methodology/approachThe research reports on an exploratory case study in a French retail bank. A total of 25 in‐depth interviews were conducted, and the use of other sources enabled data triangulation.FindingsThe results show first that an increase in the number of distribution channels is liable to favor customer opportunistic behavior. To counter this, the bank mainly relies on impersonal coordination modes. An emerging result highlights the role of the customer as a “perceptual filter” between the different channels of employees.Research limitations/implicationsCustomer opportunism is studied via channels employees perceptions. An investigation using a customer survey may help to better understand this construct, e.g. to identify its antecedents, and to measure it precisely. Moreover, further qualitative and/or quantitative studies with larger sample sizes are needed to try and generalize these results.Practical implicationsIt is recommended not to forget that customers can facilitate or hinder multichannel coordination. Retail banks have the power to use them conveniently, provided that they are fully conscious of the scope of the “partial employee” role played by the customer.Originality/valueThis paper broadens understanding of how multichannel distribution structures are coordinated, and in a way belies traditional organizational design literature. The emerging result gives birth to the concept of “reversed interactive marketing”, which has interesting theoretical and practical repercussions.

scholarly journals A Control Based Mathematical Model for the Evaluation of Intervention Lines in COVID-19 Epidemic Spread: The Italian Case Study

Symmetry ◽  
2021 ◽  
Vol 13 (5) ◽  
pp. 890
Author(s):  
Paolo Di Giamberardino ◽  
Rita Caldarella ◽  
Daniela Iacoviello
Keyword(s):  
Mathematical Model ◽  
Equilibrium Points ◽  
Italian Case ◽  
Control Actions ◽  
Containment Measures ◽  
Asymptomatic Subjects ◽  
The Impact

This paper addresses the problem of describing the spread of COVID-19 by a mathematical model introducing all the possible control actions as prevention (informative campaign, use of masks, social distancing, vaccination) and medication. The model adopted is similar to SEIQR, with the infected patients split into groups of asymptomatic subjects and isolated ones. This distinction is particularly important in the current pandemic, due to the fundamental the role of asymptomatic subjects in the virus diffusion. The influence of the control actions is considered in analysing the model, from the calculus of the equilibrium points to the determination of the reproduction number. This choice is motivated by the fact that the available organised data have been collected since from the end of February 2020, and almost simultaneously containment measures, increasing in typology and effectiveness, have been applied. The characteristics of COVID-19, not fully understood yet, suggest an asymmetric diffusion among countries and among categories of subjects. Referring to the Italian situation, the containment measures, as applied by the population, have been identified, showing their relation with the government's decisions; this allows the study of possible scenarios, comparing the impact of different possible choices.

The Risk of Water Erosion on the Foothills of the Middle High Atlas (Morocco): Tagueleft Basin Case Study : خطر التعرية المائية على السفوح بالأطلس الكبير الأوسط (المغرب): دراسة حالة حوض تاكلفت

2020 ◽  
Vol 4 (3) ◽  
Author(s):  
Rizki Mohamed
Keyword(s):  
Land Degradation ◽  
Local Development ◽  
Remote Sensing Data ◽  
Potential Method ◽  
Water Erosion ◽  
High Atlas ◽  
Negative Impacts ◽  
The Impact

The Tagueleft basin is geographically located in the northern edges of the Middle High Atlas, which is a geomorphological fragile area. The impact of human activity has accelerated water erosion in this mountains area. This is reflected in dynamic and unstable foothills, a decrease in forests density and degradation in the production of the land. On the other hand, land degradation due to human overexploitation of natural resources has increased land degradation in the area. The interest in the risk of erosion on the foothills in the area under study comes in the context of our contribution to clarify the role of geomatical and geomorphological approaches in explaining and identifying the mechanisms responsible for current foothills dynamism through water erosion and its negative impacts on the environment and local development. The aim of the study was to use the EPM (Erosion Potential Méthod) which is formulated by Slobodan Gavrilovic for erosion in mountainous areas and to test the reliability of its results based on fieldwork and remote sensing data. The results of the erosion assessment and its quantification by applying the coefficient (W) for the theoretical model in the area under study have shown that erosion is very important and it touches on wide areas as it appears through the domain classification of the distribution erosion in Tagueleft basin.

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