Impacts of Consumer Ethnocentrism on Purchasing Intention of Electric Vehicles: A Case Study of Henan Province, China
Keyword(s):
The purpose of this study is to explore the relationship between antecedents and consumer ethnocentric tendency on electric car purchasing in Henan province, China. This is a quantitative research paper, the data collected through a semi-structured survey questionnaire from 422 electric car owners in Henan province, China. One-way ANOVA and Pearson’s correlation coefficient were employed to test data variables and to test the hypothesis. This study concludes that a significant relationship between consumer ethnocentrism and socio-psychological (patriotism; correlation), demographics (age; income level), as well as purchasing intention on electric vehicles.
2020 ◽
Vol 05
(01)
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pp. 13-31
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2009 ◽
Vol 23
(2)
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pp. 107-124
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2021 ◽
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2021 ◽
Vol 48
(1)
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pp. 37-46
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2018 ◽
Vol 7
(3.21)
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pp. 1
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2018 ◽
Vol 108
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pp. 042098
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2021 ◽
Vol 2
(1)
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pp. 143-159