scholarly journals The Impact of Mobile Device Use on Shopper Behaviour in Store: An Empirical Research on Grocery Retailing

2017 ◽  
Vol 10 (4) ◽  
pp. 58 ◽  
Author(s):  
Silvia Bellini ◽  
Simone Aiolfi

Over the last decade, retailers and manufacturers alike are increasing their attention to the role of instore mobile technology use with the aim to understand its impact on consumers’ decision making process. The rise of the mobile channel, in fact, has produced disruptive changes in shopping habits designed to gradually reduce the effectiveness of in-store marketing levers in influencing shopping behaviour.This topic is of paramount importance in grocery sector since retailers and manufacturers devote a lot of investments in instore marketing activities with the aim to influence consumers’ decisions and stimulate impulse purchases. Nevertheless, there are few contributions about the influence of the mobile technology in a retail setting and its effects on buying behavior inside the store.Our research intends to explore the impact of in-store mobile technology use on shopper behavior instore in order to understand its effects on planned versus unplanned purchases. According to our preliminary results, consumers using mobile technology instore make less unplanned items and fail to purchase more planned items. Moreover, the use of mobile technology negatively impacts shoppers’ ability to recall in-store stimuli. Our findings are interesting for both retailers and manufacturers who are looking for new ways to better address their marketing efforts and increase consumers’ engagement instore.

Author(s):  
Prof.ssa Silvia Bellini ◽  
Prof.ssa Maria Grazia Cardinali ◽  
Dott. Simone Aiolfi

The widespread mobile connectivity has not only changed the way we interact and communicate, but has significantly impacted on consumer decision-making process. Consumers in a retail setting use mobile devices with different purposes: finding information on the web, comparing pricing and purchasing goods and services. Therefore, it becomes crucial to understand how the mobile influences the decision-making process as well as the purchasing decisions in-store. This topic is of great importance in grocery sector since retailers and manufacturers devote many investments in instore marketing activities with the aim to influence consumers’ decisions and stimulate impulse purchases. The rise of the mobile channel has produced disruptive changes in shopping habits designed to gradually reduce the effectiveness of in-store marketing levers in influencing shopping behavior. Manufacturers and retailers are worried that the mobile could potentially distract the customer from the products and services offered within the store. Our research intends to explore the impact of in-store mobile technology use on shopper behavior instore in order to understand its effects on planned versus unplanned purchases. According to our preliminary results, consumers using mobile technology instore make less unplanned items and fail to purchase more planned items. Moreover, the use of mobile technology negatively affects shoppers’ ability to recall in-store stimuli. Our findings are interesting for both retailers and manufacturers who are looking for new ways to better address their marketing efforts and increase consumers’ engagement instore.


2021 ◽  
Vol 12 ◽  
Author(s):  
Rachel E. Warsaw ◽  
Andrew Jones ◽  
Abigail K. Rose ◽  
Alice Newton-Fenner ◽  
Sophie Alshukri ◽  
...  

Introduction: Screen-based and mobile technology has grown at an unprecedented rate. However, little is understood about whether increased screen-use affects executive functioning (EF), the range of mental processes that aid goal attainment and facilitate the selection of appropriate behaviors. To examine this, a systematic review was conducted.Method: This systematic review is reported in accordance with the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) statement. A comprehensive literature search was conducted using Web of Science, MEDLINE, PsycINFO and Scopus databases to identify articles published between 2007 and March 2020, examining the use of mobile technologies on aspects of EF in healthy adults aged 18–35 years. In total 6079 articles were screened by title, and 39 screened by full text. Eight eligible papers were identified for inclusion. Our methods were pre-registered on the PROSPERO international prospective register of systematic reviews.Results: A total of 438 participants were included across the eight studies. Five of the eight studies examined more than one EF. Five studies measured inhibition, and four studies measured decision-making. Smartphone use was negatively associated with inhibition and decision-making. Working memory performance was found to be improved by increased time engaging in video games and by refraining from smartphone use prior to bedtime. Quality assessments indicated high risk of methodological biases across the studies and a low quality of evidence for determining the relationship between technology use and executive functioning.Conclusions: This review highlights the scarcity of the literature in this area. It presents a call for rigorous and objective research to further our understanding of the impact of mobile technology on different aspects of executive function.


2021 ◽  
Vol 5 (Supplement_1) ◽  
pp. 1026-1026
Author(s):  
Yi Lin ◽  
Graham Rowles

Abstract The COVID-19 pandemic led to quarantines and mandatory spatial distancing; people of all ages were encouraged to use technologies instead of actual human contact as part of COVID-19 prevention. The promotion of mobile applications (apps) during the pandemic influenced mobile technology use behavior. This study explored age differences in mobile technology use during the COVID-19 pandemic. A pilot-tested survey was distributed using online survey software. Persons surveyed were 35 years of age or older, currently living in the United States of America with experience using mobile technology. Survey questions pertained to mobile technology use frequency and factors influencing the decision to use mobile technology. The nationwide response included 1212 individuals. The average age of participants is 56.12±12.26 years old (female: male = 1.24:1). Responses were categorized participants into three age groups, 35 to 49, 50 to 64, and 65 or older. Daily mobile technology use frequency increased significantly (p<0.01) for all groups during the COVID-19 pandemic, with participants 35 to 49 having a significantly higher (p<0.01) use frequency than other groups. Regarding factors influencing the decision to use mobile technology, 64.1% of respondents aged 50 to 64 identified the necessity of using this technology during the pandemic as a significant factor, and 64.0% of participants in age 65 or older reported that the availability of functions on mobile devices is critical. Overall, the COVID-19 pandemic led to a significant increase in mobile technology use with people in different age groups differentially valuing the factors that affected their user behavior.


Author(s):  
Sam Ladner

Abstract: This article examines how mobile technology use affects the division between private and work time among workers in interactive advertising agencies. These workers are frequent users of both personal and company-issued mobile technology. This article investigates the strategies workers use to restrict workplace access during their private time. Relying on the social construction of technology as a point of departure, this article investigates the impact of mobile technologies, as well as the organizational context in which they are used. Using a mixed-method approach, this article demonstrates that the use of mobile technologies does indeed render the home/work division more permeable, but it is not their use alone that determines this effect. Rather, it is the underlying social relations of workplaces that affect how individuals negotiate the use of these technologies in non-work time and space. Résumé : Cet article examine l’effet des technologies mobiles sur la division entre temps de travail et temps personnel parmi ses utilisateurs dans des agences de publicité interactives. Ces travailleurs utilisent souvent les technologies mobiles autant pour leur travail que pour leurs besoins personnels. Cet article enquête sur les stratégies que ceux-ci emploient pour limiter leur accès au travail durant leur temps libre. Il se fonde sur la construction sociale des technologies pour évaluer l’impact des technologies mobiles et le contexte organisationnel dans lequel on les utilise. En recourant à diverses méthodes complémentaires, cet article démontre que l’utilisation de technologies mobiles a effectivement comme conséquence de brouiller la division maison/travail, mais ce n’est pas seulement leur utilisation qui produit cet effet. Ce sont plutôt les relations sociales sous-jacentes au travail qui influencent la manière dont les individus utilisent ces technologies en dehors de leur espace et temps de travail. 


2016 ◽  
pp. 1707-1717
Author(s):  
Judith W. Dexheimer ◽  
Elizabeth M. Borycki

Hand-held and mobile technology is steadily expanding in popularity throughout the world. Mobile technologies (e.g. mobile phones, tablets, and smart phones) are increasingly being used in Emergency Departments (ED) around the world. As part of this international trend towards introducing mobile technologies into the ED, health professionals (e.g. physicians, nurses) are now being afforded opportunities to access patient information and decision supports anywhere and anytime in the ED. In this chapter, the authors present a model that describes the current state of the research involving mobile device use in the ED, and they identify key future directions where mobile technology use is concerned.


10.2196/19461 ◽  
2021 ◽  
Vol 23 (3) ◽  
pp. e19461
Author(s):  
Jill Glassman ◽  
Kathryn Humphreys ◽  
Serena Yeung ◽  
Michelle Smith ◽  
Adam Jauregui ◽  
...  

Background Parents’ use of mobile technologies may interfere with important parent-child interactions that are critical to healthy child development. This phenomenon is known as technoference. However, little is known about the population-wide awareness of this problem and the acceptability of artificial intelligence (AI)–based tools that help with mitigating technoference. Objective This study aims to assess parents’ awareness of technoference and its harms, the acceptability of AI tools for mitigating technoference, and how each of these constructs vary across sociodemographic factors. Methods We administered a web-based survey to a nationally representative sample of parents of children aged ≤5 years. Parents’ perceptions that their own technology use had risen to potentially problematic levels in general, their perceptions of their own parenting technoference, and the degree to which they found AI tools for mitigating technoference acceptable were assessed by using adaptations of previously validated scales. Multiple regression and mediation analyses were used to assess the relationships between these scales and each of the 6 sociodemographic factors (parent age, sex, language, ethnicity, educational attainment, and family income). Results Of the 305 respondents, 280 provided data that met the established standards for analysis. Parents reported that a mean of 3.03 devices (SD 2.07) interfered daily in their interactions with their child. Almost two-thirds of the parents agreed with the statements “I am worried about the impact of my mobile electronic device use on my child” and “Using a computer-assisted coach while caring for my child would help me notice more quickly when my device use is interfering with my caregiving” (187/281, 66.5% and 184/282, 65.1%, respectively). Younger age, Hispanic ethnicity, and Spanish language spoken at home were associated with increased technoference awareness. Compared to parents’ perceived technoference and sociodemographic factors, parents’ perceptions of their own problematic technology use was the factor that was most associated with the acceptance of AI tools. Conclusions Parents reported high levels of mobile device use and technoference around their youngest children. Most parents across a wide sociodemographic spectrum, especially younger parents, found the use of AI tools to help mitigate technoference during parent-child daily interaction acceptable and useful.


2020 ◽  
Author(s):  
Jill Glassman ◽  
Kathryn Humphreys ◽  
Serena Yeung ◽  
Michelle Smith ◽  
Adam Jauregui ◽  
...  

BACKGROUND Parents’ use of mobile technologies may interfere with important parent-child interactions that are critical to healthy child development. This phenomenon is known as technoference. However, little is known about the population-wide awareness of this problem and the acceptability of artificial intelligence (AI)–based tools that help with mitigating technoference. OBJECTIVE This study aims to assess parents’ awareness of technoference and its harms, the acceptability of AI tools for mitigating technoference, and how each of these constructs vary across sociodemographic factors. METHODS We administered a web-based survey to a nationally representative sample of parents of children aged ≤5 years. Parents’ perceptions that their own technology use had risen to potentially problematic levels in general, their perceptions of their own parenting technoference, and the degree to which they found AI tools for mitigating technoference acceptable were assessed by using adaptations of previously validated scales. Multiple regression and mediation analyses were used to assess the relationships between these scales and each of the 6 sociodemographic factors (parent age, sex, language, ethnicity, educational attainment, and family income). RESULTS Of the 305 respondents, 280 provided data that met the established standards for analysis. Parents reported that a mean of 3.03 devices (SD 2.07) interfered daily in their interactions with their child. Almost two-thirds of the parents agreed with the statements “I am worried about the impact of my mobile electronic device use on my child” and “Using a computer-assisted coach while caring for my child would help me notice more quickly when my device use is interfering with my caregiving” (187/281, 66.5% and 184/282, 65.1%, respectively). Younger age, Hispanic ethnicity, and Spanish language spoken at home were associated with increased technoference awareness. Compared to parents’ perceived technoference and sociodemographic factors, parents’ perceptions of their own problematic technology use was the factor that was most associated with the acceptance of AI tools. CONCLUSIONS Parents reported high levels of mobile device use and technoference around their youngest children. Most parents across a wide sociodemographic spectrum, especially younger parents, found the use of AI tools to help mitigate technoference during parent-child daily interaction acceptable and useful. CLINICALTRIAL


2018 ◽  
Vol 33 (5) ◽  
pp. 651-664 ◽  
Author(s):  
Sergio Román ◽  
Rocío Rodríguez ◽  
Jorge Fernando Jaramillo

Purpose Mobile technologies have become indispensable in sales. However, there is a lack of agreement about whether mobile technology use facilitates the sales job or contributes to the salesperson’s stress and reduced job satisfaction. To address this controversy, this study aims to examine the effect of mobile technology use (smartphones, laptop computers and tablets) on salespeople’s role stress and job satisfaction. Design/methodology/approach Hypotheses are tested using responses of 265 sales employees working for a broad range of industries in Spain. Findings This study shows that mobile technology use during working hours has a positive effect on job satisfaction through a mediating process that involves role stress. In addition, the impact of mobile technology use on role stress is strengthened by technological compatibility. Originality/value The current study extends previous research by moving beyond a focus on technology-centric outcomes (i.e. sales performance) to understanding broader, more psychological outcomes, namely, role stress and job satisfaction. Importantly, previous research reporting that salespeople feel “plugged in” to a device all day have not made the distinction about when the mobile device is used. One important difference in this study is that it exclusively focuses on mobile technology use during working hours.


Author(s):  
Judith W. Dexheimer ◽  
Elizabeth Borycki

Hand-held and mobile technology is steadily expanding in popularity throughout the world. Mobile technologies (e.g. mobile phones, tablets, and smart phones) are increasingly being used in Emergency Departments (ED) around the world. As part of this international trend towards introducing mobile technologies into the ED, health professionals (e.g. physicians, nurses) are now being afforded opportunities to access patient information and decision supports anywhere and anytime in the ED. In this chapter, the authors present a model that describes the current state of the research involving mobile device use in the ED, and they identify key future directions where mobile technology use is concerned.


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