scholarly journals Celebrity Endorsement for Nonprofit Organizations: The Role of Experience-based Fit between Celebrity and Cause

2016 ◽  
Vol 10 (1) ◽  
pp. 8
Author(s):  
Sun-Young Park
Keyword(s):  
Nonprofit Organizations ◽  
Nonprofit Organization ◽  
Nonprofit Sector ◽  
Theoretical Explanation ◽  
For Profit ◽  
Not For Profit ◽  
Potential Benefits ◽  
Social Cause ◽  
Social Causes

Although using celebrities to raise awareness and funds for social causes is a popular technique these days, little research has offered a theoretical explanation for the effects of a celebrity’s personal values on socially oriented communications. This paper, therefore, aims to investigate the role of celebrity experience with a cause, as well as the celebrity endorser’s association with the not-for-profit organizations, in determining the effectiveness of the celebrity’s endorsement of the cause. Results reveal that a celebrity’s personal experience with the endorsed cause positively influences consumers’ perceived congruence between the celebrity and the cause, attributions of the celebrity altruistic motives for the endorsement, perceptions of the celebrity credibility, and attitudes toward the celebrity and the nonprofit organization. Additionally, a celebrity associated with an organization as a founder compared to a spokesperson appears to yield more favorable perceptions of celebrity credibility and attitudes toward the celebrity and the organization. Finally, interesting interaction effects between the celebrity-cause fit and the celebrity’s association with the nonprofit organization emerged. Findings of the present study provide insights into the potential benefits and liabilities of using a celebrity to promote a social cause in the nonprofit sector.

scholarly journals Developing Bridges Center Grant Proposal: A Budgeting Case for a Nonprofit Organization

2018 ◽  
Vol 7 (1) ◽  
pp. 78-86
Author(s):  
Bonnie R. Albritton ◽  
Florence Hartsfield ◽  
Amy Foshee Holmes ◽  
Charles Kappmeyer
Keyword(s):  
Nonprofit Organizations ◽  
Nonprofit Organization ◽  
Grant Proposal ◽  
Data Availability ◽  
Managerial Accounting ◽  
Problem Solving Skills ◽  
External Resources ◽  
For Profit ◽  
Not For Profit ◽  
Proposal A

ABSTRACT The case study introduces the challenges and unique accounting needs of nonprofit organizations, particularly in budget preparation and the grant proposal process. The case is designed for courses that focus on not-for-profit accounting or managerial accounting. As students are becoming more interested in social responsibility, this case provides an opportunity for students to develop a deeper understanding of budgeting concepts by introducing a nonprofit perspective into the budgeting material traditionally covered in a managerial accounting course. Students learn about differences in budgeting for a nonprofit organization compared to a business that operates for profit including sources of revenue, mission-driven focus, receipt of in-kind donations, unbalanced budgets, the role of the board, and data availability. Students are required to use problem-solving skills and external resources to estimate amounts to create a budget for a nonprofit organization in a scenario where information is incomplete, much like a real-world situation.

scholarly journals The Role of Human Resource Strategies and Practices in Developing Intellectual Capital for Innovation in Nonprofit Organizations

2013 ◽  
pp. 174-194 ◽  
Author(s):  
Eric Kong
Keyword(s):  
Nonprofit Organizations ◽  
Human Resource ◽  
Intellectual Capital ◽  
Public Management ◽  
New Public Management ◽  
Nonprofit Sector ◽  
Future Research ◽  
For Profit ◽  
New Public

Managing Nonprofit Organizations (NPOs) has become much more complex, particularly under the influence of New Public Management (NPM). Like their for-profit and public sector counterparts, NPOs need to utilize their Intellectual Capital (IC) for maintaining humanistic and social values that traditionally characterized the nonprofit sector and yet remain innovative and sustainable in the competitive environment. Today, more research has been conducted to understand the management of IC as a conceptually robust framework for NPOs. Very little research has been done to examine what constitutes the development of IC for innovation in the organizations. Through an analysis of the IC and HRM literature, this chapter argues that human resource strategies and practices play an important role in the IC development in the nonprofit context. A theoretical framework is proposed to illustrate the connections between IC and human resource strategies and practices. Finally, the chapter suggests directions for future research.

The Role of Nonprofit Sector Networks as Mechanisms for Immigrant Political Participation

2012 ◽  
Vol 7 (1) ◽  
pp. 27-46 ◽  
Author(s):  
Luisa Veronis
Keyword(s):  
Political Participation ◽  
Nonprofit Organizations ◽  
Latin American ◽  
Social Action ◽  
Multiple Scales ◽  
Nonprofit Sector ◽  
Ethnographic Study ◽  
Immigrant Community ◽  
Immigrant Political Incorporation

Issues of immigrant political incorporation and transnational politics have drawn increased interest among migration scholars. This paper contributes to debates in this field by examining the role of networks, partnerships and collaborations of immigrant community organizations as mechanisms for immigrant political participation both locally and transnationally. These issues are addressed through an ethnographic study of the Hispanic Development Council, an umbrella advocacy organization representing settlement agencies serving Latin American immigrants in Toronto, Canada. Analysis of HDC’s three sets of networks (at the community, city and transnational levels) from a geographic and relational approach demonstrates the potentials and limits of nonprofit sector partnerships as mechanisms and concrete spaces for immigrant mobilization, empowerment, and social action in a context of neoliberal governance. It is argued that a combination of partnerships with a range of both state and non-state actors and at multiple scales can be significant in enabling nonprofit organizations to advance the interests of immigrant, minority and disadvantaged communities.

Looking in the mirror

2015 ◽  
Vol 27 (4) ◽  
pp. 486-507 ◽  
Author(s):  
Paul Wells
Keyword(s):  
Business Professionals ◽  
Content Type ◽  
Public Practice ◽  
For Profit ◽  
Not For Profit ◽  
Individual Perception ◽  
Psychology Theory ◽  
Chartered Accountants ◽  
Practical Implications

Purpose – There is a widely held stereotypical view that accounting is structured, precise, compliance-driven and repetitive. Drawing on social psychology theory, this paper aims to examine how accountants may contribute to these stereotypical perceptions. Design/methodology/approach – Individual perception data were collected through questionnaires and interviews with accountants from the corporate, public practice and not-for-profit sectors, along with “Chartered Accountants” who no longer work as accountants. Findings – These findings suggest that, contrary to results from an earlier study, the targets of the accounting stereotype contribute to the stereotype formation and maintenance and that increased exposure to accountants may serve only to confirm and reinforce the accounting stereotype. Research limitations/implications – There are a small number of participants in this study, and this limits the ability to generalise the findings. Practical implications – These findings have important implications for the profession in how it communicates and promotes the role of the accountant in society. Failure to address the issues identified may lead the stereotype to become self-fulfilling. This may result in the recruitment of future accountants who lack the required skills and capabilities. This could lead to the loss of non-compliance-related accounting work to other business professionals. Originality/value – This study responds to criticism that little is known about how and why the accounting stereotype is formed and how contact with an accountant may increase stereotypicality. Additionally, this paper proposes a strategy to reduce stereotypicality through contact with accountants.

Women Lawyers for Social Causes: Professional Careers and Legal Development in Thailand

2021 ◽  
pp. 97-132
Author(s):  
Frank W. Munger ◽  
Peerawich Thoviriyavej ◽  
Vorapitchaya Rabiablok
Keyword(s):  
Social Movements ◽  
Political Development ◽  
News Coverage ◽  
Processes Of Change ◽  
Professional Careers ◽  
Women Lawyers ◽  
Social Cause ◽  
The Relationship ◽  
Social Causes

Women lawyers are increasing seen among the leading legal defenders of human rights and social movements in Thailand. Increasing visibility is partly a result of news coverage and social media, but women lawyers activism has far older roots. In this article, we examine two related processes of change that contribute to women’s emergence as leading social cause practitioners. First, we discuss the relationship between Thailand’s legal system and its social and political development since the end of the nineteenth century. Second, we employ career narratives of three women lawyers with innovative practices for social causes as a lens through which to examine how lawyers transform available resources into an identity, law practice, and law. We discuss not only the role of prior generations of women lawyers, connections between influential elites and social cause lawyers, and the founding of a few key organizations within the NGO community, but also the role of the women as architects of their own careers. We conclude that they have become successful by aligning their practices with emerging social movements and progressive bureaucrats, unexpectedly creating professional identities with somewhat different relationships to the rule of law.

scholarly journals Peranan Anggaran Partisipatif Dalam Rangka Peningkatan Kinerja Manajerial Dikaitkan Dengan Budaya Organisasi Dan Hubungan Antarindividu Pada Organisasi

2009 ◽  
Vol 1 (1) ◽  
pp. 78
Author(s):  
Novita Ekasari ◽  
Lintang Venusita
Keyword(s):  
Human Resources ◽  
Nonprofit Organizations ◽  
Nonprofit Organization ◽  
Service Operations ◽  
Participatory Budgeting ◽  
Managerial Performance ◽  
Development Organization ◽  
And Performance ◽  
Budgeting Process

AbstractThis article aims to provide a framework to think about the role of participatory budgeting to improve managerial performance is associated with organizational culture and relationship between individuals at nonprofit organizations. Participatory budgeting process to function properlyand implemented well, if supported by the device work, human resources, individual relationships within the organization, and culture that has taken hold in a nonprofit organization. Each nonprofit organization aims to improve services and performance-oriented but not profit. Several nonprofit organizations have undergone repositioning and development organization which aims other than to provide services to the community also increases the profits from service operations.

The Role of Web Assurance Seals in Nonprofit Giving

2019 ◽  
Vol 34 (2) ◽  
pp. 131-148
Author(s):  
Joseph Canada ◽  
Erica E. Harris
Keyword(s):  
Nonprofit Organizations ◽  
Positive Relationship ◽  
Data Availability ◽  
Charitable Contributions ◽  
The Public ◽  
For Profit ◽  
Donor Support ◽  
The U.S ◽  
The Web

ABSTRACT Using a sample of the 2,000 largest nonprofit organizations in the U.S., we document that the use of web assurance seals is not as commonplace as for-profit e-commerce websites. In particular, we find that only about 14 percent of sample organizations invest in web assurance seals. Those that do provide web seals are larger, less efficient, and spend more on fundraising and information technology. Interestingly, however, our size result weakens for the very largest organizations in our sample. In addition to our contribution to the web assurance literature, we also contribute to donations research in identifying another feature important to donors in the decision to give. Specifically, we find a positive relationship between web seals and donations, indicating that providing this type of assurance attracts more donor support. We believe this is particularly interesting given the relatively few organizations adopting this type of signal in the marketplace for charitable contributions. Data Availability: Data are available from the public sources cited in the text.

Funding higher education through waqf: a lesson from Pakistan

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Usman ◽  
Asmak Ab Rahman
Keyword(s):  
Higher Education ◽  
Educational Institutions ◽  
Public And Private ◽  
Content Type ◽  
For Profit ◽  
Not For Profit ◽  
Academic Activities ◽  
Higher Educational ◽  
The Government

Purpose This paper aims to study waqf practice in Pakistan with regard to its utilisation in funding for higher educational institutions (HEIs) and investigates waqf raising, waqf management and waqf income utilisation. Design/methodology/approach The paper is based on the views of 11 participants who are actively involved in the waqf, its raising, management and income utilisation, and is divided into three subcategories: personnel of higher educational waqf institution, personnel of waqf regulatory bodies and Shari’ah and legal experts as well as archival records, documents and library sources. Findings In Pakistan, both public and private awqaf are existing, but the role of private awqaf is greater in higher education funding. However, due to lack of legal supervision private awqaf is considered as a part of the not-for-profit sector and legitimately registered as a society, foundation, trust or a private limited company. Waqf in Pakistan is more focusing on internal financial sources and waqf income. In terms of waqf management, they have firm guidelines for investing in real estate, the Islamic financial sector and various halal businesses. Waqf uses the income for developmental and operational expenditure, and supports academic activities for students and staff. Waqfs are also supporting some other HEIs and research agencies. Thus, it can be revealed that a waqf can cater a sufficient amount for funding higher educational institutions. Research limitations/implications In Pakistan, both public and private awqaf are equally serving society in different sectors, but the role of private awqaf is much greater in funding higher education. Nevertheless, the government treats private awqaf as a part of not-for-profit sector in the absence of a specific legal framework and registers such organisations as society, foundation, trust or private limited company. The waqf in Pakistan mostly relies on internal financial resources and income from waqf assets. As the waqf managers have over the time evolved firm guidelines for investment in real estate, Islamic financial sector and various other halal businesses, and utilisation of waqf income on developmental and operational expenditures, academic activities of students and educational staff, other HEIs and research agencies, it can be proved that the waqf can potentially generate sufficient amount for funding HEIs. Practical implications The study presents the waqf as a social finance institution and the best alternative fiscal instrument for funding works of public good, including higher education, with the help of three selected waqf cases. Hence, the paper’s findings offer some generalisations, both for the ummah at large and Pakistan. Social implications The paper makes several policy recommendations for policymakers, legislators and academicians, especially the government. As an Islamic social finance institution, the waqf can help finance higher education anywhere around the world in view of the fact that most countries grapple with huge fiscal deficits and are hence financially constrained to meet growing needs of HEIs. Originality/value The study confirms that the waqf can be an alternative source for funding higher education institutions whether it is managed by the government or is privately controlled.

Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy

1988 ◽  
Vol 52 (3) ◽  
pp. 58-74 ◽  
Author(s):  
P. Rajan Varadarajan ◽  
Anil Menon
Keyword(s):  
Public Relations ◽  
Nonprofit Organizations ◽  
Corporate Philanthropy ◽  
Fund Raising ◽  
For Profit ◽  
Cause Related Marketing ◽  
Not For Profit ◽  
Marketing Tool ◽  
Corporate Social ◽  
Effective Use

Cause-related marketing represents the confluence of perspectives from several specialized areas of inquiry such as marketing for nonprofit organizations, the promotion mix, corporate philanthropy, corporate social responsibility, fund-raising management, and public relations. The authors outline the concept of cause-related marketing, its characteristics, and how organizations, both for-profit and not-for-profit, can benefit from effective use of this promising marketing tool.

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