A study of marketing strategies of shopping centers in Hong Kong

2007 ◽  
Author(s):  
Hoi-wan, Samuel Lai
Keyword(s):  
Hong Kong ◽  
Marketing Strategies ◽  
Shopping Centers

Predicting Browsers and Purchasers of Hotel Websites

2012 ◽  
Vol 54 (1) ◽  
pp. 38-48 ◽  
Author(s):  
Edmond H. C. Wu ◽  
Rob Law ◽  
Brianda Jiang
Keyword(s):  
Data Mining ◽  
Hong Kong ◽  
Predictive Power ◽  
Decision Rules ◽  
Customer Segmentation ◽  
Marketing Strategies ◽  
Weight Of Evidence ◽  
Marketing Resources ◽  
Hotel Websites ◽  
Analytical Power

A study of the online browsing and purchasing habits of some 1,400 outbound travelers in Hong Kong demonstrates the analytical power of weight-of-evidence (WOE) data mining. The WOE approach allows analysts to identify and transform the variables with the most predictive power regarding the likelihood of tourists’ online preferences and decisions. The study found that just over one-third of the respondents browsed hotel-related websites, and about half of those browsers had booked a room on those sites. Browsers in Hong Kong tended to be young, well educated, and well traveled. Those who used the hotel websites for purchases were, of course, part of the browser group, and were likewise relatively well educated. However, one unexpected variable set off those who used the websites for a hotel purchase, the length of their most recent trip. One possible reason is that long-haul tourists want to be sure of their accommodations, or this may reflect hotels’ free-night offers. The convenient use of model-based customer segmentation and decision rules would help hospitality practitioners effectively manage their marketing resources and activities, and enhance information-based marketing strategies to attract target customers.

A survey of radon properties in underground shopping centers in Hong Kong

1997 ◽  
Vol 48 (6) ◽  
pp. 863-866 ◽  
Author(s):  
K.N. Yu ◽  
E.C.M. Young ◽  
M.J. Stokes ◽  
C.H. Lo
Keyword(s):  
Hong Kong ◽  
Shopping Centers

scholarly journals Examining Antecedents of Brand Loyalty on Sportswear: An Empirical Investigation of University Students in Hong Kong

2017 ◽  
Vol 5 (7) ◽  
pp. 87 ◽  
Author(s):  
Xiaoxin Dai ◽  
Kuan-Chou Chen
Keyword(s):  
College Students ◽  
Hong Kong ◽  
University Students ◽  
Product Quality ◽  
Brand Loyalty ◽  
Empirical Investigation ◽  
Vital Role ◽  
Marketing Strategies ◽  
Brand Name ◽  
Store Environment

To extend the current understanding of brand loyalty in the sportswear industry, this article discusses six factors that influence brand loyalty of university students towards the Hong Kong sportswear market. Conclusions were drawn based on responses collected through online questionnaires. A total of 205 college students participated in the study. The final results showed that only product quality and brand name affect Hong Kong university students’ brand loyalty towards sportswear. However, based on the whole study, other factors (i.e., service quality, store environment, style and promotions) also play a vital role in sportswear marketing. This research provided insight for sportswear marketers in creating proper marketing strategies for the sportswear industry.

MFA in transition: Examining marketing strategies and organisations of the clothing manufacturing firms in Hong Kong

1997 ◽  
Vol 1 (3) ◽  
pp. 238-246 ◽  
Author(s):  
Ka‐leung Moon ◽  
Chun‐sun Leung ◽  
Man‐tsun Chang ◽  
Kwok‐wing Yeung
Keyword(s):  
Hong Kong ◽  
Manufacturing Firms ◽  
Marketing Strategies

scholarly journals Attraction factors of shopping centers

2017 ◽  
Vol 26 (2) ◽  
pp. 199-219 ◽  
Author(s):  
Leonardo Ortegón-Cortázar ◽  
Marcelo Royo-Vela
Keyword(s):  
Structural Equation ◽  
Potential Effect ◽  
Equation Model ◽  
Marketing Strategies ◽  
Design Management ◽  
Natural Environments ◽  
Shopping Centers ◽  
Content Type ◽  
Tactical Decision ◽  
High Level

Purpose People visit malls not only to buy a product they need but also to enjoy the atmosphere or environment of the shopping center. Based on design and eco-natural environment, the purpose of this paper is to analyze the attraction factors of shopping centers. Design/methodology/approach The sample comprised 449 consumers from 25 different shopping centers in Bogota. The structural equation model (AMOS) enables the authors to discuss the influence of the design of green and natural spaces in the commercial management of shopping centers, given its positive and significant effect on the intention to visit. Findings Shopping centers are, by definition, spaces with a high level of design of the commercial environment. In this case, as evidenced in the results of this research, the design of ecological spaces and environments has the potential of becoming a field of interest for the commercial management of shopping centers, given its potential effect on visiting and shopping intentions. Originality/value The main originality of this study was to empirically include and demonstrate the influence of design and natural eco-environment on the intention to visit, along with other elements considered in previous investigations. Therefore, identification of specific empirical findings related to the way attraction factors work allows marketing directors and managers to improve their management decisions concerning design and implementation of marketing strategies, tactical decision guidance, decision-making assessment or control, and the proposal of alternative positioning attributes, such as the design, management, and arrangement of eco-natural environments that allow to increase the number of visits and purchases within these establishments.

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