A comparative study of marketing strategies of shopping centers in Hong Kong

2003 ◽  
Author(s):  
Cheung-shing Chan
Keyword(s):  
Hong Kong ◽  
Comparative Study ◽  
Marketing Strategies ◽  
Shopping Centers

Is Tibet an Attractive Tourism Destination? A Comparative Study of People’s Organic Image in Mainland China and Hong Kong

2012 ◽  
Vol 524-527 ◽  
pp. 3278-3282
Author(s):  
Hai Yan Kong ◽  
Guo Sheng Han
Keyword(s):  
Hong Kong ◽  
Comparative Study ◽  
Sustainable Tourism ◽  
Mainland China ◽  
Tourism Development ◽  
Marketing Strategies ◽  
Destination Image ◽  
Tourism Destination ◽  
Sustainable Tourism Development ◽  
The Difference

This study seeks to explore the tourism destination image of Tibet, and further to compare the difference between the organic image of Mainland China and that of Hong Kong. The findings indicated that both group regarded “the natural and beautiful scenery” as the most important attractions of Tibet. The top three motivations of Mainland people were the mysteriousness, natural scenery, and novelty of Tibet”. Hong Kong tourists were most motivated by Tibet’s natural scenery mysteriousness, and culture. In terms of the concerns of traveling to Tibet, people in Mainland China cared most on health issue, while Hong Kong people concerned more on transportation. The findings of this study may provide useful guidance to marketing strategies and sustainable tourism development in Tibet.

scholarly journals Today in Guangzhou, Tomorrow in Hong Kong? A Comparative Study of the Language Situation in Two Cities

2020 ◽  
Vol 49 (2) ◽  
pp. 207-232
Author(s):  
Barry Sautman ◽  
Xinyi Xie
Keyword(s):  
Hong Kong ◽  
Social Context ◽  
Comparative Study ◽  
General Public ◽  
Language Attitudes ◽  
Sociocultural Context ◽  
The Social ◽  
Two Cities ◽  
And Migration

Many in Hong Kong voice concerns about the fate of Cantonese, including nativists (“localists”) and the general public. Guangzhou is seen as a harbinger of diminishing Cantonese in Hong Kong. News and commentaries paint a gloomy picture of Cantonese in Guangzhou. Yet rarely do we read about surveys on the range of Cantonese use and identity in Guangzhou. Neither do we see analyses on how the social context differences between Hong Kong and Guangzhou may have contributed to the two cities’ unique language situations. Our study delineates the Guangzhou and Hong Kong language situations, comparing mother tongues, ordinary languages, and language attitudes. Cantonese is unrivalled in Hong Kong and remains vital in Guangzhou. We put the two cities’ different use frequency and proficiency of Cantonese and Putonghua (“Mandarin”) in the sociocultural context of motivation and migration. We conclude that some claims of diminishing Cantonese are unsupported. We also address how likely it is that Cantonese will diminish or even be replaced in Hong Kong.

Predicting Browsers and Purchasers of Hotel Websites

2012 ◽  
Vol 54 (1) ◽  
pp. 38-48 ◽  
Author(s):  
Edmond H. C. Wu ◽  
Rob Law ◽  
Brianda Jiang
Keyword(s):  
Data Mining ◽  
Hong Kong ◽  
Predictive Power ◽  
Decision Rules ◽  
Customer Segmentation ◽  
Marketing Strategies ◽  
Weight Of Evidence ◽  
Marketing Resources ◽  
Hotel Websites ◽  
Analytical Power

A study of the online browsing and purchasing habits of some 1,400 outbound travelers in Hong Kong demonstrates the analytical power of weight-of-evidence (WOE) data mining. The WOE approach allows analysts to identify and transform the variables with the most predictive power regarding the likelihood of tourists’ online preferences and decisions. The study found that just over one-third of the respondents browsed hotel-related websites, and about half of those browsers had booked a room on those sites. Browsers in Hong Kong tended to be young, well educated, and well traveled. Those who used the hotel websites for purchases were, of course, part of the browser group, and were likewise relatively well educated. However, one unexpected variable set off those who used the websites for a hotel purchase, the length of their most recent trip. One possible reason is that long-haul tourists want to be sure of their accommodations, or this may reflect hotels’ free-night offers. The convenient use of model-based customer segmentation and decision rules would help hospitality practitioners effectively manage their marketing resources and activities, and enhance information-based marketing strategies to attract target customers.

Comparative Study of Growth of Chinese Infants: Hong Kong versus Guangzhou

1994 ◽  
Vol 40 (3) ◽  
pp. 166-171 ◽  
Author(s):  
S. S. F. Leung ◽  
C. X. Peng ◽  
Y. Y. Xu ◽  
K. M. Liu ◽  
X. J Quan ◽  
...  
Keyword(s):  
Hong Kong ◽  
Comparative Study

Comparative study of cognitive styles in Egypt, Greece, Hong Kong and the UK

2001 ◽  
Vol 5 (1) ◽  
pp. 64-73 ◽  
Author(s):  
Michael Savvas ◽  
Ghada El-Kot ◽  
Eugene Sadler-Smith
Keyword(s):  
Hong Kong ◽  
Comparative Study ◽  
Cognitive Styles ◽  
The Uk
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