The balance of buyer-seller interactions along the marketing strategies continuum in the Hong Kong markets for electrical and mechanical industrial products

1992 ◽  
Author(s):  
Chi-hung, Chester Kwok
Keyword(s):  
Hong Kong ◽  
Marketing Strategies ◽  
Industrial Products

Predicting Browsers and Purchasers of Hotel Websites

2012 ◽  
Vol 54 (1) ◽  
pp. 38-48 ◽  
Author(s):  
Edmond H. C. Wu ◽  
Rob Law ◽  
Brianda Jiang
Keyword(s):  
Data Mining ◽  
Hong Kong ◽  
Predictive Power ◽  
Decision Rules ◽  
Customer Segmentation ◽  
Marketing Strategies ◽  
Weight Of Evidence ◽  
Marketing Resources ◽  
Hotel Websites ◽  
Analytical Power

A study of the online browsing and purchasing habits of some 1,400 outbound travelers in Hong Kong demonstrates the analytical power of weight-of-evidence (WOE) data mining. The WOE approach allows analysts to identify and transform the variables with the most predictive power regarding the likelihood of tourists’ online preferences and decisions. The study found that just over one-third of the respondents browsed hotel-related websites, and about half of those browsers had booked a room on those sites. Browsers in Hong Kong tended to be young, well educated, and well traveled. Those who used the hotel websites for purchases were, of course, part of the browser group, and were likewise relatively well educated. However, one unexpected variable set off those who used the websites for a hotel purchase, the length of their most recent trip. One possible reason is that long-haul tourists want to be sure of their accommodations, or this may reflect hotels’ free-night offers. The convenient use of model-based customer segmentation and decision rules would help hospitality practitioners effectively manage their marketing resources and activities, and enhance information-based marketing strategies to attract target customers.

scholarly journals Examining Antecedents of Brand Loyalty on Sportswear: An Empirical Investigation of University Students in Hong Kong

2017 ◽  
Vol 5 (7) ◽  
pp. 87 ◽  
Author(s):  
Xiaoxin Dai ◽  
Kuan-Chou Chen
Keyword(s):  
College Students ◽  
Hong Kong ◽  
University Students ◽  
Product Quality ◽  
Brand Loyalty ◽  
Empirical Investigation ◽  
Vital Role ◽  
Marketing Strategies ◽  
Brand Name ◽  
Store Environment

To extend the current understanding of brand loyalty in the sportswear industry, this article discusses six factors that influence brand loyalty of university students towards the Hong Kong sportswear market. Conclusions were drawn based on responses collected through online questionnaires. A total of 205 college students participated in the study. The final results showed that only product quality and brand name affect Hong Kong university students’ brand loyalty towards sportswear. However, based on the whole study, other factors (i.e., service quality, store environment, style and promotions) also play a vital role in sportswear marketing. This research provided insight for sportswear marketers in creating proper marketing strategies for the sportswear industry.

MFA in transition: Examining marketing strategies and organisations of the clothing manufacturing firms in Hong Kong

1997 ◽  
Vol 1 (3) ◽  
pp. 238-246 ◽  
Author(s):  
Ka‐leung Moon ◽  
Chun‐sun Leung ◽  
Man‐tsun Chang ◽  
Kwok‐wing Yeung
Keyword(s):  
Hong Kong ◽  
Manufacturing Firms ◽  
Marketing Strategies

scholarly journals Formation of marketing strategies for innovative products at separate stages of their life cycle

2021 ◽  
Vol 5 (1) ◽  
pp. 6-16
Author(s):  
Alina Martynenko ◽  
◽  
Petro Pererva ◽  
Keyword(s):  
Life Cycle ◽  
Electric Motor ◽  
Product Life Cycle ◽  
Life Cycles ◽  
Marketing Strategies ◽  
Industrial Products ◽  
Market Conditions ◽  
Product Life ◽  
Product Policy

The aim of the article. In the current market conditions, the main objectives of the product policy of the enterprise are to manage the competitiveness of products, adjusting their life cycles and assortment. For this purpose, the commodity strategy of the enterprise which is directed on achievement by the enterprise of target positions in the market by means of the products should be developed. The product is the subject of many management decisions: it is created, brought to market with the support of various marketing activities, if necessary modified and, if economically feasible, withdrawn from production. The aim of the article is to form marketing strategies for industrial products on the market on the basis of the developed classification of innovative goods depending on the level of their efficiency at separate stages of the product life cycle. Analyses results. The article develops the classification of innovative industrial products depending on the level of their efficiency at the separate stages of the product life cycle. The authors formed the recommended marketing strategies based on the proposed classification of products, depending on the range of levels of efficiency in which the product is. The article also presents the practical use of the developed recommendations on the example of the life cycle of the innovative electric motor of PJSC «Electromotor», which confirms their practical significance and suitability, allowing industrial enterprises to effectively manage their range. The article also builds a graph-analytical model of comprehensive efficiency indicators of an innovative electric motor, which allows to clearly track their dynamics over the entire period of its life cycle. Conclusions and directions for further research. In market conditions, each enterprise must determine the directions of formation and implementation of marketing product policy, taking into account the characteristics of each product. Forming a marketing product policy, the company must work on updating the range and bringing new products to market, because the right strategy for product range management will provide the desired volume of sales and corresponding profits. Thus, due to the proposed classification of goods at different stages of the life cycle, depending on the level of efficiency in which the product is or will be, the company can develop specific marketing strategies and tactics, including research and development (R&D), development of production, selection of sales channels, improvement of forms and methods of advertising, price regulation, development of new ones, modernization of existing and removal of obsolete inefficient products, etc. The use of effective marketing solutions can affect the duration and course of the product life cycle and consequently to achieve maximum profits. Keywords: efficiency, innovative product, product life cycle, marketing strategy, assortment management.

Exporting Hong Kong’s Higher Education to Emerging Asian Markets

2011 ◽  
pp. 1-24 ◽  
Author(s):  
Alan C. K. Cheung ◽  
Y. C. Cheng ◽  
Timothy W. W. Yuen ◽  
Celeste Y. M. Yuen
Keyword(s):  
Higher Education ◽  
Hong Kong ◽  
International Students ◽  
Higher Education Institutions ◽  
Marketing Strategies ◽  
Government Policies ◽  
Education Services ◽  
Asian Region ◽  
Low Visibility ◽  
Market Strategies

The purpose of this study is to examine the current conditions of higher education services in three Asian markets and to explore effective market strategies and supportive government policies to further promote Hong Kong’s higher education in the region. It is evident from the findings that the visibility of Hong Kong’s higher education in these Asian markets was extremely low. The low visibility of Hong Kong’s higher education in the Asian region was due to a lack of concerted and coordinated effort between the Hong Kong government and higher education institutions in promoting their higher education. The study points to the need for more wide-ranging and coherent marketing strategies and government policies in order to attract the growing number of international students.

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