scholarly journals International Real Estate Review

2012 ◽  
Vol 15 (2) ◽  
pp. 189-214
Author(s):  
Shu-Man You ◽  
◽  
Chun-Chang Lee ◽  
Ming-Hsun Tseng ◽  
◽  
...  
Keyword(s):  
Real Estate ◽  
Transaction Costs ◽  
Cost Model ◽  
Quality Model ◽  
Building Projects ◽  
Real Estate Advertising ◽  
Sales Agents ◽  
House Buyers ◽  
Theoretical Foundations ◽  
Sales Ethics

This paper combines the transaction cost model, the sales ethics model and the service quality model as the theoretical foundations for evaluating house buyer satisfaction with their real estate advertising sales agents. This study uses a convenience sampling method with the population of sold-out building projects and new home projects in all administrative areas of Kaohsiung. The empirical results show that the reasons for agency problems and transaction costs affect the transaction costs of house buyers and the ethics of advertising sales agents. Furthermore, agents who provide better service are associated with more satisfied house buyers with stronger intentions. Finally, sales ethics have a significant influence on transaction costs as well as customer satisfaction and complaints.

Study on Business Integration Strategy for Real Estate Development

2013 ◽  
Vol 838-841 ◽  
pp. 3135-3141
Author(s):  
Yi Yong Lin ◽  
You Song Wang
Keyword(s):  
Real Estate ◽  
Cost Model ◽  
Market Competition ◽  
Business Management ◽  
Real Estate Industry ◽  
The Real ◽  
Real Estate Enterprise ◽  
The Real Estate ◽  
Management Capacity ◽  
Product Optimization

Based on the features of the real estate industry, a cost model was established for analyze integration strategies. The analysis results show that a real estate enterprise should give a priority to integration of the business activities, of which the costs themselves are not large but which will greatly influence the whole project and other development business activities; and that the integration in a real estate enterprise is influenced by the product optimization degree, the business management capacity, and the degree of market competition. The integration in the real estate industry is influenced by the product optimization degree and the business management capacity, but it has nothing to do with the degree of market competition.

The Effects of Transaction Costs, Landlord and Tenant Practices and Property Rights on Foreign Real Estate Investment

2013 ◽  
Vol 7 (3) ◽  
pp. 351-370 ◽  
Author(s):  
Hassan Gholipour Fereidouni ◽  
Usama Al-mulali ◽  
Miswan Abdul Hakim Bin Mohammed
Keyword(s):  
Real Estate ◽  
Property Rights ◽  
Transaction Costs ◽  
Real Estate Investment

scholarly journals Transnational Corruption and the Globalized Individual

2017 ◽  
Vol 15 (3) ◽  
pp. 732-753 ◽  
Author(s):  
Alexander Cooley ◽  
J. C. Sharman
Keyword(s):  
Real Estate ◽  
Transaction Costs ◽  
Capital Flows ◽  
Oecd Countries ◽  
Citizenship Rights ◽  
Financial Access ◽  
Key Informants ◽  
Cross Border ◽  
Main Components ◽  
The Individual

We present a new, more transnational, networked perspective on corruption. It is premised on the importance of professional intermediaries who constitute networks facilitating cross-border illicit finance, the blurring of legal and illegal capital flows, and the globalization of the individual via multiple claims of residence and citizenship. This perspective contrasts with notions of corruption as epitomized by direct, unmediated transfers between bribe-givers and bribe-takers, disproportionately a problem of the developing world, and as bounded within national units. We argue that the professionals in major financial centers serve to lower the transaction costs of transnational corruption by senior foreign officials. Wealthy, politically powerful individuals on the margins of the law are increasingly globalized as they secure financial access, physical residence, and citizenship rights in major OECD countries. These trends are evidenced by an analysis of the main components of the relevant transnational networks: banks, shell companies, foreign real estate, and investor citizenship programs, based on extensive interviews with key informants across multiple sites.

Racially Exclusive Real Estate Advertising: Public Policy Implications for Fair Housing Practices

1995 ◽  
Vol 14 (2) ◽  
pp. 225-244 ◽  
Author(s):  
Jerome D. Williams ◽  
William J. Quails ◽  
Sonya A. Grier
Keyword(s):  
African American ◽  
Real Estate ◽  
Ethnic Minorities ◽  
Purchase Intentions ◽  
Policy Implications ◽  
Show Evidence ◽  
Real Estate Advertising ◽  
Campaign Message ◽  
Positive Effect

The authors ‘field experiment indicates that including African-Americans in real estate advertisements produces a positive effect for (1) African-American readers in terms of liking the models pictured in the photographs and (2) African-American high ethnic identifiers in terms of identifying with the models pictured in the photographs. However, based on responses to the dependent measures of behavioral purchase intentions and attitude toward the advertising campaign, message, and product, the results do not support the hypothesis that racially exclusive advertising sends a racially exclusive message. A follow-up content analysis of real estate newspaper advertising suggests that cities with higher percentages of ethnic minorities are more responsive to including more ethnic minorities in real estate advertisements. However, the results do not show evidence of a chilling effect, that is, a reduction in the use of real estate advertisements with models.

The Role of Transaction Costs in Impeding Market Exchange in Real Estate

2016 ◽  
Vol 25 (2) ◽  
pp. 115-135 ◽  
Author(s):  
Xun Bian ◽  
Bennie D. Waller ◽  
Scott A. Wentland
Keyword(s):  
Real Estate ◽  
Transaction Costs ◽  
Market Exchange

scholarly journals Creating an image in real estate advertising texts

2020 ◽  
Vol 25 (2) ◽  
pp. 367-373
Author(s):  
Dmitry S. Sknarev ◽  
Elizaveta V. Muzykant
Keyword(s):  
Real Estate ◽  
Online Advertising ◽  
Brand Names ◽  
Semantic Interpretation ◽  
Marketing Communications ◽  
Residential Real Estate ◽  
Residential Areas ◽  
Continuous Sampling ◽  
Product Image ◽  
Real Estate Advertising

This article presents some results obtained in the study of the advertising image characteristics in marketing communications (on the example of Russian residential real estate advertising). The study materials present print media advertising and online advertising, as well as construction companies and residential areas websites. To achieve the goal, a survey, analytical, theoretical, systemic, pragmatic methods, as well as methods of continuous sampling of linguistic means, techniques and units from marketing communications texts that create an image of a product, and of semantic interpretation and identification were used. The analysis revealed that brand names, epithets, metaphors and phraseological units are the most productive in creating the image of residential real estate in marketing communications. The concept of social and ethical marketing integrates advertising of real estate marketing products, when the product image goes beyond consumption standards and becomes media itself, creating a new communication.

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