scholarly journals Impact of Humorous Advertising on Purchase Decision: In Context of Pakistans Telecom Industry

2020 ◽  
Vol 8 (1) ◽  
pp. 95-101
Author(s):  
Abbiha Waqar ◽  
Keyword(s):  
Regression Analysis ◽  
Mobile Network ◽  
Survey Method ◽  
Future Research ◽  
Purchase Decision ◽  
Correlation And Regression Analysis ◽  
Dark Humor ◽  
Telecom Industry ◽  
Humorous Appeal ◽  
The Impact

The purpose of the current study was to examine the impact of humorous advertisement on purchase decision. To the test the hypotheses, Ufone ads were analyzed and compared to other mobile network ads, which are being aired in Pakistans telecom industry. The data were collected from mobile users via survey method. The data were collected from January 2017 to January 2018. The sample size was 127. Data were analyzed using correlation and regression analysis. The findings suggested that humorous advertisement is one of the appeals which breaks the clutter. 90% of the respondents said that humorous advertisement greatly affects the purchase decision. Hence, Ufones ads are effective. Recommendation for future research would be to study humor in detail; that is dividing the humorous appeal in categories like dark humor, slice of life humor and studying their respective impact on customers purchase decision.

scholarly journals Impact of humorous advertising on purchase decision: In context of Pakistan’s telecom industry

2020 ◽  
Vol 10 (2) ◽  
pp. 144-150
Author(s):  
Abbiha Waqar
Keyword(s):  
Sample Size ◽  
Secondary Data ◽  
Mobile Network ◽  
Google Scholar ◽  
Mobile Users ◽  
Future Research ◽  
Purchase Decision ◽  
Telecom Industry ◽  
Humorous Appeal ◽  
The Impact

The purpose was to study the impact of humorous advertisement on purchase decision, and in order to reach this objective, Uf one ads were analysed and compared to other mobile network ads which are being aired, especially in Pakistan’s telecom industry. Mobile users of Pakistan filled the questionnaires which were administered via distributing hard copies and online through Google Forms, from January 2017 to January 2018. Secondary data were collected using different research journals, which included JSTOR, Science Direct and Google Scholar. The planned sample size was 127 respondents. The results showed that humorous advertisement is one of the appeals which breaks the clutter.90% of the respondents said that humorous advertisements greatly affect the purchase decision. Hence, Ufone’s ads are effective. Recommendation for future research would be to study humour in detail, that is, by dividing the humorous appeal in categories like dark humour, slice of life humour and studying their respective impact on customer’s purchase decision.   Keywords: Humorous advertisement, advertisement effectiveness, purchase decision, telecom companies.

Агрономическая эффективность промышленной (голландской) технологии возделывания картофеля

2018 ◽  
Author(s):  
C. Coy ◽  
A.V. Shuravilin ◽  
O.A. Zakharova
Keyword(s):  
Heavy Metals ◽  
Regression Analysis ◽  
Positive Response ◽  
Growth Yield ◽  
Correlation And Regression Analysis ◽  
Yield And Quality ◽  
Quality Of Products ◽  
High Degree ◽  
The Impact

Приведены результаты исследований по изучению влияния промышленной технологии возделывания картофеля на развитие, урожайность и качество продукции. Выявлена положительная реакция растений на подкормку K2SO4 в период посадки. Корреляционно-регрессионный анализ урожайности и качества клубней выявил высокую степень достоверности результатов опыта. Содержание нитратов и тяжелых металлов в клубнях было ниже допустимых величин.The results of studies on the impact of industrial technology of potato cultivation on growth, yield and quality of products. There was a positive response of plants to fertilizer K2SO4 in the period of planting. Correlation and regression analysis of yield and quality of tubers revealed a high degree of reliability of the results of experience. The contents of nitrates and heavy metals in tubers was below the permissible values.

scholarly journals MODELLING OF THE INTEGRATED INDICATOR OF THE GENERAL LEVEL OF ENVIRONMENTAL SAFETY OF THE ENTERPRISE

2017 ◽  
pp. 182-191 ◽  
Author(s):  
Tetyana Radevych ◽  
Yuliya Nochovna ◽  
Nataliya Samburs'ka
Keyword(s):  
Regression Analysis ◽  
Environmental Protection ◽  
Mathematic Model ◽  
Environmental Safety ◽  
General Level ◽  
Environmental Damage ◽  
Economic Factors ◽  
Integral Coefficient ◽  
Correlation And Regression Analysis ◽  
The Impact

Introduction. Effective stimulation of the activities of national enterprises in the direction of environmental protection, reduction of the negative impact of production on the environment, increase of innovation and investment attractiveness, environmental image and improvement of the ecological situation in Ukraine becomes possible on condition of the development and practical testing of the methodology for assessing the overall level of environmental safety of the enterprise. Purpose. The article aims to develop an integrated index of the overall level of environmental safety of the enterprise, to justify the possibility of using correlation and regression analysis to confirm the interrelationship between its components. Methodology. The fundamental aspects of the general economic theory, the economics of nature usage and environmental protection, statistics and econometrics have become the methodological basis of the article. The article uses correlation and regression analysis, comparative analysis, method of relative values, methods of economic and mathematic modelling etc. Results. In the article the formula for calculation the integral index of the general level of ecological safety of the enterprise is developed. It is based on three partial integral coefficients: the integral coefficient of environmental damage; integral coefficient of influence of economic factors; the integral factor of the impact of environmental and economic factors. The use of correlation and regression analysis has confirmed the adequacy of the developed economic and mathematic model, the reality of interconnections and interdependencies between its indicators.

scholarly journals Impact of advertisement and price on consumer purchase decision

2020 ◽  
Vol 23 (1) ◽  
pp. 63-84
Author(s):  
Binita Manandhar
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
Statistical Technique ◽  
Purchase Decision ◽  
Buying Behavior ◽  
Moderating Variables ◽  
Academic Qualification ◽  
Static Correlation ◽  
The Impact ◽  
Consumer Buying Behavior

Advertisement and price play crucial role in consumer buying behavior. The purpose of this study is to measure the impact of advertisement and price in consumer buying behavior. The data were collected by questionnaires using convenient sampling, a sample 400 questionnaire were distributed and 370 complete questionnaires were received from the respondents. Data were analyzed by using different statistical technique such as descriptive static, correlation analysis and regression analysis. The findings of the study showed that advertisement and price have significant impact on consumer purchase decision. Gender and academic qualification were also included as moderating variables and found no significant influence of such variables on consumer purchase decision.

CLUSTER REGRESSION ANALYSIS TO DETERMINE THE IMPACT OF GDP ON VOLUNTARY HEALTH INSURRANCE PREMIUS

2021 ◽  
Vol 1 (7) ◽  
pp. 16-22
Author(s):  
N.L. Bushueva ◽  
Keyword(s):  
Regression Analysis ◽  
Health Insurance ◽  
Financial Stability ◽  
Socioeconomic Development ◽  
Medical Insurance ◽  
Voluntary Health Insurance ◽  
Correlation And Regression Analysis ◽  
Key Indicators ◽  
The Impact ◽  
The Relationship

Increasingly, the policy of the Russian Federation is aimed at the development of healthcare, and spending on the healthcare industry is becoming a serious problem for the financial stability of national health systems, even in highincome countries. Voluntary medical insurance, as one of the forms of medical insurance, contributes to the formation of all insurance premiums, thereby this form can be one of the indirect factors of socioeconomic development of Russia. The paper hypothesizes the existence of a relationship between the level of development of the welfare of the country and the volume of the premium fund of voluntary health insurance. A study was conducted on the relationship between voluntary health insurance and GDP, as one of the key indicators of the country's development, through correlation and regression analysis.

Demographic Determinants of Youth Entrepreneurial Success

2020 ◽  
Vol 5 (2) ◽  
pp. 1-16
Author(s):  
Mufaro Dzingirai
Keyword(s):  
Regression Analysis ◽  
Research Design ◽  
Significant Relationship ◽  
Negative Association ◽  
Future Research ◽  
Entrepreneurial Success ◽  
Interesting Phenomenon ◽  
Educational Qualification ◽  
Correlation And Regression Analysis ◽  
Youth Entrepreneurship

Youth entrepreneurship has become an interesting phenomenon that has attracted much attention from academics, practitioners, and policymakers across the globe during recent years. The main objective of the paper is to analyze the demographic determinants of youth entrepreneurial success. Employing explanatory research design with a sample of 100 youth entrepreneurs in Gweru who completed the questionnaires, the hypotheses are analyzed using Pearson's correlation and regression analysis in an effort to empirically determine the influence of demographic factors on youth entrepreneurial success. The results show a strong and significant association between entrepreneurial experience and youth entrepreneurial success, a weak positive and significant association between educational qualification and youth entrepreneurial success, a weak negative association between age and youth entrepreneurial success, and a weak negative and significant relationship between gender and youth entrepreneurial success. These outcomes have significant implications for theory, practice, and future research.

scholarly journals THE SAFETY AND SECURITY OF THE TOURISM ENTREPRENEURSHIP POTENTIAL REALIZATION IN MODERN CONDITIONS

2020 ◽  
Vol 6 (5) ◽  
pp. 203-208
Author(s):  
Iryna Mazur ◽  
Ramil Aliyev ◽  
Yuliia Zhelizko
Keyword(s):  
Regression Analysis ◽  
Safety Information ◽  
Security Threats ◽  
Test Results ◽  
Correlation And Regression Analysis ◽  
Tourist Flows ◽  
Political Security ◽  
High Level ◽  
The Impact ◽  
The Relationship

The purpose of the paper is to determine the relationship between different types of tourism safety and security, and components of the tourism entrepreneurship potential, to conduct a quantitative analysis of these indicators in the regions of Ukraine and to identify areas for ensuring the safety and security of the tourism entrepreneurship potential realization. Methodology. Analysis of tourism safety and security in Ukraine is based on the assessment of security potential indicator and the security threats indicator for 25 regions. These indicators take into account the following types of safety and security: security of tourist services, safety of tourist facilities and equipment, social security, political security, financial security, medical safety, information security, and ecological security. The impact of tourism safety and security on the tourism entrepreneurship potential realization is determined on the basis of correlation and regression analysis, where the indicator of the tourism entrepreneurship potential realization is the volume of domestic and inbound tourist flows in the region. The empirical basis of the study is the data of the State Statistics Service of Ukraine for 2019. The reliability of the regression model was tested on the basis of the approximation coefficient and Fisher's F-test. Results of the correlation analysis indicate a significant relationship between ensuring the safety and security of tourism in the region and the volume of domestic and inbound tourist flows. As a result of regression analysis, a model of a high level of reliability was obtained, which indicates how the volume of domestic and inbound tourist flows to the region increases with increasing the level of tourist safety and security by unit. Practical implications. Since the process of safety and security ensuring for the tourism entrepreneurship potential realization cannot be implemented exclusively at the regional level, it is justified the feasibility of a targeted public policy in eight areas. Value/originality. The identified relationship between the types of safety and security of tourism and components of the tourism entrepreneurship potential, as well as establishing the level of impact of safety and security of tourism on the tourism entrepreneurship potential realization in the region provide for a better understanding of ways for efficient governance in this area.

scholarly journals The Impact of Halal Label, Price, And Brand on the Purchase Decision of Bakso Wagyu in Kota Wisata Cibubur

The Winners ◽  
2019 ◽  
Vol 20 (2) ◽  
pp. 111
Author(s):  
Freddy Pandapotan Simbolon
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
Hypothesis Testing ◽  
Multiple Regression Analysis ◽  
Significant Influence ◽  
Field Survey ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Analysis Method ◽  
The Impact

The objective of this research was to examine the impact of halal labels, prices, and brand on the purchase decision to buy Bakso Wagyu in Kota Wisata Cibubur. It used associative research, and data were collected through a field survey from the Bakso Wagyu outlet in Kota Wisata Cibubur. A set of questionnaires was distributed to 96 customers of Bakso Wagyu outlet in Kota Wisata Cibubur. Multiple regression analysis assessed the impact on purchase decisions of three key constructs of the halal label, price, and brand. The analysis method used correlation analysis, multiple regressions, and hypothesis testing. The results show three components, namely halal label, price, and brand, simultaneously have a significant influence on the purchase decision. However, the halal label was a variable. That are has the most dominant impact. This research indicates the results that halal labels are important for imported products that are consumed by Indonesian people who are mostly Muslim.

scholarly journals Research Pengaruh Literasi Keuangan Dan Mindset Berwirausaha Terhadap Komitmen Organisasi

2020 ◽  
Vol 2 (2) ◽  
pp. 17-24
Author(s):  
Peter Sina ◽  
Desmon Redikson Manane
Keyword(s):  
Regression Analysis ◽  
Financial Literacy ◽  
Future Research ◽  
Organization Commitment ◽  
Two Factors ◽  
The Impact

The purpose of this research was to examine the impact of financial literacy and enterpreneurial mindset on organization commitment. The respondents used were 21 respondents. By using the regression analysis, the results obtained show that financial literacy and enterpreneurial mindset had an influence on organization commitment. Therefore, it is necessary for the organizations to increase the two factors mentioned. Relating to suggestions for future research, it is necessary to add more specify factors on the dimension of organization commitment.

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