scholarly journals Motivations of youth audiences to content creation and dissemination on social network sites

2019 ◽  
Vol 25 (2) ◽  
pp. 915-933
Author(s):  
Mª Cruz López de Ayala López ◽  
Pedro Paniagua Santamaría

Young people show very high and intensive levels of social networks use. However, users have different levels of involvement as regards their degree of interactivity in these platforms. Supported by uses and gratifications theory and applying a factor analysis, the motivations that explain their participation in several profiles of social networks and differences between those who do and those who do not comment are analysed. Based on a self-administered survey of 461 young university students, the main conclusions include the diversity of nuances in the combinations of reasons that explain participation in different types of profiles on social networks; particularly worth highlighting are the similarities between profiles of NGOs and those of celebrities. Also of note is the tendency of users who comment on commercial, political, social and leisure profiles to display motivations linked to searching for information, being useful, influencing others, interacting and showing adhesion, depending on the sphere.

Author(s):  
Weiyu Zhang ◽  
Rong Wang

This paper examines interest-oriented vs. relationship-oriented social network sites in China and their different implications for collective action. By utilizing a structural analysis of the design features and a survey of members of the social networks, this paper shows that the way a social network site is designed strongly suggests the formation and maintenance of different types of social ties. The social networks formed among strangers who share common interests imply different types of collective action, compared to the social networks that aim at the replication and strengthening of off-line relationships.


2019 ◽  
Vol 3 (Supplement_1) ◽  
pp. S529-S529
Author(s):  
Daniele Zaccaria ◽  
Georgia Casanova ◽  
Antonio Guaita

Abstract In the last decades the study of older people and social networks has been at the core of gerontology research. The literature underlines the positive health effects of traditional and online social connections and also the social networks’s positive impact on cognitive performance, mental health and quality of life. Aging in a Networked Society is a randomized controlled study aimed at investigating causal impact of traditional face-to-face social networks and online social networks (e.g. Social Network Sites) on older people’ health, cognitive functions and well-being. A social experiment, based on a pre-existing longitudinal study (InveCe - Brain Aging in Abbiategrasso) has involved 180 older people born from 1935 to 1939 living in Abbiategrasso, a municipality near Milan. We analyse effects on health and well-being of smartphones and Facebook use (compared to engagement in a more traditional face-to-face activity), exploiting the research potential of past waves of InveCe study, which collected information concerning physical, cognitive and mental health using international validate scale, blood samples, genetic markers and information on social networks and socio-demographic characteristics of all participants. Results of statistical analysis show that poor social relations and high level of perceived loneliness (measured by Lubben Scale and UCLA Loneliness scale) affect negatively physical and mental outcomes. We also found that gender and marital status mediate the relationship between loneliness and mental wellbeing, while education has not significant effect. Moreover, trial results underline the causal impact of ICT use (smartphones, internet, social network sites) on self-perceived loneliness and cognitive and physical health.


2015 ◽  
Vol 7 (2) ◽  
pp. 3-14 ◽  
Author(s):  
Giovanni Bonaiuti

Abstract Networking is not only essential for success in academia, but it should also be seen as a natural component of the scholarly profession. Research is typically not a purely individualistic enterprise. Academic social network sites give researchers the ability to publicise their research outputs and connect with each other. This work aims to investigate the use done by Italian scholars of 11/D2 scientific field. The picture presented shows a realistic insight into the Italian situation, although since the phenomenon is in rapid evolution results are not stable and generalizable.


Author(s):  
Begoña Peral-Peral ◽  
Ángel F. Villarejo-Ramos ◽  
Manuel J. Sánchez-Franco

Social Network Sites (SNS) have very rapidly become part of the daily reality of Internet users in recent years. Firms also use social networks as a two-way communication with their current and potential customers. This exploratory work means to analyze if Internet users’ gender influences the behavior of using social networks. There is a reason for this. Despite Information and Communication Technologies (ICT) acceptance and use being more frequent in men, according to the previous literature, in line with different surveys on the subject, social networks are more used by women. The authors, therefore, analyze in this chapter if there are gender differences in the constructs of technology’s classic models, such as the TAM (Technology Acceptance Model) and the TPB (Theory of Planned Behavior). They use a sample of 1,460 university students.


Author(s):  
Kousik Das ◽  
Rupkumar Mahapatra ◽  
Sovan Samanta ◽  
Anita Pal

Social network is the perfect place for connecting people. The social network is a social structure formed by a set of nodes (persons, organizations, etc.) and a set of links (connection between nodes). People feel very comfortable to share news and information through a social network. This chapter measures the influential persons in different types of online and offline social networks.


Author(s):  
Mahnane Lamia ◽  
Hafidi Mohamed

Adaptive social network sites (ASNS) are an innovative approach to a web learning experience delivery. They try to solve the main shortcomings of classical social networks—“one-size-fits-all” approach and “lost-in-hyperspace” phenomena—by adapting the learning content and its presentation to needs, goals, thinking styles, and learning styles of every individual learner. This chapter outlines a new approach to automatically detect learners' thinking and learning styles, and takes into account that thinking and learning styles may change during the learning process in unexpected and unpredictable ways. The approach is based on the Felder learning styles model and Hermann thinking styles model.


Author(s):  
Pedro Quelhas Brito

The digitalization of youth signifies their complete immersion, active participation and involvement in the production, consumption and sharing of digital content using various interconnected/interfaced digital devices in their social network interactions. A prerequisite to successful commercial communication with young people is having a good understanding of new media, along with their social and psychological framework. The behaviour, motivation and emotions of youth in general and in relation to digital technologies, especially the meaning attached to mobile phones, the Internet (mainly social network sites) and games (computer-based and portable) should also be addressed if advertisers aim to reach this target group.


2013 ◽  
Vol 3 (2) ◽  
pp. 22-37
Author(s):  
N. Veerasamy ◽  
W. A. Labuschagne

The use of social network sites has exploded with its multitude of functions which include posting pictures, interests, activities and establishing contacts. However, users may be unaware of the lurking dangers of threats originating from Social Networking Sites (SNS) which include malware or fake profiles. This paper investigates the indicators to arouse suspicion that a social networking account is invalid with a specific focus on Facebook as an illustrative example. The results from a survey on users’ opinions on social networks, is presented in the paper. This helps reveal some of the trust indicators that leads users to ascertaining whether a social networking profile is valid or not. Finally, indicators of potentially deceptive agents and profiles are given as a guideline to help users decide whether they should proceed with interaction with certain contacts.


Author(s):  
Eitan Bahir ◽  
Ammatzia. Peled

The understanding of information communicated over social networks enables quick tracking of real events as they occur. In other cases, where the “crowd” factor is on high note, it is possible to identify events and to evaluate their magnitude, even before they occur. A full assessment of the content generated by social network users is very complex. This, due to the gigantic volume of data communicated over the net at any given time. Using few, well defined, keywords for the detection of relevant data reduces, considerably, the processing effort and expedites the identification of events, such as wildfire, floods or terror attacks. The preliminary results here has shown that by using keywords, specially tailored for different types of major events, one may detect ‘abnormal' surges of social network activities. Also, presented are threshold values, in terms of magnitude and frequency designed for early detection of these events. This approach is the basis for the development of algorithms for early identification real time systems and for geographical tracking of major events.


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