A STUDY ON CUSTOMER ATTITUDE AND SATISFACTION TOWARDS ORGANISED RETAIL STORES – WITH SPECIAL REFERENCE TO THE CHENNAI CITY

2021 ◽  
Vol XIII (1) ◽  
pp. 28-41
Author(s):  
S. Selvaraj ◽  
◽  
S. Vedhavalli ◽  
M. Sivakumar
Keyword(s):  
Visual Display ◽  
Retail Stores ◽  
National Brands ◽  
Customer Perception ◽  
Customer Attitude ◽  
Quality Of Products ◽  
Positive Word Of Mouth ◽  
Chennai City ◽  
Structured Questionnaire

Customers’ taste and preference are changing speedily day by day. Now the customer wants the best in quality products at reasonable price. Customers’ demographic profile plays a significant role in their buying decision. Hence, consumer regarded as ruler of retailing sector and there is a need to identify the consumer perception towards organized retail store. This study made an attempt to find the various factors that affect the customer perception towards organized retail stores in Chennai City. The data was collected with the help of structured questionnaire and the sample constituted of 142 respondents from Chennai City. Results of this study showed that most of the customers were highly satisfied with the Quality of products, Quantity of the products, Cleanliness of retail stores, Layout design of the store, Ease of shopping, Visual Display of products and Number of staff available in retail stores. Although, customers were bit unhappy with the price bargaining, sufficient number of payment counters, Availability of national brands and time of waiting queue. It was suggested that quality products, products variety, location, special products, hygienic environment, hassle free shopping, competitive price, service and layout of the stores are the important factors for improve customer satisfaction, customer retention and positive word of mouth.

scholarly journals Customer Perception about Private Label Brands in Salem

2019 ◽  
Vol 8 (4S2) ◽  
pp. 963-967
Keyword(s):  
Weighted Average ◽  
Private Label ◽  
Store Loyalty ◽  
National Brands ◽  
Customer Perception ◽  
Private Label Brands ◽  
Cost Efficient ◽  
Structured Questionnaire ◽  
Made In

The up scaling growth of economy not only bring changes to our environment but also have an impact on cost of living. So people become conscious about the price and quality of the product before they buy and many go for the offers and promotions made by E-Commerce sites which gives a tough competition to local retail stores also. Here the private label brands also start to capture the market share in each segment such that they are cost efficient and acts as alternative to national brands. This paper will explore the customer perception of PLB in Salem and focuses on factors such as price, quality, value, packing, store loyalty and identifies the benefits and difference between the PLB and national brands. The study was made in and aroundSalem (from April –May 2018), Tamilnaduwith the sample size of 100 with a well-structured questionnaire. Data werecollected and statistical tools like percentage analysis, weighted average analysed were used

scholarly journals Revolution of E-Wallets Usage among Indian Millennial

2019 ◽  
Vol 8 (3) ◽  
pp. 8306-8312
Keyword(s):  
Indian Population ◽  
Population Based ◽  
Electronic Payment ◽  
Payment Systems ◽  
Digital Revolution ◽  
Customer Perception ◽  
Research Areas ◽  
Usage Patterns ◽  
Chennai City ◽  
Structured Questionnaire

India is already pacing ahead on the trajectory of a major digital revolution. Digitalization in the mechanism of sending and receiving payments is definitely considered as the milestone in the age of cashless economy. While the usage of smartphones along with the easily and readily available Internet access is already at its peak and continuing to increase among the Indian population, both urban and rural, the acceptance of the electronic payment method or E Wallets is the focus of this paper. This paper intends to empirically examine the adoption patterns of e wallets by the respondents. A survey of customer perception Vis a Vis usage pattern levels regarding e wallets will be made based on a study on the Indian millennial population. It also helps identify the hurdles and challenges to the adoption of e wallets. Therefore, the purpose of this study is to explore the adoption of the e wallet among Indian millennial with focus on (1) the adoption levels of e-wallets, (2) the usage patterns of e wallets, (3) the preference for e-wallets, and (4) the challenges in using e-wallets. In order to accomplish the aforesaid purpose a well-structured questionnaire will be circulated to the millennial population based out of the Chennai City, wherein they were asked questions with regards to adoption of e wallets. The study would be a valuable input to the research areas of finance, by divulging into E wallet payment systems in India, an emerging concept.

scholarly journals Customer Perception Towards Food Ordering Mobile Applications [FOMA] Services

2019 ◽  
Vol 8 (4S3) ◽  
pp. 219-224
Keyword(s):  
Mobile Applications ◽  
Mobile Application ◽  
Service Providers ◽  
Descriptive Analysis ◽  
Customer Perception ◽  
Chennai City ◽  
Near Future ◽  
The City ◽  
Expected Increase ◽  
Structured Questionnaire

This empirical study was aimed to explore the factors of food ordering mobile application (FOMA) services perception and usage among the customers in Chennai city. This research was adopted exploratory and empirical research design and structured questionnaire was used to gather the perception of users residing in Chennai city. The data collected were subjected to analysis using statistical tools such as percentage analysis, descriptive analysis, factor analysis, cluster and discriminant analysis has been applied to explore the findings. The result indicates that seven factors has been extracted out of 20 FOMA services perception variables and three cluster groups were significantly classified among the users of FOMA services. The researchers concluded that online food ordering service providers are suggested to attract more food suppliers in nook and corner of the city to attract and serve more customers in near future to meet the expected increase in the demand.

Measuring the Effect of EWOM Readability and Sentiment on Sales

2020 ◽  
Vol 7 (4) ◽  
pp. 24-42
Author(s):  
Aakash Aakash ◽  
Anu Gupta Aggarwal
Keyword(s):  
Mass Communication ◽  
Individual Level ◽  
Customer Attitude ◽  
Quality Of Products ◽  
The Individual ◽  
Product Sales ◽  
Post Purchase ◽  
The Impact ◽  
Product Ratings

With the emergence of the internet as a popular source of information as well as a mass communication channel where peoples share their opinions regarding the quality of products/services, their pre- and post-purchase experiences, electronic word of mouth (EWOM) has become an interesting area of research to determine its role on the customer attitude and loyalties at the individual level and product sales at the market level. The impact of EWOM readability, length, and sentiment along with product ratings and price on the sales rank of cell phones has not been thoroughly investigated in the literature. To address this research gap, the authors propose three econometric models to assess the influence of EWOM measures on product sales. This modeling approach allows us to investigate the extent of influence of sentiment and readability scores on the endogenous variable namely sales rank. The utility of this incremental approach is reinforced by the high value of adjusted R^2 square achieved.

scholarly journals Technologies for Enhancement of Shares in Online Trading

2019 ◽  
Vol 9 (2S4) ◽  
pp. 248-251
Keyword(s):  
Women Entrepreneurs ◽  
Success Strategies ◽  
Remarkable Change ◽  
Customer Perception ◽  
Male Domination ◽  
Success Criteria ◽  
Business Women ◽  
Online Trading ◽  
Chennai City ◽  
Structured Questionnaire

To know about the success criteria of the women entrepreneurs. Today women are empowered in various aspect of life, to know the challenges that had been faced by the women entrepreneurs. Customer perception has been clearly examined among the customer of the women entrepreneurs In online stock broking. As the male domination is more in this area, to know the customer perception towards women entrepreneurs rather with the male entrepreneurs. The factors that motivates the women in entrepreneurial development. As there are remarkable change in the upliftment of women, the success strategies will help the upcoming women entrepreneurs to excel in the business. Women are considered as eyes of the nation. Women achieving greater heights in all sectors. The study aims to identify the success strategies, challenges that had been pursued by the women entrepreneurs to achieve a zeal. To understand this a structured questionnaire was prepared and collected among the women entrepreneurs in and around Chennai city. According to the response of the women entrepreneur’s analysis and interpretation was made and suggestion were made. It helps other women entrepreneurs to have a literature about the strategies.

scholarly journals Effectiveness of Retail Marketing-Mix on Consumer Patronage: A Performance Assessment of Selected Supermarkets

2019 ◽  
Vol 8 (4) ◽  
pp. 8349-8353
Keyword(s):  
Marketing Mix ◽  
Primary Data ◽  
National Brands ◽  
Customer Perception ◽  
Patronage Behavior ◽  
Retail Marketing ◽  
Patronage Intention ◽  
Customer Attitude ◽  
Retail Format ◽  
The Impact

Retail market in India is becoming bigger with the multinational and national brands making rapid changes in order to survive in the highly competitive environment. The changes are not limited to the type of retail format but include all the factors which can improve consumer buying experience. Therefore, the current study seeks to develop a conceptual framework for analyzing the impact of retail marketing mix such as product, services offered, brand, customer perception, customer attitude, promotional measure of the selected mall on its customer satisfaction, patronage intention, patronage behavior and word of mouth using primary data in Nagpur city. The study measure the performance of selected malls and retail outlets situated in Nagpur city. The nature of research is descriptive. A structured questionnaire was designed and distributed among 200 respondents, who have made recent purchases from supermarket operated in Nagpur through convenience sampling. Data was collected by visiting supermarkets multiple times on different timings incorporating more and less crowded situations. Cross tabulation, ANOVA, regression and correlation tests are applied to know the statistical significant relationship among variables.

CONTROL IN REAL TIME THE DENSITY OF PRODUCT AT VARIOUS STAGES OF THE TECHNOLOGICAL PROCESS OF SUGAR PRODUCTION

2020 ◽  
Author(s):  
S.B. Kudryashev ◽  
◽  
N.S. Assev ◽  
R.D. Belashov ◽  
V.A. Naumenko ◽  
...  
Keyword(s):  
Real Time ◽  
Technological Process ◽  
Sugar Industry ◽  
Sugar Production ◽  
Production Processes ◽  
Quality Of Products

The article is devoted to solving one of the most important problems of the development of the sugar industry in Russia – the modernization of sugar production processes. Today, sugar production is actively being modernized, shifting most of its processes to the path of avomatization and optimization to improve the quality of products. This article describes one of the main ways to obtain information about the concentration of sucrose in syrup in the production of sugar.

Агрономическая эффективность промышленной (голландской) технологии возделывания картофеля

2018 ◽  
Author(s):  
C. Coy ◽  
A.V. Shuravilin ◽  
O.A. Zakharova
Keyword(s):  
Heavy Metals ◽  
Regression Analysis ◽  
Positive Response ◽  
Growth Yield ◽  
Correlation And Regression Analysis ◽  
Yield And Quality ◽  
Quality Of Products ◽  
High Degree ◽  
The Impact

Приведены результаты исследований по изучению влияния промышленной технологии возделывания картофеля на развитие, урожайность и качество продукции. Выявлена положительная реакция растений на подкормку K2SO4 в период посадки. Корреляционно-регрессионный анализ урожайности и качества клубней выявил высокую степень достоверности результатов опыта. Содержание нитратов и тяжелых металлов в клубнях было ниже допустимых величин.The results of studies on the impact of industrial technology of potato cultivation on growth, yield and quality of products. There was a positive response of plants to fertilizer K2SO4 in the period of planting. Correlation and regression analysis of yield and quality of tubers revealed a high degree of reliability of the results of experience. The contents of nitrates and heavy metals in tubers was below the permissible values.

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