scholarly journals Advert Exposure on Consumer Purchase Decisions: An Empirical Study on MTN Nigeria

2015 ◽  
pp. 1-9 ◽  
Author(s):  
Aka Deborah ◽  
◽  
Okorie Nelson ◽  
Kehinde Joseph ◽  
◽  
...  
Keyword(s):  
Empirical Study ◽  
Purchase Decisions

Opinion Leaders Go Online

2016 ◽  
pp. 145-166 ◽  
Author(s):  
Agostino Vollero ◽  
Alfonso Siano ◽  
Domenico Sardanelli
Keyword(s):  
Empirical Study ◽  
Social Influence ◽  
Opinion Leaders ◽  
Opinion Leadership ◽  
Purchase Decisions ◽  
Buying Behavior ◽  
High Involvement ◽  
Early Adoption ◽  
Online Buying

“Social influence” in innovative e-retailing environments increasingly seems to have an important impact on online buying behavior. This chapter addresses this issue, focusing on the role of online opinion leaders. The opinion leadership construct has been associated with innovative behavior as well as with the early adoption of electronic shopping technologies. Despite these assumptions, little is known about online opinion leaders and their characteristics in e-retailing environments. The aim of the chapter is twofold: to identify the main features of opinion leaders in digital contexts and, by means of an exploratory empirical study, to analyse whether they have an impact on the purchase decisions of high involvement products, by explaining from where opinion leaders derive their skills.

scholarly journals Purchase Decisions of Greek Consumers: An Empirical Study

2014 ◽  
Vol 9 ◽  
pp. 456-465 ◽  
Author(s):  
Iason Papafotikas ◽  
Dimitrios Chatzoudes ◽  
Irene Kamenidou
Keyword(s):  
Empirical Study ◽  
Purchase Decisions

Effects of Peer Consumption on Hedonic Purchase Decisions

2015 ◽  
Vol 43 (7) ◽  
pp. 1085-1099 ◽  
Author(s):  
Eunsoo Baek ◽  
Ho Jung Choo
Keyword(s):  
Decision Making ◽  
Empirical Study ◽  
Purchase Intention ◽  
Purchase Decisions ◽  
Korean Women ◽  
Purchasing Behavior ◽  
Hedonic Consumption ◽  
Self Construal ◽  
Consumption Situation ◽  
Hedonic Products

We investigated how peer consumption of goods influences consumers' decision making. Focusing on hedonic products with emotional, experiential, but functional benefits, we conducted an empirical study with 200 Korean women aged in their 20s. Utilizing self-construal as the moderator, results indicated that when participants viewed their peers' consumption, interdependent people displayed greater purchase intention, whereas independent people exhibited nonsignificant changes in purchasing behavior. Avoidance of similarity tendency further explained why peer consumption enhanced the purchase intention of interdependents who placed a low value on avoidance of similarity, whereas the absence of peer consumption enhanced the purchase intention of independents who placed a high value on avoiding similarity. The results supported our hypothesis that, in a hedonic consumption situation, the presence of peer consumption influences consumers' purchase decisions.

scholarly journals AN EMPIRICAL STUDY ON EFFECT OF BRANDS ON PRODUCT RETURNS

2020 ◽  
Vol 5 (2) ◽  
Author(s):  
TVB MURALI MOHAN ◽  
T. KARPAGAM
Keyword(s):  
Empirical Study ◽  
Mobile Phones ◽  
Exchange Process ◽  
Purchase Decisions ◽  
State University ◽  
Product Returns ◽  
Product Return ◽  
Georgia State University ◽  
Total Sales

Over the last couple of decades India has been the epicentre of consumer demand fuelled by a phenomenal GDP growth. Due to the burgeoning demand of Mobile Phones, the Indian industry is finding it difficult to meet the domestic demand and hence the import of Mobile Phones is increasing at a rapid rate. There by, the Indian consumer is provided with a variety of choices in terms of availability of brands, affordable prices and so on facilitating faster pre-purchase decisions. In the past few years, there has been a significant change in the shopping pattern of consumers from In store shopping to Online shopping in which returns are more likely due to a lack of “touch and feel” experience with the product prior to purchase. In both the processes, Product return is a necessary part of the exchange process between companies and customers. Industry data suggests that returns account for approximately 12% of total sales in India and that a significant portion of products are returned for reasons other than product failure – e.g., change of mind, found a lower price elsewhere, or fraudulent and unethical reasons. Thus, Product returns are no small part of the firm-customer exchange process (J. Andrew Petersen (University of North Carolina) and V. Kumar (Georgia State University) as product returns impose significant financial costs to retailers and to consumers alike. "However, these same returns create long-term value because customers who feel there is little risk in making the wrong purchase keep coming back”. This Empirical study focuses on understanding the interplay between the brand and consumers’ return behaviour, and also the relation between product performance and product return behaviour.

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