scholarly journals Mitigating traceability risks amongst SMEs along the beef supply chain: A multiple case study approach to investigating the role and potential impact of information technology

2018 ◽  
Author(s):  
Mazino Amuno ◽  
◽  
Mohammad Sadegh Taskhiri ◽  
Paul Turner ◽  
◽  
...  
Keyword(s):  
Information Technology ◽  
Supply Chain ◽  
Multiple Case Study ◽  
Case Study Approach ◽  
Study Approach ◽  
Multiple Case ◽  
Potential Impact ◽  
Beef Supply Chain

Co-constructing engagement in pediatric rehabilitation: a multiple case study approach

2021 ◽  
pp. 1-12
Author(s):  
Gillian King ◽  
Lisa A. Chiarello ◽  
Michelle Phoenix ◽  
Rachel D’Arrigo ◽  
Madhu Pinto
Keyword(s):  
Multiple Case Study ◽  
Case Study Approach ◽  
Pediatric Rehabilitation ◽  
Study Approach ◽  
Multiple Case

Adoption strategies of social media in B2B firms: a multiple case study approach

2018 ◽  
Vol 33 (5) ◽  
pp. 730-743 ◽  
Author(s):  
Maryam Lashgari ◽  
Catherine Sutton-Brady ◽  
Klaus Solberg Søilen ◽  
Pernilla Ulfvengren
Keyword(s):  
Social Media ◽  
Multinational Corporations ◽  
Multiple Case Study ◽  
Communication Strategy ◽  
Case Study Approach ◽  
Content Type ◽  
Study Approach ◽  
Study Results ◽  
Multiple Case

PurposeThe purpose of this study is to clarify business-to-business (B2B) firms’ strategies of social media marketing communication. The study aims to explore the factors contributing to the formation and adoption of integration strategies and identify who the B2B firms target.Design/methodology/approachA multiple case study approach is used to compare four multinational corporations and their practices. Face-to-face interviews with key managers, and extensive readings and observations of the firms’ websites and social media platforms have been conducted.FindingsThe study results in a model, illustrating different processes of selection, adoption and integration involved in the development of social media communication strategy for B2B firms. Major factors involved in determining the platform type, and strategies used within different phases and processes are identified.Research limitations/implicationsAs the chosen methodology may limit generalizability, further research is encouraged to test the model within a B2B context especially within small and medium enterprises as only large multinational corporations were investigated in this study.Practical implicationsThe paper provides insight into how B2B marketers can align social media with their firms’ goals through the strategic selection of platforms to reach the targeted audience and communicate their message.Originality/valueThe study uncovers the benefits gained by B2B firms’ through interaction with individuals on social media. This is a significant contribution as the value of such interaction was previously undefined and acted as a barrier for adopting social media in some B2B firms.

Carbon emissions of bottled water sector supply chains: a multiple case-study approach

2019 ◽  
Vol 23 (2) ◽  
pp. 178-194
Author(s):  
Fotios Misopoulos ◽  
R. Argyropoulou ◽  
V. Manthou ◽  
M. Argyropoulou ◽  
I. Kelmendi
Keyword(s):  
Supply Chains ◽  
Carbon Emissions ◽  
Multiple Case Study ◽  
Bottled Water ◽  
Water Sector ◽  
Case Study Approach ◽  
Study Approach ◽  
Multiple Case
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