scholarly journals An Analytical Study of Effect of Mass Media in Promotion of Sports in Jammu & Kashmir

Author(s):  
Dr.Rajwinder Pal Singh ◽  
◽  
Ritesh Sharma ◽  

In the present study, descriptive and survey method was used. The study is the effect of mass media in promotion of sports in Jammu Kashmir. The survey type study was designed to find out the role of media in sports. For measuring selected variables of the study, four different inventories/tests were administered to the subject of the study. Here all these variables were independent variables. The populations for this research are selected from Jammu & Kashmir state. The primary sources of data were sportsmen. The selected NineUniversities from Jammu & Kashmir state.From the above question regarding the Participate in Physical Activities Regularly, it is observed that: 84.32% Say Yes,14.90% Say Sometime and 1.6% Say No Participate in Physical Activities Regularly.From the above question regarding the Mass Media Provide You with Adequate Information about Sport Benefits it is observed that: 86.91% Say Yes,12.39% Say Sometime and 0.7% Say No mass media provide you with adequate information about sport benefits.From the above question regarding the Mass Media Play a Role in The Dissemination of Sport Benefits for Good Health, It is observed that: 67.63%Say Yes, 31.37%Say Sometime and 1.2% Say No mass media play a role in the dissemination of sport benefits for good health.From the above question regarding the Mass Media Show an Interest in Health Benefits of Sport, it is observed that: 82.32%Say Yes, 15.78%Say Sometime and 1.9%Say No Mass Media Show an Interest in Health Benefits of Sport.From the above question regarding the Mass Media Encourage and Cover Sport Activities for Good Health, it is observed that: 85.31%Say Yes, 12.99% Say Sometime and 1.7% Say No mass media encourage and cover sport activities for good health.From the above question regarding the Mass Media Have an Influence on the Public to Participate in Sport Activities, it is observed that: 86.91%Say Yes, 12.39%Say Sometime and 0.7% Say No mass media have an influence on the public to participate in sport activities.From the above question regarding the Mass Media Your Only Source to Get Information About Sports, it is observed that: 67.43%Say Yes, 31.37%Say Sometime and 1.2%Say No mass media your only source to get information about sports.From the above question regarding the Mass Media Use Distinguished Sports Persons to Encourage Others to Participate in Sport, it is observed that: 80.72%Say Yes, 15.68%Say Sometime and 3.6%Say No mass media use distinguished sports persons to encourage others to participate in sport.From the above question regarding the Mass Media Have a Role to Encourage Participation in Sports Activities in Order to Improve Health, it is observed that: 82.32%Say Yes, 15.78%Say Sometime and 1.9%Say No mass media have a role to encourage participation in sports activities in order to improve health.

2016 ◽  
Vol 10 (1) ◽  
pp. 8-14
Author(s):  
Aleš Sekot ◽  
Irena Durdová ◽  
Tomáš Pětivlas ◽  
Jiřina Kračmarová

Our cultural sphere is characterized by decreasing the importance of physical activity in the context of sedentary lifestyle. It results in increasing the importance of regular sports and physical activities as an integral part of the active responsible approach to life that supports good health and the overall physical and mental condition of the individual. A major contribution to this field is to promote physical activities at all levels of our educational system, including the university environment. Based on the evaluation of the public inquiry, the Department of Physical Education and Sport at VŠB – Technical University in Ostrava seeks to increase the attractiveness of the offer of sports activities for its students.


2001 ◽  
Vol 92 (1) ◽  
pp. 107-120 ◽  
Author(s):  
Anne Deflandre ◽  
Jean Lorant ◽  
Olivier Gavarry ◽  
Guy Falgairette

The links between morphological, biological, sociological, psychological, and environmental characteristics, the practice of organized sports, and moderate to vigorous physical activities were examined by means of a questionnaire given to 48 high-school students aged between 16 and 19 years and their continuous heart-rate monitoring. Few correlations appear between these characteristics and moderate to vigorous physical activities. Only maximal oxygen uptake is linked to this type of activity in girls. Concerning sport involvement, correlations were more numerous for girls than boys. Physical and sports activities of girls were linked with maximal oxygen uptake, sport involvement of father, support, and encouragements of practice, perception of own activity, and private environment. Among boys, physical and sport activities were only linked with sport involvement of friends and perception of own activity. Unlike boys, physical and sport activities among girls seemed more strongly linked to sociological characteristics than other ones.


2019 ◽  
Vol 6 (2) ◽  
pp. 34
Author(s):  
Chawki Derbali ◽  
Fathi Matoussi ◽  
Ali Elloumi

This aim of this research is to explore and analyze to what extent the strategies to which physical education didacticsin Tunisia contributed to address the duplication of gender stereotypes. A typical approach with binary choiceregression was applied to analyze data obtained from questionnaires completed by 1326 adolescent students (724girls and 602 boys) from Tunisia. Results relieved that sport opportunities are limited by the separate expectations ofmales and females in physical education and sport settings. The analysis reveals that gender stereotypes affect girls'sports activities and that is particularly true for sports suitable for boys. The effect of the appropriated stereotype wassignificantly higher for sports practices perceived as masculine. The research ends with imminent based on thedistinction between gender skills and gender interest and implications for sport activities in order to enhanceparticipation, enjoyment, and wellbeing of people in physical education and sport activities. Hence, the need todevelop an internal logic of practice of sports activities by repeating individual and sexual differences.


2021 ◽  
Vol 2 (25) ◽  
pp. 31-40
Author(s):  
Kirill V. Aksenov ◽  
◽  
Diana A. Bagdasaryan ◽  

The article is devoted to the issue of communication strategy in the mass media and PR-departments in organizations of various orientations. The authors draw attention to the existing practice of similar, repetitive messages that fill the information space. This complicates the perception of information by the public and makes this process boring and uninteresting. As one way of solving the problem, it is proposed to focus on unique information offers in communications. The authors believe that a wide potential audience is not aware of truly unique information offers of the mass media or PR departments of companies and organizations. A unique information offer is lost in the conditions of the growing tradition to consume news information from the social media feed, subscribing to a large number of public pages, unless these offers are made by popular and well-known companies. For instance, the authors of the article study unique information offers made by the media service of a football club in March-June 2020 in the context of the coronavirus crisis and the absence of matches. This is one of the most popular Russian clubs, well-known even to those Russians who are not football fans. Moreover, the authors also examine the unique information offers of a beauty company, with some of them not directly related to their products. As a result, theauthors suggest that it is worth advertising not only products on external resources, but also unique information offers directly.


2021 ◽  
Vol 1 (4) ◽  
pp. 150-161
Author(s):  
Kartika Ayu Ardhanariswari ◽  
Krisnandini Wahyu Pratiwi

The Indonesian government is set to follow through with the plan for five super-priority tourist destinations. The five super-priority tourist destinations are Lake Toba in North Sumatra, Borobudur Temple in Central Java, Mandalika in West Nusa Tenggara, Labuan Bajo in East Nusa Tenggara, and Likupang in North Sulawesi. Borobudur temple is known as one of the plans for five super-priority tourist destinations. Managed directly by the Badan Otorita Borobudur, it offers various exciting and different facilities from the others. This study aims to find out the communication strategy carried out by the Badan Otorita Borobudur on Borobudur as a super-priority tourist destination. Therefore, it is necessary to strengthen collaboration through Penta helix's synergy (business, government, community, academia, and the mass media). This research uses a case study method; data collection is done by interview and observation. This study indicates that Badan Otorita Borobudur implements several collaboration strategies to introduce Borobudur to the public and with support from the community, academia, and the mass media. From this research, it can be seen that the Badan Otorita Borobudur has carried out the stages of their collaboration strategy well, and the message to be conveyed to the public can be received well. For this reason, the collaborative discussion of the Pentahelix model for the development of Borobudur Temple as one of the super-priority tourism destinations is essential to note. Based on the conclusion of joint activities, it can be seen from the impact of tourism management. The existence of Borobudur tourism is felt to have not had a direct effect on the community's welfare around Borobudur Temple.


Author(s):  
Jane Mummery ◽  
Debbie Rodan

Contending that media users are more than consumers and that the mass media are able to achieve more in the public sphere than simply meet market demand, Mummery and Rodan argue in this chapter that some types of mass media may in fact fulfil public sphere responsibilities. The authors demonstrate how forums such as broadsheet letters to the editor and online political blogs—despite their commonly recognised limitations due to influence by private/commercial ownership, editorship, and the requirements of authorship—may exemplify, enable and support community deliberation over issues of public concern. More specifically, via engaging with Jürgen Habermas’ conceptions of the necessary conditions for rational and communal deliberation, and critically examining recent debates in these forums, the authors argue both that these mediated forums can enable and exemplify community deliberation and, more generally, that community deliberation itself does not need to be strictly consensus-oriented to be productive.


2017 ◽  
Vol 5 (2) ◽  
pp. 209
Author(s):  
Agus Toto Widyatmoko

Abstract :The mass media had great influence in conveying a message against their common. The values of the message was set out in the text and images are presented by the media. The message may contain meaning positive and inspiring in describing events, so that is not interfere psychological of audience.  In the context of photojournalism, the expression that the power of the image can be far beyond the message conveyed through text. Because the meaning of the message, the essence of photojournalism must pay attention to the rules of journalism were set in the Press Law and the Code of Ethics of Journalism. An understanding of the ethics of photojournalism is not only for internal media, but also to a audience. Thus, the public can judge the mindset of media displaying photographic work does pay attention to aesthetic aspects or ignore the rules of journalism. Keywords: Photojournalism, Press Law, the Code of Ethics Journalism, the Power of Image


2016 ◽  
pp. 102
Author(s):  
DIMAS SAIKHU RAHMAN ◽  
NANIEK KOHDRATA ◽  
IDA AYU MAYUN

ABSTRACTA Public Perception towards Benefits of the Landscape of Mangrove Center Tuban Tuban Regency - East Java ProvinceThis research was motivated by the problems that are often experienced by the manager of Mangrove Center Tuban changing the function of the region in this area which is the Environmental Educatian Center. This research uses descriptive qualitative approach with case studies in order to capture the phenomena that exist in the field then studied more deeply. The highest perception of knowledge of the benefits and advantages of mangrove forests in Mangrove Center Tuban rated public of the environmental aspects of the lowest 40% and the perception that the social aspects of the environment of 3%. Highest perception Mangrove Center Tuban by 40% of respondents perceived as the cultivation of mangrove and lowest perception is envorinmental education center at 14%. The highest perception of respondents stated assess the mangrove forests of the aspects of a life by 63% and the lowest was the respondent state on the features and functions of mangrove forests of 3%. The highest expression of respondents said getting information from the mass media by 37% and the lowest statement from the manager only by 29%. The conclusion of this study is the public perception of mangrove forests Mangrove Center Tuban is people just look at the circumstances that they see without looking for information first.


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