scholarly journals Consumers Attitude and Purchase Intention Towards User Generated Content- The Role of Brand Engagement, Perceived Credibility, Perceived Benefit and Perceived Risk

2021 ◽  
Vol 23 (2) ◽  
Author(s):  
Dr. Smriti Mathur ◽  
◽  
Ms. Akanchha Singh Singh ◽  
Keyword(s):  
Paradigm Shift ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Economic Value ◽  
Secondary Data ◽  
User Generated Content ◽  
Primary Data ◽  
Fashion Industry ◽  
Intellectual Assets ◽  
Content Marketing

Marketing sector has undergone a paradigm shift in its practices which results in shifting of power from firms to customers. The advent of Content marketing is one such important paradigm shift for how brands do business. It allows the enterprise to go beyond adding economic value and add intellectual assets to the ecosystem of knowledge. Latest form of Content marketing is User Generated Content. The rise of user-generated content has brought a new creator into the arena: the consumer i.e. it is a strategy through which customers are turned into ambassadors. This research paper is concerned with understanding the purchase intention of customers with the use of electronic word of mouth with special reference to fashion industry. The present study is based on both primary and secondary data. Primary data is collected through questionnaire from 300 consumers of fashion products. Analysis of Data is done with the help of SPSS. Secondary data was collected from review of books, research papers and various articles related to UGC.

scholarly journals The Influence of Gamification, E-Service Quality and E-Trust on Online Purchase Decision with Online Purchase Intention as Intervening Variable at the Marketplace Shopee in Medan City

2021 ◽  
Vol 8 (8) ◽  
pp. 546-558
Author(s):  
Dita Aulia ◽  
Endang Sulistya Rini ◽  
Fadli .
Keyword(s):  
Service Quality ◽  
Path Analysis ◽  
Purchase Intention ◽  
Secondary Data ◽  
Primary Data ◽  
Purchase Decision ◽  
Analysis Method ◽  
Insignificant Effect ◽  
Online Purchase ◽  
Descriptive Statistical Analysis

This study aims to determine and analyze the effect of gamification, e-service quality and e-trust variables on online purchase decision through online purchase intention at the Shopee marketplace in Medan City. This type of research is using a quantitative approach. The nature of this research is associative research and the data used are primary data and secondary data obtained through documentation and a list of questions that measure it using a Likert scale. The sample in this study is the community in Medan City at least 17 years old, has a Shopee marketplace application and is a consumer who has purchased and used the Shopee marketplace at least 1 time as many as 175 respondents. Researchers collected data by distributing questionnaires to all respondents in this study. The data analysis method used descriptive statistical analysis and path analysis. Statistical results show that the majority of respondents agree with all the statements shared. The results of the research on the first substructure show that gamification has a positive and significant effect on online purchase intention with a significance of 0.000, e-service quality has a positive and insignificant effect on online purchase intention with a significance of 0.836 and e-trust has a positive and significant effect on online purchase intention with a significance of 0.000. The results of the research on the second substructure show that gamification has a positive and significant effect on online purchase decision with a significance of 0.031, e-service quality has a negative and insignificant effect on online purchase decision with a significance of 0.721, e-trust has a positive and significant effect on online purchase decision with a significance of 0.002 and online purchase intention has a positive and significant effect on online purchase decision with a significance of 0.000. The path analysis test using the sobel test shows that online purchase intention is able to mediate between gamification and e-trust with online purchase decision, but online purchase intention are not able to mediate e-service quality with online purchase decision. Keywords: Gamification, E-Service Quality, E-Trust, Online Purchase Intention and Online Purchase Decision.

scholarly journals PENDEKATAN BIONOMI PADA PELUANG PENGEMBANGAN PERIKANAN TANGKAP DI KABUPATEN KEPULAUAN TALAUD

2012 ◽  
Vol 1 (2) ◽  
pp. 57
Author(s):  
Jeti Pulu ◽  
Mulyono S. Baskoro ◽  
Daniel R. Monintja ◽  
Budhi H. Iskandar ◽  
Akhmad Fauzi
Keyword(s):  
Open Access ◽  
Economic Value ◽  
Secondary Data ◽  
Primary Data ◽  
Fishing Gear ◽  
Fish Production ◽  
Resource Rent ◽  
Illegal Fishing ◽  
Fishing Gears ◽  
Catch Composition

The research is aimed to reveal opportunity development of the capture fisheries in Talaud Islands Regency by using bionomy approach with Gordon-Schaefer model (Fauzy, 2005) con-cerning the dominant of illegal fishing activities around the area. The research was started by co-llected some secondary data on fish production and number of fishing units. Primary data were collected on catch composition and types of fishing gear. Gordon-Schaefer methods was applied to evaluate the tuna and skipjack resources in the area. The troll and pole and line are indicated as the dominant fishing gears used to catch the skipjack and tuna. In case of open access condition, the production will end up to 25,09 tons, while the resource rent will be end up to zero. For the development, simulations were exercised in 3 scenarios: 1) scenario of enhancing domestic fleet, 2) scenario of illegal fishing, and 3) scenario of net surplus. With those scenarios, if the illegal fishing could be eliminated, the capture fisheries in this regency could render economic value to 10 billion rupiah.

Economic Valuation of “Parak” Traditional Agroforestry West Sumatera (Case Study in Nagari Paninggahan, Solok Regency)

2021 ◽  
Vol 3 (3) ◽  
pp. 34-42
Author(s):  
Helmayuni ◽  
Mardianto
Keyword(s):  
Economic Valuation ◽  
Economic Value ◽  
Soil Layer ◽  
Secondary Data ◽  
Research Area ◽  
Primary Data ◽  
Domestic Water ◽  
Traditional Agroforestry ◽  
Direct Use

This study aims to determine the economic value, which is a direct and indirect benefit (tangible and intangible) of Parak in the research area. This research used a case study method, and the sampling was carried out in a purposive manner consisting of 50 sample farmers. The data used in this study are primary data and secondary data. Preliminary data were obtained by direct interviews with respondents based on the questionnaire provided, while secondary data were taken from agencies related to this research. The processing of data obtained in the field shows that Parak plays an important role in supporting the economy of farmers in Nagari Paninggahan either directly or indirectly. The direct use value obtained from the plant is IDR. 46,753,650 (66,316 per cent), from firewood of IDR. 23,070,000 (32,722 percent) and from livestock IDR. 678,550 (0.963 per cent) so that the total direct use income is IDR. 70,502,200 per year of all commodities cultivated by the sample farmers. Meanwhile, for indirect use, such as household/domestic water use, IDR. 13,312,320/year and agricultural irrigation water IDR. 54,052,111/year. The total indirect usage is IDR. 67,364,431,-. Per year. Agroforestry patterns can cover the soil layer well and have an effective influence on soil erosion control to increase the supply of water in the soil. Respondents have also carried out other conservation activities by constructing bench terraces, terracing systems, and other buildings to suppress sedimentation and erosion.

scholarly journals POTENSI IKAN HIAS DI DANAU BATU KABUPATEN PULANG PISAU SUATU PENDEKATAN BIOLOGI DAN ETNOBIOLOGI

2019 ◽  
Vol 44 (1) ◽  
pp. 58
Author(s):  
Elyta Vivi Yanti ◽  
Nicko Haryadi
Keyword(s):  
Water Quality ◽  
Fish Species ◽  
Economic Value ◽  
Secondary Data ◽  
High Water ◽  
Ornamental Fish ◽  
Capital City ◽  
Primary Data ◽  
Ecological Value ◽  
Central Kalimantan

General waters of Central Kalimantan with an area of around 2.29 million Ha is a habitat for freshwater fish, both of which have important economic value and ecological value. Diversity of fish species is a potential for fisheries production both as consumption fish, fish traded between regions and ornamental fish. Based on the latest data, there are 267 species of fish in the public waters of Central Kalimantan and 92 species of which are included in the category of ornamental fish species (Central Kalimantan Marine and Fisheries Service, 2010). Batu Lake is located in Sigi Village, Kahayan Tengah District, Pulang Pisau Regency, Central Kalimantan Province. The area of the lake is approximately 12 km2, around the lake there are rafts and settlements, the distance from the capital city of Kahayan Tengah Subdistrict (bukit rawi + 3 km where the lake slightly enters, through a small road. The distance to the lake is about 250 m from the road) province, the condition of the lake is still natural and only used by residents of Tuwung as a place to find livelihoods (looking for fish and other river products) as well as a means of transportation to certain areas in foodplain waters such as the Lake Batu high water fluctuations (volume of water) in a year is very large. Ruaya fish means adjustment, confidence in conditions that benefit existence and for the reproduction of species with active and sometimes passive movements from one place to another. Effendi (1997) groups the family in the interests of spawning, ruaya to enlargement and food areas and refugee homes to avoid da ri place that is in a bad condition. This research is an effort to introduce the potential of freshwater natural resources in the Lake Batu District of Pulang Pisau in the form of ornamental fish. The inventory activity will provide information about potential types of ornamental fish with all the values of their superiority or attraction so that they can become superior commodities. This research was carried out in Batu Lake (2º 08'23.26 "S 113º 57.11'11.97" E) in Sigi Village, Kahayan Tengah District, Pulang Pisau Regency, Central Kalimantan Province. Collection is done by exploring primary and secondary data about the characteristics of biology, water quality. Water quality measurements are carried out directly in the location to obtain primary data, while secondary data is carried out through interviews with the community. The data obtained is then analyzed and explained in qualitative and quantitative descriptive so that it can provide representative information for the development of ornamental fish. The type of ornamental fish caught in the Leerii Trichogaster, Bicirrhis Cryptopterus, Rasbora Argyrotaenia, Parachela Hypophthalmus, Rasbora Caudimaculate

scholarly journals ANALISIS KINERJA KOPERASI DAN DAN DAMPAKNYA TERHADAP KESEJAHTERAAN ANGGOTA (Studi Pada Koperasi Usaha Manunggal Desa Seresam Kecamatan Seberida Kabupaten Indragiri Hulu)

2019 ◽  
Vol 8 (2) ◽  
pp. 244-256
Author(s):  
Aris Triyono ◽  
Suwaji Suwaji ◽  
Marwan Indra Saputra
Keyword(s):  
Business Performance ◽  
Family Income ◽  
Positive Impact ◽  
Descriptive Analysis ◽  
Economic Value ◽  
Value Added ◽  
Secondary Data ◽  
Added Value ◽  
Primary Data ◽  
Access To Credit

Cooperatives are not only expected to be able to produce residual business results in each period, investment activities carried out by cooperatives must be effective in producing positive added value, therefore cooperatives need to be managed as well as possible so that they can grow into a strong and independent organization, with the best performance and ability raise the welfare of its members. This research is in Kopsa. Manunggal Enterprises, Seresam Village, Seberida District, Indragiri Hulu Regency, Riau Province. The purpose of this research is to find out and analyze Cooperative Performance and Its Impact on Members' Welfare. This study used a quantitative descriptive approach, the data the authors use are primary and secondary data, primary data obtained through questionnaires distributed to research respondents to measure Cooperative Performance and Members' Welfare Levels, and secondary data obtained directly from Kopsa. Manunggal Enterprises in the form of financial statement documents. The analytical tool used to measure / assess financial performance with the viewpoint of Economic Value Added (EVA. Cooperative Performance is measured based on 6 (six) indicators of Cooperative Performance, namely: Business Entity Activities, Business Performance, Members' Cohesiveness and Participation, Orientation to Member Services, Services to the Community and contribution to Regional Development Welfare level is measured based on aspects of family income, expenditure on consumption, employment status, health conditions and the ability to access other basic needs.The results of descriptive analysis show Kopsa. Manunggal Enterprises including Cooperatives that are performing well, households Farmers who are members of Kopsa, Manunggal Enterprises are included in the welfare category and the regression analysis conducted shows that the regression coefficient is positive, meaning that there is a positive impact between Cooperative Performance and Welfare. The better the Cooperative Performance will have a positive impact on increasing yes the welfare of members, this can happen because of the monoculture community farming patterns where the main source of income of the village community, especially Kopsa members. Manunggal Business is a commodity of oil palm plantations managed by cooperatives, so the cooperative performance variable becomes very influential in influencing the ease of service, distribution of member income, access to credit and other ease of convenience.

scholarly journals THE ROLE OF WEAVERS WOMAN IN STRENGTHENING NATIONALISM Case Study in Sajingan Besar Frontier, Indonesia

2019 ◽  
Vol 21 (1) ◽  
pp. 40
Author(s):  
Elyta Elyta ◽  
A Razak
Keyword(s):  
Natural Resources ◽  
Cultural Values ◽  
Role Model ◽  
Economic Value ◽  
Secondary Data ◽  
Field Studies ◽  
Primary Data ◽  
Local Characteristics

Woven crafts made by women at the Sajingan Besar frontier, besides that it also has economic value, historical value, cultural values that show the identity of the population at the national boundary. The aims of the study were to describe the role of weavers’ women in strengthening nationalism, woven is a culture that is typical of the society in Sajingan Besar frontier, Sambas District. There are two data used in this paper, i.e primary data is field studies, and secondary data is literature studies. The result of research shown that there is an important role from weavers’ women in Sajingan Besar, namely: (1) Utilization of Natural Resources is to strengthen nationalism by utilizing the availability of natural resources in managing them into woven crafts which are a form of expansion of nationalism because woven crafts are a cultural heritage and has local characteristics of Sajingan Besar, (2) The Role of weavers’ women in Sajingan Besar is able to realize a harmonious life with the Malaysian community to strengthen nationalism has become a role model on the frontier whose territory is inhabited by a variety of different tribes, religions and cultures but unity is maintained. 

scholarly journals Purchase Intention in the Fashion Industry on Local and International E-Commerce in Indonesia

2022 ◽  
Vol 13 (2) ◽  
pp. 1-12
Author(s):  
Lim Sanny ◽  
Tita Dwi Julianto ◽  
Serafim Savionus ◽  
Beni Widarman bin Yus Kelena
Keyword(s):  
Purchase Intention ◽  
Perceived Quality ◽  
Sales Promotion ◽  
Primary Data ◽  
Fashion Industry ◽  
Sales Promotions ◽  
Promotion Strategy ◽  
Fashion Products ◽  
The Impact

The purpose of this research is to examine the impact of the two categories of sales promotional tools (monetary and non-monetary) on purchase intention with the consideration of consumers’ perceived quality for fashion products in local and international e-commerce. As the competition between local and international e-commerce is increasingly fierce, it requires an appropriate sales promotion strategy that is in accordance with customers perceptions in Indonesia to capture customers’ purchase intention. This research is purely quantitative by using primary data through distributing online questionnaires to customers who have shopped fashion products in local or international e-commerce. Path analysis was used to verify the conceptual model and hypotheses in this research. This research confirms that sales promotions (both monetary and non-monetary) affect customers’ perceived quality of a product in both e-commerce.

scholarly journals PENINGKATAN NILAI EKONOMI PADA RTM (Rumah Tangga Miskin) MELALUI PROGRAM BEKERJA KEMENTERIAN PERTANIAN

2020 ◽  
Vol 14 (1) ◽  
pp. 146
Author(s):  
Supardi Rusdiana ◽  
Tike Sartika
Keyword(s):  
Agricultural Development ◽  
Economic Value ◽  
Secondary Data ◽  
Primary Data ◽  
Work Program ◽  
Free Range ◽  
Poor Households ◽  
Almost All ◽  
The Village ◽  
Animal Research Institute

Almost all communities in Salopa Sub district are trying to raise livestock from native chickens, because free-range chicken is a very important component for people's lives. The purpose of the paper is to find out the increase in economic value of (poor households) RTM through the work program of the Ministry of Agriculture, IAARD, Animal Research Institute. The study used a survey of 54 RTM/farmer fard Mandalahayu Village 27 RTM/farmer and Mandalawangi Village 27 RTM/farmer. Primary data and secondary data are analyzed descriptively, quantitatively and economically. The results showed that the income of RTM/farmer in Mandalahayu Village was IDR.2.480.000/period with B/C ratio of 1.08 and in the village of Mandalawangi as much IDR.2.510.000/period with B/C ratio of 1.10. It can be said that the effort to enlarge DOC of chicken in RTM is not economically feasible. But if for a side business, savings and time fillers, it can be said to be feasible, because chickens can be sold as a source of sudden needs for farmers. The program works by the Ministry of Agriculture, expected to alleviate poverty, carry out agricultural development harmonization, so that farmers' income increases and poverty rates continue to be reduced or reduced

scholarly journals Study of the Economic Valuation of Gemah Beach Tourism During the Covid-19 Pandemic in Tulungagung Regency, East Java

2021 ◽  
Vol 325 ◽  
pp. 03008
Author(s):  
Vivi Tiara Mandela ◽  
Sudrajat Sudrajat ◽  
Rika Harini
Keyword(s):  
Economic Valuation ◽  
Economic Value ◽  
Secondary Data ◽  
Tourism Industry ◽  
Primary Data ◽  
Survey Method ◽  
Use Value ◽  
Economic Activities ◽  
Beach Tourism ◽  
Total Economic Value

The engulfing COVID-19 pandemic in various regions affected various sectors, one of which was the Indonesian tourism sector. The policy of social restrictions and travel restrictions led to a decrease in tourists at almost all tourist attractions. The purpose of this study is to identify the type of economic value generated by Gemah Beach tourism objects during the Covid-19 pandemic and evaluate the total economic value generated by Gemah Beach tourism objects during the Covid-19 pandemic. This research method uses a survey method by taking a sample of a number of tourists, business people, managers of Gemah Beach tourism objects. The type of data collected consists of primary data and secondary data. The economic valuation method is used to calculate the total economic value of the Gemah Beach tourism object obtained from direct use value, indirect use value, preferred use value, existence value, and bequest value. Data analysis used descriptive quantitative. The results of the study still found various types of economic activities carried out by business actors at the Gemah Beach tourism object during the COVID-19 pandemic, despite the government’s social and economic restrictions. Meanwhile, based on the results of the economic valuation of the Gemah Beach tourism object during the COVID-19 pandemic, a total economic value of IDR 28,131,949,529 was obtained. The total economic value, according to tourism managers, is lower than before the COVID-19 pandemic due to activity restrictions and a decrease in the number of visitors. Optimizing the economic and natural potential of the Gemah Beach tourist attraction with the fulfillment of facilities and infrastructure in accordance with the COVID-19 health protocol can be used as a strategy in dealing with the COVID-19 pandemic so that the tourism industry can continue to grow.

scholarly journals Economic Value of the Sylva Arboretum of the Tanjungpura University Pontianak

2020 ◽  
Vol 8 (1) ◽  
pp. 42
Author(s):  
Emi Roslinda ◽  
Ali Munir ◽  
Aldi Haryono ◽  
Anugrah Ansyari
Keyword(s):  
Economic Valuation ◽  
Economic Value ◽  
Market Price ◽  
Secondary Data ◽  
Primary Data ◽  
Survey Method ◽  
Positive Contribution ◽  
Land Rent ◽  
The People ◽  
Method Substitution

Sylva Untan Arboretum has high biodiversity. However, these values and benefits are not yet known by many parties, hence the existence of the Sylva Untan Arboretum could be changed. The purpose of this study was to determine the economic value of the Sylva Untan Arboretum. The study was conducted using a survey method. Primary data was collected through observation and interviews, while secondary data was collected from various literature. The economic value was calculated using three methods, namely the market price method, substitution cost method, and contingency method. The data were analyzed using an analysis of total economic value. The results showed that the economic value of Sylva Untan Arboretum was IDR 15.346.872.680 per year. Economic value in the form of service benefits (intangible) was higher than the tangible value. The measurement of the economic value of Sylva Untan Arboretum can be done using other approaches and methods that are more holistic as a comparison of existing economic values especially for several values, such as biomass value, water absorption, and land rent. The measurement of the economic value of the Sylva Untan Arboretum needs to be developed to make a positive contribution to the people living around it, as well as decision making in land use.Keywords: arboretum, benefit, ecosystem, economic valuation

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