The Role of Online Marketing in the Travel & Tourism Industry

2021 ◽  
Vol 23 (07) ◽  
pp. 301-308
Author(s):  
Suraj M. Negi ◽  
◽  
Dr. Ajay Chaurasia ◽  
Keyword(s):  
Developed Countries ◽  
Vital Role ◽  
Tourism Industry ◽  
Online Marketing ◽  
Travel And Tourism ◽  
Travel Agencies ◽  
The World ◽  
Online Business ◽  
The Common

Tourism is one of the largest industries in the world. Tourism has a great contribution to the world economy. Not only in the economies of developed countries but also in developing countries depend largely on the tourism industry. As the trend of online marketing is increasing very fast in the field of tourism, it has become a subject of research. With the development of the Internet and its availability to the common man, there has been a lot of change in the behavior of the customer in the field of tourism. Internet is playing a vital role in their approach since it has been covered in every corner of the world. Internet is using maximum in the tourism industry for different types of marketing or promotional activities. Internet is the most suitable way to make a direct relationship with customers. Travel agencies today are adopting online marketing instead of offline marketing so that they can reach more and more people in less time. From this, it is clear that online business has emerged as an essential tool especially in the field of tourism. This paper focuses to examine the basic elements of online marketing and the significance of the same in the travel and tourism industry.

Promotion of Tourism Using Social Media

2020 ◽  
pp. 25-44
Author(s):  
Vandana Ahuja
Keyword(s):  
Social Media ◽  
Growth Rate ◽  
Tourism Industry ◽  
Demographic Dividend ◽  
Significant Growth ◽  
Travel And Tourism ◽  
Tourism Sector ◽  
The World ◽  
Social Media Platforms

The tourism industry in India represents a booming sector. This is because of the advent of a large number of foreign tourists every year as well as the demographic dividend of India's population, which is increasingly adopting tourism as a lifestyle constituent. Additionally, the revenue generated by this sector makes it very important for India. Studies from the World Travel and Tourism Council show that tourism contributed 9.4% to India's GDP in 2017 and is expected to show a significant growth rate. This chapter traces the changing landscape of the tourism sector and the emergent role of social media, identifies the pillars of social media for the tourism industry and delineates the various social media platforms, tools, and communities relevant to the travel and tourism industry.

Building Foundations for Understanding the International Travel Agency and Tour Operation

2019 ◽  
pp. 1-13
Author(s):  
Mohinder Chand Dhiman ◽  
Ravi Bhushan Kumar
Keyword(s):  
Modern Society ◽  
Developed Countries ◽  
Tourism Industry ◽  
International Travel ◽  
Travel Agency ◽  
Historical Perspectives ◽  
Travel Agencies ◽  
The World ◽  
Operational Practices ◽  
The Developed Countries

International tourism is a global phenomenon that has experienced rapid growth during the last two decades, particularly in the developed countries of the world. Travel agencies and tour operation have become a pivotal aspect of the tourism industry. To help explain how, where, and why travel agency and tour operation have developed through the ages, its importance and significance in modern society, this chapter defines and builds an understanding. Thus, this chapter helps us understand the scale and extent of the growth in travel agencies and the tour operation business globally. Moreover, the chapter explores the historical perspectives, operational practices, and emerging typology of the travel agency.

Covid-19 – rumours and facts in media

2020 ◽  
Vol 11 (SPL1) ◽  
pp. 171-174
Author(s):  
Tarare Toshida ◽  
Chaple Jagruti
Keyword(s):  
Social Media ◽  
Preventive Measures ◽  
Vital Role ◽  
The Other ◽  
Sources Of Information ◽  
Other Hand ◽  
Corona Virus ◽  
The People ◽  
The World

The covid-19 resulted in broad range of spread throughout the world in which India has also became a prey of it and in this situation the means of media is extensively inϑluencing the mentality of the people. Media always played a role of loop between society and sources of information. In this epidemic also media is playing a vital role in shaping the reaction in ϑirst place for both good and ill by providing important facts regarding symptoms of Corona virus, preventive measures against the virus and also how to deal with any suspect of disease to overcome covid-19. On the other hand, there are endless people who spread endless rumours overs social media and are adversely affecting life of people but we always count on media because they provide us with valuable answers to our questions, facts and everything in need. Media always remains on top of the line when it comes to stop the out spread of rumours which are surely dangerous kind of information for society. So on our side we should react fairly and maturely to handle the situation to keep it in the favour of humanity and help government not only to ϑight this pandemic but also the info emic.

“There is such a situation that Comrade Svoboda is under pressure”. The Soviet leadership and the settlement of relations with Czechoslovakia. May 1969

2019 ◽  
pp. 512-519
Author(s):  
Teymur Dzhalilov ◽  
Nikita Pivovarov
Keyword(s):  
Central Committee ◽  
Secretary General ◽  
Political Agenda ◽  
The Political ◽  
Soviet Government ◽  
Soviet Leadership ◽  
Policy Issues ◽  
The World ◽  
The Common

The published document is a part of the working record of The Secretariat of the CPSU Central Committee on May 5, 1969. The employees of The Common Department of the CPSU Central Committee started writing such working records from the end of 1965. In contrast to the protocols, the working notes include speeches of the secretaries of the Central Committee, that allow to deeper analyze the reactions of the top party leadership, to understand their position regarding the political agenda. The peculiarity of the published document is that the Secretariat of the Central Committee did not deal with the most important foreign policy issues. It was the responsibility of the Politburo. However, it was at a meeting of the Secretariat of the Central Committee when Brezhnev raised the question of inviting G. Husák to Moscow. The latter replaced A. Dubček as the first Secretary of the Communist party of Czechoslovakia in April 1969. As follows from the document, Leonid Brezhnev tried to solve this issue at a meeting of the Politburo, but failed. However, even at the Secretariat of the Central Committee the Leonid Brezhnev’s initiative at the invitation of G. Husák was not supported. The published document reveals to us not only new facets in the mechanisms of decision-making in the CPSU Central Committee, the role of the Secretary General in this process, but also reflects the acute discussions within the Soviet government about the future of the world socialist systems.

The Saudi Influence

2017 ◽  
Author(s):  
Marieke Brandt
Keyword(s):  
Boundary Problem ◽  
Vital Role ◽  
Patronage Politics ◽  
The Common ◽  
Extreme North

This chapter explores the various manifestations of Saudi influence in Yemen’s extreme north, particularly with regard to the role of Saudi patronage politics in protection of the controversial and vulnerable border between the two countries. The beginnings of Saudi patronage policy can be traced back to the Saudi-Yemeni War of 1934 and the Treaty of Ṭāʾif, which resolved it. Since 1934 tribal elites in the Yemeni borderlands played a vital role in securing the common border. By considering the boundary problem through the lens of the borderland tribes, this chapter focuses on the influence of Saudi patronage politics in the area, the mutual interdependencies between Saudi boundary policy and the emergence of the Houthi conflict, and the vital role that tribes and tribal elites played in this process.

scholarly journals Contribution of Cyanotoxins to the Ecotoxicological Role of Lichens

Toxins ◽  
2021 ◽  
Vol 13 (5) ◽  
pp. 321
Author(s):  
Dobri Ivanov ◽  
Galina Yaneva ◽  
Irina Potoroko ◽  
Diana G. Ivanova
Keyword(s):  
Research Methods ◽  
Raw Material ◽  
Modern Times ◽  
Effective Application ◽  
The World ◽  
The Common

The fascinating world of lichens draws the attention of the researchers because of the numerous properties of lichens used traditionally and, in modern times, as a raw material for medicines and in the perfumery industry, for food and spices, for fodder, as dyes, and for other various purposes all over the world. However, lichens being widespread symbiotic entities between fungi and photosynthetic partners may acquire toxic features due to either the fungi, algae, or cyano-procaryotes producing toxins. By this way, several common lichens acquire toxic features. In this survey, recent data about the ecology, phytogenetics, and biology of some lichens with respect to the associated toxin-producing cyanoprokaryotes in different habitats around the world are discussed. Special attention is paid to the common toxins, called microcystin and nodularin, produced mainly by the Nostoc species. The effective application of a series of modern research methods to approach the issue of lichen toxicity as contributed by the cyanophotobiont partner is emphasized.

The Role of Maqasid Shariah and Islamic Religiosity in Tourism Perspectives

2021 ◽  
Vol 7 ◽  
pp. 65-75
Author(s):  
Nurafiqah Mohamad Musa ◽  
Nur Murniza Mohd Zaidi
Keyword(s):  
Literature Review ◽  
Tourism Industry ◽  
Consumer Market ◽  
Muslim Population ◽  
Related Literature ◽  
The World ◽  
Protection Of Life ◽  
Lack Of Knowledge

Conventional tourism had opened a “window” for Islamic tourism to operationalize which at present is expanded throughout the world. As the Muslim population is rising rapidly, Muslim consumer market should be critically concerned by tourism businesses to satisfy the needs and wants of the consumers. This paper attempts to explain the concept of Islamic tourism in the context of maqasid shariah – protection of religion, protection of intellect, protection of life, protection of wealth and protection of offspring; discusses the role of Islamic religiosity in shaping tourists’ behaviour, as well as tourism industry’s role in applying Islamic tourism according to maqasid shariah, from the tourism industry’s perspective and tourists’ perspective. To date, there is still lack of knowledge and related literature review on the implementation of maqasid shariah in the concept of tourism industry. The ultimate goals of shariah are vital as the platform in the development of Islamic tourism as well as Islamic religiosity among Muslim consumers because it resembles the value of Islamic concept in tourism perspectives.

scholarly journals EMPAT SRIKANDI KULINER BALI: PERAN PEREMPUAN DALAM PEMBANGUNAN PARIWISATA BERKELANJUTAN1

2014 ◽  
Author(s):  
I Nyoman Darma Putra
Keyword(s):  
Sustainable Development ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Tourism Industry ◽  
Men And Women ◽  
The Sustainable Development ◽  
Sustainable Tourism Development ◽  
Job Opportunities ◽  
The World

This article discusses the role of women in supporting sustainable tourism development in Bali by promoting Balinese cuisine to the tourism world. To date, studies on the role of Balinese women in the tourism industry have looked mainly at women as ordinary workers or professionals. In fact, Balinese women operate as culinary entrepreneurs who have not only been successful in introducing Balinese cuisine to the world of tourism but have opened up job opportunities for men and women alike. The data presented in this article was collected through observation of four leading Balinese women who run successful local culinary outlets or restaurants offering local dishes, and is complemented by interviews and other published sources relating to their business activities. The four pioneering women surveyed are Men Tempeh of Gilimanuk (West Bali) serving chicken betutu, the suckling pig restaurant manager Ibu Oka in Ubud, the owner of Made’s Warung Ni Made Masih, and the catering company owner Ibu Warti Buleleng, based in Denpasar. This article concludes that these four Balinese culinary heroines or srikandi have successfully managed to preserve and promote Balinese dishes to the world of tourism while contributing to the sustainable development of Balinese tourism by providing opportunities for tourists to experience local cuisine.

scholarly journals Pengembangan pendidikan teknologi dan kejuruan dan hubungan dunia kerja

2011 ◽  
Vol 1 (1) ◽  
pp. 25
Author(s):  
Nizwardi Jalinus
Keyword(s):  
Vocational Education ◽  
Technical Education ◽  
Government Policies ◽  
Symbiotic Relationship ◽  
Technical Schools ◽  
The World ◽  
Entire Country ◽  
Work World ◽  
The Common

DEVELOPMENT OF TECHNOLOGY AND VOCATIONAL EDUCATION AND WORK WORLD RELATIONSBased on universal issues in the era of globalization, this article describes some phenomena how essential the role of Vocational and technical education in recent year to support the development of work forces in Indonesia. The wise government policies are needed to run various program of Vocational and technical educationin entire country, which is based on world-work needs. The common problem appeared is how to build the "mutual symbiotic" relationship between vocational and technical schools and the world of work.

scholarly journals Vínculos entre la Escuela Austriaca de Economía y el método de la inversión en valor

2021 ◽  
pp. 255-304
Author(s):  
Diego E. Quijano Durán
Keyword(s):  
Common Sense ◽  
Jel Classification ◽  
Austrian School ◽  
Economic Calculation ◽  
Austrian School Of Economics ◽  
Value Investing ◽  
Palabras Clave ◽  
The World ◽  
The Common

The Austrian school of economics and the investment method known as value investing have a similar conception of the world, so that it is possible to find multiple links between them and form a coherent structure. To the economist, this allows for a much deeper understanding of the entrepreneurial function and the manner in which economic calculation is actually performed. To the investor, it offers a theoretical framework that explains economic phenomena, permitting him to better understand the role of the entrepreneur and to protect his investment when dangerous patterns can be observed. In this essay, we begin from the common stance of both schools of thought towards common sense, the use of realistic assumptions, the importance of prudence and the low value of complex mathematics in the fields of economics and finance. We then proceed to develop in greater depth nine aspects that have strong philosophical and scientific links. Key words: Value investing, Austrian school of economics, entrepreneurship, dynamic efficiency, economic calculation. JEL Classification: A12, G17, M20. Resumen: La Escuela Austriaca de Economía y el método de inversión en valor tienen una concepción similar del mundo que permite entrelazarlas coherentemente. Al economista, le permite profundizar el conocimiento del ejercicio de la función empresarial y la realización del cálculo económico en la práctica. Al inversor, le ofrece un marco teórico para comprender mejor el papel del empresario y los fenómenos económicos y detectar temprano patrones peligrosos y así protegerse. En este trabajo partimos de la base de que ambas escuelas de pensamiento tienen sus raíces en el sentido común y los supuestos realistas, que son prudentes a la hora de ver el futuro y que dudan de la utilidad de las matemáticas complejas en los campos económicos y financieros. Sobre ello, desarrollamos nueve aspectos en los cuales hay fuertes conexiones como, por ejemplo, la manera en que el ejercicio de la empresarialidad mejora la eficiencia del mercado y coordina los planes de las personas. Palabras clave: Inversión en valor, escuela austriaca de economía, empre-sarialidad, eficiencia dinámica, cálculo económico. Clasificación JEL: A12, G17, M20.

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