scholarly journals Factors Affecting Consumers' Willingness to Pay for Functional Foods in Vietnam

10.5109/20341 ◽  
2011 ◽  
Vol 56 (2) ◽  
pp. 425-429
Author(s):  
Pham Van Tra ◽  
Masahiro Moritaka ◽  
Susumu Fukuda
Keyword(s):  
Willingness To Pay ◽  
Functional Foods ◽  
Factors Affecting

scholarly journals Do millennials value travel time differently because of productive multitasking? A revealed-preference study of Northern California commuters

2021 ◽  
Author(s):  
Aliaksandr Malokin ◽  
Giovanni Circella ◽  
Patricia L. Mokhtarian
Keyword(s):  
Older Adults ◽  
Young Adults ◽  
Willingness To Pay ◽  
Travel Time ◽  
Choice Model ◽  
Mode Choice ◽  
Revealed Preference ◽  
Northern California ◽  
Factors Affecting ◽  
The Impact

AbstractMillennials, the demographic cohort born in the last two decades of the twentieth century, are reported to adopt information and communication technologies (ICTs) in their everyday lives, including travel, to a greater extent than older generations. As ICT-driven travel-based multitasking influences travelers’ experience and satisfaction in various ways, millennials are expected to be affected at a greater scale. Still, to our knowledge, no previous studies have specifically focused on the impact of travel multitasking on travel behavior and the value of travel time (VOTT) of young adults. To address this gap, we use an original dataset collected among Northern California commuters (N = 2216) to analyze the magnitude and significance of individual and household-level factors affecting commute mode choice. We estimate a revealed-preference mode choice model and investigate the differences between millennials and older adults in the sample. Additionally, we conduct a sensitivity analysis to explore how incorporation of explanatory factors such as attitudes and propensity to multitask while traveling in mode choice models affects coefficient estimates, VOTT, and willingness to pay to use a laptop on the commute. Compared to non-millennials, the mode choice of millennials is found to be less affected by socio-economic characteristics and more strongly influenced by the activities performed while traveling. Young adults are found to have lower VOTT than older adults for both in-vehicle (15.0% less) and out-of-vehicle travel time (15.7% less), and higher willingness to pay (in time or money) to use a laptop, even after controlling for demographic traits, personal attitudes, and the propensity to multitask. This study contributes to better understanding the commuting behavior of millennials, and the factors affecting it, a topic of interest to transportation researchers, planners, and practitioners.

Consumer behaviour towards willingness to pay for Halal products

2019 ◽  
Vol 121 (2) ◽  
pp. 492-504 ◽  
Author(s):  
Waqar Ahmed ◽  
Arsalan Najmi ◽  
Hafiz Muhammad Faizan ◽  
Shaharyar Ahmed
Keyword(s):  
Willingness To Pay ◽  
Structural Equation ◽  
Quantitative Research ◽  
Reasoned Action ◽  
Raw Material ◽  
Equation Modeling ◽  
Muslim Country ◽  
Policy Makers ◽  
Content Type ◽  
Factors Affecting

PurposeThe purpose of this paper is to empirically analyze the factors affecting Muslim consumers’ willingness to pay (WTP) for Halal food, products and operations by employing theory of reasoned action.Design/methodology/approachThis study has used quantitative research methodology and collected data from 350 questionnaires from a densely populated city of Pakistan. Partial least squares-structural equation modeling was used to analyze the data.FindingsThe results show that the concerns about Halal, religiosity, perception of usefulness of Halal and product ingredients have a significant impact on WTP for Halal foods, while attitude has an insignificant impact on WTP. Moreover, the extent of demand for Halal certification is significantly affected by WTP.Originality/valueThe study highlighted the concerns of the Muslim consumers with respect to Halalness of the products and operations despite living in a Muslim country. It is recommended that the policy makers, food authorities and health institutions should conduct regular inspections of foods, products and producers’/manufacturers’ operations to ensure that all the procedures from manufacturing of the raw material till the finished goods follow Islamic principles to make them completely Halal.

scholarly journals Consumer Acceptance of Fermented Drinks in Malaysia

2021 ◽  
Vol 6 (11) ◽  
pp. 306-314
Author(s):  
Norzalila Kasron ◽  
Musaalbakri Abdul Manan ◽  
Mohd Nur Hafiz Mat Azmin ◽  
Nor Azlina Saari ◽  
Malisah Abd Latip
Keyword(s):  
Willingness To Pay ◽  
Functional Foods ◽  
Raw Materials ◽  
Value Added ◽  
Sampling Technique ◽  
Peninsular Malaysia ◽  
Market Potential ◽  
Government Support ◽  
Consumer Acceptance ◽  
Underlying Structure

Fermented beverages have become a powerful player in the global beverage sector because of the increased demand for health products and their nutritional benefits to societies. This study aimed to identify consumer acceptance and willingness to pay for fermented drinks developed by MARDI. It also will evaluate the market potential of products among industry players. In this study, the data was collected using structured questionnaire and face-to-face interviews focused on the population in Peninsular Malaysia. The population's selection by stratified random sampling technique and the major survey locations included mall and hypermarket. Exploratory factor analysis (EFA) was used to discover the underlying structure of observed variables. A total of 400 respondents had participated in the study. A field survey conducted showed that 54% of respondents knew about functional foods and 55% of these are aware of functional foods based on fruits were in the market. The survey found that 30% of respondents had taken fermented drinks before, while the rest had never known this drink. Age and income have a significant influence on consumers' willingness to pay fermented drinks at a reasonable price if this product is available in the Malaysian market. Government support is needed to encourage the cultivation of indigenous fruit in Malaysia. It can be done through the provision of seed subsidies and financial resources to farmers in expanding and increasing the supply of these raw materials for the production of value-added products.

scholarly journals Factors Affecting Inn Operators’ Willingness to Pay Resource Protection Fees: A Case of Erhai Lake in China

2018 ◽  
Vol 10 (11) ◽  
pp. 4049 ◽  
Author(s):  
Peng Li ◽  
Ming-Hsiang Chen ◽  
Ying Zou ◽  
Mark Beattie ◽  
Linsi He
Keyword(s):  
Willingness To Pay ◽  
Professional Education ◽  
Place Identity ◽  
Institutional Trust ◽  
Erhai Lake ◽  
Factors Affecting ◽  
Payment For Environmental Services ◽  
Resource Protection ◽  
Perceived Benefit

Willingness to pay (WTP) is a foundation of payment for environmental services (PES) and varies according to different stakeholders. Because of its high-quality environment, numerous inns have appeared around Erhai Lake, which has become the inn sector leader in China. Declining water quality of the lake contrasts sharply with the increasing number of inns, thus a policy that balances economic development and water protection is needed desperately. The Erhai Lake Resource Protection Fee (ELRPF) is a form of PES, constructed on the basis of the contingent value method (CVM) involving the relationship between perceived benefits, institutional trust, awareness, and supportive attitude. Using relevant data obtained from a survey questionnaire, SmartPls 3.0 software was used to analyze the factors influencing inn operators’ WTP. The results of the analysis of 307 questionnaires showed that institutional trust, PES cognition, and attitudes toward support significantly affected inn operators’ WTP, while perceived benefit did not. This result differs from results of research on other tourism stakeholders. The reasons for this difference might be the specific identity of operators, their cultural and place identity, ability and professional education, and complexities of the broker of ecosystem services.

Determining the factors affecting the consumers' willingness to pay higher prices for genetically unmodified products

2009 ◽  
Vol 111 (11) ◽  
pp. 1188-1199 ◽  
Author(s):  
Z. Gokalp Goktolga ◽  
Kemal Esengun
Keyword(s):  
Willingness To Pay ◽  
Household Income ◽  
Consumer Preference ◽  
Household Size ◽  
Negative Effects ◽  
Content Type ◽  
Factors Affecting ◽  
Monthly Household Income ◽  
Positive Effects ◽  
Conducting Research

PurposeThe purpose of this paper is to determine the factors affecting the consumers' willingness to pay higher prices for genetically unmodified products.Design/methodology/approachTomato was selected as a model crop. Data used in this study were gathered from questionnaires conducted in Tokat province of Turkey in April 2006. Questionnaires were accomplished via face‐to‐face interviews over 262 households. “Ordered logit model” was used in determining the factors that affect the willingness of consumers for higher prices for genetically unmodified products. Ordered models are those that limit dependent variables to certain intervals. According to the results, variables of household size, monthly household income, household's monthly food consumption expenditure and level of consumers' sensitivity over the issue affected the willingness to pay higher prices for genetically unmodified products.FindingsResults of the study indicated that household size and monthly household income had negative effects on the willingness to pay extra, while monthly food expenditure and concern had positive effects.Originality/valueThe results of the study will be beneficial for the policy makers, producers, consumers and those conducting research in this area alike. Carrying out studies aimed at determining consumer preference, such as this, will help form consumer consciousness, especially in Turkey, to protect consumer health.

scholarly journals Consumers’ willingness to pay for organic products in Thailand

2015 ◽  
Vol 42 (5) ◽  
pp. 480-510 ◽  
Author(s):  
Yaowarat Sriwaranun ◽  
Christopher Gan ◽  
Minsoo Lee ◽  
David A Cohen
Keyword(s):  
Willingness To Pay ◽  
Contingent Valuation Method ◽  
Good Health ◽  
Content Type ◽  
Factors Affecting ◽  
Valuation Method ◽  
Organic Products ◽  
Products Analysis ◽  
Jasmine Rice ◽  
The City

Purpose – The purpose of this paper is to investigate factors affecting consumers’ willingness to pay (WTP) a premium for organics. Design/methodology/approach – A self-administered questionnaire was used to collect data at five retail stores in metropolitan Bangkok. Exploratory factor analysis and the double-bound contingent valuation method were used for analysis. Findings – Results indicate WTP premiums of 88, 51 and 51 per cent for kale, jasmine rice and pork, respectively. Analysis indicates that respondents are willing to pay a premium if they have already purchased organic products, have good health, strong ethical and environmental concerns, think that organic products provide greater quality and health benefits, and reside in the city. Respondents with children, however, are less likely to pay a premium for organic products. Analysis also indicates that the price premium hinders purchase. Practical implications – Efforts should be made by policymakers, together with marketers and producers, to lower the price of organic products to attract more consumers. Originality/value – To enlarge the organic market, one must understand consumers’ preferences for organic products and the premium they will pay for them. This is not well-researched. Though several studies have investigated consumers’ behaviour towards environmentally friendly products in Thailand, there is little research on WTP. This lack is a major impediment to the growth of organic consumption and the development of organic product markets.

scholarly journals Factors affecting consumers’ willingness to pay for animal welfare eggs in Taiwan

2018 ◽  
Vol 21 (6) ◽  
pp. 741-754 ◽  
Author(s):  
Yu-Chen Yang
Keyword(s):  
Willingness To Pay ◽  
Animal Welfare ◽  
Data Model ◽  
Interval Data ◽  
Demographic Variables ◽  
Factors Affecting ◽  
Bounded Interval ◽  
Traditional Religions ◽  
Contingent Valuation Survey ◽  
Education Degree

In this research, a dichotomous choice contingent valuation survey was conducted to investigate consumers’ willingness to pay for animal welfare eggs in Taiwan. A double-bounded interval-data model is used to estimate willingness to pay for animal welfare eggs. The estimation results showed that the average willingness to pay is 14.4259 NTD per egg. The results of this research also showed that demographic variables such as age, income, education degree, occupation, and religion had an impact on willingness to pay for animal welfare eggs. The respondents associate with traditional religions such as Buddhism and Taoism were willing to pay more than those who were unassociated. The empirical results also revealed that respondents were willing to pay for animal welfare products partly because of their food safety concerns.

scholarly journals Tüketicilerin Coğrafi İşaretli Ürünler İçin Ödeme İstekliliğine Etki Eden Faktörler: Niksar Cevizi Örneği

2020 ◽  
Vol 8 (11) ◽  
pp. 2476-2481
Author(s):  
Tayfun Çukur ◽  
Nuray Kızılaslan ◽  
Figen Çukur ◽  
Halil Kızılaslan
Keyword(s):  
Willingness To Pay ◽  
Negative Correlation ◽  
Probit Analysis ◽  
Agricultural Products ◽  
Geographical Indications ◽  
Positive Relation ◽  
Factors Affecting ◽  
Face To Face ◽  
Food Expenditure

Undoubtedly, supply demand balance must be ensured for the development of geographically indications products. In order to increase the demand for geographically indications products, firstly, consumers should be aware of the geographically indications products and have information about the benefits and advantages of these products. Undoubtedly, as with other agricultural products, price is also an important issue for purchases in geographical indications products. Therefore, it was aimed to determine the factors affecting consumers' willingness to pay for geographical indications products in the Tokat province. For this purpose, face to face survey was conducted with 382 consumers. It was determined that 49,21% of the consumers who participated in the research wanted to pay more price for a product with a geographical indications label. According to the results of the probit analysis, a positive relation was found between awering that Niksar walnut is a geographical indications product and the willingness to pay for geographical indications products. However, a negative correlation was found between monthly food expenditure and tendency to pay for geographical indications products.

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