Marketing in the New Era: Investigating the Personality Antecedents of Materialism, Consumer Insecurity, and Consumer Loneliness

2021 ◽  
Vol 17 (1) ◽  
Author(s):  
Purva Kansal ◽  
Neha Singh
Keyword(s):  
Personality Traits ◽  
Negative Impact ◽  
Sem Analysis ◽  
Negative Consequences ◽  
New Era ◽  
The Real ◽  
Marketing Activities ◽  
New Perspective ◽  
Marketing Actions ◽  
The Impact

Purpose-By investigating the impact of personality antecedents on marketing influenced surface traits (i.e., Materialism, Consumer Loneliness and Consumer Insecurity), the current research tries to take a step forward in understanding the real impact marketing activities have, on these surface traits. Design/Methodology/Approach: Following a descriptive research methodology, data for the current study were collected from 174 respondents using standardized scales and hypotheses were tested using CFA and SEM analysis (AMOS (v23)). Findings: Results confirm the existence of a significant relationship between surface traits and personality traits, substantiating the theory that certain personality traits are inherent to the risk of being associated with these surface traits, and therefore the real impact of marketing activities might be much lower. Originality/Value: With marketing activities being criticized because of its negative impact on the society (which has been proved in the literature immensely), the current paper tries to give the debate a new perspective by studying the other antecedents (personality) of these 'negative consequences', in order to better understand the real affect of marketing activities. Implications: Marketers can take into consideration the results of the current study and incorporate them while making advertising decisions so that marketing actions elicit a more positive reaction than negative ones.

Organizational and Economic Capabilities of Business Processes Re-engineering in the Marketing Activities of Industrial Enterprises under the Conditions of Economy Financialization

2019 ◽  
pp. 30-41
Author(s):  
Larysa L. Hrytsenko ◽  
Volodymyr M. Boronos ◽  
Mykola V. Melnyk ◽  
Vitaliy. M. Ignatchenko ◽  
Yaroslav S. Kovalev
Keyword(s):  
Business Process ◽  
Financial Management ◽  
Negative Impact ◽  
Business Environment ◽  
Industrial Enterprise ◽  
Real Sector ◽  
The Real ◽  
Industrial Enterprises ◽  
Marketing Activities ◽  
The Impact

The development of the Ukrainian economy largely depends on the ability of domestic industrial enterprises to withstand the pressure of transformations that determine the new business environment. Such enterprises form the real sector of the national economy, and their success is determined by the ability to adapt, attract investments and work effectively with innovations. Thus, the future of Ukrainian enterprises is closely linked to effective financial activity, which should reflect progressive world trends. In the same work, the author carried out studies to determine the impact on domestic industrial enterprises attracting investment for the success of their innovation activities in terms of financialization of the economy and sharp transformations in the business environment. The prevailing influence of geopolitical processes on the corresponding distribution and the weak level of the ability of the real sector of the economy, in particular, industrial enterprises to withstand radical and sudden changes in the external business environment, are determined. The author proposes to consider the possibility of business process re-engineering in the marketing activities of industrial enterprises to improve the position of the real sector of the economy in attracting and effectively mastering investments. The analysis of the correlation of principles and goals of business process re-engineering and different models of financial management is carried out. The emphasis is made on the peculiarities of business process re-engineering in the marketing activities of industrial enterprises, due to which the rapid adaptation of the enterprise to the sharp transformations in the external business environment can take place. The author determined the business process re-engineering of marketing activities of industrial enterprises to be capable of ensuring the effective transformation of the internal business environment of an industrial enterprise and minimizing the negative impact of financialization of the economy on the industrial sector. Key words: industrial enterprise, financialization, innovation, marketing activities, re-engineering, business process, real sector of the economy, business environment.

Effect of Nanobionics in crop production- A Review

2020 ◽  
Vol 10 ◽  
Author(s):  
Vinayak Fasake ◽  
Nita Patil ◽  
Zoya Javed ◽  
Mansi Mishra ◽  
Gyan Tripathi ◽  
...  
Keyword(s):  
Crop Production ◽  
Seed Quality ◽  
Negative Impact ◽  
Potential Solution ◽  
New Era ◽  
Mineral Toxicity ◽  
The Impact ◽  
Favourable Situation ◽  
Unique Chemical ◽  
Macro Nutrients

: Nanobionics involves the improvement of plant or plant productivity using nanomaterials. Growth of a plant from a seed encompasses various factors which are directly or indirectly dependent upon the imbibition of micro and macro nutrients and vital elements from the soil. Since most of the nutrition is physiologically unavailable to the plants, it leads to mineral deficiencies in plant and mineral toxicity in soil. Either ways, it is not a favourable situation for the microcosom. The new era of nanotechnology offers a potential solution to the availability of the nutrients to the plants due to its unique chemical and physical properties of nanoparticles. Positive and negative impact of these nanoparticles on seed quality and plant growth varies according to the specific properties of nanoparticles. The present review is an attempt to summarize the impact of nanobionics in agriculture.

scholarly journals The Impact of COVID-19 on Surgical Training: the Past, the Present and the Future

2021 ◽  
Author(s):  
Marina Yiasemidou
Keyword(s):  
Infection Control ◽  
Surgical Training ◽  
New Technologies ◽  
Negative Impact ◽  
Elective Surgery ◽  
Control Measures ◽  
Negative Consequences ◽  
Surgical Services ◽  
The World ◽  
The Impact

AbstractThe COVID-19 pandemic and infection control measures had an unavoidable impact on surgical services. During the first wave of the pandemic, elective surgery, endoscopy, and ‘face-to-face’ clinics were discontinued after recommendations from professional bodies. In addition, training courses, examinations, conferences, and training rotations were postponed or cancelled. Inadvertently, infection control and prevention measures, both within and outside hospitals, have caused a significant negative impact on training. At the same time, they have given space to new technologies, like telemedicine and platforms for webinars, to blossom. While the recovery phase is well underway in some parts of the world, most surgical services are not operating at full capacity. Unfortunately, some countries are still battling a second or third wave of the pandemic with severely negative consequences on surgical services. Several studies have looked into the impact of COVID-19 on surgical training. Here, an objective overview of studies from different parts of the world is presented. Also, evidence-based solutions are suggested for future surgical training interventions.

scholarly journals Socioeconomic Classes of University Students in Pakistan as Predictors of their Personality Traits: A Case Study

2021 ◽  
Vol 2 (2) ◽  
pp. 205-221
Author(s):  
Rafaqat Ali ◽  
Furrukh Bashir ◽  
Rashid Ahmad
Keyword(s):  
University Students ◽  
Personality Traits ◽  
Regression Models ◽  
Negative Impact ◽  
Positive Impact ◽  
Socioeconomic Class ◽  
Lower Socioeconomic ◽  
Negative Impacts ◽  
The Impact

The current study was heading for determining the impact of Pakistani university students’ socioeconomic classes on their personality traits. Demographic and personality questionnaires were filled by available university students online. The stepwise regression technique facilitated to generate regression models to define impacts of different socioeconomic classes on students’ different personality traits. Different regression models highlighted the significant negative impacts of the middle upper socioeconomic class on Agreeableness, Extraversion and Neuroticism personality traits. The lower socioeconomic class was found to have positive impact on only one personality sub-trait self-discipline. Whereas, the upper lower socioeconomic class caused positive impacts on students’ trust sub-trait, Conscientiousness trait and negative impact on excitement seeking sub-trait of personality. The importance of these impacts of socioeconomic classes on different personality traits and the possible implications are discussed with respect to university students’ academic performance and academic behaviour.

METHODS FOR PROTECTING THE EQUIPMENT OF CELLULAR (MOBILE) CONNECTION FROM ELECTROMAGNETIC IMPACT

2021 ◽  
Vol 335 (1) ◽  
pp. 81-89
Author(s):  
Zh. S. Abdimuratov ◽  
Zh. D. Manbetova ◽  
M. N. Imankul ◽  
K. S. Chezhimbayeva ◽  
A. Zh. Sagyndikova
Keyword(s):  
High Frequency ◽  
Electromagnetic Compatibility ◽  
Negative Impact ◽  
High Energy ◽  
Base Station ◽  
Electromagnetic Spectrum ◽  
Negative Consequences ◽  
External Interference ◽  
Extremely High Frequency ◽  
The Impact

Under electromagnetic impact (EMI) of a sufficient level, temporary disruption of functioning, processing, transmission and storage of information in cellular equipment is possible. Possible problems of electromagnetic compatibility (EMC) of a mobile phone and a base station (BS) of cellular connection under the influence of electromagnetic radiation (EMR) from other sources and their negative impact on functioning are considered. The energy of the HF electromagnetic field (EMF) after passing through the protective case can affect the devices of shielded radio electronic equipment (REE), therefore, the possible negative consequences of the impact of high-energy EMF on the REE are described. Possible negative consequences under certain conditions from the influence of the skin-effect, the effects of electrostatic discharge and electromagnetic pulses on electronic devices are given. It is shown that the constructional method of protecting REE from the effects of external electromagnetic factors consists in reducing the collected and transmitted EMF energy by improving the design, placement and installation of equipment. Components of some vendors for 5G systems that are resistant to external interference are given, and the possibilities for reducing the radiation level of a cell phone are noted. The necessity of an integrated approach to solving EMC problems is substantiated, which consists in the use of structural, circuitry and structural-functional methods of EMC provision. The new 5G (Fifth Generation) standard will operate at higher operating frequencies compared to previous generations. Due to the workload of the electromagnetic spectrum at frequencies below 6 GHz, 5G networks will be based on wireless radio access systems operating at frequencies of 30–100 GHz, that is, in the lower band of the extremely high frequency range EHF (Extremely High Frequency), 30–300 GHz.

scholarly journals Does Customer Demotion Jeopardize Loyalty?

2009 ◽  
Vol 73 (3) ◽  
pp. 69-85 ◽  
Author(s):  
Tillmann Wagner ◽  
Thorsten Hennig-Thurau ◽  
Thomas Rudolph
Keyword(s):  
Negative Impact ◽  
Positive Impact ◽  
Loyalty Programs ◽  
Negative Consequences ◽  
Managerial Decision ◽  
Design Variables ◽  
Negative Effect ◽  
Loyalty Intentions ◽  
The Impact ◽  
Scenario Study

Hierarchical loyalty programs award elevated customer status (e.g., “elite membership”) to consumers who meet a predefined spending level. However, if a customer subsequently falls short of the required spending level, firms commonly revoke that status. The authors investigate the impact of such customer demotion on loyalty intentions toward the firm. Building on prospect theory and emotions theory, the authors hypothesize that changes in customer status have an asymmetric negative effect, such that the negative impact of customer demotion is stronger than the positive impact of status increases. An experimental scenario study provides evidence that loyalty intentions are indeed lower for demoted customers than for those who have never been awarded a preferred status, meaning that hierarchical loyalty programs can drive otherwise loyal customers away from a firm. A field study using proprietary sales data from a different industry context demonstrates the robustness of the negative impact of customer demotion. The authors test the extent to which design variables of hierarchical loyalty programs may attenuate the negative consequences of status demotions with a second experimental scenario study and present an analytical model that links status demotion to customer equity to aid managerial decision making.

scholarly journals User Acceptance of Information Feed Advertising: A Hybrid Method Based on SEM and QCA

2020 ◽  
Vol 12 (12) ◽  
pp. 209
Author(s):  
Jie Zhao ◽  
Can Yan
Keyword(s):  
Hybrid Method ◽  
Structural Equation ◽  
Negative Impact ◽  
Positive Impact ◽  
Qualitative Comparative Analysis ◽  
User Acceptance ◽  
Considerable Effect ◽  
Sem Analysis ◽  
Mobile Internet ◽  
The Impact

It is of great significance for enterprises’ development to effectively use mobile Internet to carry out information feed advertising. This paper aims to study the influence factors and effect of the users’ acceptance intention of information feed advertising through empirical analysis to provide references for further optimizing information feed advertising strategy. Traditional quantitative analysis methods, such as the Structural Equation Model (SEM), can only measure a single factor’s influence from an individual perspective. Therefore, we introduce the Qualitative Comparative Analysis (QCA) and present a two-stage hybrid method based on SEM and QCA. In the first stage, we analyze the influence of a single variable on the acceptance intention of information feed advertising by SEM. Then, in the second stage, we analyze the impact of different variable combinations by QCA. Based on the actual questionnaire data, we define six independent variables and use AMOS, SPSS, and fsQCA to carry out SEM analysis and the fuzzy-set-based QCA analysis, respectively. The SEM analysis results show that the four factors (including consistency, informativeness, sociability, and advertising reward) have a significant positive impact on user acceptance of information feed advertising. On the contrary, perceived advertising clustering has a significant negative impact. In addition, accuracy has no considerable effect. The QCA analysis reveals that seven constructs of six variables can all significantly enhance information feed ads’ acceptance intention.

scholarly journals Development and validation of the WhatsApp Negative Impact scale (WANIS)

2019 ◽  
Vol 35 (2) ◽  
pp. 242-250
Author(s):  
Cristina Bernal-Ruiz ◽  
Ángel Rosa-Alcázar ◽  
Víctor González-Calatayud
Keyword(s):  
University Students ◽  
Discriminant Validity ◽  
Instant Messaging ◽  
Negative Impact ◽  
High Reliability ◽  
Negative Consequences ◽  
Daily Lives ◽  
Family Work ◽  
Convergent And Discriminant Validity ◽  
The Impact

The use of instant messaging affects different areas of users’ daily lives (personal, social, family, work). The aim of this research was to develop and validate a scale that measures the negative impact of WhatsApp's use in several areas (WANIS). Two studies were conducted. The first one was a pilot study in which the scale was built. The sample consisted of 95 university students aged between 17 and 27. (M = 21.34; SD = 2.11). In the second study, the factor structure was examined and the validity of the scale was analysed from a sample of 630 university students aged between 18 and 62 (M = 21.23; DT = 4.32). The exploratory factor analysis revealed that the three-factor solution was most appropriate for interpreting the scale. The instrument had high reliability and good convergent and discriminant validity. The results indicated that sex, marital status and employment status affected the negative impact experienced by WhatsApp users. This scale has proven to be a valid tool for assessing the impact that this instant messaging application has on controlling intimate relationships, the negative consequences of its use and the problematic use by users.

scholarly journals Disruptive Technologies and the Sport Ecosystem: A Few Ethical Questions

Philosophies ◽  
2020 ◽  
Vol 5 (4) ◽  
pp. 24
Author(s):  
Migle Laukyte
Keyword(s):  
Artificial Intelligence ◽  
Negative Impact ◽  
Real Life ◽  
The Real ◽  
Disruptive Technologies ◽  
The Impact ◽  
Critical Aspects

The paper addresses the impact of disruptive technologies on the sport ecosystem, represented by four constitutive elements: athletes, coaches, judges, and fans. In particular, the paper argues that to understand the changes introduced by Artificial Intelligence, biotechnologies, and other disruptive technologies, we have to look at this sport ecosystem as a whole and ask ethical questions related to how each of these elements—and not just the athlete—is affected by them. The paper discusses some of the real-life applications of disruptive technologies that are being currently introduced within different sports and works out their most critical aspects both in terms of positive and negative impact on the sport ecosystem as we know it.

RESPONSE OF THE RUSSIAN LABOR MARKET TO THE "FIRST" AND "SECOND" WAVES OF THE COVID-19 PANDEMIC

2021 ◽  
pp. 61-73
Author(s):  
Marina N. Khramova ◽  
◽  
Sergey V. Ryazantsev ◽  
Keyword(s):  
National Economy ◽  
Negative Impact ◽  
Russian Regions ◽  
Negative Consequences ◽  
State Support ◽  
Significant Negative Impact ◽  
The Russian Federation ◽  
Restrictive Measures ◽  
The Impact ◽  
Unstable Dynamics

The paper provides some results of a study of changes that have occurred in the labor markets of Russian regions during the "first" and "second" waves of the COVID-19 pandemic. In particular, it is shown that in 2020 — 2021 there were transformations in the structure of employment of the population of the Russian regions, for example, the number of vacancies in the industries that were most severely affected by the introduction of restrictive measures in the economy decreased, the unemployment rate increased significantly. The negative consequences of the pandemic in one way or another manifested themselves in all Russian regions. However, in a number of regions, which even before the pandemic showed an unstable dynamics of socio-economic development, the impact of the COVID-19 pandemic had a more significant negative impact. This indicates that during a pandemic, divergence processes have intensified in the national economy. At the same time, during the pandemic, some new forms of employment were developed, associated with the need to switch to a remote mode of work. We believe that these new forms of employment will remain relevant both in Russian and international practice even after the end of the pandemic. The paper also analyzes the main measures of state support for the population, small and medium-sized businesses, and migrants. It is shown that, in general, the measures of state support during the pandemic were timely and made it possible to avoid the collapse of the national economy. It is concluded that support measures should be more regionally differentiated in order to take into account the specifics of the economy of the regions of the Russian Federation.

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