scholarly journals User Acceptance of Information Feed Advertising: A Hybrid Method Based on SEM and QCA

2020 ◽  
Vol 12 (12) ◽  
pp. 209
Author(s):  
Jie Zhao ◽  
Can Yan
Keyword(s):  
Hybrid Method ◽  
Structural Equation ◽  
Negative Impact ◽  
Positive Impact ◽  
Qualitative Comparative Analysis ◽  
User Acceptance ◽  
Considerable Effect ◽  
Sem Analysis ◽  
Mobile Internet ◽  
The Impact

It is of great significance for enterprises’ development to effectively use mobile Internet to carry out information feed advertising. This paper aims to study the influence factors and effect of the users’ acceptance intention of information feed advertising through empirical analysis to provide references for further optimizing information feed advertising strategy. Traditional quantitative analysis methods, such as the Structural Equation Model (SEM), can only measure a single factor’s influence from an individual perspective. Therefore, we introduce the Qualitative Comparative Analysis (QCA) and present a two-stage hybrid method based on SEM and QCA. In the first stage, we analyze the influence of a single variable on the acceptance intention of information feed advertising by SEM. Then, in the second stage, we analyze the impact of different variable combinations by QCA. Based on the actual questionnaire data, we define six independent variables and use AMOS, SPSS, and fsQCA to carry out SEM analysis and the fuzzy-set-based QCA analysis, respectively. The SEM analysis results show that the four factors (including consistency, informativeness, sociability, and advertising reward) have a significant positive impact on user acceptance of information feed advertising. On the contrary, perceived advertising clustering has a significant negative impact. In addition, accuracy has no considerable effect. The QCA analysis reveals that seven constructs of six variables can all significantly enhance information feed ads’ acceptance intention.

scholarly journals A Comparative Study Using Two SEM Techniques on Different Samples Sizes for Determining Factors of Older Employee’s Motivation and Satisfaction

2020 ◽  
Vol 12 (6) ◽  
pp. 2189 ◽  
Author(s):  
Maja Rožman ◽  
Polona Tominc ◽  
Borut Milfelner
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Negative Impact ◽  
Positive Impact ◽  
Employee Motivation ◽  
Equation Modeling ◽  
Older Employees ◽  
Employee Relationships ◽  
Employee Stress ◽  
The Impact

The purpose of this article is to present the relationships among older employee stress, motivation, satisfaction, and relationships in the workplace using two different approaches and different sample sizes. Research was implemented on an initial sample of 1013 older employees. In the next step, six smaller samples were calculated using the random selection of cases, namely samples with 25, 50, 100, 250, 400, and 500 older employees. This way the possible impact of sample size on relationships between latent variables using the covariance-based structural equation modeling (CB-SEM) and the partial least squares structural equation modeling (PLS-SEM) methods was assessed. The results on the larger samples have proved to be quite robust since they were confirmed with both approaches. They indicate that stress has a strong and negative impact on employee relationships and also a negative impact on employee satisfaction. Furthermore, employee relationships have a strong and positive impact on satisfaction and a positive impact on employee motivation. In addition, satisfaction has a strong and positive impact on employee motivation. The present paper helps readers to better understand the difference between the CB-SEM and the PLS-SEM methods. Researchers should be encouraged to use both techniques, even though CB-SEM methods have had a long tradition in management and marketing research since both fields heavily rely on psychometric measurement. From the organizational point of view, conclusions highlight the importance of the impact the variables of older employee stress, motivation, satisfaction and employee relations have on each other in the workplace.

The improvement path of learning motivation for mobile social network learners by analyses of SEM and fsQCA

2019 ◽  
Author(s):  
Hiroshi Honda
Keyword(s):  
Social Network ◽  
Lifelong Learning ◽  
Structural Equation ◽  
Negative Impact ◽  
Positive Impact ◽  
Learning Experience ◽  
Qualitative Comparative Analysis ◽  
Learning Motivation ◽  
Mobile Social Network ◽  
Network Platform

The improvement of learning motivation is of great significance to the development of ubiquitous learning habits and the deepening of the lifelong learning concept. With the increasingly perfect functions of the mobile social network platform, in order to meet the needs of learning society construction and lifelong learning, the application mode of "social + education" is becoming more and more mature. However, learners' learning status and learning motivation are not the same on mobile social network platforms. Therefore, it is of great importance to identify factors affecting learners' learning motivation on mobile social network platforms and propose improvement paths for them. In this research, from the TC model, the learner's learning motivation model based on the mobile social network platform is established and followed by some relevant hypotheses. Structural equation model (SEM) and fuzzy-set<br>qualitative comparative analysis(fsQCA) are combined to explore the factors influencing learner's learning motivation and relative improvement paths. The research finds that factors including attitude, need, emotion and ability have a positive impact on learners' learning motivation, while stimulation has no significant impact and reinforcement<br>has a negative impact. Therefore, it suggested that the platform should avoid replicating traditional pattern reinforcement strategies and adopt corresponding learning motivation enhancement strategies for four different types of learners: learners with strong learning purpose, learners who pay attention to the learning experience, active learners<br>and passive learner.

scholarly journals PENGARUH ETIKA KERJA ISLAM TERHADAP SIKAP AKUNTAN DALAM PERUBAHAN ORGANISASI DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL INTERVENING

2018 ◽  
Vol 7 (4) ◽  
pp. 441-471
Author(s):  
Astri Fitria
Keyword(s):  
Structural Equation ◽  
Affective Commitment ◽  
Work Ethic ◽  
Negative Impact ◽  
Positive Impact ◽  
Equation Model ◽  
Normative Commitment ◽  
Continuance Commitment ◽  
Islamic Work Ethic ◽  
The Impact

The objective of the study is to analyze the impact of Islamic work ethic toward accountant attitude lo changing organization with commitment organization as a variable intervening. Population for this research is all of intern accountants, education accountants and accountant staf working Islam-organization basic in Indonesia. Data were collected via questionnaires. A total of 295 accountants were responded to this research. Data were analyzed by using Structural Equation Model (SEM).The result of the analysis support four hypotheses proposed in this research, there are; Islamic work ethic positive impact affective commitment, continuance commitment and normative commitment; Islamic work ethic positive impact cognitive, affective and behavioral tendency from attitude toward changing organization; affective commitment positive impact cognitive, affective and behavioral tendency from attitude toward changing organization; there is a negative impact between continuance commitment to cognitive, affective and behavioral tendency from attitude toward changing organization; normative commitment positive impact cognitive, affective and behavioral tendency from attitude toward changing organization; affective commitment mediated  Islamic work ethic to cognitive, affective and behavioral tendency from attitude toward changing organization; continuance commitment mediated Islamic work ethic to cognitive, affective and behavioral tendency from attitude toward changing organization; normative commitment mediated Islamic work ethic to cognitive, affective and behavioral tendency from attitude toward changing organization.

A Study on the Willingness to Develop Sports Tourism in Taiwan

2018 ◽  
Vol 3 (2) ◽  
pp. 61-66
Author(s):  
Chih-Wei Lin ◽  
Wei-Ming Chen ◽  
Wei Peng Tan ◽  
Su-Shiang Lee ◽  
Wen-Hua Yang
Keyword(s):  
Place Attachment ◽  
Structural Equation ◽  
Negative Impact ◽  
Positive Impact ◽  
Positive Influence ◽  
Equation Model ◽  
Jel Classification ◽  
Study Results ◽  
Sports Tourism ◽  
The Impact

Objective - This study aims to construct a model for the willingness to develop sports tourism, using the factors of place attachment, the impact of sports tourism, attitude and willingness to develop sports tourism. Methodology/Technique - The study gathers data via questionnaires. Following this, purposive sampling is used to distribute the questionnaires and the collected data is analysed using descriptive statistics, confirmatory factor analysis and a structural equation model. Findings - Once the aforementioned analysis is conducted, the following conclusions were drawn. First, the model construction fits well. Second, the factor of place attachment has a significant positive influence on the perceived impact of sports tourism. Both the positive perception of sports tourism and the attitude for developing sports tourism have a positive impact on willingness to develop sports tourism. Contrary to this, negative perceptions of sports tourism have a negative impact on the attitude to develop sports tourism, although it has no significant impact on the willingness to develop sports tourism. Novelty - This study demonstrates that the higher the degree of place attachment associated with the inhabitants of Taiwan, the greater recognition there is of the impact of sports tourism. The most important finding of this study is that this positive impact enhances the attitude and willingness of inhabitants to develop sports tourism. The study also develops some practical strategies based on the study results. Type of Paper: Empirical Keywords: Place Attachment; Willingness; Sports Tourism; Tourism Impact. JEL Classification: Z30, Z39.

Consumption in fast-food restaurants in Croatia and Serbia

2019 ◽  
Vol 121 (8) ◽  
pp. 1715-1729
Author(s):  
Srdjan Sapic ◽  
Jovana Filipovic ◽  
Jasmina Dlacic
Keyword(s):  
Fast Food ◽  
Structural Equation ◽  
Negative Impact ◽  
Positive Impact ◽  
Variety Seeking ◽  
Content Type ◽  
Behavioural Intentions ◽  
Personal Innovativeness ◽  
Fast Food Restaurants ◽  
The Impact

Purpose The purpose of this paper is to explore the antecedents of product evaluations and behavioural intentions regarding fast-food restaurants. Research tests the moderating effects of tradition on selected relationships in Croatia and Serbia. Further, it tests consumer willingness to use services in domestic and foreign fast-food restaurants. Design/methodology/approach Samples were collected from 332 and 362 respondents from Croatia and Serbia, respectively. The validity of the model was tested with confirmatory factor analysis, and structural equation modelling was used to determine main and interaction effects. Findings For both foreign and domestic fast-food restaurants, variety seeking and cosmopolitanism had a positive impact on consumer evaluations and behavioural intentions, while the desire for unique products had a negative impact. Personal innovativeness had a positive impact on evaluations and intentions regarding foreign restaurants but a negative impact for domestic restaurants. A moderating effect of tradition was more present in the Serbian sample. Originality/value This study is the first to use the theory of planned behaviour and theory of social identity to investigate the impact of variety seeking, desire for unique products, cosmopolitanism and personal innovativeness on consumption in fast-food restaurants in two emerging countries in the country of origin context. Furthermore, it also provides information for researchers and marketers on fast-food consumption antecedents in different countries. New insights are provided for the moderating role of tradition.

The improvement path of learning motivation for mobile social network learners by analyses of SEM and fsQCA

2019 ◽  
Author(s):  
Hiroshi Honda
Keyword(s):  
Social Network ◽  
Lifelong Learning ◽  
Structural Equation ◽  
Negative Impact ◽  
Positive Impact ◽  
Learning Experience ◽  
Qualitative Comparative Analysis ◽  
Learning Motivation ◽  
Mobile Social Network ◽  
Network Platform

The improvement of learning motivation is of great significance to the development of ubiquitous learning habits and the deepening of the lifelong learning concept. With the increasingly perfect functions of the mobile social network platform, in order to meet the needs of learning society construction and lifelong learning, the application mode of "social + education" is becoming more and more mature. However, learners' learning status and learning motivation are not the same on mobile social network platforms. Therefore, it is of great importance to identify factors affecting learners' learning motivation on mobile social network platforms and propose improvement paths for them. In this research, from the TC model, the learner's learning motivation model based on the mobile social network platform is established and followed by some relevant hypotheses. Structural equation model (SEM) and fuzzy-set<br>qualitative comparative analysis(fsQCA) are combined to explore the factors influencing learner's learning motivation and relative improvement paths. The research finds that factors including attitude, need, emotion and ability have a positive impact on learners' learning motivation, while stimulation has no significant impact and reinforcement<br>has a negative impact. Therefore, it suggested that the platform should avoid replicating traditional pattern reinforcement strategies and adopt corresponding learning motivation enhancement strategies for four different types of learners: learners with strong learning purpose, learners who pay attention to the learning experience, active learners<br>and passive learner.

scholarly journals Health, Security and Participation: A Structural Relationship Modeling among the Three Pillars of Active Ageing in China

2020 ◽  
Vol 17 (19) ◽  
pp. 7255
Author(s):  
Yinan Yang ◽  
Yingying Meng ◽  
Pengtao Dong
Keyword(s):  
Older People ◽  
Latent Variables ◽  
Latent Variable ◽  
Structural Equation ◽  
Negative Impact ◽  
Positive Impact ◽  
Equation Model ◽  
Active Ageing ◽  
Security Level ◽  
The Impact

This paper explores and tests the impact of health and security on the participation of Chinese older people using data from the China Longitudinal Ageing Social Survey (CLASS) in 2014. Based on the framework of Active Ageing, the exogenous latent variables “health” and “security” are assumed to directly affect the endogenous latent variable “participation”, and indirectly affect it via mediating the function of “willingness”. The estimation results of the structural equation model show that health has a significant positive impact, while security has a significant negative impact on participation. In addition, health and security can significantly enhance the willingness of older people to participate. After the opposite effects of health and security are offset, their net effect on participation is generally negative. According to these empirical results, this paper concludes that the optimization of health coupled with the moderation of security level is more beneficial for promoting the participation of older people.

Creating a safe and pleasant shopping environment: a retailer’s view

2015 ◽  
Vol 33 (3) ◽  
pp. 275-286 ◽  
Author(s):  
Sami Kajalo ◽  
Arto Lindblom
Keyword(s):  
Structural Equation ◽  
Negative Impact ◽  
Positive Impact ◽  
Empirical Studies ◽  
Grocery Store ◽  
Content Type ◽  
Sense Of Security ◽  
Theory Of Crime ◽  
Retail Entrepreneurs ◽  
The Impact

Purpose – The purpose of this paper is to analyse how retailers view the links between security problems, investments in formal and informal surveillance, the sense of security felt among customers and employees, and the competitiveness of the store. Design/methodology/approach – The study utilizes elements of the theory of Crime Prevention Through Environmental Design (CPTED) in its theoretical approach. Thus, surveillance investments are divided into formal and informal surveillance investments. The theoretical model is tested using structural equation modelling (SEM) with data collected among grocery store retailers. Findings – The study shows that security problems have a positive impact on investments in formal surveillance but no impact on investments in informal surveillance. Furthermore, retailers perceive that formal surveillance investments have a negative impact on the sense of security felt among customers and employees, whereas informal surveillance investments have a positive impact. In addition, retail entrepreneurs perceive that the sense of security felt among customers and employees has a positive impact on the competitiveness of the store. Research limitations/implications – The impact of investments in security should also be studied from other viewpoints than just retailers. In addition, conceptual and qualitative empirical studies are needed to obtain a clearer understanding of the effectiveness of surveillance in the store environment. Practical implications – The paper shows retailers the linkages between different types of surveillance investments and the sense of security felt among consumers and retail employees. Originality/value – The present research provides empirical evidence on how investments in security are linked to the competitiveness of retail stores.

scholarly journals PENGARUH ETIKA KERJA ISLAM TERHADAP SIKAP AKUNTAN DALAM PERUBAHAN ORGANISASI DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL INTERVENING

2016 ◽  
Vol 7 (4) ◽  
pp. 441
Author(s):  
Astri Fitria
Keyword(s):  
Structural Equation ◽  
Affective Commitment ◽  
Work Ethic ◽  
Negative Impact ◽  
Positive Impact ◽  
Equation Model ◽  
Normative Commitment ◽  
Continuance Commitment ◽  
Islamic Work Ethic ◽  
The Impact

The objective of the study is to analyze the impact of Islamic work ethic toward accountant attitude lo changing organization with commitment organization as a variable intervening. Population for this research is all of intern accountants, education accountants and accountant staf working Islam-organization basic in Indonesia. Data were collected via questionnaires. A total of 295 accountants were responded to this research. Data were analyzed by using Structural Equation Model (SEM).The result of the analysis support four hypotheses proposed in this research, there are; Islamic work ethic positive impact affective commitment, continuance commitment and normative commitment; Islamic work ethic positive impact cognitive, affective and behavioral tendency from attitude toward changing organization; affective commitment positive impact cognitive, affective and behavioral tendency from attitude toward changing organization; there is a negative impact between continuance commitment to cognitive, affective and behavioral tendency from attitude toward changing organization; normative commitment positive impact cognitive, affective and behavioral tendency from attitude toward changing organization; affective commitment mediated  Islamic work ethic to cognitive, affective and behavioral tendency from attitude toward changing organization; continuance commitment mediated Islamic work ethic to cognitive, affective and behavioral tendency from attitude toward changing organization; normative commitment mediated Islamic work ethic to cognitive, affective and behavioral tendency from attitude toward changing organization.

scholarly journals Analysis of the Impact of Media Trust on the Public’s Motivation to Receive Future Vaccinations for COVID-19 Based on Protection Motivation Theory

Vaccines ◽  
2021 ◽  
Vol 9 (12) ◽  
pp. 1401
Author(s):  
Zeming Li ◽  
Xinying Sun
Keyword(s):  
Social Media ◽  
Interpersonal Communication ◽  
Structural Equation ◽  
Online Survey ◽  
Negative Impact ◽  
Positive Impact ◽  
Positive Influence ◽  
Traditional Media ◽  
Media Trust ◽  
The Impact

Object: Media trust is one of the essential factors affecting health behavior. Based on the protection motivation theory (PMT), this study explores the impact of different public media trust (traditional media, social media, interpersonal communication) on future COVID-19 vaccine motivation. Methods: The online survey was conducted from 14 April to 30 April 2021, and 2098 adults were recruited to participate in the online survey through the Wenjuanxing online survey platform. The survey included the PMT constructs (threat appraisal, coping appraisal, and motivation for future COVID-19 vaccination), trust in different media, vaccine hesitation reasons, and implementation of other non-pharmaceutical interventions. Structural equation model (SEM) was used for latent variable analysis, and Spearman linear correlation coefficient matrix was used to explore the relationships between variables. Results: In terms of trust in different media, participants who had a higher education level (p = 0.038), who was married (p = 0.002), and who had not been vaccinated against COVID-19 during the survey (p = 0.002) show greater trust in traditional media. Participants who were married (p = 0.001), who had a relatively high income (p = 0.020), and who had not been vaccinated (p = 0.044) show greater trust in social media. Older participants (p < 0.001) and married (p < 0.001) showed greater trust in interpersonal communication. In the structural equation, trust in traditional media had a direct positive impact on perceived severity (β = 0.172, p < 0.001) and a direct negative impact on internal rewards (β = −0.061, p < 0.05). Trust in both traditional and social media separately had a direct positive impact on self-efficacy (β = 0.327, p < 0.001; β = 0.138, p < 0.001) and response efficiency (β = 0.250, p < 0.001; β = 0.097, p < 0.05) and a direct negative impact on response costs (β = −0.329, p < 0.001; β = −0.114, p < 0.001). Trust in interpersonal communication had a direct positive impact on external rewards (β = 0.186, p < 0.001) and response costs (β = 0.091, p < 0.001). Overall, traditional media trust had an indirect positive influence on vaccine motivation (β = 0.311), social media trust had an indirect positive influence on vaccine motivation (β = 0.110), and interpersonal communication had an indirect negative influence on vaccine motivation (β = −0.022). Conclusion: This study supports the use of PMT as an intermediate variable to explore the effect of media trust on vaccination intention. High trust in traditional media has helped reduce vaccine hesitation, increased the public’s future COVID-19 vaccination motivation, and maintained other non-pharmacological interventions. Social media also had a certain promotion effect on vaccine motivation. In this context, attention should also be paid to interpersonal communication, and the science publicity work was suggested for an individual’s family members and friends in the future to improve the quality and ability of interpersonal communication.

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