scholarly journals ROLE OF SOCIAL MEDIA ON COMMUNITY MOBILIZATION

2021 ◽  
Vol 1 (1) ◽  
pp. 40-52
Author(s):  
Alexander Njeru

Purpose: Globally, effective political engagement requires candid communication between the government and its citizens. More so, citizens have the right to express how they need to be governed. On government’s part, the need to develop trust among the public should be paramount. Government should always inform citizens what it is continually doing. Furthermore, public domains ought to reflect integrity and transparency. Such is achievable through communication on many of its activities. In the recent past, government utilized traditional media to convey information to the public. Popular avenues used included television, newspapers and radio. The general objective of the study was to establish the role of social media on community mobilization Methodology: The paper used a desk study review methodology where relevant empirical literature was reviewed to identify main themes and to extract knowledge gaps. Findings: The study found out that the adoption of social media as a means of communication between the government official’s community members has an enormous impact on community mobilization for security matters and other issues. Social media platforms have enabled quick sharing of information on Barraza. The social media platforms enable this community mobilization in a cost-efficient manner Although social media use offers enormous value in public relations, there is little evidence that social networking sites are used to inform and involve governmental public opinion agencies such as the public sector. Recommendations: The study recommends that public administrators to embrace social media platforms such as Facebook, Twitter and WhatsApp due to their responsiveness and lower costs in interacting with the public administrators and amongst themselves. The respective government agencies should create awareness among the public on the importance of using digital platforms to pass or receive information on security issues

2021 ◽  
Vol 1 (1) ◽  
pp. 53-64
Author(s):  
Seifu Mutuma

Purpose: Globally, effective political engagement requires candid communication between the government and its citizens. More so, citizens have the right to express how they need to be governed. On government’s part, the need to develop trust among the public should be paramount. Government should always inform citizens what it is continually doing. Furthermore, public domains ought to reflect integrity and transparency. Such is achievable through communication on many of its activities. In the recent past, government utilized traditional media to convey information to the public. Popular avenues used included television, newspapers and radio. The general objective of the study was to establish the role of social media on community mobilization Methodology: The paper used a desk study review methodology where relevant empirical literature was reviewed to identify main themes and to extract knowledge gaps. Findings: The study found out that the adoption of social media as a means of communication between the government official’s community members has an enormous impact on community mobilization for security matters and other issues. Social media platforms have enabled quick sharing of information on Barraza. The social media platforms enable this community mobilization in a cost-efficient manner Although social media use offers enormous value in public relations, there is little evidence that social networking sites are used to inform and involve governmental public opinion agencies such as the public sector. Recommendations: The study recommends that public administrators to embrace social media platforms such as Facebook, Twitter and WhatsApp due to their responsiveness and lower costs in interacting with the public administrators and amongst themselves. The respective government agencies should create awareness among the public on the importance of using digital platforms to pass or receive information on security issues


2019 ◽  
Vol 2 (2) ◽  
pp. 111
Author(s):  
Silvia Widya Kusumaningtyas ◽  
Zon Vanel

<span lang="IN">Social media is one type of new media that facilitates the process of communication among human. Social media makes it easy for users to communicate and share information in a wider range. At present, not only people use Instagram, but the government also needs to keep up with the time to participate in using Instagram as an online information media. Public Relations of the Salatiga Government is one of the public relations departments that uses Instagram as an online information media to provide information needed by the community.<br /> This research aimed to find out how the content of the information was<span>  </span>and how the role of instagram was as an information deliverance to the citizen by the public relations of Salatiga. Through qualitative methods research, data is collected by means of interviews and observations. The results showed that the Salatiga <span> </span>Government Public Relations Instagram account had a role to increase brand awareness, connect many people and as a source of information/ business promotion.Public Relations of the Salatiga Government considers that Instagram plays an active role in conveying information to the public. This is seen from the many positive responses received by the Salatiga City Government Public Relations during managing Instagram as a modern information deliverance.<span>     </span></span>


Author(s):  
Elitza Katzarova

What role is there for publicity in the global anti-corruption debate? This chapter introduces the concepts of “transparency” and “publicity” as analytical tools that account for differentiated channels through which the availability of information can induce social change. Two case studies provide insights into the role of traditional media in comparison to new social media. The first case analyzes the role of Western news coverage during the negotiations of the OECD Anti-Bribery Convention in the mid-1990s and the threat of publicity as a negotiation strategy. The second case investigates the role of social media platforms such as Twitter, Facebook, and YouTube in the success of the anti-corruption strike carried out by Indian social activist Anna Hazare in 2011. By introducing and further applying the conceptual toolkit of “transparency” and “publicity” to both cases, this chapter argues that transparency requires publicity or in the case of the OECD negotiations—the threat of publicity—in order for the anti-corruption campaign to be successful. The chapter concludes with a discussion of the ramifications for transparency and publicity as tools for social change.


2016 ◽  
Vol 40 (1) ◽  
pp. 79-96 ◽  
Author(s):  
xiaoling Hao ◽  
Daqing Zheng ◽  
Qingfeng Zeng ◽  
Weiguo Fan

Purpose – The purpose of this paper is to explore how to use social media in e-government to strengthen interactivity between government and the general public. Design/methodology/approach – Categorizing the determinants to interactivity covering depth and breadth into two aspects that are the structural features and the content features, this study employs general linear model and ANOVA method to analyse 14,910 posts belonged to the top list of the 96 most popular government accounts of Sina, one of the largest social media platforms in China. Findings – The main findings of the research are that both variables of the ratio of multimedia elements, and the ratio of external links have positive effects on the breadth of interactivity, while the ratio of multimedia features, and the ratio of originality have significant effects on the depth of interactivity. Originality/value – The contributions are as follows. First, the authors analyse the properties and the topics of government posts to draw a rich picture of how local governments use the micro-blog as a communications channel to interact with the public. Second, the authors conceptualize the government online interactivity in terms of the breadth and depth. Third, the authors identify factors that will enhance the interactivity from two aspects: structural features and content features. Lastly, the authors offer suggestions to local governments on how to strengthen the e-government interactivity in social media.


2019 ◽  
Vol 14 (1-2) ◽  
pp. 102-116 ◽  
Author(s):  
Constance Duncombe

Summary Public diplomacy is increasingly facilitated through social media. Government leaders and diplomats are using social media platforms such as Twitter, Facebook and Instagram to communicate with foreign publics, changing the dynamics of interaction between broadcaster and audience. The key to understanding the power of social media in public diplomacy is the role of emotion in digital diplomacy strategies: social media statements relating to state identity can incite strong emotions that have the potential to undermine heretofore positive diplomatic relations, or provide communicative openings that move towards ameliorating crises. Examining the interaction of social media, emotion and identity provides insight into the increasing importance of digital diplomacy and the future challenges relating to digital disinformation that lie ahead.


2021 ◽  
pp. 1-20
Author(s):  
Manish Puri ◽  
Zachary Dau ◽  
Aparna S. Varde

The Coronavirus pandemic is one of the most devastating encounters in modern times. Over 175 million cases have been recorded globally with over 3.5 million deaths. Disseminating information to billions of people during the pandemic has been challenging, and social media has been one of the key resources for the public during these excruciating circumstances. Social media and other online sources have made it easier to access information on a variety of topics. This article presents an exploration of social media trends pertinent to information on the COVID-19 pandemic, the use of several technological advances, as well as methods for evaluating their effectiveness in combating COVID-19. We examine global case studies on the use of data from various sources to tackle COVID-19, address the issue of trust between the government and the public, and shed light on the manner in which it influences the public perception of information. We delve into the role of advances in web technology and data science in curbing COVID-19 while also touching upon the impacts in the field of smart living and healthcare. We examine studies from regions around the world, explore how the pandemic has affected people from different walks of life, and peek into the utilization of advances for disseminating information as well as curbing the spread of the virus. Additionally, we briefly discuss how the works investigated here can open pathways of research to help in further enhancing the situation as we all head towards the light at the end of the tunnel, and strive to restore global normalcy.


2021 ◽  
Vol 18 (2) ◽  
Author(s):  
Samuel Okunade ◽  
Oluwabunmi Dorcas Bakare

The phenomenon of migration has been recorded to be a part of human history. Over the years, scholars have averred that people migrate for different reasons. While some do so for economic reasons and in search of greener pastures, others do so to escape either the wrath of the society in which they live or the government owing to their actions and way of life. This phenomenon is not restricted according to gender and age, as both males and females, old and young, are involved. Of late, it has been discovered that there is a huge desire among youths, including those who have jobs, to exit the country, thereby leading to a massive emigration of youths out of Nigeria. Although it is an undeniable fact that the economy of the country is in shambles, which leads to a desire to search for greener pastures elsewhere, the trend in the youths’ desire and rush to leave Nigeria transcends this sole reason. Given the revelations by migrant returnees, it has been discovered that social media platforms play a pivotal role in both stirring and dampening this desire. Utilising a secondary data analysis in addition to a systematic literature review, this study explored the contribution of social media, especially Facebook, to the desperation shown by Nigerian youth for out-migration and how various social media platforms can be used for economic benefit in order to dissuade the youth from doing so. The study recommends that Nigerian youths should realise that the essence of social media meant to foster human interaction and healthy communication is gradually turning into an abode of misinformation that has embedded youths’ lives within the discourse of youth out-migration in Nigeria, as anecdotal evidence as well as empirical evidence has shown. The study informs policy, society, practice and theory within the discourse of youth out-migration and social media studies.


Author(s):  
Stephen R. Neely ◽  
Matthew Collins

Abstract Social media platforms are increasingly being used by public agencies and emergency managers to communicate with the public in times of crisis. However, while the adoption of these technologies has been well documented at the federal level, little is known empirically about the extent to which social media are being utilized for emergency management communications by local agencies, and less still is known about how rates of adoption vary based on the organizational and demographic characteristics of local municipalities. This exploratory study provides an empirical analysis of social media use by local municipalities in the State of Florida and examines the organizational and demographic factors related to social media adoption for emergency and crisis communications. The study suggests that social media are still underutilized by local agencies in many regards. Findings also indicate that larger municipalities which serve younger, more highly educated populations are more likely to adopt social media for crisis communications, while agencies representing traditionally under-served populations are less likely to utilize social media for these same purposes. The implications of these findings are discussed, particularly the role of higher education in preparing public administrators and emergency managers for careers in a networked society.


Author(s):  
Liga Mirlina

Nowadays the role of social media as a communication tool is increasing. Information technologies and communication habits of society changes also the way and the form how to create communication between the government and the society in Latvia. The aim of this research study is to evaluate the role of social media in Latvian government communication by analysing the use of the social media and interaction with the public. The formation of relations between government institutions and the society is defined in different policy documents of the Latvian government. Such research methods as document analysis, content analysis and comparative analysis to measure Latvian government profiles and followers’ involvement were employed to determine how social media use contributes to co-operation between the government and the public and effective exchange of information and coordination. The ways of communication in state administration performance have been changed. It is possible to mark two important changes – firstly, the government communication goal is not just to increase public awareness, but also interaction and involvement of the public in state administration, and secondly, development of information technology and public communication habits expands and makes varied methods and forms of government communication. Different Latvian government policy documents increase the role of communication in state administration, but the communication which is implemented by Latvian state institutions is unable to overcome public distancing and the lack of interest in the state administration.


2021 ◽  
Author(s):  
Agus Salim

The concept of strategy is the composition of the mission in an organization or company in planning activities in order to achieve a goal and be on target by considering many aspects, namely the aspect of competition and the influence of the strength of the factors from the environment. The role of the government is very important in formulating strategies to support the development of tourism destinations, especially new destinations.There are several factors that are fulfilled in developing an area to become a tourist destination, including objects, facilities, infrastructure, transportation. In addition, in this era of all-around social media, there are so many tourist objects that are viral to the public via social media such as Instagram, TikTok, Facebook and others. Tourist attractions managers must be able to take advantage of this social media phenomenon because it will greatly impact a very significant increase in visits.In the midst of the current corona virus pandemic, it has resulted in a significant decline in the tourism sector. Therefore, the right strategy to prepare for the new normal era really needs to be prepared.


Sign in / Sign up

Export Citation Format

Share Document