scholarly journals DEMOGRAPHICS AND MOBILE PHONE TECHNOLOGY USE BY UNIVERSITY STUDENTS IN NAIROBI, KENYA

2021 ◽  
Vol 6 (1) ◽  
pp. 61-71
Author(s):  
Onyango Christopher Wasiaya ◽  
Dr Sikolia Geoffrey Serede ◽  
Prof. Mberia Hellen Kinoti
Keyword(s):  
University Students ◽  
Mobile Phone ◽  
Technology Use ◽  
Public Universities ◽  
Demographic Factors ◽  
Public University ◽  
Moderating Effect ◽  
Theory And Practice ◽  
Mobile Phone Technology ◽  
Undergraduate University Students

Purpose: This research investigated the moderating effect of demographic factors on mobile phone technology use by undergraduate public university students in Nairobi, Kenya. The objective of the research was to establish the moderating effect of demographic characteristics on undergraduate university students’ use levels of mobile phone technology. Methodology: The research used the media technological determinism theory as a theoretical framework. The target population was 246,871 undergraduate university students in six public universities in Nairobi, Kenya. The research design used was quantitative. Self-administered questionnaires were used as data collection tools. This study utilized purposive sampling to arrive at a sample size of 573 undergraduate students. The data was analyzed using descriptive statistics and then processed using the Statistical Package for Social Sciences (SPSS) version 22. Findings: Findings revealed that mobile phone technology use by undergraduate university students was not subject to demographic factors. The research concluded that there was no moderating effect of respondents’ demography on the relationship between undergraduate public university students and mobile phone technology use levels. Unique Contribution to Theory and Practice and Policy: Since this research focused on undergraduate university students in public universities in Nairobi, Kenya, the researcher recommends that another research could be carried among post graduate students and also among private universities to find out if demographic factors may be affecting mobile phone technology use.  

scholarly journals Social Utility of Mobile Phone Technology by Undergraduate University Students in Nairobi, Kenya

2021 ◽  
Vol 9 (11) ◽  
pp. 177-186
Author(s):  
O. C. Wasiaya ◽  
S. K. Serede ◽  
K. H. Mberia
Keyword(s):  
University Students ◽  
Mobile Phone ◽  
Undergraduate Students ◽  
Technology Use ◽  
Target Population ◽  
Social Utility ◽  
Technological Determinism ◽  
Postgraduate Students ◽  
Mobile Phone Technology ◽  
Undergraduate University Students

This study investigated social utility as a gratification factor influencing mobile phone technology use by public university undergraduate students in Nairobi, Kenya. The objective of the study was to examine the influence of social utility on undergraduate university students’ use of mobile phone technology. The study employed media technological determinism theory. Target population was 246,871 undergraduate university students in public universities in Nairobi, Kenya. The study employed quantitative design. Self-administered questionnaires were used as data collection tools. The study utilized purposive sampling to arrive at a sample size of 573 undergraduate students. The data was analyzed using descriptive statistics and then processed using the Statistical Package for Social Sciences (SPSS) version 23. Findings revealed that mobile phone technology has become essential in social utility activities among undergraduate university students. The research concluded that the more the need for social utility, the more the need for mobile phone technology use among undergraduate university students. The research recommended that software developers should develop a specific mobile phone software for university students to use for social utility and that another research could be carried among postgraduate students and among private universities to find out other gratification factors that may be influencing mobile phone technology use.

English Language Speaking Anxiety among Students from Two Public Universities in Sarawak

2020 ◽  
Vol 5 (1) ◽  
pp. 107
Author(s):  
Sandra Sim Phek Lin ◽  
Jiin Yih Yeo ◽  
Kimberley Yih Long Lau
Keyword(s):  
University Students ◽  
Quantitative Research ◽  
English Language ◽  
Public Universities ◽  
Mother Tongue ◽  
Demographic Factors ◽  
Anxiety Level ◽  
Speaking Anxiety ◽  
The University ◽  
Academic Qualifications

This quantitative research studied the anxiety level of university students towards speaking English as a second language (ESL)to examine whether there is any correlation between the university students’ ESL speaking anxiety and the demographic factors such as the SPM English results, mother tongue, and parents’ academic qualifications. A sample of 592 students was randomly selected from two public universities in Sarawak, Malaysia. Items in the PSCAS questionnaire by Yaikhong and Usaha (2012) were adapted to measure the students’ anxiety level in speaking English. Data were analysed using descriptive statistics to identify the students’ anxiety level in speaking English. Inferential statistics (Pearsoncorrelation) was used to examine the relationship between the university students’ ESL speaking anxiety and demographic factors. The findings indicate that these students experienced a moderate level of speaking anxiety. There was a positive correlation between the university students’ ESL speaking anxiety and SPM English Language results. Nevertheless, there was a low negative correlation between the students’ ESL speaking anxiety and mother tongue as well as parents’ academic qualifications. Findings from this study provide a basis for educators to plan effective teaching strategies to reduce English speaking anxiety among university students.

Scarcity in time as inconvenience: The role of dispositional reactance in product evaluation

2021 ◽  
Vol 49 (4) ◽  
pp. 1-8
Author(s):  
Seung Yun Lee ◽  
Sunho Jung
Keyword(s):  
University Students ◽  
Product Evaluation ◽  
Moderating Effect ◽  
Undergraduate University Students ◽  
Positive Effect

Advertisements for products and services often contain a scarcity in time appeal to influence consumers. Previous findings indicate that a claim of time scarcity generally has a positive effect on consumers' product evaluation. Participants comprised 100 undergraduate university students who were given a printout of a fictitious Englishlanguage website of a fashion retailer, in which we manipulated absent versus present scarcity in time. Results show that the positive effect of scarcity in time on product evaluation was moderated by dispositional reactance. Further, this moderating effect arose from the interpretation of scarcity in time as causing inconvenience. The results indicate that marketers benefit from scarcity in time advertising when consumers' dispositional reactance is low.

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