scholarly journals Consumer Behaviour in Green Purchasing: A Case Study in Petaling Jaya, Malaysia

2020 ◽  
Vol 5 (5) ◽  
pp. 44-59
Author(s):  
Arissa Binti Khuzaimah ◽  
Fareez Ahmad Taslim ◽  
Izza Farzana Zabri ◽  
Khoo Jia Jia ◽  
Kughan Rao Ganamoorthi ◽  
...  
Keyword(s):  
Significant Relationship ◽  
Purchase Intention ◽  
Social Influences ◽  
Green Product ◽  
Green Products ◽  
Sea Levels ◽  
Purchasing Intention ◽  
Green Production ◽  
Rising Sea Levels ◽  
To Come

Malaysia faces several environmental issues, such as rising sea levels, water pollution, air pollution, climate changes, acid rain and soil erosion for the past few years. It is important to save the environment because by doing so, it will not only attract more tourists from foreign countries to come for vacation in Malaysia, but it also encourages manufacturers and consumers to support green product. Therefore, Malaysia should allocate the use of green products in daily life. Still, there are marketers who face problems in identifying and specifying factors that influence consumers to go green, which are; price, knowledge, eco-label and social influences. The environmental problem as well as lack of literature research about green products purchasing intention and minor companies that are involved in green production are also one of the problems that lead to the difficulties of this allocation. This research aims to identify the relationship between price, knowledge, eco-label and social influences towards consumer green purchase intention in Petaling Jaya. A theoretical model was developed and tested using quantitative survey approach. The data collection which are designed in five Likert-scale were gained from random 150 respondents in Petaling Jaya based on non-probability sampling. The results indicate that the most significant relationship between consumer green purchase intention is price. While knowledge, eco-label and social influences play important role too in influencing consumer purchasing intention towards green product although they do not give the most significant relationship. It is concluded that price sensitivity is found to be relative and consumers are willing to buy green product if the price of the green product is the same as the other non-environmental-friendly product.

scholarly journals Green Product Purchase Intention

2018 ◽  
Vol 2 (2) ◽  
pp. 60
Author(s):  
Aang Muhammad Nur Shidiq ◽  
Arry Widodo
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Green Product ◽  
Direct Effects ◽  
Green Products ◽  
Brand Knowledge ◽  
Independent Variables ◽  
Production Distribution ◽  
Knowledge And Attitude ◽  
Environmentally Sound

Green products are environmentally sound products, designed and processed in a way to reduce the effects that may pollute the environment, whether in production, distribution and consumption. This study is conducted to determine the effect of green brand knowledge mediated attitudes toward the green brand and how it affects the intention to buy green products manufactured by Twin Tulipware. The purpose of this research is to know and analyze how the green brand knowledge, how the attitude toward the green brand, how the intention to buy green products, the amount of influence knowledge and green attitude to purchase intention of green products manufactured by Twin Tulipware directly and indirectly. The researchers use three research variables categorised as the independent variables and dependent variable. The research method applied in this study is a quantitative inquiry. Sampling is done by non-probability sampling method with accidental sampling type, with 100 respondents, knowing and using Twin Tulipware product. The data are collected by using questionnaires. The results show that the direct effects of green brand knowledge on the intention to buy green products are 49.5% and indirect influence through the attitude toward the green brand is 21%. Therefore, the total effect of green brand knowledge on the intention to buy green products through the attitude of the green brand is 70.5%. Knowledge and attitude have a R2 (R Square) value of 56.6% of the intention to buy green products.

scholarly journals Fostering a Clean and Sustainable Environment through Green Product Purchasing Behavior: Insights from Malaysian Consumers’ Perspective

2021 ◽  
Vol 13 (22) ◽  
pp. 12585
Author(s):  
Nabil Hasan Al-Kumaim ◽  
Muhammad Salman Shabbir ◽  
Salman Alfarisi ◽  
Siti Hasnah Hassan ◽  
Abdulsalam K. Alhazmi ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Government Support ◽  
Purchase Behavior ◽  
Green Product ◽  
Purchasing Behavior ◽  
Green Products ◽  
Ecological Value ◽  
Sustainable Environment ◽  
Economic Developments

Rapid economic developments have led to the excessive consumption of environmental resources. Consumption patterns play a crucial role in deteriorating environmental conditions and influencing consumers to seek sustainability features while purchasing different products. The purpose of this paper was to analyze the sustainability factors that have prompted consumers in Malaysia to buy green products. The primary elements of this research focused on environmental concern, green product awareness, government support, perceived ecological value, community green practice, purchase intention, and green product purchase behavior. Additionally, to explain the relationship between the independent and dependent variables, this research employed the theory of planned behavior as a theoretical framework. A total of 300 questionnaires were collected and examined using smart PLS-SEM. The findings of the research suggest that all factors, including environmental concern, green product awareness, government support, perceived ecological value, community green practice, and purchase intention, influence consumers in Malaysia to purchase green products. Finally, this research discusses the contribution, limitations, and suggestions for future studies related to purchasing behavior towards green products.

Down to the Wire

2009 ◽  
Author(s):  
David W. Orr
Keyword(s):  
Real Life ◽  
Well Being ◽  
Future Generations ◽  
Fault Line ◽  
Sea Levels ◽  
Call To Action ◽  
Wide Range ◽  
The Wire ◽  
Rising Sea Levels ◽  
To Come

The real fault line in American politics is not between liberals and conservatives.... It is, rather, in how we orient ourselves to the generations to come who will bear the consequences, for better and for worse, of our actions. So writes David Orr in Down to the Wire, a sober and eloquent assessment of climate destabilization and an urgent call to action. Orr describes how political negligence, an economy based on the insatiable consumption of trivial goods, and a disdain for the well-being of future generations have brought us to the tipping point that biologist Edward O. Wilson calls "the bottleneck." Due to our refusal to live within natural limits, we now face a long emergency of rising temperatures, rising sea-levels, and a host of other related problems that will increasingly undermine human civilization. Climate destabilization to which we are already committed will change everything, and to those betting on quick technological fixes or minor adjustments to the way we live now, Down to the Wire is a major wake-up call. But this is not a doomsday book. Orr offers a wide range of pragmatic, far-reaching proposals--some of which have already been adopted by the Obama administration--for how we might reconnect public policy with rigorous science, bring our economy into alignment with ecological realities, and begin to regard ourselves as planetary trustees for future generations. He offers inspiring real-life examples of people already responding to the major threat to our future. An exacting analysis of where we are in terms of climate change, how we got here, and what we must now do, Down to the Wire is essential reading for those wanting to join in the Great Work of our generation.

scholarly journals Exploring Green Purchasing Behaviour among College Students in a Developing Economy

2019 ◽  
Vol 23 ◽  
Author(s):  
Takawira Munyaradzi Ndofirepi ◽  
Simbarashe Cowen Matema
Keyword(s):  
Structural Equation ◽  
Green Product ◽  
Product Knowledge ◽  
College Level ◽  
Green Products ◽  
Environmental Attitude ◽  
Purchasing Intention ◽  
Study Results ◽  
Purchasing Behaviour ◽  
Green Purchasing

This study explores the relationships between environmental attitude, green product knowledge, attitude towards purchasing green products, green product purchasing intention, and green purchasing behaviour. Using a cross-sectional survey approach, a random sample of 284 undergraduate students in a Zimbabwean polytechnic completed a self-administered questionnaire. Structural equation modelling (maximum likelihood estimation) was used to analyse the data. The findings indicate that there are positive associations between the following pairs of variables: environmental attitude and attitude towards green purchasing; green product knowledge and green purchasing intention; green product knowledge and green purchasing behaviour; attitude towards green purchasing and green purchasing intention; green purchasing intention and green purchasing behaviour; as well as a non-significant relationship between green product knowledge and attitude towards green. The findings reported that the Theory of Reasoned Action fully supported the students’ intention to buy green products, which then affects their green purchase behaviour. The inclusion of additional constructs to the proposed model was partially supported. The study results highlight the importance of considering product knowledge and other attitudinal factors—specifically environmental attitude and attitude towards green purchasing—when marketing environmentally-friendly products to college-level students.

Advertising and pricing strategies for the manufacturer in the presence of brown and green products

Kybernetes ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dan Shi ◽  
Weijia Zhang ◽  
Guangyu Zou ◽  
Jinkun Ping
Keyword(s):  
Numerical Experiments ◽  
Design Methodology ◽  
Investment Efficiency ◽  
Green Product ◽  
Pricing Strategies ◽  
Green Products ◽  
Content Type ◽  
Advertising Strategies ◽  
Green Production ◽  
Joint Decisions

PurposeThe purpose of this paper is to explore the operation strategies of a manufacturer who produces brown and green product simultaneously.Design/methodology/approachThe authors establish three models to examine the joint decisions of pricing and advertising. Three advertising strategies are: non-advertising investment (NA), advertising investment for brown product (BA) and advertising investment for green product (GA).FindingsThe theoretical analysis shows that advertising investment can substantially increase the product greening level and manufacturer's profit. More importantly, we find that the GA strategy is more likely to be the best strategy as the advertising investment efficiency increases. The BA strategy is more likely to be preferred as the R&D cost increases. Finally, the modeling results are verified by numerical experiments, and more insights are obtained.Research limitations/implicationsThis paper considers the case in which a single manufacturer produces the brown and green product simultaneously. In fact, many manufacturers in the market produce brown and green product at the same time. Furthermore, in addition to advertising investment for brown product and green product, manufacturers can also invest in advertising for brands.Originality/valueThe paper contributes to the investigations on green production and advertising decisions of a manufacturer who produces brown and green products simultaneously.

scholarly journals A Study on the Attitude and Purchase Intention of Consumer Regarding Green Electronics

2020 ◽  
Vol 6 (6) ◽  
pp. 191-203
Author(s):  
Tushar Chhabra ◽  
Dr. Prachi Trivedi
Keyword(s):  
Sustainable Development ◽  
Natural Environment ◽  
Purchase Intention ◽  
Consumer Behaviour ◽  
Chemical Elements ◽  
Environmental Damage ◽  
Green Product ◽  
Green Products ◽  
The World ◽  
Green Electronics

Green Electronics is a concept which is very significant playing an important role towards world’s sustainable development. Markets are expanding and consumers are buying large volumes of goods, the manufacturing as well as usage designs are extensively polluting the world which we live in. The users, manufacturers and also the governments have perceived the price of this particular problem. The R&D department of companies as well as the industries are working hard to evolve an eco-friendly product which would reduce the environmental damage. Products of the companies which can be reprocessed, and owns healthy discarding characteristics are called as green products. Electronics has created a trouble-free existence for humans. There are few elements in electric products which are injurious and bad to the natural environment and humans. This concept focuses on the removal of the poisonous and injurious chemical elements from the green electronics, and reprocessing the electronic gadgets in the end. This study aims to understand the concept of Green Product, Green Electronics and Consumer Behaviour towards it.

The Impact of Eco-Labels and the Type of Green Products on Consumer Behavior

2012 ◽  
Vol 524-527 ◽  
pp. 3505-3508
Author(s):  
Jian Xin Li ◽  
Lu Wang ◽  
Hui Juan Qin
Keyword(s):  
Theoretical Basis ◽  
Purchase Intention ◽  
Simulation Experiment ◽  
Green Marketing ◽  
Research Use ◽  
Green Product ◽  
Green Products ◽  
Experiment Method ◽  
Different Types ◽  
The Impact

Now more and more businesses begin implementing green marketing and carrying out the eco-labels program. But there is a confused question for enterprise, if there will have the same effect for different types of green products. For this, the existing literatures have few involved. So, our research use the simulation experiment method to analyze the impact between the two green product types (self-serving green products versus altruistic green products) and the presence of eco-labels (yes versus no) on consumers’ green purchase intention. Results of this study provide a theoretical basis for green products marketing.

scholarly journals Determinants of Green Product Purchase Intention

2018 ◽  
Vol 2 (3) ◽  
pp. 247-250
Author(s):  
Ai Chin Thoo ◽  
Nor Haslinda binti Mohd Lawi ◽  
Farrah Merlinda Muharam ◽  
Umar Haiyat Abdul Kohar ◽  
Tan Liat Choon ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Green Product ◽  
Brand Positioning ◽  
Consumer Knowledge ◽  
Green Products ◽  
Brand Knowledge ◽  
The Third ◽  
The Relationship

There are three hypotheses were developed for the study. The first hypothesis is about the relationship between green brand positioning and green product purchase intention. The second hypothesis is about the relationship between green brand knowledge and green product purchase intention. The third hypothesis is about the relationship between attitude towards green brand and green product purchase intention. Out of the three hypotheses, only two hypotheses are supported which are green brand positioning and green brand knowledge on green product purchase intention. The green consumer knowledge has biggest impact on green product purchase, followed by green brand positioning. The attitude towards green brand has no relationship with green product purchase intention. The study found that the adjusted R² is 0.776. This means approximately 77.6% of the green products purchase intention could be explained by the green brand positioning and green brand knowledge.

The Impact of Human Values and Knowledge on Green Products Purchase Intention

2019 ◽  
pp. 266-283 ◽  
Author(s):  
Brahim Chekima ◽  
Khalifa Chekima
Keyword(s):  
Cultural Values ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Environmental Knowledge ◽  
Human Values ◽  
Equation Modeling ◽  
Green Product ◽  
Green Products ◽  
The Impact

Marketing managers keenly seek to understand the green market. However, insufficient information on how to foster consumers' green behavior is slowing the growth of green markets and becoming a barrier for firms when communicating strategies for effectively promoting green products. Therefore, this chapter attempts to examine the impact of environmental knowledge and cultural values on consumers' green purchase intentions. A survey was administered and a total of 200 valid questionnaires were obtained. Structural equation modeling (SEM) technique was used to assess the model. The finding shows that cultural values significantly related to green product purchase intention. The results also indicate environmental knowledge is not a significant factor influencing buying intention of green products. The discussions and implications of these findings are further elaborated.

scholarly journals The relationship between collectivism and green product purchase intention: The role of attitude, subjective norms, and willingness to pay a premium.

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Nader Al Zubaidi
Keyword(s):  
Willingness To Pay ◽  
Purchase Intention ◽  
Negative Impact ◽  
Subjective Norms ◽  
Cultural Dimension ◽  
Green Product ◽  
Green Products ◽  
The Impact ◽  
The Relationship

Environmental degradation caused by the unsustainable consumption behavior of consumers puts a strain on the environment and is hindering sustainable development. One approach is to reduce or change consumption from traditional products to green products to avoid this negative impact and encourage a more sustainable economy. This paper examines the impact of culture over the consumer’s green purchase intention in Jordan by examining the collectivism cultural dimension to the Jordanian consumer and applying attitudes towards green products, subjective norms towards green products and willingness to pay a premium. A conceptual model is developed in this research by linking collectivism with green product purchase intention and applying the effect of attitude toward green products, subjective norms towards green products and WPP to see if these mediators affect the direct relation between collectivism and green product purchase intention. By contacting data from 143 consumers, the result of this study revealed that collectivism plays a significant role in enhancing green product purchase intention and that such a relationship is mediated by attitude toward green products, subjective norms towards green products, and willingness to pay premium.

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