scholarly journals A Study on the Attitude and Purchase Intention of Consumer Regarding Green Electronics

Author(s):  
Tushar Chhabra ◽  
Dr. Prachi Trivedi

Green Electronics is a concept which is very significant playing an important role towards world’s sustainable development. Markets are expanding and consumers are buying large volumes of goods, the manufacturing as well as usage designs are extensively polluting the world which we live in. The users, manufacturers and also the governments have perceived the price of this particular problem. The R&D department of companies as well as the industries are working hard to evolve an eco-friendly product which would reduce the environmental damage. Products of the companies which can be reprocessed, and owns healthy discarding characteristics are called as green products. Electronics has created a trouble-free existence for humans. There are few elements in electric products which are injurious and bad to the natural environment and humans. This concept focuses on the removal of the poisonous and injurious chemical elements from the green electronics, and reprocessing the electronic gadgets in the end. This study aims to understand the concept of Green Product, Green Electronics and Consumer Behaviour towards it.

2018 ◽  
Vol 2 (2) ◽  
pp. 60
Author(s):  
Aang Muhammad Nur Shidiq ◽  
Arry Widodo

Green products are environmentally sound products, designed and processed in a way to reduce the effects that may pollute the environment, whether in production, distribution and consumption. This study is conducted to determine the effect of green brand knowledge mediated attitudes toward the green brand and how it affects the intention to buy green products manufactured by Twin Tulipware. The purpose of this research is to know and analyze how the green brand knowledge, how the attitude toward the green brand, how the intention to buy green products, the amount of influence knowledge and green attitude to purchase intention of green products manufactured by Twin Tulipware directly and indirectly. The researchers use three research variables categorised as the independent variables and dependent variable. The research method applied in this study is a quantitative inquiry. Sampling is done by non-probability sampling method with accidental sampling type, with 100 respondents, knowing and using Twin Tulipware product. The data are collected by using questionnaires. The results show that the direct effects of green brand knowledge on the intention to buy green products are 49.5% and indirect influence through the attitude toward the green brand is 21%. Therefore, the total effect of green brand knowledge on the intention to buy green products through the attitude of the green brand is 70.5%. Knowledge and attitude have a R2 (R Square) value of 56.6% of the intention to buy green products.


Author(s):  
Rohit Bhagat ◽  
Vinay Chauhan

In the recent years there has been a lot of growth in consumer intention towards purchasing green products. Environmental concern has been described as a vital force for achieving sustainable development. Evidences reveal that increasing environmental concern has positively influenced the consumption pattern of green products. This has lead to the concept of sustainable consumption in the behaviour which in turn led to a greater faith in energy efficient products and appliances for environmentally sustainable consumers. The last decade has witnessed an impressive increase in Environmental concern which has had a greater effect on consumer intention for the Green products. The increase of the environmental knowledge has had a thoughtful effect on consumer behaviour, with the green product market expanding at a remarkable rate The present study shows that environment concern is evidently predicted from consumers’ purchasing patterns, with consumers increasingly preferring to buy ‘green products. The study tries to develop relationship among environmental knowledge, normative beliefs and perceived consumer effectiveness, and their effect on intention towards sustainable green products.


2020 ◽  
Vol 1 (5) ◽  
pp. 762-768
Author(s):  
Rennyta Yusiana ◽  
Arry Widodo ◽  
Agus Maolana Hidayat ◽  
Prima Kusuma Oktaviani

Currently the restaurant business is growing rapidly in Bandung. This development occurred because of the support of people's behavior to eat outside the home. The issue of environmental damage such as global warming and the greenhouse gas effect, encouraging the emergence of restaurants that provide healthy products and green products. This restaurant appears in order to improve healthy behavior, reduce waste, and provide education to people to live healthy and to protect the environment. One of them is Restoran Kehidupan Tidak Pernah Berakhir (KTPB) which is a vegan restaurant in Indonesia that provides a healthy lifestyle by eating only vegetables and to educate consumers to consume green products. This study aims to determine the effect of Green Brand Positioning, Green Brand Knowledge, Attitude Toward Green Brand in increasing Green Purchase Intention. This research is a quantitative explanatory study using 400 community respondents. Bandung. The calculation and data processing will use Amos software. The results showed that, Green Brand Positioning has a significant impact on Green Brand Knowledge and has significant implications for change for Green Brand Attitude Towards and has a significant influence on Green Purchase Intention. Those variables have a significant impact on the Green Purchase Intention for consumers Kehidupan Tidak Pernah Berakhir Restaurants (KTPB).


2021 ◽  
Vol 13 (22) ◽  
pp. 12585
Author(s):  
Nabil Hasan Al-Kumaim ◽  
Muhammad Salman Shabbir ◽  
Salman Alfarisi ◽  
Siti Hasnah Hassan ◽  
Abdulsalam K. Alhazmi ◽  
...  

Rapid economic developments have led to the excessive consumption of environmental resources. Consumption patterns play a crucial role in deteriorating environmental conditions and influencing consumers to seek sustainability features while purchasing different products. The purpose of this paper was to analyze the sustainability factors that have prompted consumers in Malaysia to buy green products. The primary elements of this research focused on environmental concern, green product awareness, government support, perceived ecological value, community green practice, purchase intention, and green product purchase behavior. Additionally, to explain the relationship between the independent and dependent variables, this research employed the theory of planned behavior as a theoretical framework. A total of 300 questionnaires were collected and examined using smart PLS-SEM. The findings of the research suggest that all factors, including environmental concern, green product awareness, government support, perceived ecological value, community green practice, and purchase intention, influence consumers in Malaysia to purchase green products. Finally, this research discusses the contribution, limitations, and suggestions for future studies related to purchasing behavior towards green products.


2019 ◽  
Vol 2 ◽  
Author(s):  
Jorgen Randers ◽  
Johan Rockström ◽  
Per-Espen Stoknes ◽  
Ulrich Goluke ◽  
David Collste ◽  
...  

Non-technical abstract The world agreed to achieve 17 Sustainable Development Goals by 2030. Nine planetary boundaries set an upper limit to Earth system impacts of human activity in the long run. Conventional efforts to achieve the 14 socio-economic goals will raise pressure on planetary boundaries, moving the world away from the three environmental SDGs. We have created a simple model, Earth3, to measure how much environmental damage follows from achievement of the 14 socio-economic goals, and we propose an index to track effects on people's wellbeing. Extraordinary efforts will be needed to achieve all SDGs within planetary boundaries.


2021 ◽  
Vol 13 (14) ◽  
pp. 7992
Author(s):  
Michal Patak ◽  
Lenka Branska ◽  
Zuzana Pecinova

The article deals with consumer behaviour when purchasing green products. It develops theoretical knowledge in the field of antecedents to purchase intention with a focus on the currently neglected consumer chemicals (detergents, cleaning agents and cosmetic products). Based on previous studies, antecedents of purchase intention for green consumer chemicals are identified and the significance of their influence is subsequently verified by empirical research. Confirmatory analysis is based on structural equation modelling of data obtained from a questionnaire survey conducted among 250 consumers. The empirical findings show that the main antecedents of green purchase intention in are environmental concern, green lifestyle and product knowledge. The influence of promotion and community can be regarded as weak to insignificant. The degree of influence of all investigated antecedents depends on the gender, age and level of education of consumers. Increasing the volume of purchasing green consumer chemicals will in particular require provision of more information to consumers to increase their awareness of environmental protection and green products.


2021 ◽  
Vol 5 (2) ◽  
pp. 220
Author(s):  
Krismi Budi Sienatra ◽  
Egar Sekar Evani

The spread of environmental issue requires business units to prioritize sustainability in the system or products. Gradually the community becomes more aware of life environmental damage and efforts to preserve the environment. Under the conditions, like this environmental-friendly products are shown by several product and service industries. The purpose of this research is to find out whether green product and green promotion have positive impact on purchase intention of Eco bouquet product. The variables that are used are Green Product (X1), Green Promotion (X2) and Purchase Intention (Y). The object of this research is a florist who provides flower bouquets and souvenirs. The populations of this research are potential buyers and all the followers in promotion media, totally 150 people. Sample number collection in this research were accidental sampling technique on potential buyers, that is, a technique that is done accidentally where anyone who is considered suitable to be the source of data will be sampled in this research. The analysis tool that is used is multiple linear regression. The result of the regression analysis states that green product and green promotion have significant influence on purchase intention of Eco bouquet products. Maraknya isu lingkungan menuntut unit-unit usaha mengedepankan keberlanjutan (sustainability) dalam sistem maupun produk mereka. Masyarakat lambat laun semakin sadar akan kerusakan lingkungan hidup dan upaya-upaya untuk melestarikan lingkungan. Dalam kondisi seperti ini, produk ramah lingkungan dimunculkan oleh beberapa industri produk dan jasa. Penelitian ini bertujuan untuk mengetahui apakah bagian dari konsep green marketing mix yaitu green product dan green promotion memiliki dampak positif terhadap minat beli produk Eco Bouquet. Variabel yang digunakan yaitu Green Product (X1), Green Promotion (X2) dan Minat Beli (Y). Obyek penelitian ini adalah florist yang menyediakan buket bunga dan souvenir yang ramah lingkungan. Populasi dalam penelitian ini adalah potential buyer Noir Florist, yaitu seluruh konsumen yang tahu tentang produk florist secara umum, konsumen yang pernah melakukan pembelian dan seluruh pengikut media promosi florist Eco Bouquet yang berjumlah 150 orang. Pengambilan jumlah sampel pada penelitian ini menggunakan teknik accidental sampling pada potential buyer Noir Florist, yaitu teknik yang dilakukan secara kebetulan dimana siapa saja yang dianggap cocok menjadi sumber data yang akan menjadi sampel dalam penelitian ini. Alat analisis yang digunakan adalah regresi linear berganda. Hasil analisis regresi menyatakan bahwa green product dan green promotion memiliki pengaruh yang signifikan terhadap minat beli produk Eco bouquet.


Author(s):  
Pravin Kumar ◽  
◽  
Manoj Kumar Singh ◽  
Saurabh Agrawal ◽  
◽  
...  

The study is based on finding the impact of consumer behavior on green manufacturing. The opinion of the consumer has been taken regarding the production of auto components in Delhi NCR. Most of the consumers are not aware of detailed manufacturing processes of the auto componentswhich leads to difficulties in finding the impact of consumer behaviour on production of the products having no direct application. To know the opinion of the consumer, a questionnaire survey is used to observe the consumer awareness and its impact on production of green product. The PLS-PM (partial Least Square-Path Modeling) is used to formulate the structural equation modelling. It was found that the perceived quality and cost of the product influencing consumer behaviour and purchase intention towards green consumptions. Some more green initiatives, advertising and promotion, and social welfare also influence the consumer significantly towards the use of green products.


2020 ◽  
Vol 5 (5) ◽  
pp. 44-59
Author(s):  
Arissa Binti Khuzaimah ◽  
Fareez Ahmad Taslim ◽  
Izza Farzana Zabri ◽  
Khoo Jia Jia ◽  
Kughan Rao Ganamoorthi ◽  
...  

Malaysia faces several environmental issues, such as rising sea levels, water pollution, air pollution, climate changes, acid rain and soil erosion for the past few years. It is important to save the environment because by doing so, it will not only attract more tourists from foreign countries to come for vacation in Malaysia, but it also encourages manufacturers and consumers to support green product. Therefore, Malaysia should allocate the use of green products in daily life. Still, there are marketers who face problems in identifying and specifying factors that influence consumers to go green, which are; price, knowledge, eco-label and social influences. The environmental problem as well as lack of literature research about green products purchasing intention and minor companies that are involved in green production are also one of the problems that lead to the difficulties of this allocation. This research aims to identify the relationship between price, knowledge, eco-label and social influences towards consumer green purchase intention in Petaling Jaya. A theoretical model was developed and tested using quantitative survey approach. The data collection which are designed in five Likert-scale were gained from random 150 respondents in Petaling Jaya based on non-probability sampling. The results indicate that the most significant relationship between consumer green purchase intention is price. While knowledge, eco-label and social influences play important role too in influencing consumer purchasing intention towards green product although they do not give the most significant relationship. It is concluded that price sensitivity is found to be relative and consumers are willing to buy green product if the price of the green product is the same as the other non-environmental-friendly product.


2019 ◽  
Author(s):  
N.A. Narbut

В последние десятилетия в мире наблюдается беспрецедентный рост городов, который приводит к возникновению серьезных проблем, указывающих на то, что большинство городов мира развиваются неустойчиво. Экологические проблемы городов можно разделить на три группы: проблемы, связанные с территориальной организацией (территориальное планирование), состоянием природной среды и изменением развития природных процессов. Деление это условное, однако, поскольку территориальное планирование оказывает влияние и на состояние природной среды, и на последствия развития природных процессов, оно рассматривается как ключевое звено формирования устойчивого развития. В работе, исходя из важнейшего критерия устойчивого развития в мире достижение стратегического баланса между деятельностью человека и поддержанием воспроизводящих возможностей биосферы, выявлены основные проблемы современного планирования городской территории. Первая: в градостроительных документах городская и пригородная территория не рассматривается как единая система. Показано, что в пределах городской черты крупного города невозможно сбалансировать экологостабилизирующие и хозяйственные функции земель. Первичной территориальной основой, на которой можно обеспечить экологическое равновесие является город и его пригород. Вторая: не учитывается стадия урбанизации территории, которую определяет показатель освоенности региона. Находясь на первой стадии дифференциальной урбанизации, территория Дальнего Востока имеет в своем развитии ряд особенностей, одна из которых поляризованность территориальной структуры хозяйства. Как следствие наличие неосвоенных зон, обладающих ценнейшим, не учитываемым свойством высокой долей сохранности естественной природы, что позволяет рассматривать их как ресурс для усиления экологической составляющей в формировании устойчивого развития. Третья: зонирование территории происходит по типам пользования, при этом земли экологического назначения не выявляются. Четвертая: целевые программы по улучшению экологического состояния городов РФ унифицированы. В них не акцентируются региональные проблемы, не выявляются земли, перспективные для экологического использования, что могло стать основанием для начала работ по экологическому планированию. In recent decades, the world has seen an unprecedented growth of cities, which leads to the emergence of serious problems indicating that most cities in the world are developing unsustainably. The environmental problems of the cities can be divided into three groups: the problems related to spatial organization (landuse planning), the state of the natural environment and changes in the development of natural processes. This division is conditional, however, since landuse planning influences the state of the natural environment and the consequences of the development of natural processes, it is considered as a key element in the formation of sustainable development. In the paper, based on the most important criterion of sustainable development in the world the achievement of a strategic balance between human activity and the maintenance of the reproducing capabilities of the biosphere, the main problems of modern planning of an urban area are identified there are several of them. The first problem is that in the urban planning documents, the urban and suburban areas are not considered as a single system. It is shown that within the city limits of a large industrial city it is impossible to balance the economic and environmental stabilizing functions of land. The primary territorial basis, on which it is possible to ensure ecological balance, is the city and its suburbs. The second problem: the stage of urbanization of the territory, which is determined by the indicator of development of the region, is not taken into account. Being in the first stage of differential urbanization, the territory of the Far East has in its development a number of features one of which is the polarization of the territorial structure of the economy. This leads to the emergence of undeveloped zones that have the most valuable, not taken into account property a high proportion of natural preservation, which allows us to consider them as a resource for strengthening the environmental component in shaping sustainable development. The third problem: zoning of the territory takes place according to the types of use, while ecological lands are not detected. The fourth problem: targeted programs to improve the ecological status of the Russian cities are unified. They do not emphasize regional problems and do not identify land that is promising for environmental use, which could be the basis for starting work on environmental planning.


Sign in / Sign up

Export Citation Format

Share Document