Analyzing the Purchase Intention and Preference of Floral Home Products for Home Furnishing Textile Design Development -focusing on the emotions of female consumers in their 30s to 40s on pleasing florals-

2021 ◽  
Vol 22 (2) ◽  
pp. 321-336
Author(s):  
Sun Jung Yang ◽  
Chil Soon Kim
Keyword(s):  
Purchase Intention ◽  
Design Development ◽  
Textile Design ◽  
Female Consumers ◽  
Home Furnishing

Shopping online? The role of imagination and gender

2019 ◽  
Vol 53 (12) ◽  
pp. 2604-2628 ◽  
Author(s):  
Manveer K. Mann ◽  
Yuping Liu-Thompkins
Keyword(s):  
Purchase Intention ◽  
Negative Impact ◽  
Experimental Studies ◽  
Product Evaluation ◽  
Brand Experience ◽  
Content Type ◽  
Female Consumers ◽  
Product Use ◽  
Negative Effect ◽  
The Impact

Purpose This study aims to examine gender differences in the impact of imagining product use on purchase decisions. The authors argue that while imagination can enhance purchase intention for female consumers, it can be detrimental to male consumers. This study explores the conditions under which imagination can be turned into a positive device for male consumers. Design/methodology/approach Three experimental studies were conducted. The first two studies illustrate the differential effects of imagination on males vs females. Given the negative effect found among males, the third study focused exclusively on male consumers to identify conditions under which the negative impact of imagination on these consumers can be alleviated. Findings Studies 1 and 2 show that while an imagination tactic has positive or no effect on female consumers, a generic imagination request lowers male consumers’ purchase intention. Focusing on potential ways of alleviating this negative effect, Study 3 shows that for males without prior brand ownership experience, imagining product use in a less-typical context can increase purchase intention. Research limitations/implications The results provide evidence that gender impacts the effectiveness of imagination in improving product evaluation. Furthermore, the context of imagination and previous brand experience can be used together to determine how male consumers respond to imagination. Practical implications The study’s findings warn against the blind use of imagination tactics. Instead, retailers need to customize imagination tactics based on gender, previous brand experience and product usage context. Originality/value To the best of the authors’ knowledge, this is one of the first papers to examine the impact of gender on the influence of imagination on product evaluation.

scholarly journals Pigment mixing effect realized with pre-dyed opaque yarns for Jacquard textile design development

2017 ◽  
Vol 89 (1) ◽  
pp. 87-97 ◽  
Author(s):  
Ken Ri Kim ◽  
Frankie Ng ◽  
Jiu Zhou ◽  
Jinlian Hu
Keyword(s):  
Quantitative Research ◽  
Design Development ◽  
Mixing Effect ◽  
Textile Design ◽  
New Development ◽  
Color System ◽  
Color Data ◽  
Color Mixing ◽  
Pictorial Image ◽  
Jacquard Weaving

In modern Jacquard weaving, the application of yarn color variety is limited to electronic Jacquard machinery and realizing a wide scope of weave colors can be challenging. Therefore, when reproducing a pictorial image with a small yarn variety, artwork colors are defined by a CMYK (cyan, magenta, yellow, and black) system and its primary color data are used to associate with weave structures. In alignment with a CMYK pattern layout, shaded weave structures are incorporated to expand the accessible gamut of weave colors and natural shading is realized by different cover factors in the warp and weft. The mixing effect of CMYK yarns is intended for resolving the technical limitations of current digital Jacquard weaving. In this study, quantitative research is designed to examine four yarn mixing effects for which pairs of CMYK yarns are superimposed (e.g., [C]+[M], [C]+[Y], [M]+[Y], [C]+[K], [M]+[K], [Y]+[K]) and 90 different weave colors are produced in six groups. Once they are formatted in a standardized size, weave samples are measured by a spectrophotometer and analyzed by three coordinates ( L*, a*, and b*) of a CIELAB color system. As shown by the analysis results, the weave colors bear not only varied brightness, hue, and chroma alternations, but also a great similarity to the pigment mixing effect. In application of the color mixing effect, a new way of woven color presentation is achieved and introduced as a new development of Jacquard design.

scholarly journals Female Consumers’ Attitude towards Natural Beauty Products: Malaysian Perspective

2018 ◽  
Vol 5 (12) ◽  
pp. 5099-5102
Author(s):  
Siti Nor Bayaah Ahmad
Keyword(s):  
Purchase Intention ◽  
Behavioral Control ◽  
Women Consumers ◽  
Female Consumers ◽  
Health Consciousness ◽  
Intention To Purchase ◽  
Natural Beauty ◽  
Consumer Perspective ◽  
Beauty Products ◽  
Product Industry

There are numerous illnesses related to beauty products consumption have led many companies to plan for a better solution that emphasis on green, and natural products ingredients. Women consumers in beauty product industry is considered as one of the biggest populations that contribute significantly to economic growth worldwide. This study aims to investigate the female consumer perspective in relation to the health and environment. 200 were returned and usable. The findings indicated that factors like attitude, subjective norms and behavioral control do influence women consumer’s intention to purchase natural beauty product. Specifically, health consciousness and environment consciousness are significant in influencing their consumers’ purchase intention. Practically, the findings helped marketers to be creative when promoting the beauty products by highlighting on sustainability and product safety to feed into the women’s attitude toward natural beauty products.

Aesthetic Typography of Packaging Design and Purchase Intention: A Study of Women Shoppers of Beauty Products in Oman Under ‘View’ Model

2021 ◽  
pp. 231971452110327
Author(s):  
Zaheer Ahmed Khan ◽  
Hyder Kamran ◽  
Ermal Bino ◽  
Mudassar Mahmood
Keyword(s):  
Purchase Intention ◽  
Research Study ◽  
Psychological Impact ◽  
Moderating Effect ◽  
Primary Data ◽  
Future Research ◽  
Female Consumers ◽  
Emotional Appeal ◽  
Study Support ◽  
Key Aspects

The visibility, information, emotional appeal and practicability (VIEW) model describes the major dimensions of the package to influence the intention to purchase. The main objective of the research study was to analyse the effect of the elements of the VIEW model to purchase under the moderating effect of familiarity with the brand. Using convenience sampling, primary data were collected by a self-administered questionnaire of 252 female consumers in Oman. The results of the statistical analysis indicated that three elements of the VIEW model (i.e., visibility, emotional appeal and workability) significantly affected the purchase intention, and printed information did not influence purchase intention. The moderating effect of brand familiarity on the relationship between the elements of the VIEW model and the intended purchase was not significant. Overall, the results of the study support the theory that packaging and aesthetics have an exceptional role in promoting consumer purchasing intentions. The results of the research study highlight the key aspects of cosmetics marketing in Oman and guide marketers on the effects of VIEW’s psychological impact. Consequently, the findings of this research study will inform future research studies to explore the phenomenon under the influence of other variables.

Assessment of Consumers’ Religiosity Consciousness of Malaysian Green Personal Care Products

2018 ◽  
Vol 7 (2.29) ◽  
pp. 646
Author(s):  
Noorita Bt Mohammad ◽  
Rohaizat B. Baharun
Keyword(s):  
Decision Making ◽  
Purchase Intention ◽  
Relative Importance ◽  
Main Ingredient ◽  
Green Products ◽  
Management Implications ◽  
High Tendency ◽  
Female Consumers ◽  
Consumer Purchase Intention ◽  
Local Companies

Local green products are still very new for Malaysian businesses; therefore, there are only few studies that focus on consumer’ purchase intention of green products. Green products are made from extracts of herbs as the main ingredient, and as such Muslim consumers have a high tendency to buy them because of their green content. Although studies have recognized religiosity consciousness as an important factor that affects the Muslims’ behaviour, there is less information about its effect on the consumers’ decision in buying green products. The objective of this study is to investigate the relative importance of religiosity consciousness on purchase intention of green products as religiosity consciousness has not yet been extensively investigated in explaining the consumers’ intention and behaviour towards buying green products. A self-administered survey was conducted in the form of a mall intercept with 250 female consumers. This study contributes to the improvement of our understanding of consumers’ green decision making and the relevant marketing strategy for the local companies in the market. Surprisingly, the results shows insignificant relationships. The finding provides evidence that consumers’ buying decision of green products is not influenced by religiosity consciousness. This article also includes discussion of theoretical and management implications. 

Analysis of Computer-Aided Design Software Used in Home Textiles of Digital Design

2015 ◽  
Vol 751 ◽  
pp. 293-297
Author(s):  
Bin Feng ◽  
Hai Lian Deng ◽  
Li Ping Yang
Keyword(s):  
Computer Aided Design ◽  
Purchase Intention ◽  
Three Dimensional ◽  
Digital Design ◽  
Textile Design ◽  
Software Application ◽  
Computer Aided ◽  
Consumer Purchase Intention ◽  
Design Software ◽  
Aided Design

This paper will discuss computer-aided design software use in textile design, from the development of computer-aided design applications and home textiles design, software is the core of computer-aided design in textile design, graphic combined with three-dimensional software, building the systematic of home textiles design and computer-aided design to enhance the artistic beauty of textile design. Secondly, introduce the two-dimensional and three-dimensional software application in fabric pattern and textile design. We can see the convenience of computer-aided design, which combines technology and art in one. And from the comparison of plane and solid software, both proposed to build a systematic mutual, for textile design, which is based on the performance requirements and the effect of artistic design, and the theoretical analysis of consumer purchase intention and behavior; and discussing from the beauty of color、 formal and spatial three aspects of computer-aided design to enhance the artistic beauty of textile design.

scholarly journals Measuring Clothing Color and Design Symbolism Preferences and Purchase Intentions of Asian Indian Females at Different Levels of Acculturation

ISRN Textiles ◽  
2013 ◽  
Vol 2013 ◽  
pp. 1-8 ◽  
Author(s):  
Ann Beth Presley ◽  
Whitney Upchurch Campassi
Keyword(s):  
Asian Indian ◽  
Purchase Intention ◽  
High Reliability ◽  
Purchase Intentions ◽  
Color Design ◽  
Female Consumers ◽  
Intent To Purchase ◽  
Design Attributes ◽  
Valid Instrument ◽  
Different Levels

The purpose of this study was to develop a reliable and valid instrument to measure color, design clothing preferences, and purchase intentions of Asian-Indian female consumers; secondarily, to determine if westernized clothes with Asian-Indian ethnic dress elements might be purchased more often than westernized clothing with design attributes primarily symbolic of American culture at different levels of acculturation. The instrument included a modified acculturation scale, limited demographics, and the developed Clothing Preferences and Purchase Intention Instrument. The instrument consisted of four components: Color Symbolism and Purchase Intention, Design Symbolism and Purchase Intention, Symbolic Attributes Scale, and Clothing Preference and Purchase Intention for Mainstream American versus Asian-Indian Inspired. All of the scales had high reliability. Of the 30 colors in the instrument, red, magenta, orange gold, yellow, cobalt blue, and purple were symbolic of Asian-Indian dress; hunter green, navy blue, baby blue, and blue were considered western colors. Neutral colors were eliminated. Nine of the 27 tunics in the instrument were highly indicative of Asian-Indian clothing; 11 were indicative of westernized clothing. Secondarily, Asian-Indians preferred and showed intent to purchase westernized clothing with colors and designs associated with their native country’s traditional dress regardless of acculturation.

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