Soft Power 2.0: The Future of Power

2019 ◽  
Vol 1 (1) ◽  
pp. 11-14 ◽  
Author(s):  
Joseph NYE ◽  
Keyword(s):  
Soft Power ◽  
The Future

scholarly journals FUTURE OF US HEGEMONY

2019 ◽  
pp. 4-12
Author(s):  
A Subotin
Keyword(s):  
United States ◽  
Soft Power ◽  
International Politics ◽  
Social Power ◽  
International System ◽  
The United States ◽  
World Politics ◽  
The Us ◽  
The Future ◽  
Us Hegemony

Abstract. The demise of the bipolar system of international politics has revived interest in such closely related and contested terms as "superpower", "hegemon", "empire" and "imperialism". This article represents an attempt to define the most probable trend in the future evolution of the international system with regard to the role of the United States of America as the most prominent state power of today's world. This article seeks to analyse the US power posture in today's world politics by comparing its core capabilities to those of the classical empire of the previous century - the British Empire - with analytical emphasis on both the "hard power" and the "soft power" dimensions. The author maintains that the notion of US hegemony or even American Empire is still relevant despite a clear historic tendency of hegemonic decline seen throughout the second part of the 20th century. The United States still ranks high on the scale of most traditional power factors and, what is by far more important, they continue to be able to shape and control the scale and the volume of international exposure of all other major players within the framework of contemporary global international system. The relative decline of US influence upon world politics at the beginning of the new millennia has been effectively off-set by the profound change in the nature of American power which is now assuming the form of a structural dominance. The author's personal view is that US hegemony is not doomed to wane, given the enormous impact the United States have already made economically, politically and intellectually upon the post World War II international relations. The continuance of the US playing the pivotal role in the international politics of the 21st century will be dependent on the ability of the US political class to adapt to and to harness the social power of numerous non-state international actors that are due take over the leading role in the future world's politics.

8. EU Enlargement and Wider Europe

2018 ◽  
pp. 167-192 ◽  
Author(s):  
Ulrich Sedelmeier ◽  
Graham Avery
Keyword(s):  
Soft Power ◽  
Domestic Politics ◽  
Eu Enlargement ◽  
European Neighbourhood Policy ◽  
Member States ◽  
The Balkans ◽  
European Model ◽  
Balkan Countries ◽  
The Future ◽  
The Eu

The EU has expanded many times and many countries still aspire to join. It has extended the prospect of membership to countries in the Balkans and Turkey and has developed a ‘neighbourhood’ policy towards other countries, some of which may want to join in the future. Enlargement illustrates the success of the European model of integration. It has also provided the EU with a powerful tool to influence domestic politics in would-be members. But enlargement also poses fundamental challenges. It has implications both for how the EU works (its structure and institutions) and for what it does (its policies). The chapter first compares ‘widening’ and ‘deepening’ before discussing enlargement as soft power. It then explains how the EU has expanded and why countries want to join. It also looks at prospective member states: the Balkan countries, Turkey, Norway, Switzerland, and Iceland. Finally, it examines the European Neighbourhood Policy.

The Tightrope to Tomorrow: Reputational Security, Collective Vision and the Future of Public Diplomacy

2019 ◽  
Vol 14 (1-2) ◽  
pp. 21-35 ◽  
Author(s):  
Nicholas J. Cull
Keyword(s):  
Social Media ◽  
Soft Power ◽  
Public Diplomacy ◽  
Domestic Consumption ◽  
Global Crisis ◽  
Future Needs ◽  
The Future

Summary A global crisis exists today, driven by a toxic mix of populist politics and disruptive social media. For public diplomacy to respond, it must remain true to its core principles: 1) begin by listening; 2) connect to policy; 3) do not perform for domestic consumption; 4) look for credibility and partnership; as 5) the most credible voice is not your own. 6) Public diplomacy is not always ‘about you’; but 7) is everyone’s business. These core principles must now be supplemented by the following future needs: 1) reframing soft power as a new category of reputational security, relevant to the survival of vulnerable states; 2) contest disinformation and engage in information disarmament; 3) counter victim narratives; and 4) articulate a compelling vision of the future. This article refuses to abandon an element of optimism and continues to see hope in the ability of humans to connect effectively with one another.

scholarly journals Buddhism in Current China-India Diplomacy

2016 ◽  
Vol 45 (3) ◽  
pp. 139-174 ◽  
Author(s):  
David Scott
Keyword(s):  
Soft Power ◽  
Public Diplomacy ◽  
Short Term ◽  
China And India ◽  
Bilateral Relationship ◽  
The Future

Buddhism is being emphasised strongly in both Chinese and Indian public diplomacy, as they both seek to increase their soft-power attractiveness. This article finds that while Buddhism has served to draw the two countries together in their bilateral relationship, their current invocation of Buddhism as a bridge is in many ways an ahistorical reconstruction. The article also finds that Buddhism operates as a tool of diplomacy in a competitive way, as China and India both seek influence among Buddhist countries elsewhere in Asia and among international Buddhist organisations. Finally, this article finds that whereas China's use of Buddhism is straightforwardly tactical and to a degree disingenuous, India is able to incorporate genuine spiritual elements into its use of Buddhism, albeit within a setting of Hindu reinterpretation of Buddhism. In the future, China could shift from a short-term tactical to a long-term normative use of Buddhism within international socialisation scenarios.

Medical Diplomacy and Iranian Foreign Policy

2021 ◽  
pp. 1-17
Author(s):  
Ali Bagheri Dolatabadi ◽  
Mehran Kamrava
Keyword(s):  
Foreign Policy ◽  
Middle East ◽  
Health Professionals ◽  
Soft Power ◽  
Islamic Republic ◽  
The Future ◽  
Regional Influence ◽  
Medical Advances

Abstract Despite numerous studies of Iran in recent decades, the country’s concerted efforts to expand its medical diplomacy have been largely overlooked by experts and observers alike. This is despite the fact that the Islamic Republic has sought to employ medical diplomacy as a viable tool for expanding its soft power for a number of years. Over the course of the last two decades, in fact, Iranian authorities and health professionals have considered their medical advances to greatly add value to the country’s overall diplomatic profile. This article examines three basic questions: first, how has Iran used medical diplomacy to increase its regional influence in the Middle East? second, what are the factors that have contributed to the country’s success in this area? And, third, what are likely to be the regional consequences of Iran’s enhanced medical diplomacy in the future? The answers to these questions will present an overall picture of the current and future depth and voracity of Iran’s soft power.

Conceptualizing Cyber-Security From EU Perspective

2021 ◽  
pp. 255-263
Author(s):  
Ayse Kok
Keyword(s):  
Cyber Security ◽  
Soft Power ◽  
Task Force ◽  
Hard Power ◽  
The Future ◽  
The Eu

If the aim of the EU is the establishment of deeper cooperation with other nations within the context of cyber security in the future, platforms (e.g., the Task Force) should create an effective agenda that reflects the differences between the EU (soft power) and other countries such as China or Russia (hard power). Yet, there should not be any compromise in the principles and norms of these countries with regard to their Internet policies. Although this may sound too difficult to accomplish, it is not impossible given EU's increased emphasis on cybersecurity along with its evolving cybersecurity strategy.

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