Hard Power, Soft Power and the Future of Transatlantic Relations

Author(s):  
Thomas L. Ilgen
Author(s):  
Ayse Kok

If the aim of the EU is the establishment of deeper cooperation with other nations within the context of cyber security in the future, platforms (e.g., the Task Force) should create an effective agenda that reflects the differences between the EU (soft power) and other countries such as China or Russia (hard power). Yet, there should not be any compromise in the principles and norms of these countries with regard to their Internet policies. Although this may sound too difficult to accomplish, it is not impossible given EU's increased emphasis on cybersecurity along with its evolving cybersecurity strategy.


Author(s):  
Ayse Kok

If the aim of the EU is the establishment of deeper cooperation with other nations within the context of cyber security in the future, platforms (e.g., the Task Force) should create an effective agenda that reflects the differences between the EU (soft power) and other countries such as China or Russia (hard power). Yet, there should not be any compromise in the principles and norms of these countries with regard to their Internet policies. Although this may sound too difficult to accomplish, it is not impossible given EU's increased emphasis on cybersecurity along with its evolving cybersecurity strategy.


Author(s):  
Ume Farwa ◽  
Ghazanfar Ali Garewal

The power of attraction and admiration is soft power. Generally, it is perceived that hard power cannot generate soft power, but the protective role of military in humanitarian crises and conflicts negates this prevailing misperception by specifying their contexts and effective utilizations; hard power assets can be transformed into soft power resources. This paper argues that the United Nations (UN) peacekeeping missions are the source of soft power and Pakistan, being an active participant in this field, can utilize this asset for shaping the preferences of others. Overall, it did earn admiration from international community and managed to build its soft image abroad through peacekeeping missions. Pakistani blue helmets not only earned the admiration and appreciation of the people of the conflict-zones and earned praises, but from international community also. However, to what extent has the country utilized this asset of soft power to exercise its influence in the global arena remains debatable. Although Pakistan’s UN Peacekeeping missions have been an instrument of building the country’s soft image, it is publicized in a far less productive manner. Peacekeeping can be used as a means to enhance the country’s presence and the level of participation in both international and regional organizations. By effective application of soft power strategy in tandem with public diplomacy, Pakistan’s UN peacekeeping can provide the country with the platform where its narratives can be projected effectively and its influence can be exercised adroitly.


2021 ◽  
Vol 19 (2) ◽  
pp. 67-80
Author(s):  
Denys Sviridenko ◽  
Marcin Orzechowski

The relations between the Russian Federation and Belarus in the 21st century are characterized by dynamics and volatility. The integration processes of both countries, initiated in the 1990s, are an element of the strategy of domination in the post-Soviet area, which is consistently implemented by Russia. The authors conclude that this strategy in the case of Belarus is a kind of mixture of soft power and hard power, and the choice of instruments depends on the stability of the authoritarian regime, which is embodied by Alyaksandr Lukashenka. The rigged presidential elections triggered a wave of protests, leading to the gradual loss of social legitimacy by the Belarusian president. Russia has a dilemma: whether to continue to support Lukashenka, who is losing support, or to look for a “new personal alternative”, a politician that would guarantee the implementation of a “pro-Russian vector” in Belarus’s domestic and foreign policy. Regardless of how the situation develops, Russia’s strategic goal remains to keep Belarus in its sphere of influence using the already existing mechanisms of cooperation between the two countries.


Baltic Region ◽  
2019 ◽  
Vol 11 (3) ◽  
pp. 107-124
Author(s):  
Vladislav V. Vorotnikov ◽  
Natalia A. Ivanova

In this article, we aim to analyse the research discourse in the Baltic countries (Estonia, Latvia, and Lithuania) as regards Russian soft power, which is considered as hard power, and to compare the theses that dominate this discourse with the actual interactions between Russia and the three states in media, education, and culture. Each Baltic country has built a system of political and legal restrictions to diminish the effect of Russian soft power, which is considered in terms of hard power, i.e. as a threat to national security. The current forms of Russian soft power are becoming less productive in the region and their use in the negative political context of bilateral relations has the opposite effect for Russia – the country loses in reputation and image. The main factor at play is the information content of the Russian-language media space. At odds with the historical and political views of a significant part of the Baltic States’ ruling class, it is becoming the target of counteraction. At the same time, Russian high and mass culture and, partly, educational services are in demand from both Baltic Russian speakers and ethnic Lithuanians, Latvians, and Estonians. Our analysis shows that the views of Baltic researchers that Russian soft power is politics-driven and foreign to the region are exaggerated and biased. In its turn, Russian soft power in the Baltics retains the potential to aid the country’s foreign policy, being a complement to the latter rather than its direct tool.


Author(s):  
A Subotin

Abstract. The demise of the bipolar system of international politics has revived interest in such closely related and contested terms as "superpower", "hegemon", "empire" and "imperialism". This article represents an attempt to define the most probable trend in the future evolution of the international system with regard to the role of the United States of America as the most prominent state power of today's world. This article seeks to analyse the US power posture in today's world politics by comparing its core capabilities to those of the classical empire of the previous century - the British Empire - with analytical emphasis on both the "hard power" and the "soft power" dimensions. The author maintains that the notion of US hegemony or even American Empire is still relevant despite a clear historic tendency of hegemonic decline seen throughout the second part of the 20th century. The United States still ranks high on the scale of most traditional power factors and, what is by far more important, they continue to be able to shape and control the scale and the volume of international exposure of all other major players within the framework of contemporary global international system. The relative decline of US influence upon world politics at the beginning of the new millennia has been effectively off-set by the profound change in the nature of American power which is now assuming the form of a structural dominance. The author's personal view is that US hegemony is not doomed to wane, given the enormous impact the United States have already made economically, politically and intellectually upon the post World War II international relations. The continuance of the US playing the pivotal role in the international politics of the 21st century will be dependent on the ability of the US political class to adapt to and to harness the social power of numerous non-state international actors that are due take over the leading role in the future world's politics.


2021 ◽  
Vol 11 ◽  
pp. 49-65
Author(s):  
Binod Khanda Timilsana

Soft power, according to Nye, is a particular power of attraction to a state based on the appeal of its culture, political values, and foreign policies (Nye Jr. 2004, p. 11, 2008, p. 96). In the changing paradigms of state powers from military strength, economic might, political power, technological competency to soft power endeavors, identification of own soft power is the process of measuring own strength. Hard power measures can be observed from out sides as well but soft power potentialities will not appear easily without systematic attempt to expose them in front of international actors. Hard power measurement is easy and more exact than soft power qualities. There are very limited academic attempts visible in identification of Nepal’s soft power. Great soft powers of the world are visible and measurable through soft power indices developed by different think tanks and research agencies. The soft power 30 and Global Soft Power Index are exemplary forums engaged in ranking states in terms of soft powers. Reputation, influence, political values, culture, foreign policies, enterprise, culture, digital, governance, engagements and education are the indicators of soft power. The newly explained taxonomy of soft power includes four subunits of soft power namely resources, instruments, receptions and outcomes. Buddhism is a powerful soft power resource of Nepal. Conflict resolution and peace process model of Nepal is another potential soft power. Culture, engagement in multilateral global and regional forum, natural beauty with the world is highest Mt. Everest, diasporic community of Nepal, social networks, public diplomacy and personal diplomacy are remarkable soft power properties of Nepal. Nonetheless, identification of Nepal’s soft power is in very preliminary phase.


Author(s):  
Celso Amorim

In the last years of the twentieth century, after the end of the Cold War, the world has evolved into a mixed structure, which preserves the characteristics of unipolarity at the same time that approaches to a multipolar world in some ways. In an international reality marked by its fluid nature, the emergence of new actors and the so-called "asymmetric threats" has not eliminated the former agents in the world order. And the conflict between the States has not disappeared from the horizon. In this context, diplomacy must have the permanent support of defense policy. Therefore, in the Brazilian case, the paper presents that the country should adopt a grand strategy that combines foreign policy and defense policy, in which soft power will be enhanced by hard power.


2009 ◽  
Vol 9 (1) ◽  
pp. 3-13 ◽  
Author(s):  
Barry Munslow ◽  
Tim O'Dempsey

The US choice of a misdirected target of priority concern, a ‘War on Terror’, combined with the use of hard power to the absolute detriment of soft power has undermined the enlightenment values that had begun to flourish in the form of humanitarian policies, values and laws which could have informed international cooperation and development in the twenty-first century. The US-led invasion of Iraq in 2003 has had serious implications for humanitarianism worldwide, has provided a huge propaganda victory to Islamic extremists, and has diverted international attention and resources from major humanitarian emergencies elsewhere and from today's most significant threat to human survival, global climate change.


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