scholarly journals Caso Comparabien.com

2021 ◽  
Vol 8 (2) ◽  
pp. 191
Author(s):  
Kelly Rojas Valdez ◽  
Gabriela Keiko Nakama Hokamura
Keyword(s):  

Comparabien.com ofrece a los consumidores servicios gratuitos, para que el usuario pueda comparar precios relacionados a “tarjetas de créditos, cuentas de ahorro, CTS, créditos vehiculares, hipotecarios, tarifas de Internet, TV por cable, y celulares”. 4 Los productos más visitados son los depósitos a plazo, así como los préstamos personales, dentro de los 15 productos que ofrecen.6 Mensualmente se registran cerca de 18,000 a 20,000 comparaciones en depósitos a plazo y préstamos personales, respectivamente.6 Desde que se lanzó al mercado en Perú, año 2010, ha registrado más de 4 millones de comparaciones.6 En el 2015, han recibido cerca de 200 mil visitas y 150 mil consultas por cada mes.6 Cuando Alfredo inició Comparabien.com pensó que, a pesar que deseaba establecer un negocio propio, debía seguir trabajando en Unilever. Para él fue difícil mantener estos dos trabajos en paralelo y, a la par, sostener a su familia que iba consolidándose y creciendo.2 Los primeros meses prácticamente trabajaba en Unilever para pagar los sueldos del personal de Comparabien.com. Al inicio esta idea fue difícil de entender por su familia y sus amigos, pensaban que era “botar el dinero,” pero poco a poco cada vez se daban cuenta que todo esto era producto de un sueño que Alfredo tenía.2 Todo iba relativamente bien, pero a fines de setiembre 2015 Comparabien.com está a punto de quebrar. Alfredo Ramírez se pregunta qué debía hacer, qué pasos debía seguir, o cómo podría ser posible que esta empresa con cerca de cinco años en el mercado pueda mejorar.

2016 ◽  
Vol 22 (2) ◽  
pp. 227-231 ◽  
Author(s):  
Mohammad R. Ghanbari ◽  
Elham Lotfalinezhad ◽  
Elahe Lotfalinezhad ◽  
Devender Bhalla

We conducted a representative survey among young women to determine knowledge, use, and perceptions on barriers, benefits, and risks related to selected herbal drugs ( Crocus sativus, Borago officinalis, Citrus aurantium, Thymus vulgaris, Matricaria chamomilla, Lavandula angustifolia, Valeriana officinalis, Hypericum perforatum, and Panax ginseng) in Gorgan by using an internally validated questionnaire. There were 344 participants (mean age 16.3 years; 16.2% in science course). Saffron had most reported knowledge (n = 265, 77.0%) and ever use (n = 324, 94.1%). The average number of source of knowledge was 2.5; parents (n = 224, 65.1%) were the single most frequent source. Media (combined magazine, the Internet, TV, radio) was the source of knowledge for 283 (82.2%) participants. Actual use was “harmful” for the majority (n = 182, 52.9%; no idea n = 83, 24.1%). Parents and media provided knowledge on herbal drugs for most, supporting unsurprisingly high perceived knowledge but harmful actual experience. Programs to educate people are needed to not take herbal drugs lightly.


Author(s):  
Małgorzata Mączko

The article aims to analyse the phenomenon of a Norwegian Internet-TV show for teenage audiences, Skam (2015–2017). The transmedia storytelling used in this production resulted in unforeseen international acclaim, subsequently leading to the creation of local remakes of the series. The article will outline the main issues that the show has dealt with, as well as the immersion-building narrative solutions used by the creators. Moreover, it will discuss Skam’s reception by Norwegian and international audiences, and suggest potential directions for the future development of this format.


Mosaic ◽  
2007 ◽  
Author(s):  
Jaime Vallori

Jaime Vallori, jefe de proyectos de Fresh Interactive Technologies, analiza en este artículo las diferencias entre la IPTV y la Internet TV. Ambos entornos están basados en las mismas tecnologías, pero difieren en el modelo de negocio y en su transmisión.


2019 ◽  
Vol 2 (1(31)) ◽  
pp. 8-16
Author(s):  
Черемних І. В.

The article is devoted to the problems of finding new forms of interaction between various media market players and new tools for converting TV and Internet content into profit. Changing the paradigm of consumption of TV and online content creates new conditions for the functioning of media business in Ukraine. Media can effectively monetize content through cross-platform processes such as co-branding, sampling, media baying, PayWall, b2b, b2c partnership, Transmedia Storytteling and others. First of all, it concerns the co-operation of traditional and Internet TV, PAY-TV, IPTV / OTT, digital, cable and satellite penetration, TV and Internet content producers, operators, providers. Through the cross-media consolidation of resources, the combination and distribution of content, players of the media market have the opportunity to successfully finance their budgets and receive greater dividends from the integration of efforts.


Author(s):  
Francis L. F. Lee

This chapter discusses how television captures and organizes the attention of the mass public in the age of media convergence. It is argued that media proliferation and technological convergence have led to a fragmented audience. Paradoxically, audience fragmentation also provides the condition for the powerful return of collective attention in the case of new-media-based attention implosion. This chapter uses the case of the extraordinary (online) popularity of television drama character Brother Laughing in Hong Kong to illustrate the phenomenon of new-media-based attention implosion and the dynamics behind it. The analysis shows that attention implosion is generated by audience members’ time-space shifting practices and key individuals’ organizational efforts, both facilitated by the new media. It led to the formation of an interpretive public surrounding the fictional character. Implications of the phenomenon on our understanding of the relationship between television, social life, and collective public attention are discussed.


SciVee ◽  
2010 ◽  
Author(s):  
Allanskenns Allanskenns ◽  
Allanskenns Allanskenns ◽  
Allanskenns Allanskenns ◽  
Allanskenns Allanskenns ◽  
Allanskenns Allanskenns ◽  
...  
Keyword(s):  

Author(s):  
Amit Hasan Khan ◽  
Fairoz Nower Khan ◽  
Noor E. Nisa ◽  
Ashraful Jannat ◽  
Md. Ashraful Alam ◽  
...  
Keyword(s):  

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