scholarly journals Social Media Usage Experiences of Young Adults during the COVID 19 Pandemic through Social Cognitive Approach to Uses and Gratifications

2021 ◽  
Vol 5 (3) ◽  
pp. 447-462
Author(s):  
Oya Onat Kocabıyık
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Thematic Analysis ◽  
Information Transfer ◽  
Social Cognitive ◽  
Relevant Literature ◽  
Self Regulation ◽  
Modern World ◽  
Cognitive Approach ◽  
The Impact

Since social media is a powerful information transfer and sharing tool in this modern world, it has become more used especially during the pandemic. It may be important to examine the use experiences of individuals in order to understand the impact of social media on individuals during the pandemic period. For this reason, the aim of the study is to examine the experiences of social media use in the pandemic of young adults who use social media actively in detail with thematic analysis. The study group of the research consists of 52 young adults between the ages of 20 and 25 studying at the university. In line with the thematic analysis, four main themes are found: "reasons for using social media", "shares", "social comparison", "self-regulation and addiction". Each theme is explained in the context of the relevant literature.

scholarly journals Social media: an exploration of the outcomes of social media use for homeless youth

2021 ◽  
Author(s):  
Jennifer Donath
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Mobile Device ◽  
Homeless Youth ◽  
Qualitative Interviews ◽  
Daily Basis ◽  
Future Research ◽  
The Internet ◽  
The Impact ◽  
The City

The purpose of this project was to explore how young adults are experiencing relationships when using social media. Using a qualitative design young adults between the ages of 16-25 were asked questions about their experience with social media in the city of Toronto. Qualitative interviews were conducted with three homeless participants who used social media and had access to the internet and a mobile device. The researcher analyzed the data by looking for themes within the participant’s answers. Discussion focuses on the impact of social media, their experiences as a homeless youth and the interaction with social media on a daily basis. The findings also suggest future research for technology amongst homeless youth

General Surgery Twitter during COVID-19: Tweets, Trends, and Implications for Recruitment Strategies

2021 ◽  
pp. 000313482110604
Author(s):  
James Shell Cox ◽  
Chase J. Wehrle ◽  
Christopher Mejias ◽  
Aditya K. Devarakonda ◽  
Jonathan Andrew McKenzie ◽  
...  
Keyword(s):  
Social Media ◽  
Thematic Analysis ◽  
General Surgery ◽  
Recruitment Strategies ◽  
Residency Programs ◽  
General Surgery Residency ◽  
Recruitment Practices ◽  
The Subject ◽  
Virtual Events ◽  
The Impact

Background The COVID-19 pandemic has disrupted traditional resident recruitment practices, requiring virtual interviews and new forms of outreach. Social media, such as Twitter, is one tool programs can use to connect with applicants. This study sought to assess changes in Twitter use during the COVID-19 pandemic among general surgery programs. Methods Twitter and residency program websites were queried for public Twitter accounts related to general surgery residency programs. Publicly available tweets for available accounts were reviewed for all posts for the period March 15, 2019-November 25, 2020. Thematic analysis of each tweet was performed, and engagement was determined by likes and retweets on each tweet. Results The number of programs with active Twitter accounts increased after the onset of COVID-19 pandemic, as did the number of tweets, likes-, and retweets-per-tweet. There was a significant increase in the number of tweets regarding resident promotion, program promotion, and virtual event promotion. Tweets received more likes-per-tweet if the subject was program promotion and resident promotion than tweets regarding virtual events. All results were statistically significant ( P < .05). Discussion Twitter use and engagement with residency programs have increased significantly since pandemic onset. Engagement is highest for tweets regarding program and resident promotion as measured by likes-per-tweet and highest for program promotion and virtual events as measured by retweets-per-tweet. Given the nearly nationwide increase in Twitter engagement after pandemic onset, programs should consider the impact of Twitter as a means of communication with applicants and program branding.

Computational Journalism Analysis on Young Adults' Body Images and Attitudes Toward Plastic Surgery

2021 ◽  
Vol 17 (4) ◽  
pp. 89-108
Author(s):  
Chutisant Kerdvibulvech ◽  
Pattaragun Wanishwattana
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Plastic Surgery ◽  
Online Survey ◽  
Media Analysis ◽  
Social Media Analysis ◽  
Body Images ◽  
Negative Body Image ◽  
Self Perceptions ◽  
The Impact

Computational journalism, especially social media analysis, is a very popular field in computational science. This study was conducted to explore and analyze the impact of the intensity of the exposure to social media on young Thai adults' body images and attitudes toward plastic surgery. The purposive sampling method was used for choosing 250 young Thai men and women aged 21 to 40 who used Facebook and/or Instagram on a regular basis. Online survey questionnaires were posted on Facebook for one month to achieve the results. It was found that young Thai adults frequently and heavily used both social media. Having appearance pressure from and repeated social comparison with idealistic media images, a considerable number of participants displayed more negative self-perceptions and engaged in appearance-changing strategies through increased appearance investment. The results showed that the more these young adults were exposed to social media, the more they were likely to develop a negative body image of themselves, which later caused their attitude toward plastic surgery to be positive.

Yoga for Psychological Wellbeing in Modern Life and Contexts

2018 ◽  
pp. 316-334
Author(s):  
Ingunn Hagen ◽  
Stine Kofoed ◽  
Usha Nayar
Keyword(s):  
Self Efficacy ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Relevant Literature ◽  
Self Regulation ◽  
Well Being ◽  
Psychological Wellbeing ◽  
Albert Bandura ◽  
Motivation And Learning

In this chapter, we will address how Yoga may contribute to psychological wellbeing. The chapter will be based on review of relevant literature in the backdrop of the theoretical framework of Self-Efficacy developed by Albert Bandura in his comprehensive ‘social cognitive theory of human motivation and learning'. Illustrations are included from our study: “Yoga to promote young people's mental health and well-being?” First, we will address some current social tendencies that contribute to everyday stress and challenges to people's general wellbeing. Second, we aim to have some conceptual clarification related to the concepts in our title “Yoga for psychological wellbeing”. Third, we will address how Yoga may function as a tool for self-regulation and its relationship with self-efficacy. Fourth, we will describe how Yoga is perceived as a mean to cope with stress. We will discuss how different people use Yoga to cope with stress, and how this partly relates to the role of Yoga as a tool for self-regulation.

Immersive Multimedia in Information Revolution

2019 ◽  
pp. 192-210
Author(s):  
Celia Soares ◽  
Emília Simão
Keyword(s):  
Social Media ◽  
Technological Innovation ◽  
Learning Systems ◽  
Modern World ◽  
Technological Advancement ◽  
Innovation In Education ◽  
Multimedia Education ◽  
Immersive System ◽  
External Stakeholders ◽  
The Impact

This chapter describes the immersive multimedia's role in our lives, educational activities, and business, and social media benefits from the growth of this emerging reality. Consequently, this chapter analyses the impact and the use for immersive multimedia in different contexts. In the modern world, technological advancement led to the discovery of the powerful application of multimedia. Education and learning systems have significant contribution to improve this field of research. This chapter is going to help expanded the knowledge and information about multimedia in general and immersive multimedia in particular, and its strong influences on education. How technological innovation can be used by external stakeholders to direct and promote innovation in education, how teaching can benefit from the proximity to technology, and how social networks can seize the advantages of an immersive system are some of the answers the authors try to find in this chapter.

Driving consumer–brand engagement and co-creation by brand interactivity

2020 ◽  
Vol 38 (4) ◽  
pp. 523-541 ◽  
Author(s):  
Man Lai Cheung ◽  
Guilherme D. Pires ◽  
Philip J. Rosenberger ◽  
Mauro Jose De Oliveira
Keyword(s):  
Social Media ◽  
Information Transfer ◽  
Longitudinal Design ◽  
Social Media Marketing ◽  
Brand Value ◽  
Content Type ◽  
Brand Engagement ◽  
Cognitive Information ◽  
Social Media Platforms ◽  
The Impact

PurposeThis paper investigates the impact of brand interactivity within social media on consumer–brand engagement and its related outcomes, including consumers' intention of co-creating brand value and future repurchase of the same brand.Design/methodology/approachThe theoretical framework is tested for a durable technology product, a smartphone. Data was collected in Brazil from 408 users utilizing a self-administered online survey. Data analysis uses partial least squares–structural equation modelling (PLS-SEM).FindingsEntertainment interactivity, cognitive information-transfer interaction and cognitive up-to-date information interactivity are the key elements directly influencing consumer–brand engagement, enhancing consumers' intention to co-create brand value and to repurchase the brand. Importantly, the impact of interactivity ease of use and customization interactivity on consumer–brand engagement and its related outcomes is non-significant. This is inconsistent with previous studies on consumer–brand engagement.Research limitations/implicationsThe research contributes to the literature by providing an understanding of how to use brand interactivity elements on social-media platforms to strengthen consumer–brand engagement for durable technology products, such as smartphones in Brazil. However, this study is cross-sectional in nature and focus is solely on smartphones in Brazil. Future research might consider a longitudinal design and include comparisons between countries with diverse cultures as well as other industries and product types to enhance the generalizability of the findings.Practical implicationsMarketers may heighten consumer–brand engagement by using content that is entertaining, current and trendy. Incorporating positive referrals on social-media platforms encourages consumers to co-create brand value and to repurchase the same brand in the future.Originality/valueExamination of the role of social-media marketing in the marketing literature largely overlooks the impact of elements of brand interactivity within social media on consumer–brand engagement. This article contributes to social-media marketing and consumer–brand engagement research by empirically testing a theoretical model, confirming that specific elements of brand interactivity within social media – including entertainment interactivity, cognitive information-transfer interaction and cognitive up-to-date information interactivity – are critical drivers in the process of strengthening consumer–brand engagement in Brazil.

The Influence Of Facebook Marketing On Consumer Buying Intention Of Clothing: Evidence From Young Adults

2020 ◽  
Vol 8 (9) ◽  
pp. 37-51
Author(s):  
D. T. Kingsley Bernard ◽  
A. A. S. N. Munasinghe ◽  
I. K. R. J. Premarathne ◽  
S. Wijayarathne
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Purchase Intention ◽  
Strong Relationship ◽  
Important Variable ◽  
Consumer Purchase Intention ◽  
Social Media Platforms ◽  
Comprehensive Survey ◽  
The Impact ◽  
Facebook Marketing

As a result of the rapid improvements paved through global advertising pathways, marketers have started to promote their products through social media platforms and among that; Facebook had become the most popular mode of communicating out of all. The study was conducted with the objective of comprehensively investigating the influence of Facebook marketing on consumer buying intention of clothing using evidence of young adults. Predominantly, the research focused upon identifying the superiority of Facebook as a social media communication platform and its relevant impact upon advertising. Majority of the businesses aims toward increasing the  reach, whereas Facebook users expect clear experience through Facebook rather than watching typical pop ups, web banners and adds. However,         Facebook marketing was identified to be positively and negatively influencing the companies and users. Therefore, focus was to analyze the impact to consumer’s buying intention from Facebook marketing. The companies can identify the effectiveness of the advertising and the improvement to be done. The study has undertaken a comprehensive survey to achieve the objectives of the research and those data was analyzed through component factor analysis, regression analysis and correlation coefficient. As per the results of the analysis, researchers have accomplished the stated objectives of the study. In conclusion, it was identified that there was a strong relationship between independent and dependent variables except E-WOM. Among that, Likes and sharing are the most important variables in Facebook marketing. According to outcomes, E- WOM was not an important variable, nonetheless researchers recommend focusing on E-WOM in order to convert this variable in to positive way to make better results, as previous researches stated that E-WOM can make massive impact to consumer purchase intention.  

scholarly journals How are Young Adults in Pakistan dealing with COVID-19: An Online Survey Assessing the Impact of Demographic Characteristics and Sources of Information on Awareness and Behaviors

2021 ◽  
Author(s):  
Ria Angeline Martins ◽  
Russell Seth Martins ◽  
Syeda Maryam Zehra Zaidi ◽  
Scheryar Saqib ◽  
Aiman Ahmed ◽  
...  
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Young Adult ◽  
Online Survey ◽  
Close Contact ◽  
Adult Population ◽  
Sources Of Information ◽  
Young Adult Population ◽  
And Behaviors ◽  
The Impact

Abstract Background:The ongoing COVID-19 pandemic has impacted a large majority of Pakistan’s population, with one particular demographic of stakeholders being the country’s young adult population. Our study looks to understand levels COVID-19-related awareness, perceptions, and behaviors, and sources of COVID-19-related knowledge, amongst Pakistan’s young adult population.Methods:This survey was conducted by the Aga Khan University over July-October 2020, via a Google Form disseminated on multiple social media platforms. All respondents aged between 18-35 years and currently residing in Pakistan were included.Results:The questionnaire received a total of 406 responses with the respondents having a mean age of 25.15 ± 5.80 years. 52.5% of the respondents were currently students. The vast majority relied on social media (83.7%), internet blogs/websites (83.3%) and newspapers/television (70.7%) as major sources of information regarding COVID-19. The highest percentage of individuals believed spread was possible through contaminated surfaces (95.3%), while 86.4% believed spread was possible via inhalation of droplets, and 52.0% via close contact with asymptomatic individuals. Alarmingly, 21.9% believed that transmission was possible through contact with packages shipped from China, and 16% believed COVID-19 could be contracted by eating food in Chinese restaurants. Moreover, 24.1% believed COVID-19 to be a biological weapon designed in a laboratory, while 23.9% were unsure.Conclusions: Our survey revealed some deficiencies in the understanding of transmission of SARS-CoV-2, along with racial biases and the prevalence of misinformation. Since young adults play an important role in the global response to the pandemic, our study suggests interventions that target the young adults in Pakistan in an attempt to increase their awareness about the pandemic and help them cope with its effects.

scholarly journals Functioning of Adults from Single-Parent Families in a Family and Professional Environment

2021 ◽  
Vol 8 (1) ◽  
pp. 35-45
Author(s):  
Mariola Wojciechowska ◽  
Marlena Michalska
Keyword(s):  
Local Community ◽  
Relevant Literature ◽  
Adult Life ◽  
Single Parent ◽  
Survey Method ◽  
Modern World ◽  
Single Parent Families ◽  
The Social ◽  
Professional Environment ◽  
The Impact

The modern world puts great demands on people when it comes to understanding its purpose and meaning, which undoubtedly changes the lives of individuals and social groups. People are particularly concerned about the possibility of freeing themselves from imposed group ties, enjoying the rights of a citizen and a member of a community, and the way in which freedom is exercised without restrictions. What has so far been a well-established basis for human activity and the maintenance of the existing order is now losing its importance, and is being replaced by new life opportunities. The authority of traditional social structures such as the social class, local community or family has declined. Normative and axiological systems, and consequently the quality of functioning of the contemporary family, its structure, scope of performed duties and relations within a family, have also undergone transformations. It is becoming increasingly common for adults who form the main axis of the family to decide on a divorce. This is not conducive to the optimum development of children, as they lose the sense of security, trust in adults, fail to fulfil their own lives and even doubt about the existence of true unselfish love. Parents' divorce decisions often result in emotional and motivational disorders which are manifested by difficulties in establishing social contacts, building profound relationships and coping with difficult situations. The paper shows the results of exploratory research on how adults brought up in divorced single-parent families can function in the social and professional environment. The research employs the diagnostic survey method using the auditorium questionnaire and the “100 Sentences – 100 Opinions” tool by Mirosław J. Szymański. The results of the research clearly show that adults brought up in single-parent families are involved very differently in social and professional life. They build their short- and long-term professional and personal goals in distinct ways. Personal and social characteristics of the respondents are the factors determining the observed activity. The research results are in line with the relevant literature and prove the impact of growing up in a single-parent family on children's activity in adult life.

scholarly journals Patients’ Perspectives on Qualitative Olfactory Dysfunction: Thematic Analysis of Social Media Posts

10.2196/29086 ◽  
2021 ◽  
Vol 5 (12) ◽  
pp. e29086
Author(s):  
Jane K Parker ◽  
Christine E Kelly ◽  
Barry C Smith ◽  
Aidan F Kirkwood ◽  
Claire Hopkins ◽  
...  
Keyword(s):  
Social Media ◽  
Support Group ◽  
Thematic Analysis ◽  
Olfactory Dysfunction ◽  
Patient Benefit ◽  
Ongoing Research ◽  
Duration Of Symptoms ◽  
Common Items ◽  
The Impact ◽  
Detrimental Impact

Background The impact of qualitative olfactory disorders is underestimated. Parosmia, the distorted perception of familiar odors, and phantosmia, the experience of odors in the absence of a stimulus, can arise following postinfectious anosmia, and the incidences of both have increased substantially since the outbreak of COVID-19. Objective The aims of this study are to explore the symptoms and sequalae of postinfectious olfactory dysfunction syndrome using unstructured and unsolicited threads from social media, and to articulate the perspectives and concerns of patients affected by these debilitating olfactory disorders. Methods A thematic analysis and content analysis of posts in the AbScent Parosmia and Phantosmia Support group on Facebook was conducted between June and December 2020. Results In this paper, we identify a novel symptom, olfactory perseveration, which is a triggered, identifiable, and usually unpleasant olfactory percept that persists in the absence of an ongoing stimulus. We also observe fluctuations in the intensity and duration of symptoms of parosmia, phantosmia, and olfactory perseveration. In addition, we identify a group of the most common items (coffee, meat, onion, and toothpaste) that trigger distortions; however, people have difficulty describing these distortions, using words associated with disgust and revulsion. The emotional aspect of living with qualitative olfactory dysfunction was evident and highlighted the detrimental impact on mental health. Conclusions Qualitative and unsolicited data acquired from social media has provided useful insights into the patient experience of parosmia and phantosmia, which can inform rehabilitation strategies and ongoing research into understanding the molecular triggers associated with parosmic distortions and research into patient benefit.

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