The paper initially establishes the theoretical framework including the
crucial notions of the contemporary philosophical and cultural studies the
aim of which is to investigate the Global and Individual phenomena. Following
the principal tenets of Paul de Man?s tropological approach, the paper also
seeks to critically explore theoretical elaborations constituting their own
discursive mappings, whereas, at the same time, the latter are subject to the
acute critical theoretical endeavours in the context of constructing
hyperdiscursive network and spatial logic of the Global, hence totalizing
which is precisely to neutralize the Individual. Consequently, by means of
their own metadiscursive ?schisms?, Foucault?s visibly-invisible interactive
relations of power are established, within which the Individual equally
constitutes itself as an operational factor of Jameson?s culture as
megastructure on the next level of abstraction - cultural selfproduction. The
final segment of the paper seeks to highlight the fact that, in the
contemporary epoch, discourse coequally constitutes itself as a manipulative
factor in Jameson?s ?New World System? and Baudrillard?s ?fatal strategies of
seduction?. Henceforth, within the contemporary discursive mapping
establishing itself as a paraliterature in its own right, there remains the
issue as to what extent the metastasis of the Global conditions the
metastasis of the Individual, and vice versa.