Preferences of Canadian consumers for apple fruit size
Apple fruit size preferences are known to vary among consumer populations. Characteristic commercial fruit size varies among apple-growing regions within Canada for a given cultivar. Canadian consumer preferences for apple size are not well documented, nor is it known whether preferences vary among regions. In this study, 586 consumers from British Columbia, Ontario and Nova Scotia were asked to rate a series of apple sizes using the affective “Just Right” scale. Ideal fruit size was similar regardless of province or consumer gender. Age groups differed slightly in fruit size preference. The Just Right score was a linear function of fruit diameter for all groups. The fruit diameter considered ideal for dessert use ranged from 7.4 to 7.6 cm among the age groups. Key words: Malus × domestica Borkh., sensory evaluation, consumer preference