Krombacher Beer, The World Wildlife Fund, and Cause-Related Marketing: A Case of Greenwashing?

2018 ◽  
Author(s):  
Christoph Lütge
Keyword(s):  
World Wildlife Fund ◽  
Cause Related Marketing ◽  
The World

scholarly journals Operation Oryx: The Three Stages of Captive Breeding

Oryx ◽  
1967 ◽  
Vol 9 (2) ◽  
pp. 110-118 ◽  
Author(s):  
Ian. R. Grimwood
Keyword(s):  
Captive Breeding ◽  
World Wildlife Fund ◽  
Game Warden ◽  
The World ◽  
In Captivity ◽  
Breeding Herd ◽  
Arabian Oryx ◽  
Three Stages

In 1961 the Arabian oryx was in such danger that the only hope for its survival seemed to lie in capturing sufficient animals to start a breeding herd in captivity from which eventually some could be returned to the wild. The Fauna Preservation Society, aided by the World Wildlife Fund, organised Operation Oryx, and under the leadership of Major Grimwood, then Chief Game Warden in Kenya, three animals were captured. These, together with some from the very few in captivity, were sent to Phoenix Zoo in Arizona for stage two of the operation, the breeding of a stock, which is now going on successfully. Stage three, the return to the wild, still lies ahead. Describing the capture expedition, Major Grimwood emphasises the immense interest it aroused, which brought help from six governments, five zoos, scores of societies and clubs, hundreds of individuals, and several oil and other companies, including an electricity company in Kenya which emptied its showroom of ovens in order to heat the oryx's quarantine quarters to save them from the cold.

A new species of Ricinulei of the genus Cryptocellus Westwood (Arachnida) from northern Brazil

Zootaxa ◽  
2010 ◽  
Vol 2684 (1) ◽  
pp. 63 ◽  
Author(s):  
ANA LÚCIA TOURINHO ◽  
NANCY F. LO MAN-HUNG ◽  
ALEXANDRE BRAGIO BONALDO
Keyword(s):  
New Species ◽  
Adult Female ◽  
The State ◽  
Field Campaign ◽  
World Wildlife Fund ◽  
Negro River ◽  
The World ◽  
Northern Brazil ◽  
A New Species

Cryptocellus iaci sp. nov. is described from an adult female collected during a field campaign organized by the World Wildlife Fund to the median Negro River at the Jauaperí river, in the state of Roraima, northern Brazil.

scholarly journals Elephant Survey in Ceylon

Oryx ◽  
1968 ◽  
Vol 9 (5) ◽  
pp. 364-365
Author(s):  
Fred Kurt
Keyword(s):  
Field Survey ◽  
Smithsonian Institution ◽  
Migration Routes ◽  
World Wildlife Fund ◽  
The World ◽  
Land Rover

The Ceylon elephant is in serious danger, due largely to the spread of cultivation in the island bringing destruction of its habitat and interruption of the migration routes. As an essential preliminary to devising ways of protecting the elephants, the Smithsonian Institution and the World Wildlife Fund have sponsored a field survey. Dr Kurt is one of the team of zoologists who started work in April 1967, and for whom the FPS/WWF Revolving Fund last year supplied a much needed Land Rover.

scholarly journals Climate Change & Childhood

2020 ◽  
Vol 13 (2) ◽  
Author(s):  
Guddi Singh
Keyword(s):  
Climate Change ◽  
Endangered Species ◽  
Young Person ◽  
Life And Death ◽  
World Wildlife Fund ◽  
The World ◽  
Gold Coins

When I was a child, I was a proud member of the World Wildlife Fund for Nature. I would pore over my issued green wallet and the gleaming silver-gold coins with endangered species imprinted where the Queen’s head should be. Saving the world was a noble goal, and as a young person, I was earnest about it. Today, as a practicing paediatrician, I see it less as a quaint interest than a matter of life and death.

Anything Goes in Cause Related Marketing?

2020 ◽  
pp. 97-109
Author(s):  
M. Mercedes Galan-Ladero ◽  
Clementina Galera-Casquet
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Private Company ◽  
Non Profit ◽  
Town Council ◽  
Cause Related Marketing ◽  
The World ◽  
Corporate Social ◽  
The Town

Cause-related marketing (CRM) is currently considered one of the main initiatives of corporate social responsibility (CSR). CRM programs offer numerous advantages for all the parties involved: companies, non-profit organizations, and consumers. Examples of CRM programs can be found in virtually every country in the world. Although most CRM campaigns succeeded, several of them were involved in some scandals. In Spain, an example of the controversy caused by CRM campaigns resurfaced with the installation of the so-called “solidarity traffic radar.” The aim of this chapter is to offer a case study about this campaign, where a private company managed this traffic radar. Half of the money that was raised in fines was given to the Town Council, which in turn decided to donate it to needy local families, that is, it was allocated to social aid. Thus, this case study discusses if anything goes in CRM, or there is sometimes a trivialization of solidarity.

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