scholarly journals Mass Media and Re-Branding Nigeria Project: A Historical Evaluation of a Failed Government Policy

2014 ◽  
Vol 2 (1) ◽  
pp. 134
Author(s):  
Kelechi Johnmary Ani

Mass media exercise extra-ordinary influence on the state and citizenry of every country and the ability of media to facilitate man’s behavioural change through its agenda- setting role makes them central in the re-branding process. The implication became that those politicians who champion the re-branding process tried to win the citizenry’s legitimacy through the media. This paper shows that the major challenges of the re-branding project include the inability of the Nigerian political leadership to re-brand themselves, corruption in every sphere of our national life, national insecurity, advance fee fraud, collapse of the education sector, poverty. It revealed that peace is a multi-dimensional term, which creates new environment for progressive nation building process. The rebranding project finally failed when the protagonist minister went to contest for senatorial election and his successor refused to step into her re-branding project shoes. This work called for the rise of a new government and media that would engage in ethical politics through sound leaders, priming, peace building, ethical education, etc as the roadmap to sustainable peace, security and national re-branding. The paper concluded by showing that it is only a national re-branding that is championed by the masses which can lead the citizenry to the desired goals of being a real Giant of Africa.

Author(s):  
Вероника Викторовна Катермина ◽  
Екатерина Андреевна Яченко

Статья посвящена изучению COVID-19 как лингвистического явления на материале журнала “The Economist” за март-май 2020 года. В статье отмечается, что в современном мире, характеризующемся переломными моментами цивилизационного плана, особое значение приобретает изучение основ формирования общества, роли информационных технологий и новых дискурсивных практик социального взаимодействия. Начало 2020 года ознаменовалось эпидемией коронавируса, перешедшей в пандемию. Повсеместное распространение заболевания отразилось не только на функционировании медицины и других социальных институтов, но и на лексическом составе многих языков, в частности английского. В статье анализируется структурный и семантический план лексемы «COVID-19». Данная лексема и ее синонимы вводятся в дискурс средств массовой информации, что позволяет рассмотреть их в дискурсивном контексте, выражающем изменения общественного сознания в период пандемии. В статье подчеркивается, что в периоды социальной стабильности процессы языкового развития протекают размеренно и постепенно, а языковые изменения затрагивают отдельные участки системы. В пору социальных потрясений процессы языкового развития ускоряются, создается впечатление хаоса и нестабильности. В соответствии с особенностями ситуации в обществе изменяются психологические установки масс, их языковой вкус и чувство языка. Комплексный лингвистический анализ материала позволил установить, что лексема «COVID-19» в английском массмедийном дискурсе приобретает дополнительные коннотации и служит для формирования информационной картины мира, отражающей национально-культурные особенности мировосприятия и систему ценностных отношений. The article is devoted to the study of COVID-19 as a linguistic phenomenon on the material of The Economist (March-May 2020). The article notes that in the modern world, characterized by critical moments of the civilization plan, the study of the foundations of the formation of society, the role of information technology and new discursive practices of social interaction is of particular importance. The beginning of 2020 was marked by the coronavirus epidemic, which turned into a pandemic. The wide spread of the disease affected not only the functioning of medicine and other social institutions, but also the lexical composition of many languages, in particular English. The article analyzes the structural and semantic plans of the COVID-19 token. This token and its synonyms are introduced into the discourse of the media, which allows us to consider them in the discursive context expressing changes in public consciousness during the pandemic. The article emphasizes that during periods of social stability, the processes of language development proceed gradually, and language changes affect individual parts of the system. At a time of social upheaval, the processes of language development are accelerating, an impression of chaos and instability is created. In accordance with the peculiarities of the situation in society, the psychological attitudes of the masses, their linguistic taste and flair of the language are changing.A comprehensive linguistic analysis of the research material made it possible to establish that the lexeme COVID-19 in the English mass media discourse acquires additional connotations and serves to form an informational picture of the world that reflects the national-cultural characteristics of worldview and the system of axiological relations.


2020 ◽  
Vol 2 (4) ◽  
pp. 12-17
Author(s):  
T. V. NAUMENKO ◽  

The concept of mass media has nothing to do with the masses or the amount of information being circu-lated. Mass information is information that circulates at the level of mass consciousness of society, which is a practical consciousness as opposed to a specialized consciousness. She is not only an important means of social adaptation to a mass audience in the environment of existence, but also a major catalyst of the global-ization processes, because the media contributes to the formation of such properties of the mass conscious-ness, as the versatility needed for high-quality formation and functioning of global social processes.


2019 ◽  
Vol 6 (1) ◽  
pp. 64
Author(s):  
Andhika Dewantara ◽  
Muhammad Yamin

The Nagorno Karabakh conflict is a conflict over territorial disputes that is synonymous with inter-Azerbaijan strife that adheres to the principle of integrating its territory in Nagorno Karabakh and Armenia which support the Nagorno Karabakh region and ethnic Armenians who are in it for independence from Azerbaijan. The dynamics of the Nagorno Karabakh conflict between Azerbaijan and Armenia continue to unfold, and there has never been a sustainable peace agreement between the two parties in dispute since the peace agreement Bishkek (Bishkek Protocol) 1994. Along with the dynamics of the battle, Russia has a very active role in the mediation and peace-building process between the two parties in conflict. Russia's position as mediator is carried out within the official framework of the OSCE Minsk Group and in the personal initiation of the state in the medium of the trilateral meeting. This research will describe the dynamics of the Nagorno Karabakh conflict in the period 2008-2016 along with efforts to resolve disputes under the Russian role. Keywords : Nagorno Karabakh Conflict, Russia, Mediation, and Contigency Model


2016 ◽  
Vol 5 (1) ◽  
pp. 22-46
Author(s):  
Haruka Ōmichi

The folk shamans (minkan fusha 民間巫者) called itako イタコ, mainly active in Aomori and surrounding prefectures (Akita and Iwate), are well known nationwide thanks to mass media coverage. However, despite their increased visibility, there seems to be a gap between the itako as folk culture and the image of the “itako” as a component of the mass culture produced by the media. This article attempts to clarify the actual conditions of the itako from the 1970s to 1980s, especially focusing on the influence of the occult boom, by analyzing the discourse in print media. Beginning in the 1970s, the occult boom in Japan rediscovered the religiosity of the itako as the occult the masses wanted. As a result, the itako changed from being culturally other to part of “our” mysterious knowledge. Although this involved an attribution of value to the itako, it also meant that the religiosity of the itako was turned into an object of consumption for mass culture. This popularization of itako religiosity played a significant role in establishing the itako as a part of mass culture.


2012 ◽  
Author(s):  
Kimberly A. Schreck ◽  
Melissa Russell ◽  
Luis Vargas ◽  
Tanya Brucie ◽  
Jennifer Hall

2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.


2019 ◽  
Vol 4 (1) ◽  
pp. 1-19
Author(s):  
Neri Widya Ramailis ◽  
Dede Nopendri

Discourse is a series of sentences that relate and connect one proposition with the other propositions to from a unity. The main function of the news is not to warn, instruct, and make the public stunned, the main function of the news is to inform and then it is upto the public to utilize the news. There are two ways for the news to be useful to the public, the first to effort news as general knowledge and the second to effort the news a tool of social control. E-Ktp corruption cases are one of the biggest corruption cases that occurered in Indonesia. Therefore, many mass media reported heavilly on E-Ktp corruption cases, one of which was the kompas.com. furthermore, to find out how the writer gets the source the writer gets the source of data and information the writer uses the criminology visual method and then analyzes it using criminology newsmaking theory. However, the results of this study illustrate that the aspect highlighted are those of actors suspected of being involved in E-Ktp corruption cases. Where the media only emphasizes one institution, namely the people’s representative council, even though in this case the involved parties are not only the legislature but case the involved parties are not only the legislature but also from various institutions such as the interior ministry, state-owned enterprises, and private entrepreneurs. In the aspect of media projection Kompas.com make the bulk of the news about E- Ktp corruption cases as news headline and a tranding topic.


Author(s):  
Saveleva Zh.V.

The prevalence of autism is growing, the problems of stigmatization and discrimination of people with autism spectrum disorders in society are exacerbating. The mass media play an important role in enlightening and reducing stigmatizing effects, in connection with which the goal was formulated to study the construction of images of a person with ASD in the mass media by the method of qualitative and discourse analysis of video clips from the federal channel. According to the results of the study, it can be argued that the range of characteristics used to describe people with autism in media discourse is diverse, but in retrospect, dominant interpretation models can be identified. At an early stage, the prevailing image of a person with ASD was deprived of the quality’s characteristic of normotypical people who do not want to leave their world. People diagnosed with autism were referred to as the intolerant category of "autistic". Since 2013, there has been a discursive turn, within which the category “autist” is replaced by tolerant speech patterns, adults with autism get into the lens of the media, the topic of uncommunicability as a property of a person with autism is replaced by the intention of the lack of opportunities to communicate, one of the reasons for which is social exclusion. In television stories of recent years, the mass media are actively constructing the image of a person with autism spectrum disorder through his inner world, through the advantages that a person with ASD can have due to his characteristics. However, it cannot be said that there has been a complete change of the image: the old cliches, as a rule, manifest themselves at a more latent level of grammatical constructions and semiotic meanings.


The present work, The Struggle of My Life: An Autobiography of Swami Sahajanand Saraswati, is an English translation of Sahajanand’s autobiography, written in Hindi, Mera Jeevan Sangarsh. It carries an introduction by the translator which briefly deals with the Swami’s life and legacy. It needs to be emphasized that this is not an autobiography in the common run. Its primary focus is not on Swami’s persona; its central theme is the cause of the freedom movement in general and in particular, of the peasant movement under his leadership. It tells of the life and legacy of one of the most uncompromising and fearless freedom fighters and peasant leaders. It covers the social and political history of one of the most crucial periods of our national life, 1920–47. Today, when the Indian peasantry is faced with a number of intractable problems, it reminds them of the struggles of the peasants of yesteryears and the kind of trials and tribulations they went through. It is also remarkable that despite his vast learning and command over Sanskrit, Swami chose to write in simple, colloquial Hindi. That only speaks for his total identification with the masses. Both the teaching and student community as well as general readers would find this book useful, interesting and intellectually stimulating.


2018 ◽  
Vol 19 (2) ◽  
pp. 195-215 ◽  
Author(s):  
Chris Hackley ◽  
Amy Rungpaka Hackley

In the media convergence era, brands are embracing hybrid forms of advertising communication such as branded content, product placement and sponsored TV ‘pods’, brand blogs, shareable video, programmatic advertising, ‘native’ advertising and more, as alternatives to, and extensions of, traditional mass media advertising campaigns. In this article, we draw on Genette’s theory of transtextuality to reframe this phenomenon from a paratextual purview. We suggest that the analogy of the paratext articulates the iterative, ambiguous, participative and intertextual character of much contemporary brand communication. We describe extended examples of paratextual advertising and promotion that illustrate the fluid and mutually contingent relation of advertising text to paratext, and we outline an analytical framework for future research and practice.


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