Evaluating the Possibilities of Improving the Quality of Tourism Services of the “Eco- Guesthouses” from Mărginimea Sibiului

2015 ◽  
Vol 4 (1) ◽  
pp. 40-56
Author(s):  
Virgil Nicula ◽  
Roxana Elena Popșa
Keyword(s):  
Customer Orientation ◽  
International Market ◽  
International Studies ◽  
Market Segment ◽  
Tourism Sector ◽  
The World ◽  
Tourism Services

This paper provides an overview of the possibilities of improving the quality of tourism services of the ”eco-guesthouses” from Marginimea Sibiului in the context where the international studies indicate that lately tourists have become more experienced and expect good quality products in chosen holiday destinations. Currently, the international market of ecotourism has developed with 10-12% annually, having the fastest growth in the world tourism sector and tending to become an independent market segment, under the influence of factors such as: travelers prefer to choose educational holidays, their desire to escape to nature and spend quality time with friends or family, etc. In these circumstances, the quality is important for both tourists and eco-guesthouses, as it can contribute to making better products at lower costs, ensuring continuous customer orientation and thus controlling and shaping their preferences and expectations.

Evaluating the Possibilities of Improving the Quality of Tourism Services of the “Eco- Guesthouses” From Mărginimea Sibiului

2019 ◽  
pp. 396-409
Author(s):  
Virgil Nicula ◽  
Roxana Elena Popșa
Keyword(s):  
Customer Orientation ◽  
International Market ◽  
International Studies ◽  
Market Segment ◽  
Tourism Sector ◽  
The World ◽  
Tourism Services

This paper provides an overview of the possibilities of improving the quality of tourism services of the “eco-guesthouses” from Mărginimea Sibiului in the context where the international studies indicate that lately tourists have become more experienced and expect good quality products in chosen holiday destinations. Currently, the international market of ecotourism has developed with 10-12% annually, having the fastest growth in the world tourism sector and tending to become an independent market segment, under the influence of factors such as: travelers prefer to choose educational holidays, their desire to escape to nature and spend quality time with friends or family, etc. In these circumstances, the quality is important for both tourists and eco-guesthouses, as it can contribute to making better products at lower costs, ensuring continuous customer orientation and thus controlling and shaping their preferences and expectations.

Contributions Regarding the Application of the Six Sigma Method in Tourism as a Quality Engineering Method

2015 ◽  
Vol 809-810 ◽  
pp. 1408-1413
Author(s):  
Mihail Aurel Țîțu ◽  
Andreea Simina Răulea ◽  
Ștefan Țîțu
Keyword(s):  
Human Resources ◽  
Six Sigma ◽  
Customer Orientation ◽  
Tourism Industry ◽  
Improvement Program ◽  
Tourism Sector ◽  
Client Expectations ◽  
Tourism Services ◽  
Vital Element

The problem of quality and customer orientation are the most important leverage in obtaining success. Over the time, the influence of human resources in terms of training, controlling and shaping client expectations has gained significant meanings. Research in this field has led to the formulation of the hypotheses according to which human resources can represent a vital element in obtaining a competitive advantage. In line with the importance of the topic addressed, the main objective of these scientific approach is to identify the current problems related to the quality of Romanian tourism services and to propose a improvement program using the six sigma method. The paper provides an excellent resource for many researchers who are engaged in research and applications of Six Sigma in the tourism industry. Moreover the dearth of literature on the use of Six Sigma in the tourism sector makes this paper count.

scholarly journals QUALITY OF BANKING PRODUCTS: FACTORS OF INFLUENCE

2021 ◽  
Author(s):  
Tetiana Gavrilko ◽  
Karina Skripnik
Keyword(s):  
Customer Orientation ◽  
Banking System ◽  
Modern World ◽  
Quality Level ◽  
Factors Influencing ◽  
The World ◽  
Oriented Activity ◽  
The Impact

The article presents the impact on the quality of banking products of internal and external factors in terms of the need to strengthen the customer orientation of banking activities based on innovative technological decisions. The state of the banking system of Ukraine in a pandemic is analysed and the necessity of banks to find new opportunities to ensure a high level of quality of their products, both traditional and innovative, taking into account the peculiarities of modern world trends. The essence of the concepts "banking product" and "quality of a banking product" is studied. The expediency of considering the complex of concepts - a banking product, a banking service and a banking operation - as a set of interrelated elements that constitute a certain holistic hierarchical system was determined. The article substantiates the necessity of understanding the quality of a banking product as the degree of satisfaction of clients' needs taking into account a number of criteria that form a state of loyalty to the banking institution, ensuring its sustainable operation in the short and long term. The basic principles to which the portfolio of banking products should correspond are highlighted. External and internal factors influencing the quality of the banking products portfolio are analysed. The role of organizational culture of the bank as the basis for strengthening client-oriented activity has been defined. The factors which influence the level of loyalty of the banking institution's clients have been studied. The main differences between the priorities of customers and banks are considered. The focus is placed on the need for hyper-personalization when interacting with customers, which will allow them to best meet their needs by providing relevant services. The prospects of cooperation between banks and Fintech companies as a condition for creating modern innovative products on the basis of providing the appearance of a synergistic effect of a new quality level were analysed. This cooperation will open the possibility of access to a solid bank customer audience for Fintech companies, and for others it is a condition for mastering of modern digital innovations. The factors influencing the level of development of the Fintech industry are considered, and the dominant trends in the field of digitalization of the leading countries of the world are given. The role of neobanks in creating conditions for a high quality of interaction with consumers as compared with classic banks was investigated. The features in the activities of the leading non-banks of the world are set out. The reality of the threat to banking systems from technological giants BigTech was analysed. Identified changes in the needs of customers to obtain a set of financial and non-financial products. Considered the possibility of meeting customer needs by forming a banking ecosystem with access to other, non-traditional banking segments.

scholarly journals FORECASTING THE DEVELOPMENT OF THE INTERNATIONAL MARKET OF TOURIST SERVICES IN THE POST-LEKORONOVIRAL PERIOD

2021 ◽  
Author(s):  
Natalia Bielousova
Keyword(s):  
World Economy ◽  
International Market ◽  
Tourism Industry ◽  
Economic Feasibility ◽  
Practical Implementation ◽  
Economic Stability ◽  
Financial Reforms ◽  
Economic Relations ◽  
Tourism Sector ◽  
The World

The article provides a general assessment of the activities of the international market of tourism services in the pre-coronavirus period and predicts the recovery of the tourism industry as a component of the economy, after overcoming the pandemic. The article offers statistical and informative material on the role of tourism in the system of world services and the international economy, compares the number of people employed in tourism by years and analyzes the foreign experience of the functioning of the tourist services market, defining the main trends in the development of tourism in the future as a segment of the world economy. It is substantiated that tourism is one of those sectors of the world economy that has suffered more from the pandemic, taking into account UNWTO monitoring, IMF data, analytical studies of the European Bank for Reconstruction and Development and the results of the analysis of economic stability of European agencies Standard and Poor’s, Fitch and Moody’s. Scenarios of the world’s exit from the economic crisis, in which tourism plays one of the main roles, are proposed, and the consequences of the introduction of certain scenarios into their practical implementation are predicted. The chances of overcoming the crisis are assessed for Ukraine, which is lagging behind in the implementation of measures in support of the tourism sector, and poses a serious threat to the competitiveness of the industry in the international market during the forecast period of economic recovery. Attention is focused on the fact that financial reforms are being carried out in Ukraine, in which tourism accounts for a relatively small share in the country’s economy. Therefore, the recovery of the tourism segment of the country’s economy is possible under the V-shaped scenario, which will allow the tourism industry to be restored after the pandemic without significant losses. The ways of exit of Ukraine from the difficult economic situation in the tourism industry are determined and the development trends of the Ukrainian market of tourist services are predicted. Information about the strengths and weaknesses of the development of the world tourism market will help determine the most promising areas of activity in the tourism sector and predict the economic feasibility of introducing one direction or another into the public system of economic relations.

scholarly journals Quality and its role in the management of tourism as one of the sources of funding in the Kurdistan Region of Iraq

2018 ◽  
pp. 179
Author(s):  
Nihad Khalid
Keyword(s):  
Services Quality ◽  
Kurdistan Region ◽  
Tourism Management ◽  
Top Managers ◽  
Tourism Sector ◽  
Executive Managers ◽  
Tourism Services ◽  
Descriptive Method

The problem of the study comes out of unknowing the effect of quality of tourism services on the development of tourism sector, which leads to deepen more in rent-seeking economy in Kurdistan region, lack of cultural level and awareness make the tourism resorts are not attractive for tourists, the absence of tourism facilities such as hotels, restaurants, furnished apartments for tourists especially in tourism seasons for the purpose of benefiting it as a financing source, and also depending on oil have led not to pay attention to other sectors like tourism sector.        The objective of the study is knowing the role of tourism services quality of hotels of Sulaimaniyah governorate, via knowing tourism management and to whaat extent they have services quality, the researchers used the analytical descriptive method and they have taken a sample of hotels in Sulamaniyah governorate which are Sulamaniyah Palace hotel, Paradise hotel, Yelda hotel and Ramada hotel, by distributing questionnaire among employees who work in top and middle management levels such as top managers and executive managers, and questionnaire distributed randomly and the questionnaires are responded by (39) persons with the proportion (86.67%). The study concluded that taking the implementation of services quality in tourism; especially, in hotels is very necessary.

scholarly journals ANALISIS FAKTOR PEMBENTUK PERSEPSI NILAI DALAM MENINGKATKAN KEPUASAN PELANGGAN

2004 ◽  
Vol 3 (2) ◽  
Author(s):  
Werner R. Murhadi
Keyword(s):  
Customer Satisfaction ◽  
Perceived Risk ◽  
Perceived Value ◽  
Price Fairness ◽  
Customer Perceived Value ◽  
Tourism Sector ◽  
Perceived Price ◽  
Tourism Services ◽  
Actual Price

Tourism has a bright future and so does the hotel industry. Many opportunities in tourism sector have influenced the great number of tourism services provider and the effect is high competition. Increasing in competition can induce service quality of the corporation for creating the customer satisfaction. Customer satisfaction is influenced by many factors such as perceived valued by the customer. Perceived value is the consumer's overall assessment of the utility of a product based on perceptions of what received and what is given. Perceived Quality, Perceived Risk, Perceived Price and Price Fairness influence perceived value. Perceived price is formed by actual price that corporation charges to the consumer and brand class of product. This paper according to tourism sector, but the model can be used for others sector

scholarly journals ЗАДОВОЉСТВО И ЛОЈАЛНОСТ КАО ПОКАЗАТЕЉИ КВАЛИТЕТА ЕЛЕМЕНАТА ТУРИСТИЧКОГ ПРОИЗВОДА

TEME ◽  
2021 ◽  
pp. 331
Author(s):  
Ivana Kostadinović ◽  
Sunčica Stanković
Keyword(s):  
Multivariate Analysis ◽  
Statistical Analysis ◽  
Age Structure ◽  
Successful Development ◽  
Transportation Services ◽  
Tourism Product ◽  
The World ◽  
The Subject ◽  
Tourism Services

The continuous expansion and diversification of tourism in recent decades have led to this branch of industry to become one of the largest and fastest growing in the world. Well-planned tourism generates benefits to destinations by increased revenue from tourism and employment. In this connection, the quality of tourism services, and this is the tourists’ satisfaction with the quality of tourism services provided, as a precursor of loyalty, become crucial for the successful development of tourism. The subject of this research are satisfaction and loyalty as indicators of tourism product element quality. The aim of this study is to explore the connection between tourists’ satisfaction with the quality of catering services, accommodation services, transportation services and in terms of the specific tourism event with their age structure and region they visited, as well as the connection between satisfaction of tourists with the quality of the elements of the tourist product and loyalty. In order to achieve this objective, the sample included 381 respondents. Answers that are relevant for the analysis yielded 357 respondents. For statistical analysis, multivariate analysis of variance and discriminant analysis were used. Research results indicated that there were significant statistical differences between the age structure and tourists’ satisfaction, that these also corresponded to the region visited, and tourist loyalty depends on their satisfaction with the quality of elements of the tourist product.  

Health Tourism-Based Destination Marketing

2017 ◽  
pp. 107-131
Author(s):  
Maşide Gürcü ◽  
Dilaver Tengilimoğlu
Keyword(s):  
Service Quality ◽  
Market Share ◽  
International Market ◽  
Service Process ◽  
Destination Marketing ◽  
Health Tourism ◽  
Tourism Sector ◽  
The World ◽  
The Government

Visits of people for their health caused health tourism to be created. Health tourism has a great market share in the world with a volume of 100 billion dollars. A big battle has started between companies and countries that want to get share from this market. It became necessary to be act professionally because of the competition in health tourism sector. It is very important to know the market, to determine customer requests and needs, to know the advantageous and disadvantageous of competitors and to positions itself at the correct place. It is necessary to focus on international market at health tourism process. Politicians and the government has a big role in being a destination in health tourism sector. All the factors in service process are important parts of both service quality and of branding process.

scholarly journals UTICAJ PORESKE POLITIKE NA KONKURENTNOST TURIZMA U SRBIJI I NEKIM ZEMLJAMA U OKRUŽENJU I EVROPSKE UNIJE

2017 ◽  
pp. 243
Author(s):  
Sonja Jovanović ◽  
Maja Božilović
Keyword(s):  
Tax Policy ◽  
Tax Rates ◽  
World Economic Forum ◽  
Tourism Sector ◽  
The World ◽  
European Union Countries ◽  
World Economic ◽  
The Subject ◽  
Tourism Services ◽  
The Impact

Tax policy has a significant impact on the tourism sector, its development, employment, and the decision of tourists to visit a destination. The impact of tax policy on the price of tourism services also reflects on the tourism and travel sector’s competitiveness level. The subject of this paper is tax policy in the area of tourism in Serbia and some neighboring and European Union countries (Croatia, Montenegro, Albania, Macedonia, Bulgaria, Slovenia, Hungary, Romania). The aim of the paper is the analysis of tax rates in the tourism sector in the countries under consideration, and the level of tourism sector’s competitiveness in terms of the impact of tax policy on business and investment. Methodological basis in this paper relies on the World Economic Forum data (WEF) on Travel & Tourism Competitiveness Index (TTCI). Research has shown unfavorable position of Serbia, as well as most countries in the region, in terms of effects of tax policy on business and investment.

scholarly journals Software trends in improving local tourism product marketing in Indonesia: a systematic review

2021 ◽  
Vol 4 (1) ◽  
pp. 77-84
Author(s):  
H. Purnomo
Keyword(s):  
International Market ◽  
World Market ◽  
Current Data ◽  
Business People ◽  
Digital World ◽  
Tourism Product ◽  
Tourism Sector ◽  
Literature Reviews ◽  
The World ◽  
Analysis System

Software is believed to be increasingly the prima donna of today's computerized era. This is because the world is getting easier to reach with digital assistance, which is becoming more and more trendy. Tech is lagging in travel business activities. Many tourism business people are now increasingly interested in conducting their tour promos online to quickly increase local tourism products' marketing to the international market. So to ensure correctness, we have undertaken a practical study with literature reviews and travel publications. We prioritize the latest literature between 2015 and 2021, considering that the digital world is changing rapidly. To get valid and convincing results, we choose a coding analysis system, in-depth evaluation so that the conclusions we get an answer to this study's problems. Because this study relies on current data from searches from Google doc data, ERIC publications, Google scholarships, and other data sources is the main source. With the consideration of the existing literature, we conclude that now tourism actors in many countries are increasingly using digital applications in marketing tourism products in the world market share. Hopefully, this finding will provide meaningful input for all parties engaged in the tourism sector.

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