An Interdisciplinary Perspective of Incorporating Social Media into Teaching Practice

2018 ◽  
Vol 9 (2) ◽  
pp. 50-61
Author(s):  
Margaret C. Stewart ◽  
Julie D. Lanzillo
Keyword(s):  
Social Media ◽  
Teaching Practice ◽  
Practical Experience ◽  
Digital Content ◽  
Media Management ◽  
Classroom Implementation ◽  
Social Technologies ◽  
Social Media Management ◽  
Fan Engagement ◽  
Graduating Students

The ability to use social media as a job skill among several industries is growing increasingly prevalent. From social media managers to digital content coordinators to fan engagement specialists, graduating students have tremendous opportunity to thrive professionally due to the popularity and ubiquity of social media. In collegiate and professional settings alike, a clear emphasis on the importance of effective social media management is now critical. As a result, educators are now challenged to find creative and innovative ways to prepare students through theoretical knowledge and practical experience relating to the ever-changing landscape of both the technical and industrial demands. This article presents a critical review of existing information on the use of social technologies in the classroom, a discussion on relevant perceptions, techniques, recommendations for interdisciplinary classroom implementation and student engagement, and considerations for educators incorporating social media practice into their curricula.

To Stream or Not to Stream? A Case of Social Media Management Within a Professional Sport Organization

2020 ◽  
Vol 9 (S1) ◽  
pp. S26-S34
Author(s):  
Sarah Wymer ◽  
Michael L. Naraine ◽  
Ashleigh-Jane Thompson ◽  
Andy J. Martin
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Professional Sport ◽  
Live Streaming ◽  
Media Management ◽  
Theoretical Frameworks ◽  
Sport Organization ◽  
Social Media Management ◽  
Fan Engagement ◽  
Social Media Strategy

This is a fictional case based on the actual management of a social media strategy that occurred in a professional sport organization in Queensland, Australia. The intention of the case is to explore a range of social media management themes such as live streaming, audience reach, fan engagement, and decision making as they apply to a sport organization. The case primarily focuses on social media live streaming (specifically Facebook Live) and aims to provide an understanding of live video posts in comparison with other post types (i.e., photo, video, text, and links). The case develops within the theoretical frameworks of relationship marketing, fan engagement, and social media, and is suitable for students learning about sport marketing, sport sponsorship, promotion and public relations, and other communication courses in sport management. Specifically, students are tasked with developing a range of potential strategies to support the lead character, Michael Battersby, in implementing live streaming within a social media strategy.

Start A Fire: Creating Value and Growth

2019 ◽  
pp. 1-16
Author(s):  
Sarit Markovich ◽  
Oded Golan ◽  
Charlotte Snyder
Keyword(s):  
Social Media ◽  
Venture Capital ◽  
Media Management ◽  
Conference Room ◽  
Tel Aviv ◽  
Management Platform ◽  
Venture Capital Funding ◽  
Capital Funding ◽  
Social Media Management ◽  
A Company

In March 2017, Oded Golan sat in his technology startup's conference room with his co-founder, pondering the fate of their company, Start A Fire. In just four years, the two entrepreneurs had taken an idea that started in Golan's apartment in Tel Aviv and turned it into a company that had raised $3.5 million in venture capital funding and served more than 3,000 of the world's biggest brands using an innovative content distribution and social media management platform that enabled brands to improve communication and engagement with their followers

Social Media Management bei der EnBW Energie Baden-Württemberg AG

2011 ◽  
pp. 477-490
Author(s):  
Jens J. Martin ◽  
Anna Dietrich ◽  
Klaus-Jürgen Schilling
Keyword(s):  
Social Media ◽  
Media Management ◽  
Social Media Management

scholarly journals Social Media and the Virality of Risk: The Risk Amplification through Media Spread (RAMS) Model

2015 ◽  
Vol 12 (3) ◽  
Author(s):  
Santosh Vijaykumar ◽  
Yan Jin ◽  
Glen Nowak
Keyword(s):  
Social Media ◽  
Risk Perceptions ◽  
Media Management ◽  
Social Amplification Of Risk ◽  
Health Authorities ◽  
Public Health Authorities ◽  
Risk Framework ◽  
Risk Amplification ◽  
Social Media Management ◽  
Rams Model

AbstractSocial media have transformed traditional configurations of how risk signals related to an infectious disease outbreak (IDO) are transmitted from public health authorities to the general public. However, our understanding of how social media might influence risk perceptions during these situations, and the influence of such processes on ensuing societal responses remains limited. This paper draws on key ideas from the Social Amplification of Risk Framework (SARF), Socially Mediated Crisis Communication (SMCC) model and a case study of the US Centers for Disease Control and Prevention’s (CDC) social media management of the 2009 H1N1 pandemic to propose a new conceptual model. The Risk Amplification through Media Spread (RAMS) model brings clarity to the new complexities in media management of IDOs by delineating the processes of message diffusion and risk amplification through communication channels that are often highly integrated due to social media. The model offers recommendations for communication priorities during different stages of an IDO. The paper concludes with a discussion of the RAMS model from theoretical and applied perspectives, and sets the direction for future conceptual refinement and empirical testing.

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