Identity, curated branding, and the star cosplayer's pursuit of Instagram fame
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In response to the digital landscape, the nature of cosplay, in which the cosplayer constructs an identity complementary to the character via costuming, has changed from a performative expression of fandom appreciation to a desire to achieve viral fame. As a signifier of popular culture, such so-called star cosplayers commodify their bodies to market a social identity through the curatorial process of displaying work on Instagram. A creative project, ".//wired: TRENDING," promotes the aesthetic value and function of cosplay while utilizing social media to create an identity brand for endorsement.
2018 ◽
Vol 36
(3)
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pp. 104-107
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2020 ◽
Vol 14
(3)
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pp. 285-303
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2016 ◽
Vol 60
(2)
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pp. 266-281
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2017 ◽
Vol 16
(1)
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pp. 12-24
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