Social media, networks and governance: on the inadequacy of traditional reasoning

2011 ◽  
Vol 11 (1) ◽  
pp. 1-5
Author(s):  
Theo Camps
Keyword(s):  
Social Media ◽  
Supply And Demand ◽  
Information Flows ◽  
Social Media Networks ◽  
Network Concept ◽  
The Relationship

Social media have brought about an enormous acceleration and increase in information flows. They have caused traditional ways of describing organisations and their environment to quickly lose their effect. Current views on the relationship between supply and demand in market situations are also losing their validity. The network concept offers possibilities for developing effective forms of description and analysis. The example of the position of Dutch tomato exports to Germany shows that it is impossible to arrive at a useful formulation of the problem without the concept of the network. The disappearance of traditional descriptions starts with the language used. The terminology that was suitable for describing organisations in the industrial era has only limited value in the information era, or is even counter-productive. In many cases, the essence of what occurs in reality is not captured in traditional descriptions.

The Influence of Customers Social Media Brand Community Engagement on Restaurants Visit Intentions

2019 ◽  
Vol 10 (4) ◽  
pp. 1-14
Author(s):  
Muhammed Alnsour ◽  
Hadeel Rakan Al Faour
Keyword(s):  
Social Media ◽  
Community Engagement ◽  
Behavioral Control ◽  
Strong Relationship ◽  
Perceived Behavioral Control ◽  
Marketing Communication ◽  
Brand Community ◽  
Cross Sectional ◽  
Social Media Networks ◽  
The Relationship

The purpose of this article is to study the relationships between brand community engagement of customers on social media networks and customer behavioral intentions with regard to visiting restaurants where the theory of planned behavior was applied. A conclusive-descriptive, cross-sectional research design was selected in order to determine the degree to which Brand Community Engagement, Attitude (ATT), Subjective Norms (SN), Perceived Behavioral Control (PBC), Restaurant's Visit Intentions (INT) and Visit Behavior (B) are interrelated and associated. The results indicated that BCE does affect customers attitude towards dining out and visiting restaurants and that SN cannot moderate the strong relationship between ATT and intention. In addition, customer intention can weakly predict their behavior of visiting restaurants. The results of this study suggest that management of restaurants should pay attention to their marketing communication strategies through social media restaurant's communities and should focus on how to increase the engagement levels of customers beside understanding and may be changing their attitudes towards experiences in restaurants. This study examined the relationship between Restaurants Brand Community Engagement on social media and customer intentions to dine out and visit restaurants.

scholarly journals Getting Connected: An Empirical Investigation of the Relationship Between Social Capital and Philanthropy Among Online Volunteers

2018 ◽  
Vol 48 (2_suppl) ◽  
pp. 151S-173S
Author(s):  
Joe Cox ◽  
Eun Young Oh ◽  
Brooke Simmons ◽  
Gary Graham ◽  
Anita Greenhill ◽  
...  
Keyword(s):  
Social Capital ◽  
Social Media ◽  
Regression Analysis ◽  
Rapid Growth ◽  
Empirical Investigation ◽  
Policy Makers ◽  
Internet Technologies ◽  
Social Media Networks ◽  
Unique Data ◽  
The Relationship

The concept of social capital has attracted much attention from researchers and policy makers, largely due to links with positive social outcomes and philanthropic acts such as volunteering and donations. However, a rapid growth in Internet technologies and social media networks has fundamentally affected the formation of social capital, as well as the way in which it potentially associates with prosocial behaviors. This study uses unique data from a survey of online volunteers to explore the interrelationships between social capital and a mix of self-reported and observed philanthropic activities in both online and offline settings. Our results show that while social capital levels associate strongly with offline donations, there are key differences in the relationships between social capital and volunteering in online and offline settings. Using two-stage least squares (2SLS) regression analysis to control for endogeneity, we also infer a number of causal relationships between social capital and philanthropy.

The social silos of journalism? Twitter, news media and partisan segregation

2018 ◽  
Vol 21 (4) ◽  
pp. 815-835 ◽  
Author(s):  
John Wihbey ◽  
Kenneth Joseph ◽  
David Lazer
Keyword(s):  
Social Media ◽  
News Media ◽  
Social Media Networks ◽  
The Social ◽  
The Us ◽  
Standard Text ◽  
Media Ecosystem ◽  
The Relationship ◽  
Insight Into ◽  
Modest Correlation

The present work proposes social media as a tool to understand the relationship between journalists’ social networks and the content they produce. Specifically, we ask, “what is the association between the partisan nature of the accounts journalists follow on Twitter and the news content they produce?” Using standard text scaling techniques, we analyze partisanship in a novel dataset of more than 300,000 news articles produced by 644 journalists at 25 different US news outlets. We then develop a novel, semi-supervised model of partisanship of Twitter following relationships and show a modest correlation between the partisanship of whom a journalist follows on Twitter and the content she produces. The findings provide insight into the partisan dynamics that appear to characterize the US media ecosystem in its broad contours, dynamics that may be traceable from social media networks to published stories.

scholarly journals The Concept of “New Media” Among News Producers

2021 ◽  
Author(s):  
Shlash Alzyoud
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Qualitative Approach ◽  
Traditional Media ◽  
Social Media Networks ◽  
News Industry ◽  
Pros And Cons ◽  
The Relationship

The aim of this study is to understand how Jordanian journalists view social media networks as being related to the news industry and the extent of their dependence on these networks in producing news. It also explores the opinions of journalists on the pros and cons of these networks through the lens of relationship between these networks and professional journalism. The study uses the qualitative approach by conducting interviews with a number of professional Jordanian journalists. The most prominent results that the study revealed are that journalists view social networks as an important and beneficial development. There is optimism among journalists about the relationship between professional journalism and social media. Also, social networks have brought several benefits to the professional journalism. The results also show that there is a firm belief among journalists that social networks cannot be considered a substitute for traditional media.

What Inspired That Tweet: A Comparative Analysis of Official and Stakeholder-Enacted Crisis Responses During the Urban Meyer/Zach Smith Scandal

2021 ◽  
pp. 216747952198930
Author(s):  
Natalie Brown-Devlin ◽  
Kenon A. Brown ◽  
Brian C. Britt ◽  
Alyssa C. Adamson
Keyword(s):  
Social Media ◽  
Comparative Analysis ◽  
Crisis Communication ◽  
Textual Analysis ◽  
Crisis Response ◽  
Organizational Crisis ◽  
Head Coach ◽  
Social Media Networks ◽  
Crisis Responses ◽  
The Relationship

This study investigated the relationship between stakeholder enacted crisis communication and organizational crisis response. Through textual analysis, the reputation repair strategies that head coach Urban Meyer utilized in his four public statements regarding the Zach Smith scandal were identified. Next, 10,000 tweets from Ohio-based stakeholders were content analyzed to examine the extent to which stakeholders mirror the selected strategies employed by an individual enveloped in a crisis and amplify them through their own social media networks. Results showed that stakeholders engaged in three primary behaviors: rallying together by using the ingratiation and reminder strategies; mirroring some of Meyer’s official strategies; and utilizing their own strategies to attribute blame to other, external parties. Implications regarding how stakeholders utilize Twitter, itself, during a crisis were also proffered.

scholarly journals Children’s Engagement with Brands: From Social Media Consumption to Brand Preference and Loyalty

2020 ◽  
Vol 12 (22) ◽  
pp. 9337 ◽  
Author(s):  
Patricia Núñez-Gómez ◽  
Joaquín Sánchez-Herrera ◽  
Teresa Pintado-Blanco
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Digital Media ◽  
Decision Process ◽  
Digital Content ◽  
Purchase Decision ◽  
Brand Preference ◽  
Social Media Networks ◽  
Content Consumption ◽  
The Relationship

Digital content consumption provides a new scenario for children’s relationships with brands. The objective of this research is to study the process by which children interact with social media networks and the effect on brand preference and loyalty generated by this interaction. Specifically, the objectives of this research are focused on empirically verifying the process of consumption, contribution, and creation of children in social networks, and confirm the effect they can have on the relationship between children and brands. A great amount of research has focused on adult consumers and has projected the methodology onto children. This paper will take into account the particularities of children who are one of the most important groups in the purchase decision process of many categories (travel, food, toys, technology, fashion, etc.). For this reason, a theoretical model was built and validated with a sample of boys and girls between the ages of 8 and 14. The results show that the interaction of children with digital media (social networks) has a very important effect on increasing and generating brand preferences and loyalty. Although the effect is general and is not dependent on the age of the child, a more intense effect was observed in children between the ages of 12 and 14.

Enhancing supply chain sensing capability through social media: an environmental scanning perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jiahe Song ◽  
Kang-Bok Lee ◽  
Zhongyun Zhou ◽  
Lin Jia ◽  
Casey Cegielski ◽  
...  
Keyword(s):  
Social Media ◽  
Supply Chain ◽  
Design Methodology ◽  
Dynamic Capabilities ◽  
Supply And Demand ◽  
Environmental Scanning ◽  
Moderating Effects ◽  
Content Type ◽  
Scanning Behavior ◽  
The Relationship

PurposeThe purpose of this study is to investigate the relationship between social media and sensing capability for supply chain management (SCM) from an environmental scanning perspective. The authors consider upstream supply and downstream customer markets as two aspects of social media-enabled environmental scanning (SMES). The moderating effects of three uncertainties are explored.Design/methodology/approachThe data were collected from 178 supply chain professionals through a survey. Generalized estimating equations (GEE) were used to analyze the data.FindingsSMES in both supply and customer markets enhance sensing capability. Interestingly, the results reveal an accelerating effect on sensing by the incremental effort of SMES-supply. However, that of SMES-customer leads to a decelerating outcome for sensing. Also, uncertainties, especially the demand- and technology-related, play a series of interacting effects according to SMES levels.Research limitations/implicationsThis research contributes to the literature of operations and supply chains regarding social media strategies and dynamic capabilities. It opens the black box of environmental scanning behavior on social media and adds new knowledge on the dynamic influence of such behavior toward organizational sensing capability for SCM. In addition, further understanding on supply chain uncertainty as a moderator is also strengthened through this research.Originality/valueThis research is the first to empirically uncover the effect of social media on sensing capability for SCM through the lens of environmental scanning. The results support the employment of social networking for improving supply and demand sensing.

Penerapan Strategi Social Media Marketing Untuk Meningkatkan Penjualan Pada Dealer Mobil Toyota, Daihatsu dan Honda Bandung

Infoman s ◽  
2018 ◽  
Vol 12 (2) ◽  
pp. 115-124
Author(s):  
Yopi Hidayatul Akbar ◽  
Muhammad Agreindra Helmiawan
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Social Media Marketing ◽  
Public Attention ◽  
Media Companies ◽  
Social Media Networks ◽  
Internet Users ◽  
Marketing Activities ◽  
The University ◽  
Website Content

Social media is one of the information media that is currently widely used by several companies and personally to convey information, with the presence of social media companies no longer need to spread offers through print media, they can use information technology tools in this case social media to submit offers the products they sell to users globally through social media. This social media marketing technique is the process of reaching visits by internet users to certain sites or public attention through social media sites. Marketing activities using social media are usually centered on the efforts of a company to create content that attracts attention, thus encouraging readers to share the content through their social media networks. The application of the QMS method is certainly not only submitted through search engine webmasters, but also on a website keywords must be applied that relate to the contents of the website content, because with the keyword it will automatically attract visitors to the university website based on keyword phrases that they type in the search engine. With Search Media Marketing Technique (SMM) is one of the techniques that must be applied in conducting sales promotions, especially in car dealers in Bandung, it is considered important because each product requires price, feature and convenience socialization through social media so that sales traffic can increase. Each dealer should be able to apply the techniques of Social Media Marketing (SMM) well so that car sales can reach the expected target and provide profits for sales as car sellers in the field.

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