scholarly journals Heterogeneous anchoring in dichotomous choice valuation framework

2007 ◽  
Vol 73 (4) ◽  
pp. 369 ◽  
Author(s):  
Emmanuel Flachaire ◽  
Guillaume Hollard ◽  
Stéphane Luchini
Keyword(s):  
Author(s):  
Dede Long ◽  
Grant H. West ◽  
Rodolfo M. Nayga

Abstract The agriculture and food sectors contribute significantly to greenhouse gas emissions. About 15 percent of food-related carbon emissions are channeled through restaurants. Using a contingent valuation (CV) method with double-bounded dichotomous choice (DBDC) questions, this article investigates U.S. consumers’ willingness to pay (WTP) for an optional restaurant surcharge in support of carbon emission reduction programs. The mean estimated WTP for a surcharge is 6.05 percent of an average restaurant check, while the median WTP is 3.64 percent. Our results show that individuals have a higher WTP when the surcharge is automatically added to restaurant checks. We also find that an information nudge—a short climate change script—significantly increases WTP. Additionally, our results demonstrate that there is heterogeneity in treatment effects across consumers’ age, environmental awareness, and economic views. Our findings suggest that a surcharge program could transfer a meaningful amount of the agricultural carbon reduction burden to consumers that farmers currently shoulder.


1997 ◽  
Vol 26 (2) ◽  
pp. 229-236 ◽  
Author(s):  
Thomas H. Stevens ◽  
Christopher Barrett ◽  
Cleve E. Willis

Three conjoint models—a traditional ratings model, a ratings difference specification, and a binary response model—were used to value groundwater protection program alternatives. The last, which is virtually identical to a dichotomous choice contingent valuation specification, produced the smallest value estimates. This suggests that the conjoint model is very sensitive to model specification and that traditional conjoint models may overestimate economic value because many respondents are not in the market for the commodity being valued.


2006 ◽  
Author(s):  
Sandra Nolte (Lechner) ◽  
Anne Rozan ◽  
Francois Laisney

2017 ◽  
Vol 46 (2) ◽  
pp. 315-337 ◽  
Author(s):  
Maik Kecinski ◽  
Kent D. Messer ◽  
Lauren Knapp ◽  
Yosef Shirazi

Oyster aquaculture has experienced tremendous growth in the United States over the past decade, but little is known about consumer preferences for oysters. This study analyzed preferences for oysters with varied combinations of brands, production locations, and production methods (aquaculture vs. wild-caught) using dichotomous choice, revealed preference economic field experiments. Results suggest significant and distinct differences in behavior between first-time and regular oyster consumers. While infrequent oyster consumers were drawn to oysters labeled as wild-caught, experienced oyster consumers preferred oysters raised via aquaculture. These findings will be valuable for growers and policymakers who invest in aquaculture to improve surrounding ecosystems.


2002 ◽  
Vol 7 (3) ◽  
pp. 44-45
Author(s):  
Brock Cambourne ◽  
Michele Cegielski ◽  
Trevor Mules

Author(s):  
Huynh Viet Khai

Using the dichotomous choice contingent valuation method, this chapter helps shed light on the potential for marker-based insurance schemes in Vietnam by empirically exploring the demand for minimum price insurance among rice households. The study showed that the majority of rice farmers accepted the guaranteed price of VND 4,500 per kg, and their accepted insurance fee was about 13% of the guaranteed price and 30% of the break-even price. Farmers growing rice under a monoculture system were less likely to pay for the proposed insurance service, while those with access to any formal credits were more likely to pay for it.


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