Inducing Incentives to Understate and to Overstate Willingness to Pay within the Open-Ended and the Dichotomous-Choice Elicitation Formats: An Experimental Study

1998 ◽  
Vol 35 (1) ◽  
pp. 88-102 ◽  
Author(s):  
Anders Lunander
Keyword(s):  
Experimental Study ◽  
Willingness To Pay ◽  
Dichotomous Choice

scholarly journals Consumer willingness-to-pay for restaurant surcharges to reduce carbon emissions: default and information effects

2021 ◽  
pp. 1-29
Author(s):  
Dede Long ◽  
Grant H. West ◽  
Rodolfo M. Nayga
Keyword(s):  
Climate Change ◽  
Willingness To Pay ◽  
Contingent Valuation ◽  
Carbon Emissions ◽  
Emission Reduction ◽  
Carbon Emission ◽  
Dichotomous Choice ◽  
Carbon Reduction ◽  
The Mean ◽  
Agriculture And Food

Abstract The agriculture and food sectors contribute significantly to greenhouse gas emissions. About 15 percent of food-related carbon emissions are channeled through restaurants. Using a contingent valuation (CV) method with double-bounded dichotomous choice (DBDC) questions, this article investigates U.S. consumers’ willingness to pay (WTP) for an optional restaurant surcharge in support of carbon emission reduction programs. The mean estimated WTP for a surcharge is 6.05 percent of an average restaurant check, while the median WTP is 3.64 percent. Our results show that individuals have a higher WTP when the surcharge is automatically added to restaurant checks. We also find that an information nudge—a short climate change script—significantly increases WTP. Additionally, our results demonstrate that there is heterogeneity in treatment effects across consumers’ age, environmental awareness, and economic views. Our findings suggest that a surcharge program could transfer a meaningful amount of the agricultural carbon reduction burden to consumers that farmers currently shoulder.

scholarly journals A Study on the Value of Preserving a Parasitic Volcanic Sieve as a Tourism Good for Sustainable Management: Using the Contingent Valuation Method

2020 ◽  
Vol 12 (7) ◽  
pp. 2825
Author(s):  
Won Seok Lee
Keyword(s):  
Willingness To Pay ◽  
Contingent Valuation ◽  
Causal Relationship ◽  
Sustainable Management ◽  
Contingent Valuation Method ◽  
Economic Value ◽  
Dichotomous Choice ◽  
Valuation Method ◽  
Good For

The purpose of this study is to estimate the economic value of Geomun Oreum (GO), a parasitic volcanic sieve, for sustainable management by using the dichotomous choice contingent valuation method. To address the exaggeration tendency of willingness to pay (WTP), the contingent valuation method’s (CVM’s) traditional threshold, respondents’ WTP answers were reconfirmed to screen only true responses for our analysis. In addition to estimating the economic value, the causal relationship between the tour guide’s quality of explanation and the respondents’ payment intention is examined in the study. The results reveal that the estimated preservation value of GO is 35,881 KRW (33.28 USD), and the quality of the tour guide’s narrative is statistically related to the respondents’ payment intention.

Improved Estimation of Willingness to Pay in Dichotomous Choice Contingent Valuation Studies

1998 ◽  
Vol 74 (1) ◽  
pp. 65 ◽  
Author(s):  
Ian H. Langford ◽  
Ian J. Bateman ◽  
Andrew P. Jones ◽  
Hugh D. Langford ◽  
Stavros Georgiou
Keyword(s):  
Willingness To Pay ◽  
Contingent Valuation ◽  
Dichotomous Choice

The influence of green branding on purchase intention, willingness to pay and consumers' emotional response: an experimental study

2018 ◽  
Vol 4 (1) ◽  
pp. 69
Author(s):  
Mateus Luan Dellarmelin ◽  
Jhony Pereira Moraes ◽  
Lenoir Hoeckesfeld ◽  
Eliana Andréa Severo ◽  
Ivanete Schneider Hahn
Keyword(s):  
Experimental Study ◽  
Willingness To Pay ◽  
Emotional Response ◽  
Purchase Intention
Sign in / Sign up

Export Citation Format

Share Document