scholarly journals Does the Literature Support a High Willingness to Pay for Green Label Buildings? An Answer with Treatment of Publication Bias

2018 ◽  
Vol 128 (5) ◽  
pp. 1013 ◽  
Author(s):  
Florian Fizaine ◽  
Pierre Voye ◽  
Catherine Baumont
Author(s):  
Yang-Ming Chang ◽  
Shane D. Sanders

Abstract This paper uses a contest approach to characterize a probabilistic, non-price contest between potential consumers of rent-controlled apartments. The model extends upon the rent control model of Glaeser and Luttmer (2003) as well as the rent-seeking contributions of Hurley (1998), Dixit (1987), and Hirshleifer (1989) to consider the roles of chance and endogenously-chosen efforts in the allocation of rent-controlled apartments. Nash equilibrium effort levels for each consumer-type imply that the effort-inducing cost of rent control is greater than the misallocative cost. Further, misallocative costs are lower under the effort contest interpretation than under random allocation, as high willingness to pay consumers allocates more effort. The relationship between effort contest and misallocation influences the policy’s overall social cost.


Author(s):  
Maria V. Zwicker ◽  
Cameron Brick ◽  
Gert-Jan M. Gruter ◽  
Frenk van Harreveld

Fossil-based plastics are significant contributors to global warming through CO2 emissions. For more sustainable alternatives to be successful, it is important to ensure that consumers become aware of the benefits of innovations such as bio-based plastics, in order to create demand and a willingness to initially pay more. In four studies, we investigated participants’ attitudes towards fossil-based and bio-based plastic, their perceived importance of recycling both types of plastic, their willingness to pay, and their perceptions of bio-based plastic. The pre-registered fourth study experimentally manipulated information about bio-based plastic and measured willingness to pay for different types of plastic. The results suggest participants hold very favourable attitudes and are willing to pay more for bio-based products. However, they also harbour misconceptions, especially overestimating bio-based plastic’s biodegradability, and they find it less important to recycle bio-based than fossil-based plastic. Study 4 provided evidence that educating consumers about the properties of bio-based plastic can dispel misconceptions, retain a favourable attitude and a high willingness to pay. We found mixed evidence for the effect of attitudes on willingness to pay. We discuss how attitudes and misconceptions affect the uptake of new sustainable technologies such as bio-based plastics and consumers’ willingness to purchase them.


2017 ◽  
Vol 18 (3) ◽  
pp. 536-565
Author(s):  
TOBIAS VOGELGSANG

The cantilever chair is both a modern classic and a tradable commodity. Iconic designs, such as those by Marcel Breuer, are part of museum collections and are being produced for the contemporary furniture market. Moreover, there are countless other variations of the cantilever principle on the market. This article explains the emergence of the upmarket segment for iconic designs through historical sources. The focus is on the role of intellectual property rights and their interaction with management, branding, and pricing activities in the early 1930s. The article establishes that legal and perceived authenticity of cantilever designs were necessary but not sufficient to establish the upmarket segment. A substantial premium could only be charged once customers revealed that they had a high willingness to pay for authentic furniture that was chrome-plated.


2021 ◽  
Vol 13 (12) ◽  
pp. 6819
Author(s):  
Maria V. Zwicker ◽  
Cameron Brick ◽  
Gert-Jan M. Gruter ◽  
Frenk van Harreveld

Fossil-based plastics are significant contributors to global warming through CO2 emissions. For more sustainable alternatives to be successful, it is important to ensure that consumers become aware of the benefits of innovations such as bio-based plastics, in order to create demand and a willingness to initially pay more. Given that consumer attitudes and (inaccurate) beliefs can influence the uptake of such new technologies, we investigated participants’ attitudes towards fossil-based and bio-based plastic, their perceived importance of recycling both types of plastic, their willingness to pay, and their perceptions of bio-based plastic in four studies (total N = 961). The pre-registered fourth study experimentally manipulated information about bio-based plastic and measured willingness to pay for different types of plastic. The results suggest participants hold very favourable attitudes and are willing to pay more for bio-based products. However, they also harbour misconceptions, especially overestimating bio-based plastic’s biodegradability, and they find it less important to recycle bio-based than fossil-based plastic. Study 4 provided evidence that educating consumers about the properties of bio-based plastic can dispel misconceptions and retain a favourable attitude and a high willingness to pay. We found mixed evidence for the effect of attitudes on willingness to pay, suggesting other psychological factors may also play a role. We discuss how attitudes and misconceptions affect the uptake of new sustainable technologies such as bio-based plastics and consumers’ willingness to purchase them.


2018 ◽  
Vol 19 (2) ◽  
pp. 190-208
Author(s):  
Michel Mougeot ◽  
Sonia Schwartz

AbstractIn this article, we propose an optimal mechanism to reduce congestion when information is asymmetric. Each car driver receives a quantity of traffic rights such that his adjusted marginal benefit is equal to the marginal cost of congestion and payments are based on willingness to pay. We show that the level of congestion achieved is lower and each car user can receive more or fewer rights than under complete information. With symmetric beliefs, the payment rule results from a seconddegree price discrimination. When beliefs are asymmetric, it results simultaneously from a second-degree price discrimination and from a third-degree price discrimination and high willingness-to-pay car users are discriminated against. The revenue raised can be used to reduce distortionary taxes, thereby gaining public acceptability.


Author(s):  
Maria V. Zwicker ◽  
Cameron Brick ◽  
Gert-Jan M. Gruter ◽  
Frenk van Harreveld

Fossil-based plastics are significant contributors to global warming through CO2 emissions. For more sustainable alternatives to be successful, it is important to ensure that consumers become aware of the benefits of innovations such as bio-based plastics, in order to create demand and a willingness to initially pay more. Given that consumer attitudes and (inaccurate) beliefs can influence the uptake such new technologies, we investigated participants’ attitudes towards fossil-based and bio-based plastic, their perceived importance of recycling both types of plastic, their willingness to pay, and their perceptions of bio-based plastic in four studies (total N = 961). The pre-registered fourth study experimentally manipulated information about bio-based plastic and measured willingness to pay for different types of plastic. The results suggest participants hold very favourable attitudes and are willing to pay more for bio-based products. However, they also harbour misconceptions, especially overestimating bio-based plastic’s biodegradability, and they find it less important to recycle bio-based than fossil-based plastic. Study 4 provided evidence that educating consumers about the properties of bio-based plastic can dispel misconceptions, retain a favourable attitude and a high willingness to pay. We found mixed evidence for the effect of attitudes on willingness to pay, suggesting other psychological factors may also play a role. We discuss how attitudes and misconceptions affect the uptake of new sustainable technologies such as bio-based plastics and consumers’ willingness to purchase them.


2020 ◽  
Vol 4 (4) ◽  
pp. 117-134
Author(s):  
Salah Udin Buzdar ◽  
Syed Muhammad Khair ◽  
Syed Munawar Shah

Wastewater-grown vegetables are responsible for various diseases whereas freshwater-grown vegetables are comparatively expensive. This paper examines consumers’ willingness to pay for freshwater grown leafy vegetables, such as, cauliflower, spinach and salad. For this purpose, a survey was conducted in five selected areas of Quetta city using contingent valuation method and 255 vegetable-consumers were questioned directly with the help of a semi-structured questionnaire. The results indicate that most of the vegetable consumers (87-88%) are willing to pay extra amounts for FWGV. On average, a vegetable consumer is willing to pay 27.4%, 43% and 52% more than the original price for the three leafy vegetables (cauliflowers, salads and spinaches, respectively). The factors such as household income, level of education, awareness, use of freshwater-grown vegetables and employment were identified as determinants of consumers’ willingness to pay for FWGV. The study results reveal a high willingness to pay for FWGV by the vegetable consumers and suggests a comprehensive strategy on the part of the government to overcome the problem of wastewater-grown vegetables (WWGV).


2020 ◽  
pp. 135481661989922
Author(s):  
Seong Ok Lyu

This study aims to better understand how South Korean sport tourists show their preferences for Winter Olympic travel products. Comparing a series of discrete choice model (DCM) techniques, this study also investigates what attributes comprising PyeongChang Winter Olympic travel products are considered by sport tourists important and how they make trade-offs among those attributes for purchasing an optimal product. Study findings suggest that respondents place distinctive importance on each attribute to yield their greatest amount of utility through jointly considering a set of Olympic travel product attributes. Results also indicate that sport tourists put high willingness-to-pay values for multiple opportunities of attending skating competitions and popular tournaments while they show strong interests in more sightseeing and recreational experiences. Based on different DCM estimation results, several management strategies are presented for developing quality Olympic travel products.


2020 ◽  
Vol 12 (16) ◽  
pp. 6297 ◽  
Author(s):  
Giuseppe Timpanaro ◽  
Claudio Bellia ◽  
Vera Teresa Foti ◽  
Alessandro Scuderi

In light of increasing attention on biofortified products from the institutional, scientific and industrial worlds, we investigate consumer knowledge, consumer choice, the relationship between consumer choice and lifestyles, willingness to pay, and factors influencing consumer groups regarding biofortified foods. Complicating the matter is the lack of a clear definition of biofortified foods in the last proposal of the Codex Alimentarius Commission dated 26 November 2018. Research has shown the importance of market information and variables related to lifestyle, socio-demographic characteristics, knowledge of nutritional principles, and diet, to understanding consumers’ purchase and consumption choices regarding biofortified products. Our research shows that at present the potential consumer of biofortified food products is generally confused and uninformed, conditions that, even when there is a high willingness to pay, limit purchases of biofortified products. Even in the absence of a concise definition and clear labelling at a globally recognized level, in Italy biofortified products are increasingly widespread (products biofortified with selenium, iodine, etc.), confirming consumer demand for this category of product.


Sign in / Sign up

Export Citation Format

Share Document