Measuring Marketing Efficiency And Optimising Marketing Programmes

2012 ◽  
Author(s):  
Irena Daukseviciute ◽  
Rolandas Drejeris
Keyword(s):  
Marketing Efficiency

AN ECONOMICAL STUDY TO MEASUREMENT OF MARKETING EFFICIENCY IN CALF FATTENING FIELDS IN NINEVEH GOVERNORATE(2018)

2020 ◽  
Vol 51 (4) ◽  
Author(s):  
Abdullah & Al-Taye
Keyword(s):  
Commodity Prices ◽  
Red Meat ◽  
Production Costs ◽  
Meat Production ◽  
Marketing Efficiency ◽  
Basic Source ◽  
Essential Nutrient ◽  
High Production ◽  
Marketing Costs ◽  
Marketing Margins

This study was aimed at assessing marketing efficiency in the main sites of meat production of calf fattening fields in the private sector due to the importance of meat, especially red meat, which has essential nutrient for human body growth and high commodity prices depending on the measurement indicators used to suit the nature of the research conducted in calves fattening production fields in Gogjali region- Nineveh  (2018). The basic source data of the study is obtained from sources on the ongoing ground- marketing questionnaire of three levels, the producer, the wholesaler, the retailer and two fields groups of caste random sample. The first group included (100) fields with imported calves class. The second included (51) fields with local calves class. Whereas, according to the production and marketing costs indicator, the average of marketing efficiency (ME1 ) of marketed meat in both groups of claves fattening fields amounted (92.47, 93.39%) respectively for a kilogram which is a sign of high production costs and, according to the marketing margins indicator, the average of marketing efficiency (ME2 ) of marketed meat in both groups of claves fattening fields amounted (86.89,79.13 %) for per kg which is a sign of high marketing margins. Thus the study concluded a high value of marketing efficiency using the first scale with the fattening period time for both groups while marketing efficiency by using the second scale was characterized by the gradual decline in the imported fattening fields and a gradual rise in the local fattening fields.  The study recommends supporting production inputs (fodder, treatment), unifying markets and limiting the    importation of red meat importation  in order to obtain a good production and currency policy by which the production costs could be reduced to the minimum .

scholarly journals Analysis of marketing efficiency on the example of Faraday future (Manufacturer of electronic machines)

2021 ◽  
Vol 55 ◽  
pp. 348-355
Author(s):  
N.I. Reshetko ◽  
S.P. Vakulenko ◽  
P.V. Kurenkov ◽  
J. Alexandrova ◽  
I. Merkulina ◽  
...  
Keyword(s):  
Marketing Efficiency

scholarly journals Profitability, Marketing Efficiency and Value Addition of Timber Industry in Ife East Local Government of Osun State, Nigeria

2020 ◽  
Vol 24 (4) ◽  
pp. 589-595
Author(s):  
T.O. Babatunde ◽  
O.O. Babatunde ◽  
K.O. Babatunde ◽  
A.R. Aduloju ◽  
T. Oluwalana ◽  
...  
Keyword(s):  
Local Government ◽  
Secondary Data ◽  
Primary Data ◽  
Value Addition ◽  
Timber Industry ◽  
Marketing Efficiency ◽  
Total Profit ◽  
Age Range ◽  
Cost Of Transportation ◽  
Structured Questionnaire

The study focused on marketing and value of additions of timber in Ife East Local Government, Osun state Nigeria. Specifically, the study examined the market efficiency, determined the profitability of the timber business, examine the level of value addition and the constraints facing the timber industry. Data were collected with the use of primary and secondary data. Primary data needed for the study were generated from structured questionnaire. Fifteen sawmills were randomly selected and one hundred and fifty questionnaires were distributed to the timber marketer and furniture m firm. One hundred and forty eight were retrieved. The data collected were analyzed using descriptive and budgetary analyses. The result showed that males had the highest percentage (89.2%). Majority of the respondents were within the age range of 40 -50 years (83.8%) and most were married (81.8%) it was further revealed that (67.6%) had regular supply of their product and the means of transportation was lorry (44.6%). The study also revealed that benches with 42% added more value addition to the industry. It showed that the year 2013 had the highest efficiency with 2.6. The budgetary analysis showed that the average revenue for the industry for the year 2012-2018 ranged between N2, 285,108.45, 889,107.12. It also revealed that the total profit for the timber ranged between 7, 340, 54.59 and 2,304,897.47.government policy, inadequate facilities in the market, inadequate facilities in the market, inadequate credit facilities, inadequate power supply and high cost of transportation were some of the constraint faced by the timber industry in Ife East Local Government. Keywords; profitability, marketing efficiency, timber, value addition, industry

Marketing Efficiency in Puerto Rico

1957 ◽  
Vol 8 (3) ◽  
pp. 513
Author(s):  
Gaston Leduc ◽  
John K. Galbraith ◽  
Richard H. Holton
Keyword(s):  
Puerto Rico ◽  
Marketing Efficiency

ANALISIS FINANSIAL DAN PEMASARAN DALI NI HORBO

2020 ◽  
Vol 2 (2) ◽  
pp. 107-118
Author(s):  
Nelly M. R. Sinaga ◽  
A. Effendi Lubis ◽  
Fintarius Lafau
Keyword(s):  
Descriptive Analysis ◽  
Secondary Data ◽  
Marketing Channel ◽  
Total Sample ◽  
Buffalo Milk ◽  
Primary Data ◽  
Quantitative Descriptive Analysis ◽  
Location Selection ◽  
Marketing Efficiency ◽  
Price Spread

Penelitian bertujuan untuk mengetahui: finansial usaha pengolahan susu kerbau menjadi Dali ni horbo, saluran pemasaran Dali ni horbo dan efisiensi pemasaran Dali ni horbo.  Penelitian dilaksanakan di Desa Sabungan Ni Huta, Kecamatan Ronggur Ni Huta,  Kabupaten Samosir, Provinsi Sumatera Utara. Pemilihan lokasi dilakukan secara sengaja (purposive) dengan pertimbangan bahwa lokasi tersebut merupakan salah satu penghasil susu kerbau dan Dali ni horbo di Kabupaten Samosir. Jenis data yang digunakan adalah data primer dan data sekunder dengan jumlah sampel sebanyak 46 orang Metode analisis data yang digunakan adalah analisis nilai R/C ratio, Return On Inestment (ROI), deskriptif kuantitatif serta analisis marketing margin, price spread dan share margin. Hasil penelitian menunjukkan bahwa pengolahan susu kerbau menjadi Dali ni horbomenghasilkannilai R/C sebesar 1.76 dan ROI sebesar 76.21 % dengan arti bahwa usaha Dali ni horbo menguntungkan sekaligus layak untuk diusahakan. Saluran pemasaran Dali ni horbo diDesa Sabungan Ni Huta, Kecamatan Ronggur Ni Huta, Kabupaten Samosir terdiri dari 2 saluran. Saluran I yaitu : Pengolah Dali ni horbo(Produsen) ® Rumah Makan ® Konsumen, sedangkan saluran II yaitu : pengolah Dali ni horbo(Produsen) ® Pedagang Pengecer ® Rumah Makan ® Konsumen. Efisiensi pemasaran pada saluran I sebesar 15,00 %, sedangkan saluran pemasaran II sebesar 20,00 %.  Kedua efisiensi pemasaran tersebut lebih kecil dari 50 %, sehingga dapat dikatakan bahwa pemasaran Dali ni horbo untuk saluran I dan II tergolong efisien.  Saluran pemasaran I lebih efisien dibandingkan saluran pemasaran II. ABSTRACT  The purpose of this research is to find out: (1) financial of buffalo milk processing business into Dali ni horbo, (2) Dali ni horbo marketing channel and (3) marketing efficiency of Dali ni horbo. The study was conducted in the Sabungan Ni Huta Village, Ronggur Ni Huta District, Samosir Regency, North Sumatra Province. The location selection was carried out deliberately (purposive) with the consideration that the location was one of buffalo milk producers and Dali ni horbo in Samosir Regency. The type of data used are primary data and secondary data with a total sample of 46 people. The data analysis method used is the analysis of R / C ratio, Return On Investment (ROI), quantitative descriptive analysis and marketing margin analysis, price spread and share margin.The results showed that the processing of buffalo milk into Dali ni horbo produced an R / C value of 1.76 and an ROI of 76.21% with the meaning that the business of Dali ni horbo was profitable as well as worth the effort. The Dali ni horbo marketing channel in Sabungan Ni Huta Village, Ronggur Ni Huta District, Samosir Regency consists of 2 channels. Channel I, namely: Processors Dali ni horbo (Producers) ® Restaurants ® Consumers, while channel II namely: processors Dali ni horbo (Producers) ® Retailers ® Restaurants ® Consumers. Marketing efficiency in channel I was 15.00%, while marketing channel II was 20.00%. Both marketing efficiencies are smaller than 50%, so it can be said that Dali ni horbo marketing for channels I and II is classified as efficient. Marketing channel I is more efficient than marketing channel II.  

scholarly journals Durian Marketing Efficiency in Durian Tourism Village in Sumber Agung

2018 ◽  
Vol 6 (2) ◽  
pp. 68
Author(s):  
Dita Wulandari ◽  
Rommy Qurniati ◽  
Susni Herwanti
Keyword(s):  
Market Structure ◽  
Marketing Channels ◽  
Market Behavior ◽  
Margin Distribution ◽  
Marketing Efficiency ◽  
Final Consumer

Regional Forestry Office of Lampung Province has declared Sumber Agung Village as a Durian Tourism Village. In order to encourage the durian tourism village as a center of durian marketing, it is necessary to conduct a research which aim to know the efficiency of durian marketing to support the durian tourism village. The analysis used in this study were including the analysis of marketing channels, market structure, market behavior and marketing margin. The research showed that there were 4 durian marketing channels in Sumber Agung Village and the most efficient channel was from farmer through retailer and to final consumer. According to the market structure, market behavior and uneven margin distribution, the durian marketing has not been efficient and tends to be oligopsony. Keywords: durian, efficiency, marketing, tourism village.

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