Efficiency recognizable visual images in promotional products

2015 ◽  
pp. 162-185
Author(s):  
Denys MANOKHA
Keyword(s):  
Empirical Study ◽  
Visual Image ◽  
Visual Images ◽  
Image Perception

The article is devoted to the empirical study of the effectiveness of the use of recognizable images taken from folklore, mythology, epics or known samples of art, an advertising product. To implement research applied traditional (classical) and innovative, author empirical techniques. Demonstrated and proven impact the effectiveness of recognizable visual image perception of the effectiveness of promotional product.

Analysis of the Complementarity and Clarification Captions Bring to Road Carnage Print Media Images: A Case of The Herald Newspaper

2020 ◽  
Vol 16 (2) ◽  
Author(s):  
Josephat Mutangadura ◽  
J C Mann ◽  
L Odendaal
Keyword(s):  
Print Media ◽  
Visual Image ◽  
Visual Images ◽  
Media Images ◽  
Verbal Form ◽  
The Road ◽  
Communication Activity

Most visuals in media stories either complement or are complemented by captions that accompany them. This study sought to establish the complementary and clarifying effect of captions that go with road carnage images in The Herald newspaper, a local daily published in Zimbabwe. A study was carried out which involved an interview with photo-journalists from the stable and an analysis of three visual images chosen from the publication. It was established that even as a visual, image can stand alone (but not always); it can tell 95 per cent of the story but will only be complete with an accompanying caption. It was also established that captions need not tell the obvious, but provide that which the picture will be lacking to complete the road carnage story. Captions, therefore, help complete the story as regards the when, where, how, who and what of the depiction. The visual image and the caption combine to complete a communication activity as the verbal and non-verbal form of languages. The study recommends that captions should be edited not only by photo-editors and journalists, but also by practising language people.

Flat Style: Things Fall Apart and Its Illustrations

PMLA ◽  
2016 ◽  
Vol 131 (1) ◽  
pp. 20-37 ◽  
Author(s):  
Emily Hyde
Keyword(s):  
Visual Arts ◽  
Visual Image ◽  
Visual Images ◽  
Early Publication ◽  
Literary Representation ◽  
Realist Novel ◽  
Anglophone Literature ◽  
Publication History ◽  
Things Fall Apart

In the early 1960s two editions of Chinua Achebe's Things Fall Apart were published with competing sets of illustrations. The first, by Dennis Carabine, illustrates a realist novel, the second, by Uche Okeke, a modernist one. Reading Achebe's iconic novel through its early publication history and for its visual images shows how the famous ending of Things Fall Apart turns, stylistically, to the impenetrable flatness of the modernist surface. At mid-century, modernist style could be made to serve realist imperatives, and Achebe's flat style challenges colonial modes of literary representation and the myth of modernist primitivism in the visual arts. This essay stresses the importance of the visual image to mid-century anglophone literature and the importance of modernist style to the poetics of decolonization.

scholarly journals ‘Can We See It?’: Contextualizing ‘Deforestation’ from an English-Medium Science Textbook for a Primary School Level

2021 ◽  
Vol 2 (2) ◽  
pp. 86
Author(s):  
Ahmad Sugianto
Keyword(s):  
Primary School ◽  
Visual Image ◽  
School Level ◽  
Visual Images ◽  
Science Textbook ◽  
Descriptive Research ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Teachers And Students ◽  
Primary School Level

Understanding an English-medium science textbook is possibly challenging for some students. It is, for example, due to the language used. To deal with this issue, construing the use of the other mode, such as visual images, along with the verbal text is regarded useful. Thereby, the construal of multimodality in an English-medium science textbook becomes crucial. Albeit a myriad of inspections on multimodality exists, but to the best of the writer’s knowledge, such investigation with respect to an English-medium science textbook, particularly at a primary school level, was found to be limited. Therefore, this study aimed to scrutinize the verbal text and visual image presented in a science textbook used for a primary school level which is presented in English. To that end, a descriptive research design was employed. In this regard, a systemic functional multimodal discourse analysis (SF-MDA) within the trinocular metafunctions encompassing ideational, interpersonal, and textual metafunctions was utilized. The systemic functional linguistics theory, the grammar of visual design, intersemiotic complementarity, and logico-semantics were the frameworks employed to analyze the artefact, the English-medium science textbook. The findings revealed that the visual image and verbal text interact with one another within the three metafunctions. Given the interaction between the two modes, the present study suggests that both teachers and students are required to take into considerations and be aware of the potential or roles of images along with the verbal text, i.e. the images are not merely accessories, but instead, these are able to assist the comprehension of the science materials learned.

scholarly journals A Study on Consumers’ Visual Image Evaluation of Wrist Wearables

Entropy ◽  
2021 ◽  
Vol 23 (9) ◽  
pp. 1118
Author(s):  
Liang-Ming Jia ◽  
Fang-Wu Tung
Keyword(s):  
Fuzzy Theory ◽  
Visual Image ◽  
Visual Images ◽  
Image Evaluation ◽  
Consumer Evaluations ◽  
Potential Demand ◽  
Willingness To Purchase ◽  
Moderate Complexity ◽  
Industry Professionals ◽  
Representative Samples

This study aimed to investigate consumers’ visual image evaluation of wrist wearables based on Kansei engineering. A total of 8 representative samples were screened from 99 samples using the multidimensional scaling (MDS) method. Five groups of adjectives were identified to allow participants to express their visual impressions of wrist wearable devices through a questionnaire survey and factor analysis. The evaluation of eight samples using the five groups of adjectives was analyzed utilizing the triangle fuzzy theory. The results showed a relatively different evaluation of the eight samples in the groups of “fashionable and individual” and “rational and decent”, but little distinction in the groups of “practical and durable”, “modern and smart” and “convenient and multiple”. Furthermore, wrist wearables with a shape close to a traditional watch dial (round), with a bezel and mechanical buttons (moderate complexity) and asymmetric forms received a higher evaluation. The acceptance of square- and elliptical-shaped wrist wearables was relatively low. Among the square- and rectangular-shaped wrist wearables, the greater the curvature of the chamfer, the higher the acceptance. Apparent contrast between the color of the screen and the casing had good acceptance. The influence of display size on consumer evaluations was relatively small. Similar results were obtained in the evaluation of preferences and willingness to purchase. The results of this study objectively and effectively reflect consumers’ evaluation and potential demand for the visual images of wrist wearables and provide a reference for designers and industry professionals.

Producing a Mental Representation of a Cup of Sake

2019 ◽  
pp. 430-448
Author(s):  
Hiroki Fukushima
Keyword(s):  
Experimental Method ◽  
Mental Representation ◽  
Mental Representations ◽  
Visual Image ◽  
The Other ◽  
Experimental Methodology ◽  
Visual Images ◽  
Other Hand ◽  
Average Person ◽  
Supporting Tool

In this chapter, methodologies for producing a mental representation of a cup of sake are introduced. Mental representations of taste are often vague and fuzzy in comparison to audio or visual images. On the other hand, some individuals, such as sommeliers or tasters of sake, are able to readily formulate a representation of the taste they experience. How can the average person produce words or other types of mental representations in such a situation? In this chapter, the author presents three methodologies for eliciting mental representations of taste: a new supporting tool for verbalizing an image of taste, an experimental method for testing a verbal and visual image for taste, and an experimental methodology for producing a free drawing representation of a cup of sake.

Instagram fashionistas, luxury visual image strategies and vanity

2019 ◽  
Vol 29 (3) ◽  
pp. 355-368 ◽  
Author(s):  
S. Venus Jin ◽  
Ehri Ryu
Keyword(s):  
Visual Image ◽  
Opinion Leadership ◽  
Visual Images ◽  
Brand Trust ◽  
Regression Analyses ◽  
Content Type ◽  
Source Type ◽  
Brand Recognition ◽  
Fashion Consciousness ◽  
Image Type

Purpose Luxury fashion brands harness the power of Instagram and fashionistas for strategic brand management. This study aims to test interaction effects among luxury brand posts’ Instagram source type (brand versus fashionista), visual image type (product-centric versus consumer-centric) and consumers’ characteristics (vanity, opinion leadership and fashion consciousness) on brand recognition and trust. Design/methodology/approach A quantitative 2 (source type: brand versus fashionista) × 2 (branded visual image type: product-centric luxury versus consumer-centric luxury) between-subjects online experiment (N males = 195 and N females = 182) was conducted by recruiting participants from MTurk. Findings Logistic regression analyses indicated two-way interaction effects between sources and visual images on brand recognition. Brand recognition was higher for product-centric images when the source was the fashionista, whereas brand recognition was equivalent regardless of the image type when the source was the brand. Logistic regression and multiple regression analyses revealed the moderating effects of sources and visual images on the association between consumer traits and branding outcomes. Practical implications Meticulously choosing effective methods of showcasing branded content and persuasive luxury visual image strategies via Instagram is more important for fashionistas than for established brands in increasing brand recognition. Instagram fashionistas are more effective in increasing females’ brand trust through delivering product-centric visual images when targeting women with high vanity, opinion leadership and fashion consciousness. Brands as the Instagram profile source are more persuasive in increasing males’ brand trust through delivering product-centric visual images when targeting men with high vanity. Originality/value This experiment provides theoretical discussions and empirical findings about social media influencer marketing and managerial implications for Instagram-based luxury branding. This research revolves around the overarching theme of the interactive effects of multifaceted branded contents and market segments in social media influencer marketing environments.

Attention—Dependent Visual Capture in Double Vision

Perception ◽  
1987 ◽  
Vol 16 (4) ◽  
pp. 445-447 ◽  
Author(s):  
Shinsuke Shimojo
Keyword(s):  
Motor Coordination ◽  
Visual Image ◽  
Body Part ◽  
Active Role ◽  
Visual Images ◽  
Double Vision ◽  
Body Parts ◽  
Visual Capture ◽  
Focal Attention

When the visual image of a body part, such as a finger, is doubled by a prism, the ‘felt’ position of that body part is captured by one of its visual images. Moving eye fixation from one to the other visual image is accompanied by a quick shift of the felt position. When focal attention is dissociated from foveation, the former determines visual capture. These new observations underline an active role of focal attention in intersensory integration and sensory—motor coordination of body parts.

The Dominance of Touch by Vision: Occurs with Familiar Objects

Perception ◽  
1981 ◽  
Vol 10 (1) ◽  
pp. 29-33 ◽  
Author(s):  
Roderick P Power
Keyword(s):  
Visual Information ◽  
Visual Image ◽  
Visual Dominance ◽  
Visual Images ◽  
Familiar Objects

In a study of visual dominance based on Rock and Victor's experiments, observers examined well-known objects while receiving conflicting tactual and visual information. In experiment 1 observers simultaneously felt a circular 20 cent coin and looked at it through a lens which transformed the visual image to an oval with axes in the ratio 1:1·8. In experiment 2 another sample of observers felt well known cubic objects—dice—and looked at them through lens systems which made the visual images: (i) rectangular with sides in the ratio 1:1–3; (2) diamond-shaped with 72° smaller angles; (iii) rectangular with sides in the ratio 1:1·8; and (iv) a parallelogram with side lengths in the ratio 1:1·8 and with 60° smaller angles. Although there was some conflict between the observers' cognitions and their percepts, effectively all reported that the target objects were like or felt like their visual images, demonstrating that the dominance of vision over touch is far stronger than has been recognised.

scholarly journals Didactic Symbol of Visual Images in EFL Textbook: Multi-modal Critical Discourse Analysis

2020 ◽  
Vol 8 (1) ◽  
pp. 51
Author(s):  
Titin Purwaningtyas
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Teaching And Learning ◽  
Visual Image ◽  
Critical Discourse ◽  
Visual Images ◽  
Analysis Method ◽  
Multimodal Discourse ◽  
Image Appearance ◽  
The Subject

The textbook plays an essential role for students in the teaching and learning process. Imagery, combined with texts in the textbook, makes subjects easy to understand. Images are generally used to convey things we can't tell in the text. Visual images help students make sense of output and input around them. This study investigates the representation of the visual image in the EFL textbook proposed by using a multimodal discourse analysis method. The researcher used the framework from Kress van Leeuwen. Information from all visual images consist of 158 images in the Indonesian EFL textbook is collected as the data in this study. The results showed that females (70%) portions were more commonly portrayed than males ( 30%). In terms of social roles, females have the same proportion of occupations as males. In terms of image appearance, the foreign and Indonesian cultures portrayed to show the tolerance culture. This study aims to explore the meaning of the integrated use of semiotic resources, such as visual image representation in the textbook. The researcher expected students and teachers as textbook users could increase their understanding with the subject of teaching and learning by interpreting the visual images effectively. This study recommends to the textbook user that visual images appearances can strengthen the text or written material in the textbook. Also, it suggests textbook publishers be more concerned and synchronize between the written content and the visual representation portrayed not to occur misinterpretation among the textbook users.

scholarly journals GOTHIC TRADITION IN LITERATURE FROM THE PERSPECTIVE OF INTERMEDIAL ANALYSIS

2021 ◽  
pp. 43-55
Author(s):  
S. D. Titarenko ◽  
◽  
M. M. Rusanova ◽  
Keyword(s):  
19Th Century ◽  
Middle Ages ◽  
Visual Image ◽  
Visual Images ◽  
Medieval Art ◽  
Early 19Th Century ◽  
Gothic Novel ◽  
Sign System ◽  
Russian Symbolism ◽  
Gothic Novels

The article is devoted to the insufficiently studied problem of using intermedial analysis for studying the Gothic tradition in the literature of Russian symbolism (on the example of V. Brusov’s and F. Sologub’s works). We focus our attention on transition a visual image or a medieval art motive from one sign system to another. We analyze how medieval cultural categories correspond to the chronotope and figurative system in the Gothic novels of the 18th - early 19th century. It is concluded that the Symbolists refer to the visual images of the Gothic novel not only as elements of tradition, but also as categories of the culture of the Middle Ages.

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