The Dominance of Touch by Vision: Occurs with Familiar Objects

Perception ◽  
1981 ◽  
Vol 10 (1) ◽  
pp. 29-33 ◽  
Author(s):  
Roderick P Power
Keyword(s):  
Visual Information ◽  
Visual Image ◽  
Visual Dominance ◽  
Visual Images ◽  
Familiar Objects

In a study of visual dominance based on Rock and Victor's experiments, observers examined well-known objects while receiving conflicting tactual and visual information. In experiment 1 observers simultaneously felt a circular 20 cent coin and looked at it through a lens which transformed the visual image to an oval with axes in the ratio 1:1·8. In experiment 2 another sample of observers felt well known cubic objects—dice—and looked at them through lens systems which made the visual images: (i) rectangular with sides in the ratio 1:1–3; (2) diamond-shaped with 72° smaller angles; (iii) rectangular with sides in the ratio 1:1·8; and (iv) a parallelogram with side lengths in the ratio 1:1·8 and with 60° smaller angles. Although there was some conflict between the observers' cognitions and their percepts, effectively all reported that the target objects were like or felt like their visual images, demonstrating that the dominance of vision over touch is far stronger than has been recognised.

Analysis of the Complementarity and Clarification Captions Bring to Road Carnage Print Media Images: A Case of The Herald Newspaper

2020 ◽  
Vol 16 (2) ◽  
Author(s):  
Josephat Mutangadura ◽  
J C Mann ◽  
L Odendaal
Keyword(s):  
Print Media ◽  
Visual Image ◽  
Visual Images ◽  
Media Images ◽  
Verbal Form ◽  
The Road ◽  
Communication Activity

Most visuals in media stories either complement or are complemented by captions that accompany them. This study sought to establish the complementary and clarifying effect of captions that go with road carnage images in The Herald newspaper, a local daily published in Zimbabwe. A study was carried out which involved an interview with photo-journalists from the stable and an analysis of three visual images chosen from the publication. It was established that even as a visual, image can stand alone (but not always); it can tell 95 per cent of the story but will only be complete with an accompanying caption. It was also established that captions need not tell the obvious, but provide that which the picture will be lacking to complete the road carnage story. Captions, therefore, help complete the story as regards the when, where, how, who and what of the depiction. The visual image and the caption combine to complete a communication activity as the verbal and non-verbal form of languages. The study recommends that captions should be edited not only by photo-editors and journalists, but also by practising language people.

scholarly journals Training-induced plasticity enables visualizing sounds with a visual-to-auditory conversion device

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Jacques Pesnot Lerousseau ◽  
Gabriel Arnold ◽  
Malika Auvray
Keyword(s):  
Individual Differences ◽  
Visual Information ◽  
Sensory Modality ◽  
Sensory Substitution ◽  
Visual Images ◽  
Visual Functions ◽  
Tactile Stimuli ◽  
Before And After ◽  
Visual Distractors ◽  
Auditory Processes

AbstractSensory substitution devices aim at restoring visual functions by converting visual information into auditory or tactile stimuli. Although these devices show promise in the range of behavioral abilities they allow, the processes underlying their use remain underspecified. In particular, while an initial debate focused on the visual versus auditory or tactile nature of sensory substitution, since over a decade, the idea that it reflects a mixture of both has emerged. In order to investigate behaviorally the extent to which visual and auditory processes are involved, participants completed a Stroop-like crossmodal interference paradigm before and after being trained with a conversion device which translates visual images into sounds. In addition, participants' auditory abilities and their phenomenologies were measured. Our study revealed that, after training, when asked to identify sounds, processes shared with vision were involved, as participants’ performance in sound identification was influenced by the simultaneously presented visual distractors. In addition, participants’ performance during training and their associated phenomenology depended on their auditory abilities, revealing that processing finds its roots in the input sensory modality. Our results pave the way for improving the design and learning of these devices by taking into account inter-individual differences in auditory and visual perceptual strategies.

Flat Style: Things Fall Apart and Its Illustrations

PMLA ◽  
2016 ◽  
Vol 131 (1) ◽  
pp. 20-37 ◽  
Author(s):  
Emily Hyde
Keyword(s):  
Visual Arts ◽  
Visual Image ◽  
Visual Images ◽  
Early Publication ◽  
Literary Representation ◽  
Realist Novel ◽  
Anglophone Literature ◽  
Publication History ◽  
Things Fall Apart

In the early 1960s two editions of Chinua Achebe's Things Fall Apart were published with competing sets of illustrations. The first, by Dennis Carabine, illustrates a realist novel, the second, by Uche Okeke, a modernist one. Reading Achebe's iconic novel through its early publication history and for its visual images shows how the famous ending of Things Fall Apart turns, stylistically, to the impenetrable flatness of the modernist surface. At mid-century, modernist style could be made to serve realist imperatives, and Achebe's flat style challenges colonial modes of literary representation and the myth of modernist primitivism in the visual arts. This essay stresses the importance of the visual image to mid-century anglophone literature and the importance of modernist style to the poetics of decolonization.

scholarly journals ‘Can We See It?’: Contextualizing ‘Deforestation’ from an English-Medium Science Textbook for a Primary School Level

2021 ◽  
Vol 2 (2) ◽  
pp. 86
Author(s):  
Ahmad Sugianto
Keyword(s):  
Primary School ◽  
Visual Image ◽  
School Level ◽  
Visual Images ◽  
Science Textbook ◽  
Descriptive Research ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Teachers And Students ◽  
Primary School Level

Understanding an English-medium science textbook is possibly challenging for some students. It is, for example, due to the language used. To deal with this issue, construing the use of the other mode, such as visual images, along with the verbal text is regarded useful. Thereby, the construal of multimodality in an English-medium science textbook becomes crucial. Albeit a myriad of inspections on multimodality exists, but to the best of the writer’s knowledge, such investigation with respect to an English-medium science textbook, particularly at a primary school level, was found to be limited. Therefore, this study aimed to scrutinize the verbal text and visual image presented in a science textbook used for a primary school level which is presented in English. To that end, a descriptive research design was employed. In this regard, a systemic functional multimodal discourse analysis (SF-MDA) within the trinocular metafunctions encompassing ideational, interpersonal, and textual metafunctions was utilized. The systemic functional linguistics theory, the grammar of visual design, intersemiotic complementarity, and logico-semantics were the frameworks employed to analyze the artefact, the English-medium science textbook. The findings revealed that the visual image and verbal text interact with one another within the three metafunctions. Given the interaction between the two modes, the present study suggests that both teachers and students are required to take into considerations and be aware of the potential or roles of images along with the verbal text, i.e. the images are not merely accessories, but instead, these are able to assist the comprehension of the science materials learned.

scholarly journals A Study on Consumers’ Visual Image Evaluation of Wrist Wearables

Entropy ◽  
2021 ◽  
Vol 23 (9) ◽  
pp. 1118
Author(s):  
Liang-Ming Jia ◽  
Fang-Wu Tung
Keyword(s):  
Fuzzy Theory ◽  
Visual Image ◽  
Visual Images ◽  
Image Evaluation ◽  
Consumer Evaluations ◽  
Potential Demand ◽  
Willingness To Purchase ◽  
Moderate Complexity ◽  
Industry Professionals ◽  
Representative Samples

This study aimed to investigate consumers’ visual image evaluation of wrist wearables based on Kansei engineering. A total of 8 representative samples were screened from 99 samples using the multidimensional scaling (MDS) method. Five groups of adjectives were identified to allow participants to express their visual impressions of wrist wearable devices through a questionnaire survey and factor analysis. The evaluation of eight samples using the five groups of adjectives was analyzed utilizing the triangle fuzzy theory. The results showed a relatively different evaluation of the eight samples in the groups of “fashionable and individual” and “rational and decent”, but little distinction in the groups of “practical and durable”, “modern and smart” and “convenient and multiple”. Furthermore, wrist wearables with a shape close to a traditional watch dial (round), with a bezel and mechanical buttons (moderate complexity) and asymmetric forms received a higher evaluation. The acceptance of square- and elliptical-shaped wrist wearables was relatively low. Among the square- and rectangular-shaped wrist wearables, the greater the curvature of the chamfer, the higher the acceptance. Apparent contrast between the color of the screen and the casing had good acceptance. The influence of display size on consumer evaluations was relatively small. Similar results were obtained in the evaluation of preferences and willingness to purchase. The results of this study objectively and effectively reflect consumers’ evaluation and potential demand for the visual images of wrist wearables and provide a reference for designers and industry professionals.

Efficiency recognizable visual images in promotional products

2015 ◽  
pp. 162-185
Author(s):  
Denys MANOKHA
Keyword(s):  
Empirical Study ◽  
Visual Image ◽  
Visual Images ◽  
Image Perception

The article is devoted to the empirical study of the effectiveness of the use of recognizable images taken from folklore, mythology, epics or known samples of art, an advertising product. To implement research applied traditional (classical) and innovative, author empirical techniques. Demonstrated and proven impact the effectiveness of recognizable visual image perception of the effectiveness of promotional product.

Producing a Mental Representation of a Cup of Sake

2019 ◽  
pp. 430-448
Author(s):  
Hiroki Fukushima
Keyword(s):  
Experimental Method ◽  
Mental Representation ◽  
Mental Representations ◽  
Visual Image ◽  
The Other ◽  
Experimental Methodology ◽  
Visual Images ◽  
Other Hand ◽  
Average Person ◽  
Supporting Tool

In this chapter, methodologies for producing a mental representation of a cup of sake are introduced. Mental representations of taste are often vague and fuzzy in comparison to audio or visual images. On the other hand, some individuals, such as sommeliers or tasters of sake, are able to readily formulate a representation of the taste they experience. How can the average person produce words or other types of mental representations in such a situation? In this chapter, the author presents three methodologies for eliciting mental representations of taste: a new supporting tool for verbalizing an image of taste, an experimental method for testing a verbal and visual image for taste, and an experimental methodology for producing a free drawing representation of a cup of sake.

Visual Information and Valid Reasoning

1996 ◽  
Author(s):  
Jon Barwise ◽  
John Etchemendy
Keyword(s):  
Visual Information ◽  
Formal Proof ◽  
Theory And Practice ◽  
Visual Images ◽  
Standard View ◽  
Mathematical Problems ◽  
Mathematical Tradition ◽  
Cognitive Activities ◽  
The Relationship ◽  
Mathematical Discovery

Psychologists have long been interested in the relationship between visualization and the mechanisms of human reasoning. Mathematicians have been aware of the value of diagrams and other visual tools both for teaching and as heuristics for mathematical discovery. As the chapters in this volume show, such tools are gaining even greater value, thanks in large part to the graphical potential of modern computers. But despite the obvious importance of visual images in human cognitive activities, visual representation remains a second-class citizen in both the theory and practice of mathematics. In particular, we are all taught to look askance at proofs that make crucial use of diagrams, graphs, or other nonlinguistic forms of representation, and we pass on this disdain to our students. In this chapter, we claim that visual forms of representation can be important, not just as heuristic and pedagogic tools, but as legitimate elements of mathematical proofs. As logicians, we recognize that this is a heretical claim, running counter to centuries of logical and mathematical tradition. This tradition finds its roots in the use of diagrams in geometry. The modern attitude is that diagrams are at best a heuristic in aid of finding a real, formal proof of a theorem of geometry, and at worst a breeding ground for fallacious inferences. For example, in a recent article, the logician Neil Tennant endorses this standard view: . . . [The diagram] is only an heuristic to prompt certain trains of inference; . . . it is dispensable as a proof-theoretic device; indeed, . . . it has no proper place in the proof as such. For the proof is a syntactic object consisting only of sentences arranged in a finite and inspectable array (Tennant [1984]). . . . It is this dogma that we want to challenge. We are by no means the first to question, directly or indirectly, the logocentricity of mathematics arid logic. The mathematicians Euler and Venn are well known for their development of diagrammatic tools for solving mathematical problems, and the logician C. S. Peirce developed an extensive diagrammatic calculus, which he intended as a general reasoning tool.

Online communication of visual information

2019 ◽  
Vol 44 (1) ◽  
pp. 43-61
Author(s):  
Wen-Hsuan Lee ◽  
Yu-Hsun Lin
Keyword(s):  
Visual Information ◽  
Instant Messaging ◽  
Online Communication ◽  
Visual Image ◽  
Text Messages ◽  
Communication Process ◽  
Quality Indices ◽  
Design Quality ◽  
Psychological Variables ◽  
Content Type

Purpose The purpose of this paper is to deepen the understanding of why text messages are superseded by using stickers, thus driving instant messaging software (IMS) users’ visual communication process. Design/methodology/approach Drawing on Uses & Gratifications (U&G) theory and using a semantic technique, this research begins by identifying design indices of stickers and user’s perceived gratifications that they describe and evaluate at their first impression of using stickers in Study 1. Study 2 introduces media richness theory and the expectancy model into the framework of U&G theory and further explains several causal linkages from the LINE stickers’ design quality indices to proximal users’ perception of gratifications and distal sticker use intention. Findings Study 1 explores four variables, playfulness, variety, delicacy and uniqueness, as stickers’ design quality indices and discloses two user perceptions of gratifications, i.e., the needs of self-expression and of flaunting to someone, as main intrinsic motives for users sending stickers. The results of Study 2 further support the finding that self-expression and a mentality that seeks conspicuousness are two important psychological variables mediating the effects of three design quality indices – playfulness, variety and uniqueness – on visual image use intention. Originality/value The main contribution of this research is to verify the psychological mechanism of visualized communication between IMS users. Moreover, the finding extends the digital marketing literature by highlighting conspicuous consumption that occurs not only in consuming luxury goods, but also in costless or cheaper digital product such as IMS stickers.

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