Marketing im ÖPNV: Herausforderungen, Potenziale und Besonderheiten

2018 ◽  
Vol 59 (4) ◽  
pp. 29-32
Author(s):  
Hendrik Ernst ◽  
Tom Domenic Götz
Keyword(s):  
Strategic Planning ◽  
Public Transport ◽  
Marketing Mix ◽  
Demographischer Wandel ◽  
Marketing Management ◽  
Global Trends ◽  
Future Challenges

Abstract Der öffentliche Personennahverkehr steht unter dem Einfluss globaler Trends. Entwicklungen wie die Individualisierung der Nachfrage, Digitalisierung sowie Globalisierung erfordern ein Umdenken in der operativen und strategischen Planung eines Verkehrsbetriebs. Das individuelle Marketingmanagement ermöglicht dabei eine differenzierte Anpassung der Unternehmensausrichtung, um für zukünftige Herausforderungen und kommende Entwicklungen gewappnet zu sein. Public transport is affected by global trends. Developments such as the individualisation of demand, digitalisation and globalisation require a rethink in operational and strategic planning of a public transport company. Individual marketing management enables a sophisticated adaptation of the company‘s corporate orientation in order to be prepared for future challenges and developments. Keywords: wettbewerb, swot, pestel, marketingkonzept, marketing mix, demographischer wandel

Integrating Global Trends Information Into Army Strategic Planning Processes

1993 ◽  
Author(s):  
Richard L. Schneider ◽  
Prameela V. Reddy ◽  
Samuel T. Ariaratnam ◽  
Victoria J. McCleary
Keyword(s):  
Strategic Planning ◽  
Global Trends ◽  
Planning Processes

scholarly journals Reality of Strategic Planning Practice from the Perspective of Education Faculty Members

2020 ◽  
Vol 10 (2) ◽  
pp. 127
Author(s):  
Mayada M. Al Basel ◽  
Rania W. Osman
Keyword(s):  
Strategic Planning ◽  
Weighted Average ◽  
Faculty Members ◽  
Strategic Analysis ◽  
Education Faculty ◽  
Planning Practice ◽  
Weighted Averages ◽  
Future Challenges ◽  
Descriptive Approach ◽  
Faculty Of Education

The present study aimed to identify the reality of strategic planning practice by the leaders of the Faculty of Education, Damietta University from the perspective of faculty members. Therefore, it adopted the descriptive approach based on a survey of (63) faculty members. It applied a five-domain questionnaire. Results revealed the weak practice of strategic planning from the perspective of the participants. "Future challenges" domain was ranked first and rated "high" with a weighted average of (3.62) and a percentage of (72.38%). "Preparation for strategic planning" domain was ranked second and rated "moderate" with a weighted average of (3.14) and a percentage of (62.74%). The 3rd, 4th, and 5th domains regarding "quadratic strategic analysis, implementation of the strategic plan, and evaluation and strategic oversight" were ranked low. Their weighted averages were rated (2.28-2.50) with a percentage of (49.91%-64.24%).

scholarly journals PENYULUHAN PEMASARAN BENUR UDANG VANAME (Litopenaeus vannamei) HASIL PANTI PEMBENIHAN SKALA RUMAH TANGGA (HSRT) DI DUSUN KEMBANGSAMBI, DESA PASIRPUTIH, KECAMATAN BUNGATAN

2021 ◽  
Vol 3 (1) ◽  
pp. 55-86
Author(s):  
Musyaffa Rafiqie
Keyword(s):  
Economic Growth ◽  
Strategic Planning ◽  
Litopenaeus Vannamei ◽  
Marketing Mix ◽  
Marketing Concept ◽  
Household Economy ◽  
Planning Strategy ◽  
Whiteleg Shrimp ◽  
Activity Method

The purpose of marketing counseling for whiteleg shrimp seeds (Litopenaeus vannamei) from a household scale hatchery (HSRT), Kembangsambi, Pasir Putih, Bungatan was to motivate and to provide information about the marketing of whiteleg shrimp seeds. Activity method which is used to solve the problems mentioned above is marketing counseling for whiteleg shrimp seeds. This activity includes the material for marketing counseling activities, taxonomy of whiteleg shrimp, marketing concept with planning strategy, and marketing mix. The results of this counseling activity are the farmers will be able to maintain the marketing of whiteleg shrimp seeds, will be able to apply the marketing concept with strategic planning for whiteleg shrimp seeds, and will be able to apply the marketing mix for the marketing of whiteleg shrimp seeds so that it will increase economic growth in the Situbondo Regency and in particularly improve the household economy.

Strategic Planning in Special Libraries and Information Centers

2018 ◽  
pp. 447-472
Author(s):  
Lian Ruan ◽  
Jan Sykes
Keyword(s):  
Strategic Planning ◽  
Organizational Context ◽  
Planning Process ◽  
Public Libraries ◽  
Fire Service ◽  
Future Research ◽  
Skill Sets ◽  
Strategic Planning Process ◽  
Future Challenges ◽  
Future Research Directions

The strategic planning process in special libraries and information centers is described, with emphasis given to the importance of planning efforts being tightly aligned with the business goals of the parent organization. Success in executing the strategic plan is strongly dependent on developing and polishing skill sets needed by persons active in the workforce today, while concurrently growing leadership and technical talent to meet future challenges. Following a discussion of general characteristics that distinguish special libraries and information centers from academic and public libraries, key concepts related to the strategic planning process in an organizational context are presented. A case study of the strategic planning efforts at a special library, the Illinois Fire Service Institute Library, University of Illinois at Urbana-Champaign, illustrates the process and benefits gained from following the goals and strategies highlighted in the plan. The authors offer insightful recommendations to those involved in the planning process and suggest future research directions.

Strategic Planning in Special Libraries and Information Centers

2014 ◽  
pp. 153-179
Author(s):  
Lian Ruan ◽  
Jan Sykes
Keyword(s):  
Strategic Planning ◽  
Organizational Context ◽  
Planning Process ◽  
Public Libraries ◽  
Fire Service ◽  
Future Research ◽  
Skill Sets ◽  
Strategic Planning Process ◽  
Future Challenges ◽  
Future Research Directions

The strategic planning process in special libraries and information centers is described, with emphasis given to the importance of planning efforts being tightly aligned with the business goals of the parent organization. Success in executing the strategic plan is strongly dependent on developing and polishing skill sets needed by persons active in the workforce today, while concurrently growing leadership and technical talent to meet future challenges. Following a discussion of general characteristics that distinguish special libraries and information centers from academic and public libraries, key concepts related to the strategic planning process in an organizational context are presented. A case study of the strategic planning efforts at a special library, the Illinois Fire Service Institute Library, University of Illinois at Urbana-Champaign, illustrates the process and benefits gained from following the goals and strategies highlighted in the plan. The authors offer insightful recommendations to those involved in the planning process and suggest future research directions.

Strategic marketing for small and middle sized hotel firms in Croatia

1995 ◽  
Vol 1 (2) ◽  
pp. 279-290
Author(s):  
Vesna Borković
Keyword(s):  
Strategic Planning ◽  
Standard Model ◽  
Hotel Industry ◽  
Marketing Mix ◽  
Strategic Marketing ◽  
Medium Size ◽  
Developmental Strategy ◽  
Marketing Policy ◽  
Product Service ◽  
The Standard Model

The paper analyses the efficiency of the former marketing policy of the tourist suppliers and the tourist policy by applying the elements of marketing mix (product/service, sale, promotion and rates). The paper also indicates that there is the need for qualitative transformation of nearly every more important segment of the tourist supply and the need for the development of the adequate developmental strategy as well as entering the market on all the levels from an economic subject to the country as a whole. Such an approach based on the standard model of strategic planning is described in the second part of the paper. With regard to privatisation and restructuring of the supply special attention has been paid to the small and medium-size hotels for they are expected to be the prevailing ones in the hotel industry in most destinations in Croatia.

Controlling Controversy: 1995–1997

2019 ◽  
pp. 42-56
Author(s):  
Richard N. Cooper
Keyword(s):  
Climate Change ◽  
Former Yugoslavia ◽  
Financial Situation ◽  
Global Trends ◽  
Economic Issues ◽  
Security Issues ◽  
Future Challenges ◽  
Internal Policy ◽  
High Level

As a leading international economist with prior high-level policy experience, Richard Cooper brought to the National Intelligence Council chairmanship an unusual level of authority on economic issues. This proved valuable in internal policy disputes over Japan’s financial situation, in which the NIC successfully challenged the Treasury Department’s assessment. His tenure also saw the challenges of dealing with the former Yugoslavia after the Dayton Accords brokered a tenuous peace, as well as the NIC’s first foray into nontraditional security issues such as climate change. Finally, the NIC published an influential report called Global Trends 2010, looking out 15 years to anticipate future challenges—and initiating a series of reports issued by the NIC every four years thereafter.

Mengurai Divergensi Konsep Pemasaran Melalui Perkembangan Implementasi

2017 ◽  
Vol 23 (2) ◽  
pp. 162-171
Author(s):  
Amin Wibowo
Keyword(s):  
Strategic Planning ◽  
Business Strategy ◽  
Marketing Management ◽  
Top Management ◽  
Marketing Concept ◽  
Industrial Marketing ◽  
Basic Assumptions ◽  
Starting Point ◽  
Management Responsibility ◽  
Almost All

Among the divergence of marketing concepts there are kinds of similarity among them in many aspects : (1) the basic assumptions in defining marketing and marketing management, almost all scholars agree that terms of consumer becomes starting point in defining marketing concept. The substantive differences among the concepts accured in focusing to customers. For instance, Benneth and Cooper placed the focus on customers with minimal proportions because of their paradigm and experiences. (2) Market oriented and customer oriented have similarity in substantive manner, but in industrial marketing, the proportion of attention toward customers is very limited. Meanwhile, marketing scholars view totally to customers oriented. (3) Industrial marketing concern on institutionalized customer (or market oriented) that is not limited on marketing division, but covers top management responsibility in implementing business strategy and strategic planning. (4) in the context of marketing concept, Huston’s ideas about marketing concept is make sense whenever marketing is the behaviors that creates exchange between buyer and seller. Exchange is not in “one shot” activity.

A NETWORK APPROACH TO MARKETING MANAGEMENT

2002 ◽  
Vol 10 (03) ◽  
pp. 209-223 ◽  
Author(s):  
SVANTE ANDERSSON
Keyword(s):  
Relationship Marketing ◽  
Marketing Research ◽  
Marketing Mix ◽  
Marketing Management ◽  
Network Approach

This article is an argument in favour of the importance of having different perspectives for different situations in marketing. Since the 1990s, relationship marketing has become an accepted stream in marketing research. However, this type of marketing consists of many different perspectives. Here, the network approach is covered. Its origin and its divergence from the mainstream marketing mix approach are discussed. It is concluded that Swedish culture and context influenced the development of the network approach. However, the network view is not pertinent to all marketing situations in Sweden and the approach is also useful outside of the Swedish context. Finally, it is argued that marketing research should benefit from many different perspectives and approaches that could be applicable to different marketing situations.

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