scholarly journals Development of tourism in Germany

2020 ◽  
pp. 28-32
Author(s):  
Oksana TABENSKA
Keyword(s):  
Service Sector ◽  
Structural Element ◽  
Tourist Attractions ◽  
Internet Resources ◽  
Domestic Tourism ◽  
Scientific Papers ◽  
Informational Basis ◽  
German City ◽  
Weimar Culture ◽  
Xix Century

Introduction. The service sector is constantly and dynamically developing, creating jobs. With the important structural element of the international tourism services market, travelers are able to change previous perceptions of threats and challenges on our planet and to offer possible conditions for crisis management. The purpose of the paper is to explore the problems and prospects of tourism development in Germany, the tourist attractions in the German city of Cottbus. Scientific papers, materials of periodicals, Internet resources are the methodological and informational basis of the work. Results. Germany is a country where you always want to discover new pages – its history, character and traditions of residents, the incredible contrast of rural nature and the active life of big cities. Five new federal lands play an important role in tourism. For many regions in the east of Germany, after the reunification, tourism has become a chance to get back on its feet in economic terms. Landscapes such as Spreewald, traditional Dresden or Weimar culture cities, or Baltic resorts such as Binz on Rügen attract tourists from Germany and abroad. Cottbus is a city in eastern Germany, located on the Spree River and three railway lines 100 km from Berlin. It is considered the cultural and political center of the Sorbian population in Lower Lusatia. Attractions for tourists will be interesting Castle Branitz with the adjacent park, which is located in the south of the city. The residence was built on the special order of Prince Herman von Puckler-Muscaw, who was one of the few key figures of the country in the XIX century. At the Zoo of Cottbus – Tierpark Cottbus you can look at a variety of animals that live in all corners of the world - tigers, deer, penguins, camels, tapirs, pelicans. Conclusion. In the development of international and domestic tourism, a set of reasons that contribute to the development of domestic tourism in Germany. Famous tourist attractions in the German city of Cottbus were explored, namely: the historic building – Casper Gewerbehof, the Branitz Castle, a cinema, the Museum of Art, the Zoo – Tierpark Cottbus.

scholarly journals Streets in Niksic as a mirror of urban life and culture

2021 ◽  
Vol 69 (1) ◽  
pp. 227-238
Author(s):  
Luka Rakojevic
Keyword(s):  
Urban Culture ◽  
Urban Life ◽  
Cultural Center ◽  
Literary Works ◽  
Scientific Papers ◽  
Xix Century

The paper deals with history, culture and urban life portrayed through the life of streets. This topic is particularly interesting bearing in mind that this town is extremely significant cultural center in Montenegrin framework. Its story has mostly been written informally, in a street or a caf?. It covers the period from late XIX century until the end of XX century. The text represents a particular interrelation between certain urbanity characteristics which are connected to different aspects of life and work. It also deals with relationships between streets and bohemian lifestyle of this town, literary inspirations, heroic figures and certain peculiar persons who found their place in the spirit of a place of turbulent history and rich culture. Few monuments, being important stops and symbols of Niksic past, have also been described. Abundance of quotations and references permeate through the text, covering historical, scientific and theoretical sources and thus allowing us to have an integral overview on the life of a street in this town. The paper belongs to the field of urban culture research's and encompasses different kinds of sources - from scientific papers and literary works and travelogues to newspapers articles.

scholarly journals The Influence Of Expanded Marketing on Visiting Interest to Lawata Beach in Bima, Indonesia

2021 ◽  
Vol 2 (1) ◽  
pp. 012-022
Author(s):  
Sri Ernawati Zunaidin
Keyword(s):  
Service Sector ◽  
Swot Analysis ◽  
Sampling Technique ◽  
Tourism Industry ◽  
City Government ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
Development Paradigm ◽  
Scale Data

The development paradigm in many countries is currently more oriented towards the service sector and industry, including the tourism industry. In the tourism system, the marketing strategy carried out on tourist objects is an important element in supporting the desire of tourists to visit. This study aims to determine and analyze whether expanded marketing affects the visiting decision Lawata Beach. This study uses a mix method quantitative and a qualitative. The population in this study are tourists who have visited lawata beach tourist destinations in Bima City. Sampling with purposive sampling technique, where the determination of the sample based on certain criteria that are tailored to the needs of the study. The sample in this study amounted to 100 people with the research instrument using a questionnaire with a Likert scale. Data analysis used simple linear regression, partial test with t test. To test the effect between variables using SPSS (Statistical Service Product Solutions) version 20.00 and SWOT analysis. The results of the study stated that expanded marketing had a positive and significant effect on the Visiting Decision Lawata Beach Bima City and from the results of the SWOT analysis, the Bima City government had to always develop attractive tourist attractions, making Lawata Beach an economic creative area and adding supporting facilities on the Lawata beach, facilities and infrastructure can add attractiveness and increase competitiveness with tourist objects in other areas.

scholarly journals Analysis of positioning of sanatorium-resort institutions of the Republic of Bashkortostan and their promotion using innovative technologies

2020 ◽  
Vol 208 ◽  
pp. 08021
Author(s):  
Konstantin Kuzminyh ◽  
Regina Galkova
Keyword(s):  
Social Networks ◽  
Sustainable Development ◽  
Level Of Service ◽  
Competitive Advantages ◽  
Effective Mechanism ◽  
The Sustainable Development ◽  
Internet Resources ◽  
Republic Of Bashkortostan ◽  
Domestic Tourism ◽  
The Republic

Today, sanatorium and resort institutions are undergoing a difficult period, in particular due to the spread of “Covid19” infection. It is assumed that against the backdrop of the crisis, domestic tourism will develop more, respectively, tourists will prefer to book tickets themselves, studying information on Internet resources. In this case, it is impossible to increase the efficiency of the enterprise and increase the demand for services without the use of innovative IT technologies to sanatoriums. The study showed that the activity of most sanatoriums on international online sites is very weak, as well as many of them do not conduct news feeds on official sites, ignore social networks as an effective mechanism for their promotion, as a result of which circumstances arise when the services provided by sanatoriums do not meet the expectations of vacationers. It should be recognized that the level of service in the sanatorium requires an increase, accordingly, it is necessary to carry out activities to position and qualitatively improve work on online services. The acquisition of competitive advantages and the preservation of loyalty of guests is the key functions of positioning and promoting sanatorium and resort institutions, which in turn will contribute to the management of the sustainable development of the territory of the Republic of Bashkortostan.

scholarly journals INNOVATION-DRIVEN OPPORTUNITIES AND SOLUTIONS TO PROMOTE EUROPE-ORIENTED TOURISM DEVELOPMENT IN UKRAINE

2021 ◽  
pp. 31-40
Author(s):  
Oleksandra V. Olshanska ◽  
Mykola O. Khmelevskyi ◽  
Daryna V. Hryhorchuk
Keyword(s):  
Customer Service ◽  
Tourism Development ◽  
Tourism Industry ◽  
Easy Access ◽  
Tourist Attractions ◽  
Depth Analysis ◽  
Innovative Solutions ◽  
Domestic Tourism ◽  
The Government

The article presents an in-depth analysis of innovation opportunities and solutions to promote Europe-oriented tourism development in Ukraine, which is especially relevant given the significant lag in economic indicators of Ukraine's tourism industry against the world tourism leaders. The findings reveal that the tourism industry, as well as in Ukraine, is adapting fast enough to the global challenges caused by the coronavirus pandemic and other crisis phenomena and is gradually returning to its normal functioning, even under heavy restrictions. Particular emphasis is put on the growing role of innovative solutions to boost the process of adaptation to new realia. It is argued that tourism innovations and reforms will contribute to promoting both short-term and long-term tourism demand, raise the number of tourism businesses and, consequently, will create more jobs in this sector, along with enhancing the quality and competitiveness of domestic tourism product and increasing the tourism industry share in GDP. The purpose of this article is to identify opportunities to innovate and search for optimal solutions to ensure Europe-oriented vector of tourism development in Ukraine. To attain the research agenda, a range of general research methods have been employed, in particular, analysis and synthesis, monograph methodology, as well as methods of abstraction and concretization. The study asserts that in modern economic settings to secure the European vector in tourism development, there is a vast variety of innovative solutions available to tour operators and travel agents, ranging from radical changes in their management and marketing activities up to diversification of tourism products and customer service models. To facilitate further Europe-oriented development of domestic tourism, a focus is also placed towards the essential role of innovation-driven transformations of a tourist product at the regional level which assume new services, new tourist attractions and travel routes or their modifications, including the use of digital technologies and new tourism types, such as glamping, immersive tourism, fitness tourism, virtual tourism, travel journalism, film tourism, etc. In addition, the study discusses the specifics of backpacking as one of modern innovative tourism trends. It is argued that the key pathway for the tourism industry to innovate is building a single national tourist information base with an easy access and customer-friendly interface. Such an electronic database will combine the capabilities of an interactive travel guide and a marketplace. According to the results of the study, to enhance the Europe-oriented development of the tourism industry in Ukraine, the government should design sound investment and innovation policies that will help to support both nation-wide and regional innovative projects. The summary concludes that the implementation of innovations will contribute to gaining a competitive edge in the global tourism market.

Features of the economy of experiences during term changes on the example of tourism market: Russian experience

2014 ◽  
Vol 8 (9) ◽  
pp. 150-160
Author(s):  
Виктория Лапочкина ◽  
Viktoriya Lapochkina
Keyword(s):  
Service Sector ◽  
Extreme Event ◽  
Economic Factor ◽  
Tourism Industry ◽  
Gradual Change ◽  
Difficult Situation ◽  
Goods And Services ◽  
Experience Marketing ◽  
Domestic Tourism ◽  
Tourism And Hospitality

In the current difficult situation in foreign policy there is a gradual change in Russia in the structure of the tourist flows; analysts have noted an increase in demand for domestic tourism. The author considers the prospects for further development of domestic tourism in the Russian Federation, taking into account the fact that in today´s world, the migration of values and the economy acquire a new direction. Recognition of individual impressions of economic proposals is a pledge for economic growth in the future. Jeremy Rifkin believes that the demand for labor in the service sector will fall, as in the past, thanks to the automation and higher productivity, but it will not lead to a general unemployment. There will be new proposals; there will be a new wave of economic activity that will provide unprecedented opportunities for career growth and welfare. Those companies who are aware of the transition are taking place to a new kind of economy and effectively react to it. It will be easy to resist forced down prices and create a qualitatively new consumer value. The author gives examples of the activity of Russian cities and regions in the tourism sector, which are increasingly taking on the traits of the new economy of experiences. Tourism products cease to be a massive and standardized at the forefront personalization. Travel companies are developing new routes with the new fashion trends. More actively developed are new types of tourism: ecological, extreme, event, gastronomic, etc. Modern consumers are acutely aware of their aesthetic and cognitive needs, demands from enterprises in the tourism and hospitality innovative offers, seeking new experiences. Consequently, they become important new economic factor that deserves attention in the tourism industry. Marketers engaged in promoting goods and services, develop new tools in the industry of experience marketing, acting not only on the mind of the consumer, but on their feelings, trying to hurt "for a living." That is why the travel agencies that implement tours, rely on memories and pleasant emotions and souvenirs reinforce the brightest and most pleasant moments of the trip. The author has set the task to identify the Russian trends in the transition to an economy of experiences and organize the domestic experience of regional marketing in the new format.

Features of the spatial organization of services in Dagestan (based on hotel and restaurant businesses)

10.12737/6483 ◽  
2014 ◽  
Vol 8 (4) ◽  
pp. 11-16
Author(s):  
Джамилия Гусенова ◽  
Dzhamiliya Gusenova
Keyword(s):  
Service Sector ◽  
Spatial Organization ◽  
Service Area ◽  
Service Workers ◽  
Goods And Services ◽  
Quantitative Calculation ◽  
Internet Resources ◽  
Control Units ◽  
Salary Increase ◽  
The Republic

The article examines some of the features of service in the Republic of Dagestan. The paper provides a specific statistical evidence of uneven development of the service sector in the region, including a faster growth in the average monthly wage in some areas of the service sector. In particular, there is a relatively lower level of demand for jobs among service workers, workers in housing and utilities, trade and related activities (5.3% of total demand) whereas for those professions there is an above-average wage growth in comparison to the whole economy. Thus, the average monthly wage in the hotel and restaurant sector in January-May 2014 compared to the same period in 2013 was 134.1%, which is almost 23%> higher than the average salary increase for the whole economy. Particular attention is paid to the spatial organization of catering in Makhachkala. As a result of cartographic data placement of objects and their subsequent analysis identified are 6 specific territorial zones of the urban environment in which the great bulk of catering is concentrated. The author assumes the existence of a positive relation between the placement of enterprises and the location of the major higher educational institutions of the city, which indicates the orientation of catering on the student youth as the main consumer of goods and services. The methodological basis of the research is comprised of general scientific methods and particular studies of the phenomenon of «service area». Comparative analysis as a scientific method has allowed revealing the features of the organization of the service area, relative to the other spheres of economic activity. Among other methods actively is used content analysis of Internet resources, involving quantitative calculation of the control units (keywords).

scholarly journals Innovative capacity dynamics: KIBS dimensions

2017 ◽  
Vol 14 (4) ◽  
pp. 438
Author(s):  
Ronnie J-Figueiredo ◽  
João J. Ferreira ◽  
Gilson Lima ◽  
Júlio Vieira Neto
Keyword(s):  
Conceptual Model ◽  
Service Sector ◽  
Web Of Science ◽  
Economic Sectors ◽  
Business Services ◽  
Knowledge Intensive Business Services ◽  
Proposed Model ◽  
Scientific Papers ◽  
Knowledge Intensive ◽  
Innovative Capacity

The objective of this paper is to explain how the elements of a conceptual model based on KIBS (Knowledge Intensive Business Services) can be applied in an integrated way to assess the innovative capacity of firms in the service sector. The building of the model is based on a bibliometric analysis of the central theme KIBS, in the databases Scopus and ISI Web of Knowledge (Web of Science). We propose a conceptual model, which brings together several dimensions that have not yet been tested in economic sectors. These dimensions are: KIBS, knowledge creation, knowledge transfer, innovation and innovative capacity. The research presents interesting features from the scientific papers analyzed, highlighting gaps that gave origin to the proposed model.

scholarly journals Development trends of service industry in Yakutia in the late XIX century

2020 ◽  
pp. 27-36
Author(s):  
Elena Vasilevna Andreeva
Keyword(s):  
Political Development ◽  
Service Sector ◽  
Service Industry ◽  
National Archive ◽  
State Control ◽  
Development Trends ◽  
Regional Administration ◽  
Historical Factors ◽  
History Of ◽  
Xix Century

The object of this research is the establishment of service industry in Yakutia, while the subject is its development trends in the second half of the XIX century. Attention is focused on examination of the documents from the National Archive of Sakha Republic (Yakutia), namely content of the documents of Yakut regional administration for the period from 1850s to 1900s, reports of the town governors of the Yakut region, and comparison with the existing research on the history of Yakutia of this period. The author explore the peculiarities of service industry as a social and historical process; determine natural-climatic and historical factors impacting the development of service sector in Yakutia; review social composition of the participants, as well as headmost services in Yakutia in the late XIX century. The conclusion is made that in the late XIX century, service sector in Yakutia was at its infancy, and characterized by a contradictory tendency, which on one hand combined limitedness of the content and types of services due to immaturity of the craft, state control and initiative in this sphere; and on the other –  engaged the representatives of different social groups, set vector towards the forming consumer requests, rudiments of legal culture and civil society. The author makes an assumption that due to the historical and political development of our country, the indicated contradiction was not resolved in subsequent periods and retains certain effect on the current state and development of service sector in Yakutia. The novelty of this work consists in attraction and examination of the extensive archival material that allows broadening the knowledge on the establishment of service sector in Yakutia.

scholarly journals The Main Problems of Podcasting in Russia

2021 ◽  
Vol 20 (6) ◽  
pp. 156-167
Author(s):  
L. A. Kruglova ◽  
D. Z. Mamedov
Keyword(s):  
Expert Interviews ◽  
Russian Market ◽  
Internet Resources ◽  
Scientific Papers

Purpose. The article presents the results of the analysis of the podcasting market in Russia. It highlights the main problems of the industry, the types of podcast producers, and their monetization models developed in the Russian market. The revenues and expenses of podcast studios are also in focus of study.Results. The research is based on the study of the platforms themselves, scientific papers in the field of podcasting, Internet resources, company reporting, and expert interviews conducted by the authors. The authors have carried out the study in the autumn-winter of 2020.Conclusion. The authors identify five main industry monetization models (which can be combined): advertising, podcasts for companies, podcasts for streaming platforms, donations, and subscriptions. The authors come to the conclusion that despite the main modern problems of Russian podcasting – the absence of regular audience measurements, a single platform, and, as a result, difficulties with monetization – the conditions for launching a podcast studio in the Russian market are favorable. 

Influence of Promotional Marketing Practices on Performance of Domestic Tourism in Kenya: A Case of County Government of Nakuru

2019 ◽  
Vol 6 (2) ◽  
pp. 30-37
Author(s):  
Thomas Kinuthia Kabeu
Keyword(s):  
Communication Theory ◽  
Strong Relationship ◽  
Simple Random Sampling ◽  
County Government ◽  
Tourist Attractions ◽  
Equal Chance ◽  
Domestic Tourism ◽  
Marketing Activities ◽  
International Shocks ◽  
Promotional Marketing

Abstract International tourism in Kenya has become increasingly vulnerable to international shocks, giving rise to interest in domestic tourism as an attempt to sustain the tourism market. The County Government of Nakuru has accordingly put in place various measures to market the sector domestically. This study aimed to assess the effect of these measures on performance of domestic tourism of the County Government of Nakuru, Kenya. The basic communication theory as developed by Schramm was used to guide the study. The study employed the proportionate stratified sampling design with three strata namely tourist hotels, tourist attractions and the Ministry of Trade, Industrialisation, Tourism and Wildlife Management at the County Government of Nakuru. Simple random sampling by raffle was further used inside each stratum in order to give each subject an equal chance of being selected. Data was collected through structured questionnaires comprising of closed-ended questions. Data was analysed using SPSS and Excel spreadsheets. Findings indicated a strong relationship of all the independent variables to the dependent variable This led to the conclusion that promotional marketing activities do influence performance of domestic tourism. Consequently, it was recommended that adequate resources should be allocated for promotional activities, especially financial resources and human resources. For better effectiveness, it was recommended that the promotional activities should be integrated rather than applied separately, and that all stakeholders should be engaged.

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