scholarly journals Peran Corporate Communication PT Krakatau Steel dalam Mengatasi Krisis

2020 ◽  
Vol 6 (2) ◽  
pp. 190
Author(s):  
Dewi Widowati
Keyword(s):  
Public Relations ◽  
Organizational Behavior ◽  
Attribution Theory ◽  
Corporate Communication ◽  
Research Approach ◽  
Positive Meaning ◽  
Important Field ◽  
Corporate Crises ◽  
Corporate Crisis

Public Relations (PR) which is now metamorphosed into the term "Corporate Communication (CorCom)" is an important field for the company. Activities undertaken by Public Relations are building images. From the perspective of the organization, information or messages conveyed by PR are expected to have a positive meaning to maintain and even enhance the company's reputation. However, companies are not always surrounded by only positive information, sometimes even alternating with negative information. Unclear information or "issues" can disrupt the operation of the company. Issues that will continually turn into "crisis" companies. PR as the spearhead of the company is expected to be able to handle this. This paper, entitled "The Role of Public Relations in Overcoming Crisis", discusses the role of the PT Krakatau Steel (PTKS) Corporate Communication Division when hit by a corporate crisis. The research approach is qualitativeand as a knife of analysis in this research is the Attribution Theory, which is used to dissect problems of organizational behavior, for example the phenomenon when the organization is in a crisis situation. Research methods, case studieswith the postpositivist paradigm. Data collection techniques through observation,interviews, and literaturerelevant to the discussion. The findings show that when PTKS was hit by a crisis related to the corruption case of one of the officials in his environment, the issue of corporate restructuring, the issue of layoffs of 1300 employees in the mass media and employee demo news in local and national media, at that time information "milling" in various media, both print media and social media that tend to corner the company. Strategic steps taken by the Corporate Communication Division in overcoming corporate crises, namely Pre-Crisis, Crisis, and Post-Crisis. These steps are implemented very carefully, responsive, fast, and right on target.    Public Relations(PR)  yang kini bermetamorfosa menjadi  istilah “Corporate Communication(Cor.Com)” merupakan bidang yang penting bagi perusahaan. Aktivitas yang dilakukan oleh Public Relations yaitu membangun citra. Ditinjau dari perspektif organisasi, informasi atau pesan yang disampaikan oleh PR diharapkan memiliki makna positif untuk mempertahankan bahkan meningkatkan reputasi perusahaan. Namun, perusahaan tidak selalu dikelilingi hanya informasi positif saja, terkadang silih berganti bahkan beriringan dengan informasi negatif. Informasi yang belum jelas atau “isu” dapat mengganggu jalannya operasional perusahaan. Isu yang terus menerus akan berubah menjadi “krisis” perusahaan. PR sebagai ujung tombak perusahaan diharapkan mampu menangani ini. Tulisan ini berjudul “Peran Public Relations Dalam Mengatasi Krisis”, membahas peran Divisi Corporate CommunicationPT Krakatau Steel (PTKS) ketika dilanda krisis perusahaan. Pendekatan penelitian yaitu kualitatif, dan sebagai pisau analisis dalam penelitian ini yaitu Teori Atribusi, yang digunakan untuk membedah permasalahan perilaku organisasi, misalnya fenomena saat organisasi berada dalam situasi krisis. Metode penelitian, studi kasusdengan paradigma postpositivist. Teknik pengumpulan data melalui observasi, wawancara, dan kepustakaan yang relevan dengan pembahasan. Hasil temuan menunjukkan bahwa ketika PTKS dilanda krisis terkait kasus korupsi salah seorang pejabat di lingkungannya, isu restrukturisasi perusahaan, isu PHK sebanyak 1300 karyawan di media massa dan berita demo karyawan di media lokal dan nasional, saat itu informasi “berseliweran” di berbagai media, baik media cetak maupun media sosial yang cenderung menyudutkan perusahaan. Langkah-langkah strategis yang dilakukan Divisi Corporate Communicationdalam mengatasi krisis perusahaan, yaitu Pra-Krisis,Krisis, dan Pasca-Krisis. Langkah-langkah tersebut diimplementasikan secara sangat cermat, responsif, cepat, dan tepat pada sasarannya.  

scholarly journals POTRET KRISIS PERUSAHAAN FIRST TRAVEL DALAM KACAMATA MANAJEMEN PUBLIC RELATIONS

2018 ◽  
Vol 16 (2) ◽  
pp. 58
Author(s):  
Ascharisa Mettasatya Afrilia
Keyword(s):  
Public Relations ◽  
Analysis Method ◽  
The Public ◽  
The Face ◽  
Important Position ◽  
Corporate Crises ◽  
Corporate Crisis ◽  
A Company ◽  
The Ideal

The corporate crisis is still considered a scary specter. Not a few companies are desperately avoiding a crisis without them realizing that could happen to anyone and anytime. Crisis can not absorb the feathers that will come to the company which one with which management system. Even companies that already have a big name, can still be hit by the crisis. Moreover, some preventive measures to cure the crisis, is also very important to enter the fall of the company to avoid bankruptcy. At this stage the role of Public Relations holds a very important position. Public Relations talks about strategic functions that are expected to position itself as a golden stone both from internal and external companies. The ideal spirit, crisis management of a company that made the public Public Relations is expected to be able to muffle and cure the crisis as bad as any condition that befall. The writing of this article aims to find out how the management of the company "First Travel" in the face of corporate crises by using descriptive qualitative analysis method found that "First Travel" should provide a role to Public Relations specifically because the crisis can not be handled quickly and easily.

Commentary: The Role of Internal Communication in Fostering Employee Advocacy: An Exploratory Study

2020 ◽  
pp. 232948842097583
Author(s):  
Patrick D. Thelen ◽  
Linjuan Rita Men
Keyword(s):  
Public Relations ◽  
Job Attitudes ◽  
Internal Communication ◽  
Corporate Communication ◽  
Communication Management ◽  
Management Communication ◽  
The Public ◽  
Person Organization Fit ◽  
Type Of Behavior

Employee advocacy has become a buzzword that has captured the interest of organizations. Despite the increased attention, employee advocacy is an understudied topic in the public relations literature. Hence, the purpose of this study was to fill a gap in public relations research on employee advocacy by examining internal communicators’ thoughts on how they can influence this type of behavior. Through interviews with 25 practitioners, the results indicated that the drivers of employee advocacy could be divided into three factors: individual (i.e., emotions, job attitudes, person-organization, fit, personality, and instrumental value), group (i.e., leader-member relationship and group cohesion), and organizational (i.e., organizational culture, top management, communication management, and socialization). Additionally, internal communication can influence employee advocacy through corporate communication strategies (i.e., openness and transparency, positivity, legitimacy and empowerment, and recognition) and employee advocacy management factors (i.e., understand business objectives, policies and guidelines, facilitation, interesting and meaningful content, and collaboration).

Stakeholder Engagement in Water Management: Lessons from five Cases in Central Europe

MedienJournal ◽  
2018 ◽  
Vol 42 (1) ◽  
pp. 71-91
Author(s):  
Daniel Polzer ◽  
Angelika Maier
Keyword(s):  
Water Management ◽  
Public Relations ◽  
Political Institutions ◽  
Stakeholder Engagement ◽  
Local Level ◽  
Communication Strategies ◽  
Environmental Issues ◽  
Organizational Structures ◽  
Corporate Communication ◽  
High Degree

This paper deals with a stakeholder-focused perception of stakeholder engagement and the question of how much media and corporate communication influence people to get engaged with environmental issues and resources and the water issue in particular. With five case studies at a European, national, regional and local level it is shown that only a high degree of problematization of an issue (here: flooding or water scarcity and droughts) leads to participation as well as engagement which – much more than participation or activism – depends on the existence of organizational structures. Study findings conclude that stakeholder engagement equals a highly complex, autonomous and individual process that requires qualitative research methods. Organizations, political institutions as well as corporations have to acknowledge that stake - holders get engaged “themselves”, whereas the problematization of issues can foster engagement. Implications also refer to the field of Public Relations, where highly individual and customized communication strategies are needed.

Corporate Social Responsibility Rhetoric in Times of Crises. A Rhetorical Analysis of CSR Reports Prior to and After Major Corporate Crises

MedienJournal ◽  
2018 ◽  
Vol 42 (1) ◽  
pp. 33-50
Author(s):  
Maria Gruber
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Rhetorical Analysis ◽  
General Motors ◽  
Csr Reporting ◽  
Corporate Social Responsibility Reporting ◽  
One Year ◽  
Corporate Social ◽  
Corporate Crises ◽  
Corporate Crisis

Corporate Social Responsibility reporting has grown increasingly in importance for companies in terms of portraying themselves as good corporate citizens. However, when confronted with a major corporate crisis that evoked an extensive loss in stakeholders’ trust, it remained unclear, how to further deal with the need for CSR communication without presenting oneself as exceedingly hypocritical. In the course of this study, the questions of how and to what extent crises cause change in a corporation’s CSR rhetoric were addressed. Therefore, the utilization of the rhetorical dimensions of logos, ethos, pathos, cosmos and autopoiesis as well as the amount of negative disclosure in the CSR reports of the world’s leading automobile companies (Toyota, General Motors, Volkswagen) were analyzed, one year before and one year after they had maneuvered themselves into a corporate crisis. The rhetorical analysis revealed that the distinctive context of each case (including the corporations’ responsibility for the crisis) dictated the rhetorical adjustments of the CSR reporting after the crisis. Moreover, it could be shown, that when reporting on the crisis cause itself, corporations tend to apply the dimension of ethos more frequently to counter the audience’s potential perception of their hypocrisy.

Supervisi pendidikan

2020 ◽  
Author(s):  
nurul atika
Keyword(s):  
Public Relations ◽  
Educational Administration ◽  
Educational Goals ◽  
Literature Study ◽  
School Officials ◽  
Sourcing Strategies ◽  
Educational Supervision ◽  
Education Personnel ◽  
And Performance

Abstrak- In general, this study aims to determine and analyze the role of supervision in an education. This research uses the literature study method by collecting literature (material materials) sourced from books, journals, and other sources related to the science of Educational Administration. Supervision comes from the word super and vision, which means to see and review from above or view and assess from above, which is carried out by superiors on the activities, creativity and performance of subordinates. In terms of terms, in Carter's Good Dictionary Education, supervision is all the efforts of school officials in leading teachers and other education personnel to improve teaching. These include stimulating, selecting the growth and development of teachers' positions, selecting and revising educational goals, teaching materials and teaching methods, and evaluating teaching. Educational supervision has very important goals and benefits. The scope of educational supervision includes the following: Managerial supervision of the curriculum, Managerial supervision of student affairs, Managerial supervision of educators and education personnel, Managerial supervision of facilities and infrastructure, Managerial supervision of finance, Managerial supervision of public relations, Managerial supervision of administration, Administration supervision academics about learning, related to methods, sourcing strategies, and evaluations.

Zmiana modelu zarządzania i nadzoru nad jakością kształcenia w szkolnictwie wyższym. Perspektywa doświadczeń Republiki Federalnej Niemiec

2020 ◽  
pp. 137-149
Author(s):  
Krzysztof Szewior
Keyword(s):  
Quality Of Education ◽  
Research Approach ◽  
University Management ◽  
Strategic Partner ◽  
Higher Education Reforms ◽  
The University ◽  
The Impact ◽  
Desk Research

The author focuses on the manner and effects of German higher education reforms that have changed the model of university management. The point of reference is the quality of education and its role, how universities ensure it, and how it is verified through evaluation and accreditation. These elements divide the article into two parts: a part about quality and a part about evaluation and accreditation. The analysis includes the impact of global processes and Europeanization. The research approach is characteristic for public policies, sciences of management and quality. The theories used in this article: the theory of systems and neo-institutionalism, as well as perspectives: the university as an active strategic partner, entrepreneurial university, the third role of universities. The publication is based on desk research and on the analysis of processes.

The role of emotions in crisis news framing and corporate crisis response

2017 ◽  
Vol 49 (6) ◽  
pp. 814
Author(s):  
Yifei YUN ◽  
Xiping LIU ◽  
Shiping CHEN
Keyword(s):  
Crisis Response ◽  
News Framing ◽  
Corporate Crisis

scholarly journals SHRM Practices Employee and Organizational Resilient Behavior: Implications for Open Innovation

2021 ◽  
Vol 7 (2) ◽  
pp. 159
Author(s):  
Khaliq Ur Rehman ◽  
Mário Nuno Mata ◽  
José Moleiro Martins ◽  
Sabita Mariam ◽  
João Xavier Rita ◽  
...  
Keyword(s):  
Resource Management ◽  
Human Resource Management ◽  
Organizational Behavior ◽  
Human Resource ◽  
Management Practices ◽  
Strategic Human Resource Management ◽  
Equation Modeling ◽  
Human Resource Management Practices ◽  
Resilient Behavior

The primary objective of this research is to investigate the role of strategic human resource management practices in developing resilient organizational behavior. This research aims to test the mediating function of individual resilient behavior between strategic human resources management practices and resilient organizational behavior. Data was collected from 780 managerial level employees working in small and medium Chinese enterprises in Hubei Province through a self-administrated questionnaire. The Smart partial least square structural equation modeling technique was used for data analysis. The analysis showed a significant positive relationship among SHRM practices, employee resilient behavior, and resilient organizational behavior. Results also show that employee resilient behavior partially mediates the relationship between SHRM practices and resilient organizational behavior. Individual resilient behavior is needed when an organization is in crisis, restructuring, transformation, turbulent, and unfavorable conditions. Without individual resilient behavior, it is difficult for an organization to be resilient. Therefore, strategic human resource management practices are essential to develop an employee’s resilience. This research contributed to the body of knowledge by bringing new concepts together. The main contribution was testing the role of individual resilient behavior between strategic human resource management practices and resilient organizational behavior.

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