scholarly journals INTEGRATED MARKETING COMMUNICATION SEKOLAH TINGGI DESAIN INTERSTUDI SEBAGAI STRATEGI KELUAR DARI KRISIS

2019 ◽  
Vol 6 (1) ◽  
pp. 23
Author(s):  
Isharyadi Isharyadi ◽  
Firman Kurniawan ◽  
Irwansyah Irwansyah ◽  
Poppy Ruliana
Keyword(s):  
Data Collection ◽  
Case Studies ◽  
Public Trust ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Monitoring Methods ◽  
Integrated Marketing Communication ◽  
New Student ◽  
Student Acceptance

This study aims to find out how Integrated Marketing Communication (IMC) is a strategy out of crisis? The analysis of this study focuses on how Integrated Marketing Communication becomes a strategy out of crisis, using planning-planning, organizing, activating, and monitoring methods that are carried out to determine and achieve targets According to George R. Terry (Terry, 1957). Through case studies and data collection techniques in the form of interviews, it is known that IMC can overcome and even exclude organizations from crises, besides being able to improve the image also has an impact on increasing student acceptance. The conclusion of this study shows that the existence of IMC activities carried out separately, although it does not have an impact on new student admissions, this strategy is able to make STDI out of crisis, IMC strategies can be a different approach for crisis-affected organizations, improving the image positive and increase public trust. Keywords: Crisis; Integrated Marketing Communication ABSTRAK Penelitian ini bertujuan untuk mengetahui Bagaimana Komunikasi Pemasaran Terpadu (IMC) sebagai strategi keluar dari krisis ?Analisa penelitian ini berfokus pada bagaimana IMC menjadi strategi keluar dari krisis, menggunakan metode perencanaan-perencanaan, pengorganisasian, penggiatan, dan pengawasan yang dilakukan untuk menentukan serta mencapai sasaran-sasaranMenurut George R.Terry (Terry, 1957). Melalui studi kasus dan teknik pengumpulan data berupa wawancara, diketahui bahwa IMCdapat mengatasi bahkan mengeluarkan organisasi dari krisis, selain dapat meningkatan citra juga berdampak pada meningkatnya penerimaan mahasiswa. Kesimpulan dari penelitian ini menunjukan adanya kegiatan IMC yang dilakukan secara terpisah pisah, meskipun tidak berdampak pada penerimaan mahasiswa baru dirasakan strategi ini mampu membuat STDI keluar dari krisis, strategi IMC mampu menjadi pendekatan yang berbeda bagi organisasi yang terkena krisis, memperbaiki citra positif dan meningkatkan kepercayaan masyarakat. Kata kunci: krisis; komunikasi pemasaran terpadu

scholarly journals Pengaruh Tayangan Drama Korea True Beauty Terhadap Minat Beli Produk K-Beauty

2021 ◽  
Vol 9 (2) ◽  
pp. 505-515
Author(s):  
Riahta Octaviani ◽  
Zainal Abidin ◽  
Flori Mardiana Lubis
Keyword(s):  
Data Collection ◽  
Quantitative Method ◽  
Communication Theory ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Literature Study ◽  
The Impact ◽  
Beauty Products

This research is motivated by the writer interest in Korean drama shows. So finally doing research to see the impact on one of the communities in Cikarang, namely the TnT Label Community, which is basically a K-pop dance cover community. So the purpose of this study is to find out whether there is an effect of the drama True Beauty on buying interest in K-Beauty products in the TnT Label dance cover community. This research was conducted with a quantitative method using an explanatory survey. The purpose of this study was to find out how the influence of Korean drama True Beauty on buying interest in K-Beauty products. The theory used in this research is IMC (Integrated Marketing Communication) Theory. The population in this study were all members of the TnT Label Community in Cikarang. Data collection was obtained through the distribution of questionnaires and literature study.

scholarly journals Implementasi Total Branding dalam Perspektif Semiotika Pemasaran

2020 ◽  
Vol 10 (2) ◽  
pp. 59-73
Author(s):  
Angelia Sampurna ◽  
Monica Tandian ◽  
Viviana Huang ◽  
Ruth Florescia Simanjuntak ◽  
Rustono Farady Marta
Keyword(s):  
Case Studies ◽  
Research Method ◽  
Communication Process ◽  
Brand Identity ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Brand Values ◽  
Marketing Activities ◽  
Exploratory Case Studies

The integrated marketing communication process creates positive relationships with consumers, stakeholders, suppliers, and distributors bringing profit through the delivery of carefully planned messages or strategies with integrated marketing objectives. This study aims to describe the implementation of total branding in the application of integrated marketing communication in a food brand, which is seen from many aspects such as brand identity, brand elements, suppliers, distributors, competitors, packaging, and others. The analysis offered by Laura R. Oswald in the semiotic marketing, where the signs, strategies and brand values ​​are interrelated with one another is implemented. The research method is exploratory case studies elaborated with marketing semiotics resting on a constructivism paradigm that thoroughly examines signs and the way they work and can convey meaning to all aspects of marketing activities carried out by Kecap Bango. The results of this study are Kecap Bango’s plan and carry out a through total branding that is in line with the target of the intended marketing.

Analisis Deskriptif Strategi Komunikasi Hotel Sakura Syariah

2020 ◽  
Vol 5 (2) ◽  
Author(s):  
Nazwirman Nazwirman ◽  
Efendy Zein
Keyword(s):  
Local Government ◽  
Analytical Method ◽  
Marketing Mix ◽  
Communication Strategy ◽  
Easy Access ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Physical Evidence ◽  
Technology Process

The research objective describes an integrated marketing communication strategy in developing Sakura Syariah Hotel to see a comprehensive marketing communication strategy. Hotel Sakura Syariah is a 3-star syariah concept hotel which has 70 rooms. The analytical method uses the 7P (marketing mix) approach. The research results to increase the number of guests staying the strategy consisted of products, which offer a sharia concept with various types of representative rooms. Pricing, using the appropriate price preferences. Place, hotel location that is close to the center of the district capital and easy access. Promotion, with direct selling in accordance with local government and private selling by participating in various marketing events, sales proposals and advertising. People, conduct trainings to improve human resource capabilities. Physical evidence, a physical building that has Sharia characters and is supported by fairly good technology. Process, reservation service is quite fast and excellent. The development of this Sayriah hotel must be supported by related parties, especially the local government in order to increase the number of hotel guests

Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX

2020 ◽  
Vol 6 (1) ◽  
pp. 1-17
Author(s):  
Cut Nailil Muna
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Evaluation Research ◽  
Personal Selling ◽  
Sales Promotion ◽  
Primary Data ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Interactive Marketing

ABSTRAKPenelitian ini bertujuan menganalisis lebih lanjut penerapan Integrated Marketing Communication pada Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX yang diselenggarakan oleh Heri Pemad Management (selanjutnya disingkat HPM). Manfaat penelitian ini adalah memberikan kontribusi pemikiran bagi pengembangan pengelolaan manajemen seni dalam keberhasilannya meraih pasar. Untuk menjawab pokok masalah dalam penelitian ini, peneliti mengacu pada konsep komunikasi pemasaran terpadu model George dan Michael Belch (2011) yang meliputi advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity serta interactive marketing melalui tiga tahapan proses, yaitu perencanaan, implementasi, dan evaluasi. Penelitian dijalankan secara kualitatif dengan metode studi kasus. Pengumpulan data terbagi dua yaitu data primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka. Key informan dan informan yang dipilih berasal dari internal HPM dan pengunjung Festival ARTJOG MMXIX. Penelitian ini mampu menjelaskan bahwa HPM telah mengimplementasikan Integrated Marketing Communication melalui tahap perencanaan yang dimulai dari targeting, positioning, penetapan tujuan dan anggaran. Tahap implementasi, dilakukan perancangan pesan, pemilihan media, dan penerapan bauran komunikasi. Tahap evaluasi, dilakukan analisis untuk mengukur hasil akhir dari implementasi bauran IMC sekaligus mengambil tindakan korektif dalam penyelenggaraan festival tersebut. Kesimpulannya, HPM telah berhasil menerapkan konsep komunikasi pemasaran terpadu pada penyelenggaraan Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX. ABSTRACTThis research aims to further analyze the implementation of Integrated Marketing Communication at the International Contemporary Arts Festival of ARTJOG MMXIX organized by Heri Pemad Management (hereinafter abbreviated as HPM). The benefit of this research is to contribute to thinking for the development of art management in the success of achieving the market. To address the subject matter of this study, researchers refer to the concept of Integrated Marketing Communication George and Michael Belch (2011) model’s which include advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity and interactive marketing through three stages of the process, planning, implementation and evaluation. Research is conducted qualitatively with case study methods. Two data collection is the primary data through interviews and observations; and secondary data through library studies. Key informant and informant are selected from the internal HPM and visitors Festival ARTJOG MMXIX. The research can explain that HPM has implemented Integrated Marketing Communication through the planning phase starting from targeting, positioning, goal setting and budget. Implementation stage, message design, media selection and communication mix application. Evaluation stage analyzed to measure the outcome of the implementation of IMC mix and take corrective action in the implementation of the festival. In conclusion, HPM has successfully adopted the concept of integrated marketing communication at the International Contemporary Art Festival of ARTJOG MMXIX.

PEMILIHAN MEDIA KOMUNIKASI DARI MAHASISWA UNIVERSITAS BUNDA MULIA ANGKATAN 2010/2011 JURUSAN MANAJEMEN

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Lelly Christin
Keyword(s):  
Market Share ◽  
Direct Mail ◽  
Communication Media ◽  
Marketing Communication ◽  
University Management ◽  
Integrated Marketing ◽  
Information Need ◽  
Integrated Marketing Communication ◽  
The Right ◽  
The University

<p>Lately competition becomes really tough, because of that each University has to choose the right strategy in order to increase their market share. Some of the strategies than can be done are by choosing the right communication media for each promotion that the university wants to do. For the reason, this research wants to know which communication media that really attracts students at Bunda Mulia University, Management Major in year 2010/2011. In this research, the writers used incidental sampling. The writers also use questionnaire for gathering the data or information need. To analyze the data, the writes use SPSS ver. 15.0 for windows. The conclusion of this research about the highest percentage to the lowest percentage of the most attractive communication media are television, internet, direct mail, magazines, radio, newspapers, outdor advertising, and the last one is telemarketing. According to result, the highest percentage of an attractive communication media is television, so writer suggest that the best media to do the promotion is television media.</p><p>Keyword :</p><p>Communication media, markeing communication, integrated marketing communication</p>

In Search of a Theory of Integrated Marketing Communication

2007 ◽  
Vol 11 (2) ◽  
pp. 21-31 ◽  
Author(s):  
Don Schultz ◽  
Gayle Kerr ◽  
Ilchul Kim ◽  
Charles Patti
Keyword(s):  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication
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