scholarly journals Kegiatan Media Relations Mayapada Healthcare Group dalam Membentuk Citra Mayapada Hospital

2019 ◽  
Vol 4 (2) ◽  
pp. 91
Author(s):  
Rahma Nurrani Annisa ◽  
Gracia Rachmi Adiarsi
Keyword(s):  
Health Care ◽  
Public Relations ◽  
Research Method ◽  
Qualitative Approach ◽  
Care Group ◽  
Media Relations ◽  
Physical Identity ◽  
The Media ◽  
Health Institutions ◽  
Depth Interviews

Hospitals are health institutions such as other institutions that engage with media (media relations). Mayapada Healthcare Group is one of the groups that handle several hospitals Mayapada make connections with the media in order to help the formation of the desired image (wish images) the institution. Public Relations Division of the Mayapada Health Care group has just conducted media relations for a period of 1 year. The purpose of this study is to describe the process and implementation of Mayapada Healthcare Group media relations activities in an effort to form the image of Mayapada Hospital. The theory used in this research is media relations and image. The research method uses a qualitative approach with data collection through in-depth interviews from informants. The results of this study illustrate that the results of media relations form the image as Mayapada Hospital expectations, namely as a hospital that has a unity of good and complementary, seen from the factors of physical identity, non-physical identity, quality results, quality and service , and activities and patterns of relationships based on news about Mayapada Hospital Keywords: Media relations, image, hospital

scholarly journals Redianto Sinaga

2021 ◽  
Author(s):  
GOVERNANCE: JURNAL POLITIK LOKAL DAN PEMBANGUNAN
Keyword(s):  
Public Relations ◽  
Media Relations ◽  
Relationship Model ◽  
Document Collection ◽  
Qualitative Descriptive ◽  
The Media ◽  
Descriptive Approach ◽  
The Relationship ◽  
Depth Interviews ◽  
Participatory Observation

The purpose of this study is to find out how media relations strategies are applied in media relationships, barriers faced in running the media relations strategy and the relationship model created between the PR with the media. This research uses the paradigm of kontruktivisme with qualitative descriptive approach. Data collection techniques were conducted through in-depth interviews, participatory observation, and document collection / library study. The result of this research shows the effort of Public Relations Division of North Tapanuli Regency Government to do the strategy to manage the relationship, develop the strategy and develop the network as an effort to improve the positive image. However, Media Relations strategy implemented by Public Relations of North Tapanuli regency is still less effective because some of the problems faced.

scholarly journals STRUKTURASI KOMUNIKASI INTERNAL DALAM PRAKTIK MEDIA RELATIONS DI DALAM INDUSTRI MEDIA

INFORMASI ◽  
2018 ◽  
Vol 48 (1) ◽  
pp. 49
Author(s):  
Brahma Putra Pratama
Keyword(s):  
Public Relations ◽  
Qualitative Approach ◽  
Internal Communication ◽  
Media Industry ◽  
Internal Environment ◽  
Media Relations ◽  
The Public ◽  
Adaptive Structuration ◽  
The Media ◽  
Initial Process

Media relations is one of the practices that can be found in the system of a publicrelations (PR) department. The PR department of a media industry still needs to do thepractice of media relations with other media industry although it has already had its ownchannel to disseminate information. The practice of media relations has aim that theinformation from an organization can be distributed to the public through the channelof the media industry. To achieve the aim, the initial process, such as the interactionand communication in the internal environment of the organization between the PRstaff with the superiors, is required. PR staff and the superiors as the agents use thestructure to act in the process of system production and reproduction. To know howthe process of the system production and reproduction in the interaction of the agentsin the practice of media relations, then analysis using adaptive structuration theorydeveloped by McPhee and Poole is required. This research aims to describe and providean understanding of structuration of internal communication in the practice of mediarelations in the PR department. The method used in this research is a single instrumentalcase study with descriptive qualitative approach. From this study, it is found that in thePR department system, the staff connects to the superiors in the internal environmentin the practice of media relations and the agents use the structure to act and to interactso that the system and practice can take place continuously either as a rountine or as atransformation.Media relations merupakan salah satu praktik yang terdapat dalam sistem departemen public relations (PR). Departemen PR dari suatu industri media ternyata masih perlu melakukan praktik media relations dengan industri media lain meskipun telah memiliki saluran media untuk menyebarkan informasi. Praktik media relations bertujuan supaya informasi dari suatu organisasi dapat disebarluaskan kepada publik melalui saluran suatu industri media. Untuk mencapai tujuan tersebut, diperlukan proses awal berupa interaksi dan komunikasi di lingkungan internal organisasi antara staf PR dengan atasannya. Staf PR dan atasannya sebagai agen menggunakan struktur dalam bertindak dalam proses produksi dan reproduksi sistem. Untuk mengetahui bagaimana proses produksi dan reproduksi sistem tersebut dalam interaksi para agen dalam praktik media relations, maka diperlukan analisis menggunakan teori strukturasi adaptif yang dikembangkan oleh McPhee dan Poole. Penelitian ini bertujuan untuk menggambarkan dan memberikan pemahaman mengenai strukturasi komunikasi internal dalam praktik media relations yang terjadi di dalam departemen PR. Metode yang digunakan dalam penelitian ini adalah studi kasus instrumental tunggal dengan pendekatan kualitatif deskriptif. Dari penelitian ini ditemukan bahwa di dalam sistem departemen PR, staf berhubungan dengan atasannya di lingkungan internalnya dalam melakukan praktik media relations dan para agen menggunakan struktur dalam bertindak dan berinteraksi sehingga sistem dan praktik dapat berlangsung terus-menerus baik sebagai rutinitas maupun sebagai transformasi.Kata kunci: Strukturasi, Komunikasi Internal, Media Relations, Industri Media

pengelolaan cyber public realations dalam membentuk corporate branding

2020 ◽  
Vol 2 (3) ◽  
pp. 241-260
Author(s):  
Eneng Rismawati ◽  
Yusuf Zaenal Abidin ◽  
Encep Dulwahab
Keyword(s):  
Public Relations ◽  
Corporate Branding ◽  
Research Method ◽  
Adaptive Method ◽  
Qualitative Approach ◽  
Quick Response ◽  
Public Relations Practitioners ◽  
The Public ◽  
Circular Model ◽  
Media Monitoring

ABSTRAK Tujuan penelitian ini adalah untuk mengetahui dan menggambarkan mengenai tahap membagikan, mengoptimalkan, mengelola serta mengikutsertakan pada  pengelolaan cyber  public  relations  dalam  membentuk  corporate  branding  di PT  Len Industri (Persero). Konsep  yang digunakan dalam penelitian ini yaitu konsep  model melingkar  untuk  sosial  media  menurut Regina  Luttrell . Metode penelitian yang digunakan yaitu menggunakan metode deksriptif dengan pendekatan kualitiatif. Pengumpulan  data  yang  digunakan  yaitu dengan wawancara, dan observasi.  Hasil  penelitian dilapangan, dapat disimpulkan bahwa praktisi  humas  PT Len Industri (Persero) dalam pengelolaan cyber public relations guna membentuk corporate branding memiliki  empat  tahapan  yakni : 1) tahap  membagikan  konten terdiri dari: a) berpartisipasi  menggunakan  media  sosial , b) saling terhubung dengan publik, c) membangun  kepercayaan publik . 2) tahap pengoptimalan pesan  yang dilakukan  yakni  dengan : a) melakukan  pengecekan hashtag, b) melakukan postingan lima kali sehari, dan c) melakukan  postingan yang memiliki unsur teknologi. 3) mengelola dibagi menjadi tiga, yaitu : a) media monitoring, b) interaksi dalam waktu yang sebenarnya, dan c) memberikan respon cepat. 4) mengikutsertakan publik dengan tiga unsure yaitu : a) menjalin hubungan dengan para influencer, b) mengetahui dimana dan siapa audiens, serta c)  meraih target audiens. Kata Kunci: Pengelolaan; Cyber Public Relations; Corporate Branding. ABSTRACT The  purpose  of  to  find  out and describe the sharingstage,optimize,manage  and engage in cyber public relations management in forming a corporate branding in PT Len Industri (Persero). The concept  used  in  this research is the concept of  The Circular model of Some to Regina Luttrell. The research method using  an  adaptive  method  with  a  qualitative  approach. Data collection used in this study is by interview,and observation. The results of the research in the field can be concluded that PT Len Industri (Persero) public  relations  practitioners  in  the management  of  cyber  public  relations  to  form  corporate  branding  has  four  stages : 1) The share stage consists of: a) participating  in  social  media  (participate), b) connect with public (connect), c) build  public  trust (build trust). 2) optimize phase messages that are carried out by: a) checking hashtag, b) posting  five time a day, c) do posts that have technological elements. 3) The  manage  divided  into: a) media  monitoring, b) interaction  in  real  time, c)  provide quick response. 4) engage  the  public  : a) establish  a  relationship  with  influencer, b) where and  who  is  the  audience, c)  reach  the target  audience. Keyword : Management; Cyber Public Relations.  

scholarly journals DISEMINASI INFORMASI LOCAL CONTENT MELALUI PELAYANAN BATUAN KARST DI DPK GUNUNG KIDUL

2021 ◽  
Vol 42 (1) ◽  
pp. 77
Author(s):  
Muhammad Erdiansyah Cholid Anjali ◽  
Zeni Istiqomah
Keyword(s):  
Data Collection ◽  
Research Method ◽  
Information Dissemination ◽  
Qualitative Approach ◽  
The Public ◽  
Local Content ◽  
The Media ◽  
Research Scientists ◽  
Research Studies

DPK Gunungkidul offers local content services in the form of Karst Rocks. Information about the topography of karst rocks needs to be preserved because it represents the Gunung Kidul Region. This study aims to determine how the Karst Rock services and how the information dissemination carried out by the Gunung Kidul DPK to the community. This research method uses a qualitative approach and descriptive methods. Data collection techniques using observation, interviews, and documentation analysis. The results showed that the Karst Rocks in the Gunung Kidul DPK were served closed and placed on special racks. The provision of Karst rocks is compiled from research studies in collaboration with external parties. DPK Gunung Kidul provides information to the public about Karst Rocks through information dissemination activities. The process of disseminating information begins with collecting information from the results of research (scientists/researchers) and channeled through the media directly or indirectly so that it can be accepted by users. This activity is carried out to improve the scientific repertoire for the community and form of preservation of karst rock information.

scholarly journals Strategi Media Relations Praxis dalam Membangun Corporate Image Bank DBS Indonesia

Prologia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 473
Author(s):  
Joses Karsten ◽  
Sinta Paramita
Keyword(s):  
Mass Media ◽  
Financial Services ◽  
Descriptive Study ◽  
Qualitative Approach ◽  
Corporate Image ◽  
Case Method ◽  
Media Relations ◽  
The Media ◽  
Study Case ◽  
Internet Development

Indonesia has now entered an era of rapid technological and internet development, which also requires the financial services industry to be able to follow it. This is indicated by the intense competition between banks in Indonesia that have started to develop their services in the form of digital banking. To overcome this problem, the thing done by Praxis as the PR Agency of Bank DBS Indonesia is to build an image as a bank that is not complicated in banking activities through a mission that is also a key message "Live more, Bank less". In this case, the effort made by Praxis is to implement a media relations strategy to gain mass media publicity. The main theoretical of this research uses media relations theory, specifically regarding to the concept of media relations strategy by Yosal Iriantara (2011). This research uses a qualitative approach with a descriptive-study case method. The results of this research reveal that the media relations strategy implemented by Praxis are manage good relations with the media, develop strategies that produce general principles in doing media relations, and also develop a wider job network. Indonesia kini telah memasuki era perkembangan teknologi dan internet yang begitu pesat, dimana mengharuskan juga industri jasa dibidang keuangan untuk dapat mengikutinya. Hal ini ditandai dari ketatnya persaingan antar bank di Indonesia yang sudah mulai mengembangkan layanan mereka ke dalam bentuk digital banking. Untuk mengatasi permasalahan tersebut, upaya yang dilakukan oleh Praxis sebagai PR Agency dari Bank DBS Indonesia adalah dengan membangun citra sebagai bank yang tidak ribet dalam urusan perbankan melalui misi yang sekaligus merupakan pesan kunci “Live more, Bank less” kepada publik. Dalam hal ini, upaya yang dilakukan oleh Praxis adalah dengan melaksanakan strategi media relations guna meraih publisitas media massa. Landasan teori utama penelitian ini menggunakan teori media relations, khususnya mengenai konsep strategi media relations oleh Yosal Iriantara (2011). Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus-deskriptif. Hasil temuan penelitian ini mengemukakan bahwa strategi media relations yang diterapkan Praxis adalah dengan mengelola relasi yang baik dengan media, mengembangkan strategi yang melahirkan prinsip umum dalam melaksanakan media relations, serta yang terakhir adalah mengembangkan jaringan pekerjaan yang lebih luas.

scholarly journals The Impact and Strategy for Combating the Outbreak Covid-19 in Student

2021 ◽  
Vol 5 (4) ◽  
pp. 2145-2155
Author(s):  
Endin Mujahidin ◽  
Bahagia Bahagia ◽  
Fachruddin Majeri Mangunjaya ◽  
Rimun Wibowo
Keyword(s):  
Social Relations ◽  
Research Method ◽  
Social Impact ◽  
Psychological Impact ◽  
Qualitative Approach ◽  
Ibn Khaldun ◽  
The Social ◽  
The Impact ◽  
Depth Interviews ◽  
Method Approach

This study aims to find the social impact, morals, and strategies for dealing with COVID-19 among students. Another goal is to find out the social, religious and psychological impact of COVID-19 on students at Ibn Khaldun University, Bogor. The research method approach uses a descriptive qualitative approach. Data were collected by in-depth interviews with the head of the student class. The sample was selected through a purposive technique. The results were carefully examined through triangulation. The results showed that students could not establish social relations between students and did not participate in campus social organizations. Another finding, the Covid-19 outbreak has an impact on student morals because online meetings are more difficult to foster student morals because teachers do not meet students. In addition, students experience various stresses due to piling tasks and online learning does not face various obstacles such as difficulty communicating with lecturers and not understanding the material. Students take various ways to overcome stress such as listening to favourite music, watching YouTube, playing games, getting enough rest, eating favourite foods such as eating meatballs, straightening intentions, and also strengthening worship and getting closer to God.

scholarly journals Pesan Dakwah Antara Keluasan dan Kedangkalan dalam Instagram @Pendosahebat.Id

2020 ◽  
Vol 5 (3) ◽  
pp. 309-330
Author(s):  
Rifni Rizqi Nurul Aliyati ◽  
Wiryo Setiana ◽  
Acep Aripudin
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Research Method ◽  
Qualitative Approach ◽  
Advantages And Disadvantages ◽  
The Media ◽  
Two Sides ◽  
Descriptive Qualitative

Pesan dakwah dapat disampaikan melalui media termasuk instagram. Trend  tersebut memiliki dua sisi seperti pisau bermata ganda (tantangan). Penelitian ini bertujuan untuk mengetahui penyajian pesan dakwah dalam media sosial instagram. Tujuan penelitian ini mengetahui bentuk penyajian pesan dakwah dalam instagram dan mencari tahu kelebihan dan kekurangan penyajian pesan dakwah dalam media sosial. Metode penelitian yang digunakan adalah deskriptif dengan pendekatan kualitatif dan teknik pengumpulan datanya, melalui observasi dan dokumentasi. Hasil penelitian menunjukan bahwa dari dua puluh unggahan yang diteliti, terdapat tiga unggahan yang termasuk bentuk penyajian pesan dakwah informatif, empatbelas unggahan yang termasuk persuasif, dan tiga unggahan yang termasuk koersif. Kelebihan penyajian pesan dakwah pada akun instagram ini ialah menyampaikan pesan dalam bahasa singkat dan mudah dipahami pembaca. Dan kekurangannya, yaitu penjelasan yang kurang lengkap dan singkat. Kelebihan dan kekurangannya ini juga memberikan dampak pada pemahaman  pembacanya. Da'wah messages can be conveyed through the media including Instagram. The trend has two sides like a double-edged knife (a challenge). This study aims to determine the presentation of preaching messages on social media Instagram. The purpose of this study is to find out the form of preaching messages on Instagram and find out the advantages and disadvantages of preaching messages in social media. The research method used is descriptive qualitative approach and data collection techniques, through observation and documentation. The results showed that of the twenty uploads examined, there were three uploads that included informative preaching messages, fourteen uploads that were persuasive, and three uploads which were coercive. The advantage of presenting da'wah messages on this Instagram account is that it conveys messages in short and easily understood language. And the shortcomings, namely an incomplete and concise explanation. These strengths and weaknesses also have an impact on the reader's understanding.

scholarly journals ANALISIS AKTIVITAS HUBUNGAN MEDIA DALAM MANAJEMEN KRISIS DI PERGURUAN TINGGI

2018 ◽  
Vol 11 (1) ◽  
pp. 86
Author(s):  
Narayana Mahendra Prastya
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Public Perception ◽  
Media Relations ◽  
The Public ◽  
News Sources ◽  
The Media ◽  
The University ◽  
Information Subsidies

Tulisan ini bertujuan untuk menganalisis aktivitas hubungan media yang dilakukan oleh Universitas Islam Indonesia, saat kejadian Tragedi Diksar Mapala UII. Kejadian tersebut merupakan krisis karena tidak diduga, terjadi secara mendadak, dan menimbulkan gangguan pada aktivitas dan citra organisasi. Hubungan media adalah salah satu aktivitas yang penting dalam manajemen krisis, karena media massa mampu mempengaruhi persepsi masyarakat terhadap satu organisasi dalam krisis. Dalam situasi krisis sendiri, persepsi dapat menjadi lebih kuat daripada fakta. Batasan hubungan media dalam tulisan ini adalah dalam aspek penyediaan informasi yang terdiri dari : (1) kualitas narasumber organisasi dan (2) cara organisasi dalam membantu liputan media. Data penelitian ini diperoleh dengan mewawancarai wartawan dari media di Yogyakarta yang meliput Diksar Mapala UII. Hasilnya menunjukkan bahwa media membutuhkan narasumber pimpinan tertinggi universitas. Informasi yang diperoleh dari humas universitas dirasa masih kurang cukup. Dalam hal upaya organisasi membantu aktivitas liputan, UII dinilai masih kurang cepat dan kurang terbuka dalam memberikan informasi. The purpose of this article is to analyse the media relations activities by Islamic University of Indonesia (UII), related to crisis "Tragedi Diksar Mapala UII". This incident lead to crisis because it is unpredictable, happen suddenly, disturb the organizational activities, and make the organization's image being at risk. Media relations is one important activites in crisis management. It is because mass media could affect the public perception toward an organization. In crisis situation, perception could be stronger than the fact. The limitation of media relations in this article are information subsidies. Information subsidies consist of : (1) the quality of news sources that provided by the organization, and (2) how organization facilitate the news gathering process by the media. The data for this article is being collected from interview with journalist from the mass media in Yogyakarta. The results are media want the top management of the universities as the news sources. The information that being provided by public relations is not enough. The university also lack of quickness and lack of openess.

scholarly journals Keterlibatan Event Stakeholders pada Keberhasilan Event Pr

Humaniora ◽  
2013 ◽  
Vol 4 (1) ◽  
pp. 274
Author(s):  
Lidya Wati Evelina
Keyword(s):  
Qualitative Research ◽  
Public Relations ◽  
Case Studies ◽  
Research Method ◽  
Research Note ◽  
The Other ◽  
Qualitative Research Method ◽  
Important Thing ◽  
The Media ◽  
Good Flow

The objective of this article is to determine how event organizers collaborate with stakeholders including the media, particular community, sponsors, participants, venue providers, accommodation providers, carteres, legal and finance personnel, production, local trade, transportation providers, government and associations for implementation Public Relations event. This paper discusses about the things that must be done for the cooperation and the benefits of cooperation undertaken. The method used in this paper is qualitative research method based on observations, literature and case studies. The results of this research note that the event organizers or companies can together with the stakeholders (the other party) make an event as mutually beneficial Public Relations. This means that all parties can achieve through the event. At the conclusion of an event Public Relations, all stakeholders involved for their own purposes. Event organizer must ensure that all stakeholders work together effectively in accordance with the agreed schedule and budget. One important feature of the agreement is to maintain a good flow of communication according to the needs of its stakeholders. All information is documented to avoid misunderstandings. Collaboration between stakeholders continuously until the event is completed. Discussion of issues that arise during the event takes place between the committee with various stakeholders is an important thing for the evaluation and response to the events that occurred. 

scholarly journals EKONOMI POLITIK MEDIA: PADA PEMBERITAAN MENJELANG PEMILIHAN GUBERNUR BANTEN 2017 OLEH RADAR BANTEN DAN BARAYA TV

INFORMASI ◽  
2016 ◽  
Vol 46 (2) ◽  
pp. 155
Author(s):  
Achmad Nashrudin P
Keyword(s):  
Political Economy ◽  
Qualitative Approach ◽  
The Political ◽  
Media Relations ◽  
Economic Interests ◽  
Political Economy Of Media ◽  
Political Interests ◽  
Depth Interview ◽  
The Press ◽  
The Media

Research on Political Economy of Media: At the news ahead of elections for the governor of Banten in 2017 by Radar Banten and Baraya TV, phenomenon triggered by the loosening of the values of objectivity and independence of the mass media in carrying out its functions as set in the Press Law and the Broadcasting Law. At the time of the campaign, the candidates for governor and lieutenant governor are competing to get the “place ‘and is known well as sell to prospective election promise to get sympathy. At the time, the media seemed to forget the function and position. This study aims to determine the phenomenon of media relations with the candidates and how the phenomenon of the political economy of media in both institutions (Radar Banten and Baraya Pos) at the time before the election for governor of Banten in 2017. This study uses this study used a qualitative approach, with the constructivist paradigm and using the method of data collection through the depth-interview, the informant was elected. The results of the study illustrate that media relations (relations between) media with prospective relatively loose, drawn from observations and interviews show that the two media are “very affectionate” with the candidates, and the media policy in lifting more headlines have suggested the economic interests vis a vis political interests.

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