scholarly journals Impact of Internal and External Promotional Variables on Consumer Buying Behavior in Emerging Economy – An Empirical Study

2020 ◽  
Keyword(s):  
Empirical Study ◽  
Emerging Economy ◽  
Buying Behavior ◽  
Consumer Buying Behavior

scholarly journals EFFECTS OF ONLINE SHOPPING TRENDS ON CONSUMER-BUYING BEHAVIOR: AN EMPIRICAL STUDY OF PAKISTAN

2019 ◽  
Vol 2 (2) ◽  
pp. 1-24
Author(s):  
Dr Rizwana Bashir ◽  
Irsa Mehboob ◽  
Waqas Khaliq Bhatti
Keyword(s):  
Statistical Analysis ◽  
Empirical Study ◽  
Online Shopping ◽  
Product Variety ◽  
Measuring Instrument ◽  
Relevant Factor ◽  
Buying Behavior ◽  
Recent Trends ◽  
The Relationship ◽  
Consumer Buying Behavior

This research paper examines the relationship between various factors that affect the consumer behavior towards online shopping. Online shopping refers to the recent trends of being able to buy everything from home. The focus of this research is to explain the influence of five major variables that were derived from literature. These variables are trust, time, product variety, convenience and privacy, which determine how consumer-buying behavior is reflecting online shopping trends. Data was collected through the use of a specified measuring instrument. This instrument was a completely self-developed and standardized questionnaire that comprised of two sections. The statistical analysis of the data reflects that trust and convenience will have great impact on the decision to buy online or not. Trust is been considered as the most relevant factor affecting the customer’s buying behavior towards online shopping when it comes to younger generation.

scholarly journals Consumer buying behavior towards online shopping: An empirical study on Dhaka city, Bangladesh

2018 ◽  
Vol 5 (1) ◽  
pp. 1514940 ◽  
Author(s):  
Mohammad Anisur Rahman ◽  
Md. Aminul Islam ◽  
Bushra Humyra Esha ◽  
Nahida Sultana ◽  
Sujan Chakravorty ◽  
...  
Keyword(s):  
Empirical Study ◽  
Online Shopping ◽  
Dhaka City ◽  
Buying Behavior ◽  
Consumer Buying Behavior
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