The Effect of Brand Name on Consumer Buying Behavior: Empirical Study on Somali Students in Istanbul

2020 ◽  
Author(s):  
Fuad Bulle
Keyword(s):  
Empirical Study ◽  
Brand Name ◽  
Buying Behavior ◽  
Consumer Buying Behavior

scholarly journals STUDY AND ANALYSIS OF CONSUMER BUYING BEHAVIOR IN RETAIL MARKET

2020 ◽  
Vol 3 (11) ◽  
pp. 1-6
Author(s):  
Manish Dubey ◽  
Siddharth Saini ◽  
Srishti Umekar
Keyword(s):  
Customer Loyalty ◽  
Sales Force ◽  
Sales Promotion ◽  
Retail Sector ◽  
Audience Participation ◽  
Brand Name ◽  
Buying Behavior ◽  
Sales Promotions ◽  
The Impact ◽  
Consumer Buying Behavior

The aim of this study are determining the impact of the most used tools of sales promotion in retail sector such as coupons, sample, price discount and buy one get one free on consumer buying behavior from two aspects are brand switching and customer loyalty. Consumer promotions should stimulate purchases, sustain brand-name recognition, and gain audience participation. Themes are underlying messages. Media should be selected. In this way include direct mail, newspapers, magazines, television, the personal sales force, and group meetings. The duration of a sales promotion is set. The feasibility of shared sales promotions is weighed.

scholarly journals EFFECTS OF ONLINE SHOPPING TRENDS ON CONSUMER-BUYING BEHAVIOR: AN EMPIRICAL STUDY OF PAKISTAN

2019 ◽  
Vol 2 (2) ◽  
pp. 1-24
Author(s):  
Dr Rizwana Bashir ◽  
Irsa Mehboob ◽  
Waqas Khaliq Bhatti
Keyword(s):  
Statistical Analysis ◽  
Empirical Study ◽  
Online Shopping ◽  
Product Variety ◽  
Measuring Instrument ◽  
Relevant Factor ◽  
Buying Behavior ◽  
Recent Trends ◽  
The Relationship ◽  
Consumer Buying Behavior

This research paper examines the relationship between various factors that affect the consumer behavior towards online shopping. Online shopping refers to the recent trends of being able to buy everything from home. The focus of this research is to explain the influence of five major variables that were derived from literature. These variables are trust, time, product variety, convenience and privacy, which determine how consumer-buying behavior is reflecting online shopping trends. Data was collected through the use of a specified measuring instrument. This instrument was a completely self-developed and standardized questionnaire that comprised of two sections. The statistical analysis of the data reflects that trust and convenience will have great impact on the decision to buy online or not. Trust is been considered as the most relevant factor affecting the customer’s buying behavior towards online shopping when it comes to younger generation.

scholarly journals Consumer buying behavior towards online shopping: An empirical study on Dhaka city, Bangladesh

2018 ◽  
Vol 5 (1) ◽  
pp. 1514940 ◽  
Author(s):  
Mohammad Anisur Rahman ◽  
Md. Aminul Islam ◽  
Bushra Humyra Esha ◽  
Nahida Sultana ◽  
Sujan Chakravorty ◽  
...  
Keyword(s):  
Empirical Study ◽  
Online Shopping ◽  
Dhaka City ◽  
Buying Behavior ◽  
Consumer Buying Behavior

scholarly journals Celebrity Endorsement as a Physiological Apparatus

2015 ◽  
Vol 47 ◽  
pp. 55-62 ◽  
Author(s):  
Miss Anam ◽  
Muhammad Anosh ◽  
Naqvi Hamad
Keyword(s):  
Brand Name ◽  
Celebrity Endorsement ◽  
Buying Behavior ◽  
Result Show ◽  
Consumer Buying Behavior

Celebrities are sound recognized traits in community because of their pleasant appearance or creditability, that’s why to augment the effectiveness of their trademark and classified ad Corporation, use these superstar as their brand name endorser. Purpose of this study to conduct in D g khan is to probe the customer level demographically and how much celebrity endorsement does cast its collision on Clint buying intention demographically and show a optimistic association with marketing promotions. The foremost deliberation in current research expose approaches of people toward the celebrities stimulate them to purchase or affect their buying deeds The result show that clients show a optimistic approach towards celebrities and motivated to purchase by celebrities and also show that consumer buying behavior is pretentious by celebrity creditability.

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