Marketing ethics and competitiveness: A study of deposit money bank in Nigeria

Purpose As indicated in the Italian law (No. 109-1996), agri-food co-operatives can also play a role in combatting mafia-type systems by choosing to grow their food products in lands confiscated from mafia-type organisations. These food products provide individuals with a new opportunity to fight criminal organisations on the marketplace. The purpose of this study is to explore how people react to a social marketing initiative devoted to promoting food “buycotting” to counteract mafia-type organisations in Italy. Design/methodology/approach The data were obtained from a convenience sample of 339 Italians, and the study adopted a model inspired by the general theory of marketing ethics. A structural equation model was applied to estimate both the parameter and coefficient functions. Findings Individuals recognise the ethical value of “buycotting”. However, they perceive this form of critical choice as not yet being fully effective in counteracting mafia-type systems in Italy. Practical implications The results suggest that promotional and psychological approaches from marketing literature can be effectively used to influence the consumer’s ethical judgement by selectively communicating and emphasising the benefits of the critical consumption investigated. Originality/value This is one of the first studies to address consumers’ ethical judgments and their reactions towards buycotting food as a critical choice to reward socially responsible corporations.

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Marketing ethics: a comparison of American and Middle-Eastern marketers

International Business Review ◽

10.1016/s0969-5931(99)00022-0 ◽

1999 ◽

Vol 8 (5-6) ◽

pp. 611-632 ◽

Cited By ~ 22

Author(s):

Ashraf Attia ◽

Mahesh N Shankarmahesh ◽

Anusorn Singhapakdi

Keyword(s):

Middle Eastern ◽

Marketing Ethics

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Analyses of underlying causes on the abnormal marketing ethics of Chinese enterprises

2011 2nd International Conference on Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC) ◽

10.1109/aimsec.2011.6010191 ◽

2011 ◽

Author(s):

Wang Chunya

Keyword(s):

Marketing Ethics ◽

Chinese Enterprises ◽

Underlying Causes

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A comparative analysis of the UN declaration, global business compact, and religious morals in determining global values for business and their application to Islamic marketing

Journal of Islamic Marketing ◽

10.1108/jima-10-2017-0112 ◽

2018 ◽

Vol 9 (4) ◽

pp. 913-934

Author(s):

John Fraedrich ◽

Othman Althawadi ◽

Ramin Bagherzadeh

Keyword(s):

Scientific Method ◽

Belief Systems ◽

Word Meaning ◽

Belief System ◽

Marketing Ethics ◽

Historical Period ◽

Validity And Reliability ◽

Global Business ◽

Content Type ◽

Negative Behaviors

Purpose The continued rise of the multinational and debate as to what constitutes global business values is predicated on the UN Declaration and Global Business Compact. This research suggests both documents explicitly exclude the existence of a foundational ethereal power creating morals thereby nullifying two thirds of the general population’s belief system. The authors argue against humanism as a global value beginning and suggest theism as a better origin and use the scientific method to introduce mathematical axioms supporting theism and complimenting humanism. Ontologically, the theist becomes a stronger base for the scientific inquiry into morals, values and business ethics. A comparison of major religious morals revealed eight factors: assurance; candor, fairness and honesty; character, integrity, truthfulness and exacting in truth; charity and compassion; environment; perseverance and tolerance; sacrifice; and seriousness. The research suggests that the UN documents do not adequately reflect these morals suggesting a change for businesses especially in Islamic regions. Design/methodology/approach A comprehensive review of religious materials emphasizing morals rather than customs, eternal entity description or negative behaviors yielded 1,243 morals and associated synonyms via six religions (Buddhism, Confucianism, Christianity, Hinduism, Islam and Judaism) representing 4.5 billion people. All positive morals were cross-referenced and only common items across all six religions were included. With the 29 common morals, the authors completed a word meaning search and did a second comparison that yielded 8 moral factors or constructs. Findings Eight moral factors were found to be common in all major religions (assurance, fairness/honesty, character/integrity, charity/compassion, environment, tolerance, sacrifice and seriousness). By using the scientific method (Axioms), the authors argue that theism is a better beginning to researching morals and values within business and marketing. Social implications Multinationals should be made aware of the disconnect between the underlying problems of the Global Business Compacts’ values and the global morals identified. The results suggest adopting a codification system based on the pertinent morals as related to economic theories: capitalism, socialism and theism. The use of theism as a base to business and marketing ethics includes billions of customers and employees and their belief systems that should increase the validity and reliability of actions associated with corporate social responsibility, the environment and best practices. Originality/value The UN Declaration and subsequent Global Business Compact are argued to be flawed by its exclusion of religious morals and the historical period in which it was created. By using the scientific method and creating two axioms, the base to all business and marketing ethics must shift to the common moral factors identified.

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The role of normative marketing ethics

Journal of Business Research ◽

10.1016/j.jbusres.2018.07.036 ◽

2019 ◽

Vol 95 ◽

pp. 401-407 ◽

Cited By ~ 8

Author(s):

Gene R. Laczniak ◽

Patrick E. Murphy

Keyword(s):

Marketing Ethics

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